Assignment # 2

Muhammad Abrar Naeem

ID # 081134-061
Date: 11-Nov-08

Product mix of Pepsi Beverages

Pepsi Beverages includes 4 product lines Pepsi, 7up, Mirinda, Mountain Dew. These four
product line cover the majority of the market areas. These product lines are available in
different lengths and different depths to meet the demands of each type of customers.
The table containing each product line and its length, depth and the product mix is
given.

Company Product Line Length Depth Product Mix

Pepsi Pepsi 4 4
Beverages - Pepsi Regular Pepsi Regular (5)
- Pepsi Max Pepsi Max (3)
- Pepsi Diet Pepsi Diet (3)
- Pepsi Twist Pepsi Twist (3)
7up 2 7up Regular (5)
- 7up Regular 7up Diet (3)
- 7up Diet
Mirinda 2 Miranda Orange (4)
- Mirinda Orange Miranda Apple (2)
- Mirinda Apple

Mountain Dew 1 5

Pepsi has length of 4 which includes Pepsi Regular, Pepsi Max, Pepsi Diet and
Pepsi Twist. Pepsi Regular has depth of 5 and is available in 250 ml bottle, 330 ml can,
500 ml bottle, 1.5 liter bottle and 2.25 liter bottle. Pepsi Max is available in 330 ml can,
500 ml bottle and 1.5 liter bottle, having a depth of 3. Pepsi Diet is available in 250 ml
bottle, 330 ml can and 1.5 liter bottle, having a depth of 3. Pepsi twist is available in 330
ml can, 500 ml bottle and 1.5 liter bottle.
Second product line is 7up. It is available in two varieties, 7up regular and 7up
diet. 7up regular is available in 250 ml bottle, 330 ml can, 500 ml bottle, 1.5 liter bottle
and 2.25 liter bottle, having depth of 5. 7up diet is available in 250 ml bottle, 330 ml can
and 1.5 liter bottle, having depth of 3.
Third product line is Mirinda; it is also available in two varieties, Mirinda Orange
and Mirinda Apple. Mirinda Orange is available in 250 ml bottle, 330 ml can, 500 ml
bottle and 1.5 liter bottle, has depth of 4. Mirinda Apple is available in 330 ml can and
1.5 liter bottle, having depth of 2.
 Fourth product line is Mountain Dew. It is available in 250 ml bottle, 330 ml can,
500 ml bottle, 1.5 liter bottle, having depth of 4.
Pepsi beverages have high consistency due to the similar type of products. They
have high consistency because their product line includes only beverages of different
types. They have targeted different markets with their wide range of products including
from smaller ones to the large ones. Its marketing implication can be its easily availability
to all customers and provide the product in different sizes so that every type of customer
can use the product. Distributing in majority of areas so that it is available every where.
Advertisement should be made to encourage the people to use the product and make the
product their need.

Pepsi Regular , 7up Regular , Pepsi Diet and Mirinda Orange

Pepsi Max
Mountain Dew

7up Regular and 7up Diet in 500 ml and 1.5 liter bottle