Paint-Tee Jan.31 Edited

Far Eastern University
Institute of Accounts Business and Finance

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PROJECTED SUMMARY
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Feasibility Study for T-Shirt Printing
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Introduction
Nowadays, almost all people suffer from the high cost and continuous
increasing of prices of all the commodities especially in our country, even the
garments that we have in the market. That is why people, especially those who
belong in the class C, seek for alternatives that are more affordable. Divisoria is
one of the places where people can find the most affordable outfit that they can
buy. But facing the reality, high percentage of the garments sold in places like
these do not have the high quality standard that buyers are looking for.
Printed T-shirts, which is the main topic of this study, also stumbles upon
its increasing price, which is why we have come up with a product that can
replace with other shirts that we have in the market, the hand painted glow in
the dark t-shirts.
Universities like FEU have their university shirts or organizational shirts,
which is sometimes used by the students as their uniforms. Our business is
targeting this opportunity for us to give them a uniquely designed t-shirts that will
surely be appreciated by the students. In addition to this, we also aim to create
our exceptional hand painted designed t-shirts for some call centers who conduct
events and all year round and some mall companies in the vicinity of Silang .
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2nd Semester 2008-2009
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Presence of human labor in Silang, Cavite for production made our
business’s goals possible. It will in fact benefit the Municipality of Silang because
production energy will come from the municipality itself.
MISSION
We aim to become one of the leading manufacturers, developer, and
supplier of hand painted t-shirts using high quality materials with extra benefits to
the consumers.
Vision
Live and let live company foresees itself as the number one manufacturer
of high quality shirts all over the Philippines.
Objectives
• The objective of our company is to be more competitive in the market and
to be the leading manufacturer and supplier of hand painted shirts in the
Philippines.
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• HISTORY OF FABRIC PAINTING
Humans have been painting on fabric for thousands of years, basically
since people started twisting and weaving fibers together to make the first
fabrics. Techniques that were used to decorate the body began to be applied to
the earliest fabrics that were developed. Two basic methods emerged: coloring
(directly applying an image with color to the fabric) and patterning (painting or
printing with resists in patterns and then coloring the fabric).
The continent of Asia has a long history of decorating fabrics. Printing
blocks have been discovered that date back to around 3000 BC! By 327 BC
when Alexander the Great invaded India, colorfully printed and painted fabrics
were commonly found. As trade routes began to develop, these beautifully
patterned Indian fabrics were traded throughout Asia, Egypt and Greece. In the
second century AD they made their way to Europe and Africa. At the same time
in China, beautiful block printing on fabric was taking place. The Chinese
introduced resist and stencil techniques to Japan. The Japanese developed this
art into beautiful forms of patterning on fabric. In Peru there have also been
found some very early examples (around 200 BC) of resist techniques. Similar
techniques were developing into unique forms in these different parts of the world
and have evolved into what we know today as batik, tie-dye and shibori.
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Company Logo
Business Name
We’ve come up with the business name “Paint-TEE” since the focus of our
depictions are more on hand-painted designs.
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Production Concept
Our business conceptualized a production enterprise that will be the
producer of hand painted designed T-shirts in Far Eastern University, and for
some call centers in the country. We plan to create the products not for retail
purposes but as a wholesale supply catering to the needs of the targeted market
for their printed shirt uniforms.
Nowadays, oriental and hip designs are popular especially with the
teenagers, students and the young. We come up with this product believing that
we can supply the needs of consumers to have more modernized and likeable
hand-painted glow in the dark shirt designs.
Although we are new in this kind of business, we still can promise the best
outcome and produce very good quality hand painted T-shirts that can be used in
events, organizational uniforms, school uniforms and other more occasions.
The price will be based on the cost used to create the product. Our hand-
painted T-shirts will surely compete in the market in terms of pricing but we are
confident that ours is a product that is worth to be paid for.
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Capitalization
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SHORT TERM OBJECTIVES
• To build a good rapport with the consumers and to the people of Silang.
• To maintain a good working relationship with all our employees and also to
the suppliers.
• To be the favored company of the Far Eastern University and call centers to
supply them our t-shirts with hand painted designs.
LONG TERM OBJECTIVES
• Our company’s objective is to be the leading supplier of t-shirts for the next 5
years in Far Eastern University to be used on the General Assembly of the
students of Institute of Accounts, Business and Finance, and to call centers in
the country.
• Our business will endeavor to be an excellent company here in the
Philippines that will be loved by the Filipinos and eventually we can export our
products to other countries.
• To be able to penetrate in the market for a long run, and to defy upcoming
competitors.
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GENERIC STRATEGY
The strategy that the group will be using is the Cost Leadership Strategy.
The firm sells its product either at average industry price or below average
industry price to gain market share and be affordable to lower class. On the
event of intense competition, our company can produce more inexpensive and
excellent quality printed t-shirts that will remain profitable for a longer period of
time.
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SPECIFIC OBJECTIVES
Marketing Aspect
• To ensure that the product will be promoted in a very good way in which it
can penetrate into the market.
• To attract more customers within 6 months of operation
• To guarantee that the chosen promotional campaigns will not only benefit
the company but also the customers that will purchase the product.
Management Aspect
• To impose a high quality standard of t-shirts.
• To attain the company’s aim and purpose.
• To focused on the employees, their jobs, benefits and salaries, and to their
tasks that will be done before starting the business.
Technical Aspect
• To get rid of qualms during the operation and in the future.
• To scheme the overall process in the production.
• To assure the safety and the benefits of the customers.
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Socio- Economic Aspect
• To discuss the benefits of all the stakeholders involved in the operation of
the business.
• To be have an environmental friendly procedure.
• To showcase the ability of the workforce in Silang Cavite.
Financial Aspect
• To have enough information about the financial account of the business.
• To be able to figure out on how the business deals with the trend of
demand and supply within the circulation of the business.
• To assure that the business is profitable and feasible.
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TECHNICAL ASPECT
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Location of the Business
The municipality of Silang is approximately 45 kilometers south of Manila.
General Trias, Dasmariñas and General Mariano Alvarez (GMA) bound it on the
south and on the west by Amadeo. With the continuous expansion of Metro
Manila, the municipality is now included in the Manila built area which spans
southward toward Lipa City.
We plan to locate our business in Bulihan, Silang, Cavite. It is on the north
side of Silang. Maguyam is 20 minutes drive away from Carmona Exit of South
Luzon Expressway via Aguinaldo Highway and 20 minutes drive away from
Silang Town Proper.
Uses of the product
• Paint-TEE will be the manufacturer of the
organizational shirts used by the students of
the Far Eastern University designed mainly
with hand painted designs.
• Paint-TEE will also be the supplier of these
styled t-shirts to the call centers in the
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country to be use on their annual affairs.
Raw Materials
Materials Quantity Price per Supplier Total Amount

piece
10 Php250. Php2,500.0
Paint Brush One 00 0
set
Php
Paint
1 bulk Php *First 15,000.00

T-shirt 500 30.00 commerci
pcs. per t- al
shirt Juan Luna,
Binondo,
Manila
*BenChon
g
Commerci
al
Juan Luna,
Binondo,
Manila
*Hi-Q
Commerci
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al
Juan Luna,
Binondo,
Manila
Blower 5 Php 168 Mall, 1,500.00

300.00 Divisoria
Manila
TOTAL: Php
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Furniture and Fixture
Name Quantity Price per Supplier Total amount

piece
Table and Chair set 1 Php 800.00 Tubianosa Php 800.00
Upholstery
Agham Road
Quezon City
Telephone 2 Php 500.00 SM Appliance 1,000.00

Center
Wall Fan 2 Php 550.00 OPS Juan 1,100.00

Luna Divisoria
Manila
File Cabinet 1 Php 400.00 Tubianosa 400.00

Upholstery
Agham Road
Quezon City
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Calculator 2 Php 500.00 1,000.00
TOTAL : Php 4,300.00
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Office Supplies
Name Quantity Price per Piece Total Amount

Ball pen 5 Php 20.00 Php 100.00
Pencil 3 Php 5.00 15.00
Folder 8 Php 6.00 48.00
Paper Clip 1 box Php 20.00 20.00
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Stapler 1 Php 30.00 30.00
Staple Wire 1 box Php 15.00 15.00
Ruler 2 Php 10.00 20.00
TOTAL: Php 248.00
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Emergency and Safety Equipments
Name Quantity Price Per piece Total Amount

Emergency Light 2 Php 180.00 Php 360.00
Fire Extinguisher 2 Php 1,000.00 2,000.00
Safety Signs 1 pack Php 100.00 100.00
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TOTAL: Php
2,460.00
Cleaning Equipments
Name Quantity Price per Total

Piece Amount
Trash Can 3 Php 100.00 Php 300.00
Broom 2 Php 35.00 70.00
Dustpan 2 Php 50.00 100.00
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Mop 2 Php50.00 100.00
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Garbage Bags 3 Php10.00 30.00
Rug 10 Php6.00 60.00
TOTAL: Php 660.00
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Production Flowchart
Production Process
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1. Choosing and preparing the Screen. There are two types of screens,
those with aluminum frame and those with the wooden frame. Screens
with aluminum frame are easier to use than screens with wooden frames.
Another factor is the mesh count. A higher mesh count means the fibres of
the mesh are closer together and a lower count means the fibres are more
loosely woven, so more ink can pass through the screen. Once you have
bought your screen, the first important thing to do is wash it out with cold
water and a degreasing agent. Getting any grease out helps the emulsion
to bond with the fabric which gives you a crisper stencil. Also important is
to understand the orientation of your screen. The flat “back” of the screen
which sits on the printing surface is called the “print side” or “paper side”
and the “front” of the screen, recessed inside the lip of the frame, is called
the “squeegee side.”
2. Prepare the Artwork. What are needed in this step are the original
artwork and the transparency film. When preparing artwork to be burned
to the screen (to create the stencil), work in black and white only — grey
tones and the subtleties of photographic images will not produce a
workable stencil. If you start with a photo, reduce the information to a line
drawing, or apply a filter or halftone screen. Once the artwork is prepared,
print or photocopy it onto transparent film to produce the screen stencil. It
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is very important that the black areas printed on the transparency are
completely opaque, so hold it up to the light and make sure all the black
lines are totally dense.
3. Creating the stencil. This is the most intensive step in the screen printing
process. The first thing to do, after your screen is degreased and
completely dry, is to coat the screen in emulsion. Emulsion is the
photosensitive goop that will make the stencil on the screen. In areas
where the emulsion hardens, the screen is blocked so no ink can pass
through. In areas where the emulsion is kept soft and eventually washed
out of the screen, the ink will pass through to produce your print. Emulsion
is hardened by exposure to light, so you need to conduct this entire
process in a darkroom using photosafe lights to see by. Emulsion comes
in two parts, the emulsion proper and a small bottle of sensitiser. Working
by the red, mix the emulsion with the sensitizer. Once sensitized, emulsion
is good for about 3 weeks at room temperature, or about 3 months (tops
— it gets iffy at the end of those 3 months) if refrigerated. Always wear
gloves! When handling emulsion. To coat the screen, you can use a scoop
or can use a squeegee or wallpaper smoother. A scoop coater is a very
easy-to-use trough which holds the emulsion and deposits a nice even,
thin coat on the screen. If you’re using the squeegee or smoother option,
use a spatula to spread a line of emulsion along one end of the screen
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and then, pressing very firmly with the squeegee, drag the line of emulsion
down or up the screen until it is evenly coated with emulsion. It is very
important to have a thin, even coat of emulsion on the screen,
uninterrupted by drips or blobby areas that could mess up the clarity of
your stencil. You must double coat all in one go while the first coat is still
freshly wet. Leave the coated screen in the dark to dry for at least 2 hours.
The important thing is that the emulsion is completely dry before you
expose your image. No stickiness allowed.
4. Printing. To set up for printing, you need a completely flat table or
counter top with two hinge clamps installed at the far side and a large
piece of acetate or velum (at least 2 feet long — much larger than the
paper or fabric you are printing onto). Tape the acetate down firmly at one
end so that it will not budge. You need it to be perfectly fixed at one end in
order to properly register your print. Fasten the screen into the hinge
clamps with the squeegee side facing up and make sure you can move
the screen into an upright position in the clamps without it falling back
down to the printing surface. Prop the screen up slightly with your roll of
tape and apply a line of ink onto the surface of the screen about 2 inches
above the image to be printed. Flood the image with ink using your
squeegee. Make sure you have the right kind of squeegee for the material
(paper or fabric) on which you are printing. Make sure the acetate is
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between the printing table and the screen. Lower the screen to the table
surface and print the first copy of the image onto the acetate. Immediately
flood the image with ink to keep it from drying out. Raise the screen to an
upright position in the hinges. Use the acetate to register your image in the
right spot on your shirt or paper by orienting your shirt or paper
underneath the acetate. Remove the acetate and lower the screen onto
your shirt or paper. Print the image by holding the squeegee at about 45
degrees and applying even, strong pressure to pass the ink through the
screen.
5. Drying. Remember that this ink dries to plastic. Any area, however small,
where it dries in the screen will become unusable in the future. In between
each print, flood your image. When you’re done printing, wash the screen
of all ink right away. Mr. Clean can be used to wash out ink (if necessary)
without degrading the emulsion. Screen ink dries very quickly let the
image dry for at least an hour and then iron over top of the image on the
hottest setting for at least 1 full minute. Ironing the ink makes it colour fast
in the wash.
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Production
• The process of production was practiced very well and perfected to have a
product with a high standard and quality that will be best suited for its
consumers.
• All employees/workers are trained proficiently and must be very
knowledgeable on how the process of production goes as well as the proper
use of facilities and equipments.
• Raw materials come from reliable sources with their own safety measures to
have a quality and trusted product.
• The business also sees to it that there are enough raw materials so as not to
delay the production process.
Packaging
Paint-Tee designed shirts are packed in cloth bags. These are better than
the usual packaging that comes in plastic sack.
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Quality Control
Our business ensures the quality and unique prints of the t-shirts to meet
the customer’s satisfaction. In order to prove the business’ claim that it is 100%
worth to be paid for, we set our guidelines and policies for the workers to follow in
the production of our product.
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Production Floor Plan
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Map of Location
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MANAGEMENT ASPECT
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Introduction
In any business, employees or workers have important roles in an
organization towards achieving the business’s goal. The management aspect of
Paint-Tee is composed of proposed techniques and strategies that will be used
for the improvement of its employees. This can be done through proper hiring
and training of workers. Every employees or workers have their specific duties
and responsibilities in building up a business.
Employees/workers that will be under Paint-Tee will be trained properly
even before the business starts. There will be a designated work and section for
each of them in a period of time. A shuffle of assigned tasks is expected for the
employees’ versatility and for them to be very much knowledgeable about their
jobs. A supervisor will look after the employees and see to it that they meet the
standards of the business. When the business has started running regularly,
proper policies will be implemented and regular inspections will be done.
Companies nowadays hold their company outings. Our business also
plans to have such occasion as a form of incentive for the personnel. Occasions
such as Christmas party will also be held to create lighter atmosphere in the
business. This will also help in closer bond and build positive relationship
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development between the employer and employees.
Organizational Chart
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Type of Organization
The type of organization our business has is that of a cooperative. It is a
duly registered association of persons, a with a common bond of interest, who
have voluntarily joined together to achieve a lawful common social or economic
end, making equitable contributions to the capital required and accepting a fair
share of risks and benefits of the undertaking in accordance with the universally
accepted principles of cooperation which includes the following:
1. Open and voluntary management
2. Democratic control
3. Limited interest on capital
4. Cooperative education
5. Cooperation with the cooperatives.
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Manpower Requirement
1. Job Title: General Manager
Responsible for the whole organization and the business operation. He is
also responsible for the following functions:
o Must see to it in carrying out or handling the day-to-day operations of
the business.
o Must plan out various developments for maximum profitability of the
business.
o Must render wise decisions for the changes and improvement s of the
business operation.
o Must assure to every customer that they can produce quality products
they needed.
2. Job Title: Assistant Manager
He is responsible for monitoring the whole operation of the business,
particularly when pertaining to administrative matters. He is responsible for the
following matters:
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o Attending training for the business development, particularly when the
General Manager is not present.
o Must see to it that the company is complying with the BIR(Bureau of
Internal Revenue) requirements and with that of the municipal
ordinances
o Must see to it that each sections of the business are doing good.
o Must arrange meetings, seminars, etc.
3. Job Title: Design Supervisor
He is responsible for all the designs the business makes. He approves or
edits the original design from the business or personalized design from the
customers.
4. Job Title: Artist
He is responsible for the designs. He makes the designs for the t-shirts.
They are ones engaged in the whole process of hand painting the t-shirts
5. Production Supervisor
He is responsible in the production process. He supervises the production
workers in the whole process of production.
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Recruitment and Selection Program
Before the process of recruiting and selecting of workers in the company,
we will post first the job vacancies for the public to be inform. Major procedures
are as follows:
Screening- this is the first procedure in recruiting and selecting workers.
The company will scan the entire resume passed by all the aspiring
workers. This will help the company to select applicants according to their
background and personal information written in the application form.
Preliminary Interview- in this process, the company will call all the
applicants they think fit to the job vacancies. They will check all the
information written if it is correct and reliable thru asking the applicants.
Mental Test- this will help the company to know if the following applicants
is literate and in good condition. And it will give them idea on how they will
handle some incidents that are unexpected.
Background check- this is a very important step in recruiting and selecting
workers because this will give assurance to the company that the applicants
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is a good citizen and he do not have any criminal violations.
Final Interview- after checking all the necessary information, the company
will do a final interview to the applicants who passed the first processes.
This will assure the applicants that they are in process and under
consideration of the company.
Legal requirements- in this process, the applicants must secure and pass
all the important documents that the company requires.
Physical and Mental Examination- the applicants will now undergo
medical to test their physical fitness and medical condition. This will give
assurance to the company that the applicant are in good health and not
medically ill.
Applicants who will fail in any if the steps in the process in recruiting and
selecting workers will be rejected. On the other hand, after passing all the steps
in recruiting and selecting workers, the company will hire the applicants made it
up to the last step
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Training and Development Program
The hired applicants will be required to attend seminar and training
programs to be able to enhance their knowledge and skills, and also to know
their rights in terms of their benefits and compensation. We will also conduct
employee orientation for them to know their duties, responsibilities, and the rules
and regulations of the company.
Training will also be required for them to perform their jobs and
responsibilities as well. It is also for them to know the proper usage of the
different machineries and equipments that they will be using. A program will be
conducted before they will start working, and after 5 months for the workers to
improve more of their skills and knowledge about their job.
Benefits, Wage and Incentives
• Social Security System (SSS), Philhealth, such benefits will be grated to all
the employees of the company.
• The salary will be given every 15th and 30th day of the month.
• Additional incentives like bonuses (Christmas) will also be given as part of
their incentives.
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• Employees that will work during paid holidays like New Years Day, All Souls
Day, Holy Friday, etc. will get their inducement.
• Survivor benefits if in case the employee die, will be given to the spouse and
children.
• The company will also support the hospitalization, health care of the
employees.
• 13th month pay will be given.
• Retirement benefits will be specified.
Performance and Appraisal Program
The company will conduct an evaluation on regular and contractual
employees in which the supervisor evaluates their performance; the result of the
evaluation will be given to the employees indicating the level of their performance
areas of improvement. This evaluate will be the basis for the increase of their
salary and promotion for regular employees.
The following factors that the company will consider:
1. A manager and employee shall hold formal appraisal meetings at least twice a
year. The objectives of appraisal meetings are:
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To set and review the company.
To establish improvement actions, training needs and career
developments
2. Employees should be given immediate and adequate feedback regarding their
performance. The manager and supervisor should maintain a record of critical
incident specific situation, task, action and result negative and positive.
3. Managers and supervisors are accountable for evaluating performance in
developing their subordinates. The manager and supervisor should also be
appraising in their performance management skills.
4. The performance appraisal system shall encourage the employee’s
participation in the company.
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General Policies
Appearance and Conduct
The business does not require any uniform. Casual clothing can be worn
while at work but it should be expected to be at least be decent and presentable.
Use of Business’ Telephone
Using of the business telephone for personal calls is allowed, but it is
expected that this privilege will not be abused and not practiced during working
hours unless if it is very important or in case of emergency. Unnecessary calls
should not be entertained.
Logging In
An employee who log-in another employee, whether he or she is present
or not, is a violation and will be subject to a disciplinary action.
Failure to log-in and log-out will cause delay and inconvenience in
preparing the payroll.
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Overtime
Overtime of workers will be noted if necessary and if there are rush works
to be done.
Tardiness
For every 15 minutes late, there is a 5% deduction from the employees’
daily salary.
Absences
Employees must immediately inform their superiors in case they will not
be able to come in duty.
Three (3) consecutive absences with failure to give notice to the superiors
will be subject to proper disciplinary action.
Frequent absences without notice will be subject to suspension or
dismissal.
In case of sickness and emergencies, leave of absence is granted.
The following are rules are prohibited in side the business premises:
1. Coming at work under the influence of liquor or prohibited drugs.
2. Smoking inside the office and production area.
3. Bringing and carrying deadly weapons.
4. Sleeping while on duty.
5. Theft of business’ property regardless of monetary value.
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6. Losing any business’ important records causing prejudice to the business.
7. Leaving the working premises during working hours without a valid reason
and permission from the superiors.
8. Frequently entertaining visitors during working hours.
9. Failure to comply with official orders and instructions.
10. Tardiness.
11. Excessive absences.
The operation of business starts at 8:30 AM and ends at 4:30 PM, Monday to
Saturday. There is a one hour lunch break and 20 minutes resting time.
Working Hours and Working Days
WORKING SCHEDULE
Mon Tue Wed Thu Fri Sat Sun
Employees
Non Working Day
General Manager 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
Non Working Day
Assistant Manager 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
Non Working Day
Design Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
Non Working Day
Artist 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
Non Working Day
Production Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
Non Working Day
Production Workers 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs
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Activity November December January February March
Feasibility studies,
Research, and Analysis
Canvassing of Raw 47
Materials and Location of
the Business
Capital Contribution
GANTTPermit
Registration CHART and
other Licenses
Activity:
Setting Feasibility
the Place of the studies, Research, and Analysis
TimeBusiness
Allocated: 2nd Week of November 2008 - January 2009
Purchasing of Raw
Materials and Equipments
The range of the said period is appointed for the research done by our
Training
teamand Hiring
to be ableof to produce a product that will be the market or will be the
Employees
potential best buy to the consumers. The research includes if it will be feasible to
Starting
freshthe Business to establish a business enterprise as such.
graduates
Production
Distribution
Activity:ofCapital
Finish Contribution
Product
Time Allocated: 2nd Week of November 2008 – 2nd Week of March 2009
To establish a manufacturing business, enough capital is needed. To have

this capital without obliging us to bring out a big amount of money all at once, our
team decided to contribute Php 100.00 twice a week in five months. We also
obliged each member to pay for the violations such as meeting absences and
late arrivals to add in the sum of the contribution. With this, our team will come up
with a capital of Php 16,000.00.
Activity: Registration Permit and other Licenses

Time Allocated: 3rd Week of January – 2nd Week of February 2009
A business will not be able to proceed to operation without securing the
necessary permits and other legal requirements. It is easy to secure a permit,
which is why it would only take a month to perform the activity.
Activity: Canvassing of Raw Materials and Location of the Business
Time Allocated: 1st and 2nd Week of January 2009
Canvassing of raw materials, supplies and equipments could be
accomplished in a couple of weeks.
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Location of the business will be in the Municipality of Silang, Cavite. The
exact location will be rented out and will be based on matters like the price,
accessibility and structure of the place.
Activity: Setting the Place of the Business
Time Allocated: 3rd Week of February to 2nd Week of March 2009
After finishing the gathering of permits and legal requirements, setting the
location of the business will be done. Since the place will only be rented out,
unnecessary reconstructions will not be performed. The setting of the business
location includes: fixings of electrical wirings, water pipes, redecoration of the
office area and production area, constructions of artificial room divisions, and
allocation of furniture and equipments.
Activity: Recruitment and Hiring of Employees
Time Allocated: 1st and 2nd Week of March 2009
Since the business is just starting and not yet big, only few employees are
needed. The recruitment and hiring process will only consume 2 weeks of the
whole preparation for the business.
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Activity: Purchasing of Raw Materials and Equipments
Time Allocated: 3rd Week of March 2009
Following the setting of the location along with the recruitment and hiring
of employees comes the purchasing of raw material and equipments. A week is
enough to fill the business place with the necessary supplies, furniture,
equipments, and raw materials.
Activity: Training of Employees
Time Allocated: 4th Week of March – 1st Week of April 2009
After all the preparations for the business place and hiring of employees,
we will develop the employees‘ skills by training them for the accuracy of their
works.
Start of Normal Operation
Promotional Activities
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Cooperative Members
Name: Krista Angelica Gomez
Age: 21
Gender: Female
Degree: Bachelor of Science in Commerce Major in Tourism Management
College: Far Eastern University
Address: B-34, L-15, Zone-III, AFP Housing, Bulihan, Silang, Cavite
Contact Numbers: 09274607903; (046)8901128
Birth Date: September 30, 1987
Birth Place: Quezon City
Name: Maria Victoria Julian
Age: 20
Gender: Female
Address: 386 Mangga Candaba Pampanga
Contact Numbers: 09274607903; (046)8901128
Birth Date: June 09, 1988
Birth Place: Baliuag Bulacan
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Name: Rolly Lansang
Age: 24
Gender: Male
Degree: Bachelor of Science in Commerce Major in Management
Address: 254 Cabanatuhan Road, Deparo Caloocan City
Contact Numbers: 09274607903; (046)8901128
Birth Date: November 11, 1984
Birth Place: Valenzuela
Name: Maria Emma Gale Mercado
Age: 21
Gender: Female
Address: Blk3 Lot 5 St. Thomas St. SPS 7 San Bartolome Novaliches Q.C.
Contact Numbers: 09274607903; (046)8901128
Birth Date: June 11, 1988
Birth Place: Metro Manila
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Name: Noel Montefalcon
Age: 22
Gender: Male
Address: 942 B Matimyas Street Sampaloc Manila
Contact Numbers: 09274607903; (046)8901128
Birth Date: October 7, 1986
Birth Place: San Augustin, Iba Zambales
Name: Patrick Ubungen
Age: 21
Gender: Male
Degree: Bachelor of Science in Commerce Major in Marketing Management
Address: 765 Mindoro St. Sampaloc Manila
Contact Numbers: 09274607903; (046)8901128
Birth Date: November 21, 1987
Birth Place: Manila
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Name: Aldus Villamil
Age: 23
Gender: Male
Degree: Bachelor of Science in Commerce Major in
Address: 19-34 BLTC Pag-asa Quezon City
Contact Numbers: 09274607903; (046)8901128
Birth Date: October 18, 1985
Birth Place: Metro Manila
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SOCIO-ECONOMIC ASPECT
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• To develop a vision and strategy for employment generation and to
prepare a time bound action for implementation of the same.
• To help increase the employment because the high school graduates can
apply for production works.
• Managerial and higher position applicants can apply as long as they are
competent enough for the position and meet the requirements regardless
of what school they graduated.
• To facilitate manpower planning in key sectors of the economy.
Employment Generation
Poverty is one of the major problems that our country faces today. One
cause of poverty is the growing numbers of unemployed Filipinos. The support of
the government is not enough to lessen the issue of unemployment. The Paint-
Tee will help lessen this problem by providing job opportunities to the people,
most especially to the community of Silang, Cavite.
We are going to recruit, employ and train employees for them to perform
the jobs needed. We are looking forward to help the municipality of Silang, and
the government in maximizing our human resources.
Our company also aims to give emphasis on how our workers will attain
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new skills through trainings that they can relate to their independent living, their
preparation for works and maintaining a genuine employment.
Environmental Considerations
Global warming is one of main issues on our environment today. Most of
the pollution came from industries, factories and corporations that use
machineries and equipments. In the Paint-Tee, we will assure that the production
of our t-shirts will not damage or harm the environment. The equipments are
environmental friendly wherein they are used manually, excess paints will not be
disposed, instead it will be mixed with other colors and use it again for painting.
The company makes sure that our garbage’s and other wastes are
properly disposed in a separate area outside the production area.
All the activities that the company will perform are not just about quality
check but also for environmental reasons. We aim to develop and produce
product which do not harm the environment.
Our company is aware on their sense of responsibility in serving the
communities. We are much more focusing on the quality and safety of the
product we produce rather than its quantity. The major goal of our company is to
achieve a good result on what we do.
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MARKETING ASPECT
MARKETING ANALYSIS
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There are certain factors affecting the market that may or may not be
difficult to quantity and/or predict. The demand may be significantly affected by
population growth., income changes, trends, rural/urban development, prices of
substitute and complimentary products, and such marketing tools as advertising,
promotions, credit policy, etc. supply may be influence by the developments of
factors, governments policies, improved technology, etc. The prices may be
affected by production costs, price controls, inflations, etc.
The company must be determine the types of marketing programs
prevalent in the industry and gauge their respective Draw up a marketing plan
that identifies the target market, the selling price, the design of the product, the
distribution network, the sand the advertising and promotions program. The
important components of the marketing program may best be summarized by the
four P’s: product, price, place, and promotions. The firm must design the
marketing organization which will implement the plan and determine the cost
involved.
Market Demographic
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Our studies focused on satisfying the needs of our dear consumers,
the students, employees, and local citizens and also serve as an instrument to
their consciousness on how to save money for clothing and also the uniqueness,
quality and comfortability. We all know that most of them wanted to have nice and
proper kinds of clothes by buying and using the different trends for “GIMIK’
purposes. Most of the employees, students and especially call center agents they
would prefer using company shirt/org shirts because it is much less cheaper
rather than using much more expensive cloths that can be more useful in other
occasion and it also helps them to be easily recognized that they belong to a
certain company or groups.
POSITIONING STRATEGY
Compare to other printed t-shirts our product is unique because our
design are in a form of hand painting. We position our product as the primary
manufacturer of t-shirts on FEU, and call centers.
COMPETITOR’S PROFILE
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We have many leading t-shirt printing companies in the marketing field
existing today. We have the Sorbetes Company who produces the tie-dye
clothing, Dave Company who produces the funny t-shirts, MailBoxTees that
produces super stylish tees with color combination that rocks and Universidad
that produces athletic printed shirts.
PORTERS FRAMEWORK
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SWOT ANALYSIS
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• Limitation • Incr • Li • Li • Awar

• Emerge of eas mit mit enes
competitors e ed ed s of
cost Di Bu Cons
T of stri dg umer
prod but et s
ucti ion
on
• Shift on consumer • Co • V • Us Change in
trend mpe irgi e Fashion
• Attractive Packaging titiv n co
• Export quality e Ma st
• Rise of Trend Pric rke eff
consciousness e t ect
O ive
• Price
dir
ect
ma
rke
t
• Less awareness • Fluc • Li • Fr • Peop
• Level of the tuati mit ug le
Consumer on ed al who
• Not yet known in the of dis bu perc
market Pric trib dg eive
es uti et d
of on for that
Raw • Ac pr Shirt
Mat ce om s are
erial pta oti all
s bili on the
W ty • E sam
ffe e
cti
ve
ne
ss
of
Pr
om
oti
on
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• Environmental • Sold • Sc • Us • Prov

friendly affor ho e enly
• Easy to make dabl ol, int Bene
• Harmless e Ca er ficial
• Unique design pric ll net
e Ce pr
nte om
r, oti
Co on
mp thr
ani ou
es, gh
(N we
est bsi
le, tes
PL
S
DT
)
• W
hol
es
ale
r
(S
an
Mi
gu
el
Co
rp.
)
PRODUCT
PROMOT
ION
PRICE PLACE PEOPLE
KEY SUCCESS FACTORS
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• Affordable
You can enjoy our product through its benefits and can be
bought at a very low price that’s absolutely affordable to
everyone.
• Environmental Friendly
Live and Let Live company’s production packaging process
means no harm for the environment and we are
implementing a recycled process of packaging our product,
we are using cloth bags for our packaging that can be use
over and over, for us to serve as their model in terms on
environmental preservation and environmental cleanliness.
• Beneficial
The 10% of the income from Paint-Tee t-shirts that will be
bought by the companies will be given to their chosen charity
institutions. At same time, it will help the manpower of
Silang, Cavite.
• An Innovative product
Paint-Tee t-shirts have hand painted designs with glow in
the dark prints that suits to the students and to the
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employees.
MARKET STRATEGY
I. PRODUCT
PRODUCT DESCRIPTION
As Live and Let Live enters the market, nobody knows what will be the
outcome, and everything may possibly happen. But one thing is for sure, the Live
and let Live Company will be one of the leading companies that will manufacture
a high-quality t-shirt that will soon be dominating the market against all
competitors.
BAF (BENEFIT, ADVANTAGE, FEATURE)
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BENEFIT ADVANTAGE FEATURE
• Jobs for the people of • It is fashionable • Different choices of
Silang, Cavite • Raw materials can be design
• Product is being offered at obtain easily • Paints used are
reasonable price • The company harmless (non-
• T-shirts are made of cotton contributes to the allergenic, non-toxic)
environmental care
PACKAGING AND LABELING
Packaging is one of the most important factors in the marketing field of
production, because it covers what is inside, meaning the first impression from
outside may reflect also from the inside. And it is very important that we must
consider our customer’s here because, we must attract their attentions for us to
be recognized by them.
II. PRICING
PRICING STRATEGY
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Let and Let Live Corporation placed Paint-Tee shirts at a price
range which is cost effective and considering wholesaler as our major
target market. The average price of a t-shirt is Php160.00, this is more
affordable than expected though it has many benefits, and price will be
stable and not to become a big deal at all.
COMPARATIVE PRICING MATRIX
DIRECT COMPETITORS
COMPANY PROFILE PRICE PER PIECE
Sorbetes Php180.00
Unibersidad Php210.00
Dave Php175.00
MailBox Php180.00
III. PLACE
DISTRIBUTION STRATEGY
Live and Let Live Company will distribute the product, Paint-Tee,
in its distribution channel, to control and monitor the circulation of our product we
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will distribute according to our target market, (call centers, FEU
organizations such as Tourism, Management and Marketing
organization) then it will go to our consumers.
CHANNEL OF DISTRIBUTION
Paint-Tee
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SCHOOL CALL CENTERS
FEU IABFORGANIZATION
(Dell, Sykes, Informatics)
(Tourism, Management,
marketing)
C O N S U M E R S
IV. PROMOTION
a. PROMOTION STRATEGY
The main objective of the business is to promote a new substitute
for the expensive t-shirts in the market. To encourage the target market to
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purchase and use our very own Paint-Tee t-shirts.
To achieve this objective, we decided to have the call centers, and FEU
organizations as our main target market for 6 months, in these months, we were
going to focus on our captured market to give them sympathy and became our
loyal customer, we will give the 10% of the profit from the Paint-Tee t-shirts that
they will purchase from us to their chosen charity institutions. And also, in every
bulk orders, we will offer them each t-shirt Php150.00 only.
b. SALES PLAN
OBJECTIVES ACTIVITY BUDGET

PERIOD
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To introduce and Leaflets Printing Php 2,000.00
4th week of create awareness of - this will give

December
the product to its information about the
target market product and its benefits
To encourage Offering contracts to our Php 15,000.00
1st week of selected Call Centers target market to be their
January and FEU to avail and T-Shirt supplier
use the product
TOTAL :
Php 17,000.00
c. ADVERTISING PLAN
OBJECTIVES ACTIVITY BUDGET

PERIOD
To build brand Putting of streamers Php 4,000.00
2nd week of recognition and with printed information
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January awareness of the about the product in LRT
product to all Station, Bus Station and
possible customer Schools
TOTAL :
Php 4,000.00
IMPLEMENTATION AND CONTROL
It is important that for the objectives of this marketing plan to be realized, a
constant monitoring of the plan will be done. Weekly meetings will be conducted
to ensure that the plan is properly communicated to all personnel, implemented
to the fullest and sales targets and budgets realized. A quarterly marketing
briefing will be done to determine the profitability of each project. The
management will ensure that sales targets are achieved on a monthly basis. At
the end of the year, an evaluation of the plan will be done to determine areas for
improvement.
Survey Questionnaire
Dear Respondents;
We, the Students of Far Eastern University are presently conducting a

feasibility study of Hand-Painted T-Shirt. We would like to request you to answer the
following questions to enable us to gather necessary information for the research.
Company / Business Name:

_______________________________________________________________
Address:
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_______________________________________________________________________
________
No. of Employees: ______
Direction: Kindly put a check / () on the blanks provided after each questions or specify
your answers if necessary.
1.What month of the year do you usually order printed shirts? ___________________
For what reason/occasion? __________________
2. How many printed shirts do you usually order?

___ 101-150 ___ 301-350
___ 151-200 ___ 351-400
___ 201-250 ___ 401-450
___ 251-300 ___ Others, please specify ___________________
3. What are your shirt color preferences?

___ Blue ___ White
___ Red ___ Yellow
___ Green ___ Others, please specify ______________
4. Who are your printed shirt suppliers?

___ Universidad ___ Dave
___ Sorbetes ___ Others, please specify _______________
5. How much do you usually pay per printed shirt in your supplier?
___ P100-150 ___ P251-300
___ P151-200 ___ Others, Please specify _______________
___ P201-250
6. Are you willing to pay us 50% down payment and 50% Cash on Delivery?
____ Yes
____ No
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7. (Refer to # 6) If No, what mode of payment do you want to use?

____ COD ____ 15 days
____ 30 days ____ Others, Please specify ________________
8. Would you like to try Live and Let Live Company’s hand-painted shirts?
___ Yes
___ No
9. (Refer to # 8) If yes, How many will be your initial order to us?

___ 100-150 ___ 301-350
___ 151-200 ___ 351-400
___ 201-250 ___ 401-450
___ 251-300 ___ Others, Please specify ________________
10. What type of shirt do you want us to be painted on?

____ V-necked ____ Collared
____ Round-necked ____ Others, Please specify ____________
11. Do you have other suggestions/recommendations in mind to share for us to create the
best painted shirt you needed? Please write it down.
_______________________________________________________________________
_______________________________________________________________________
____________________________________________________________________
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Far Eastern University

Institute of Accounts Business and Finance

the dark t-shirts.

Universities like FEU have their university shirts or organizational shirts,

which is sometimes used by the students as their uniforms. Our business is

surely be appreciated by the students. In addition to this, we also aim to create

Presence of human labor in Silang, Cavite for production made our

production energy will come from the municipality itself.

We aim to become one of the leading manufacturers, developer, and

of high quality shirts all over the Philippines.

• The objective of our company is to be more competitive in the market and

to be the leading manufacturer and supplier of hand painted shirts in the

• HISTORY OF FABRIC PAINTING

Humans have been painting on fabric for thousands of years, basically

printing with resists in patterns and then coloring the fabric).

The continent of Asia has a long history of decorating fabrics. Printing

were commonly found. As trade routes began to develop, these beautifully

depictions are more on hand-painted designs.

Our business conceptualized a production enterprise that will be the

for their printed shirt uniforms.

hand-painted glow in the dark shirt designs.

events, organizational uniforms, school uniforms and other more occasions.

confident that ours is a product that is worth to be paid for.

SHORT TERM OBJECTIVES

supply them our t-shirts with hand painted designs.

LONG TERM OBJECTIVES

years in Far Eastern University to be used on the General Assembly of the

students of Institute of Accounts, Business and Finance, and to call centers in

• Our business will endeavor to be an excellent company here in the

products to other countries.

can penetrate into the market.

• To attract more customers within 6 months of operation

• To impose a high quality standard of t-shirts.

• To attain the company’s aim and purpose.

tasks that will be done before starting the business.

• To get rid of qualms during the operation and in the future.

• To scheme the overall process in the production.

• To assure the safety and the benefits of the customers.

Socio- Economic Aspect

• To discuss the benefits of all the stakeholders involved in the operation of

• To be have an environmental friendly procedure.

• To showcase the ability of the workforce in Silang Cavite.

• To have enough information about the financial account of the business.

demand and supply within the circulation of the business.

• To assure that the business is profitable and feasible.

Location of the Business

The municipality of Silang is approximately 45 kilometers south of Manila.

southward toward Lipa City.

We plan to locate our business in Bulihan, Silang, Cavite. It is on the north

Silang Town Proper.

Uses of the product

• Paint-TEE will be the manufacturer of the

organizational shirts used by the students of

the Far Eastern University designed mainly

with hand painted designs.

• Paint-TEE will also be the supplier of these

styled t-shirts to the call centers in the

country to be use on their annual affairs.

Materials Quantity Price per Supplier Total Amount

1 bulk Php *First 15,000.00

Blower 5 Php 168 Mall, 1,500.00

Furniture and Fixture

Name Quantity Price per Supplier Total amount