1 Summary Questionnaire Results General points

Questions (Q) and instructions given are in black Answers (A) are in red

I distributed 10 questionnaires to a sample of my target audience (10 British females interested in chart pop music, Social class mainly c1/c2-several were students A: summary of the answers given are indicted in red Italics Q 1. Are you: Female- aged 16-19 and interested in chart pop music? (Circle Yes/No) A: all respondents answered yes (100%) Q2. What pop chart music/artists/bands do you currently listen to? A: The main (50 % OR ABOVE) bands/artists given were: Rihanna Olly Murs Katy Perry

1. What

attracts you to chart pop music? The lyrics of the songs The instruments and vocals used The image of the pop genre The artists/bands 2 Other (specify below)

3 6 2

A: Respondents answered multiple options above is the number for each option 2. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than 1 1-2 7 2-3 3 3-4 More than 4

3. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5.
A: NONE OF MY RESPONDENTS READ MUSIC MAGAZINES I will have to find out more to what will encourage them to read magazines so I can work on attracting them to my particular magazine

NO (If No please go on to answer question 6

4. Specify which music magazine(s) you buy and /or read.

N/A What do you like about this magazine?

N/A 6. Why dont you buy and or read music magazines? (Tick the answers that apply) I dont really know much about them 1 They dont interest me 2 They dont seem to be aimed at people like me 5 Theyre too expensive 2 I dont buy/read any magazines Other reasons (please specify)

7. What would encourage you to buy a music magazine? (Please Circle)

Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price other (please specify)

2 7 3 3

A: Respondents answered multiple options above is the number for each option 8. Which of the following magazines do you find the most eye-catching/appealing? (Circle response)

B 3 Please give reasons Why? C- Clear to read Image overlaps masthead Image stands out Clear D-Unique Attractive Tells me about content Stands out B-Simple but effective Layout is simple and sophisticated

C 4

9. What would you like to see on the cover of a music magazine?

Preferred images /photographs for cover of magazine Several images one main image of key artist/band Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine

a) b) c) d) e) f)

Majority of my target audience wanted one main image Most respondents opted for bright colours World famous artist with a sophisticated look

10. What contents would you like to see in this pop/chart music magazine? Examples of appropriate content Gig guides 60% General info about the 30% music scene Info about particular 90% bands/ artists Gossip Latest news Fashion Other (please specify) 11.What would you like to see in a double page spread article that would feature in this magazine: Interview with a pop artist/ Article about pop scene General article about main chart pop developments Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine A:100 % This was not a popular answers scoring the highest of 1

Bright colours were popular 80%

TO CONCLUDE THIS TASK YOU MUST PROVIDE AN OVERALL SUMMARY OF YOUR RESULTS After constructing my questionnaire I have found that my target audience would like my magazine to include artists such as, Rihanna, Olly Murs, and Maroon 5 etc. They would also like to see a world famous artist on the front cover that looks sophisticated and stylish to replicate the target audience. My target audience have stated they would like the magazine to use lots of bright colours without looking too over the top. The images must be effective and sophisticated (this came up on numerous occasions). They would like main images with a few little images too, adding to the dynamic of each page. The preferred images are of the artist with musical instruments being a low priority. For the cost of the magazine my respondents answered 1-2.00, this is how much they will be willing to pay for a magazine. It is vital also that for my magazine the text can be read easily as my target audience find this the most attractive for a front cover therefore this needs to be addressed so my magazine can appeal to them and be aesthetically pleasing.