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INTRODUCTION
Business as it is said, is a product of environment. The nature of business, the location, volume the of product operation, to etc be is manufactured, size,
determined by the environment in which it operates. Similarly it has an impact on the environment in which it exists. The business decisions in an organization completely depend upon the environment and their impact. The environment can be divided into: Internal Environment External Environment
Busine
Internal Environme nt
ss Decisio n
External Environme nt
Social Responsibility of business refers to what business does over and above the statutory requirement for the benefit of the society. The word responsibility emphasizes that the business has some moral obligations towards the society. The term corporate citizenship is also commonly used to refer to the moral obligations of the business towards the
Shareholders: The first responsibility of the management is to protect the interest of shareholders. The interests of majority of shareholders and large minority of shareholders are generally well protected through either direct participation in the management actions or they have real power to intervene, if necessary. They should be informed about the functioning of the organization adequately and timely. Therefore, management has a responsibility to provide proper safeguard to the money invested by shareholders.
Workers:
Workers have direct interest in an organization because by working there, they satisfy their needs. Thus, it is the managements responsibility to protect the interest of workers in the organization. This can be done by the management in the following ways: Management should treat workers as another wheel of the cart Management should develop administrative process in such a way that promotes cooperative endeavor between employers and employees. The management should adopt a progressive labor policy based on recognition of genuine trade union rights participation of workers in management, creating a sense of belongingness, improving their living and working conditions. Management should pay fair and reasonable wages and other financial benefits to workers.
Customers:
Management owes a primary obligation to give a fair deal to the customers. This can be done in the following ways:
Government:
It is very closely related with the business system of the country. It provides various facilities for the development of
Society:
Organizations exist within a social system and get facilities from the system. Therefore, they owe obligations to the society as a whole. This can be done by: Management should maintain fair business policies and practices. It should play a proper role in civic affairs. It should provide and promote general amenities and help in creating better living conditions in general.
responsibility of business.
4. Lack of Accountability: Another point of view is that business has not direct accountability towards the people, so it is unwise to give the businessman the responsibility for areas he is not accountable. Until the society can develop mechanisms, which establish direct lines of social accountability from business to the public, it should pursue its goal of profit where it is directly accountable through the market system. 5. Friedmans Views: The most convincing criticism has been voiced by the economist Milton Friedman. Friedman based his arguments on two principal contentions, one economic and one legal. From the economic perspective, he asserted that if managers spend corporate funds on projects not intended to
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Economic Concern
Mutual Concern
Social Concern
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The figure shows that though there may be some cleary distinct economic and social goals of an organisation, there is always a common area. This is the area that provides a realistic view of the social responsibility of a business.
SERVICES
Personal Banking Through our global network of over 1,750 branches and outlets, we offer personal financial solutions to meet the
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Islamic Banking Standard Chartered Saadiq's dedicated Islamic Banking team provides comprehensive international banking services and a wide range of Shariah compliant financial products that are based on Islamic values. Private Banking Our Private Bank advisors and investment specialists provide customised solutions to meet the unique needs and aspirations of high net worth clients.
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Corporate Responsibility and covered its approach and management of Corporate Responsibility related issues and the effectiveness of both its internal and external communication. SCB like most of the leading organizers sees Corporate Responsibility as an opportunity to make its brand stand out. Working on this, SCB has set some goals for itself for the year 2005 which were as follows: By the end of 2009 it aimed to have:
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priorities and intentions Corporate Responsibility aspirations that are aligned with its business goals Established clear goals for all areas overseen by the Corporate Responsibility Committee Actively engaged all its employees in its Corporate Responsibility programme to spread understanding and best practice.
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Living with HIV SCBs Living with HIV programme focuses on training all of its 30,000 plus employees in more than 50 countries on the facts about HIV/AIDS, how it spreads, how it can be prevented and how to care for those who are infected or affected by HIV.
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Ashray Centre: In continuing the Bank's pledge for providing support to HIV affected people Standard Chartered India has recently supported the children of Ashray Centre. Ashray centre is a local NGO which provides residential shelter for children of 0-12 years affected and infected by HIV /AIDS. A total of 60 children are currently housed at the centre. The Standard Chartered Branch staff donated generously for the mission along with money that was available out of selling old newspapers. School bags, notebooks and pencil were donated to each child. And as a token of their gratitude towards the Bank, the children, all trained by Shiamak Davar, entertained the Banks staff when the staff had visited the NGO to distribute the gift items. Mobile Medical Unit
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undertaken by the Mobile Medical Unit to address eyes related problems and organizes preventive health-checking camps. Arrangements have also been made under which the patients can be referred for a secondary level and tertiary level health care. The Mobile Medicine Unit is believed to have fulfilled a long felt need of the disadvantaged older persons in the society who were otherwise neglected by the society. Central School for the Education of the Deaf The Bank is a strong supporter of the Central School for the Education of the Deaf - a registered society and public charitable trust founded in 1966. Its prime concern is to rehabilitate profoundly and severely deaf children by providing model teaching and training facilities, both in English and Marathi. In doing so, the School also endeavors to bring vocational and other employment opportunities,
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Prem Dan Prem Dan, a charity run by Sister Felicity Morris in Mumbai, has three learning centers for children forced into living on the streets.
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Pratham Mumbai Initiative The Bank has made a three-year commitment to Pratham to contribute necessary funds towards the running of 50 balwadis (pre-primary schools) per year. Pratham is a registered public charitable trust, founded in 1994, and their successful model of tripartite collaboration between corporates, government and the voluntary sector is being replicated in Delhi, Bangalore, Pune, Vadodara, Surat, Ahmedabad and Patna. The model has three basic elements: supplementing and strengthening the government school system, working on a city or large regional scale and cost effectiveness expected of a catalyst. The uniqueness of Pratham is that the organization allows and encourages young executives to volunteer time to work in their balwadis which are pre-primary classes set up in slum colonies in Mumbai, with bridge courses and computer-assisted learning centre. Standard Chartered is the largest donor and supporter of the Balwadi programme and the bank is now exploring the possibility of taking on the role of the 'Leading Organization'
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SCB to fund Sankara Nethralaya Project Under its Seeing is Believing campaign, Standard
Chartered Bank has partnered with Sankara Nethralaya. In this project, with the help of SCB, the fund could conduct 1,000 free cataract surgeries for the poor and needy people in Tamil Nadu in 2004. Chris Low, then the CEO of Standard Chartered Bank, India Region, had presented a cheque of Rs. 12.50 lakh to Dr. S. S. Badrinath, President and Chairman, Sankara Nethralaya and also committed that the Bank would continue to fund the Nethralaya projects to perform surgeries for the poor. Scope International, a wholly-owned subsidiary of Standard Chartered Bank, UK, has also partnered with Sankara Nethralaya to support the cause of Pediatric Ophthalmology
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CONCLUSION
The concept of corporate social responsibility is not new in India. Right from the pre-independence times, the Gandhian model has been in practice. Many family owned businesses continue to engage in philanthropic activities. However with the passage of time and increased privatization and globalization, the stakeholder model is gaining more importance. Hence, corporate responsibility is becoming an integral part of the business strategy. A poll reveals a number of areas where further progress is needed for the
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BIBLIOGRAPHY
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WEBLIOGRAPHY:
www.infochangeindia.org http://www.standardchartered.com/corporateresponsibility/in dex.html
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