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ProfessionalProfile
I was head of the marketing, sales and product management areas in different Content, Media and Technology companies owned by two of the mains venture capital enterprises in Brazil Ideasnet (www.ideasnet.com.br)andFIRCapital(www.fircapital.com). I participated in the startup of an UK company of the Mobile/Telecom segment (www.mobilestreams.com)inBrazil,leadingthemarketingandsalesdepartments. I founded and managed the mobile business department of a Brazilian company focused on the distribution and management of digital content (www.imusicacorp.com.br/en). After 18 months, we weresellingdigitalmusicto21carriersinLatinAmericareaching249millionmobilephoneusers.This meantthatmobilebusinessbecamethecompanysmainrevenuesourceandthecompanybecamethe numberonedistributorofdigitalcontentinLatinAmerica. IwasheadofthecommercialareaofaBrazilianstartupthatprovidesplatformsforthemanagement and distribution of online videos (www.sambatech.com/en). Its clientele includes the major media groups,advertisingagencies,ecommercewebsites,retailersandotherBrazilianbrands. I founded my own company, which provides a digital business accelerator service (www.digitalventa.com). We focus on helping companies develop business models, products and servicesforthedigitalworld.
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VentaistheBrazilianrepresentativesforBrightcove(www.brightcove.com),aleadingglobal providerofcloudcontentservices,whichprovidesafamilyofproductsusedtopublishand distributetheworld'sprofessionaldigitalmedia. Thecompany'sproductsincludeBrightcoveVideoCloud(www.brightcove.com/en/solutions), the marketleading online video platform, and Brightcove App Cloud (http://www.brightcove.com/en/contentappplatform), the pioneering content app platform. Together, more than 3,600 customers in 50 countries rely on Brightcove's cloud content services to build and operate exceptional media experiences across PCs, smartphones,tabletsandconnectedTVs.
AsSeniorConsultantatA.T.Kearney(www.atkearney.com)IwasthePMOofanR$625million projectforonetheBrazilslargestenterprises(www.votorantim.com.br/enus/Pages/Home.aspx). MyresponsibilitiesincludedthecontrolovertheKPIsperformance,riskmanagement,scheduling, development of plans of action for risk mitigation, mediation with the board of directors, client techniques,supplymanagementandengineeringprojects.
Havingworkedfor11yearsinmarketing,sales,andproductmanagementIhaveestablishedavastnetworkin BrazilandLatinAmerica;beitbytendingtoclientssuchasGrupoAmricaMvil,Telefonica,VIVO,TIM,GrupoOi (Oi Mvel, iG, OiInternet and Oi TV), Nokia,Samsung,LG, Sony Ericsson, TV Record, TV Bandeirantes,SBT,TV Esporte Interativo, Grupo Abril, Globosat, Infoglobo, iG, Portal R7.com , among others; or be it by creating partnershipswithcompanieslikeNokia,Cisco,Akamai,Ericsson,BrightcoveandLimelightNetworks. CurrentlyImaguestcolumnistatMobileTime(www.mobiletime.com.br),themainBrazilianpublicationonthe mobile market. My article Mobile web or Mobile Wap? is available at http://www.mobiletime.com.br/06/10/2011/mobileweboumobileapp/243777/news.aspx IhavebuildcasesthatarepointofreferenceintheBrazilianMarket.
AchievementsandProfessionalExperience
Red Ant (www.redant.com) It's digital, it's social, it's mobile, it's continuous innovation, it's engaging experiences.RedAntisadigitalexperienceandtechnologycompanyspecializinginmaximizingbusinessresults. Our process and approach will always focus on the objectives and measurable business results through Digital Engagement,DigitalCommerceandDigitalPlatforms. WedothisintheUKandworldwidethroughourAntsandofficesinLondon,Dublin,Geneva,RiodeJaneiroand Shanghai. ExecutiveDirectoratBrazilOffice.May/2012topresent. A.T.Kearney(www.atkearney.com)A.T.Kearneyisaglobalmanagementconsultingfirmthatusesstrategic insight,tailoredsolutionsandacollaborativeworkingstyletohelpclientsachievesustainableresults.Since1926, wehavebeentrustedadvisorsonCEOagendaissuestotheworldsleadingcorporationsacrossallmajor industries.A.T.Kearneysofficesarelocatedinmajorbusinesscentersin38countries. SeniorConsultant.Aug/2011toApril/2012. Venta(www.digitalventa.com)Ventaisadigitalbusinessaccelerator.Yourfocusisbuildbusinesses,products andsaleschannelsthatgeneratenewrevenuesourcesontheInternet,mobiledevicesoranydigitalplatform. CofounderandExecutiveDirector.Oct/2009toDec/2011. VentaisBrightcoves(www.brightcove.com)branchinBrazil.Thecompany'sproductsinclude BrightcoveVideoCloud,themarketleadingonlinevideoplatform,andBrightcoveAppCloud,the pioneeringcontentappplatform.Together,morethan3,600customersin50countriesrelyon Brightcove'scloudcontentservicestobuildandoperateexceptionalmediaexperiencesacrossPCs, smartphones,tabletsandconnectedTVs. Digitalcontentandservicesconsulting(conceptandproductdevelopment,commerciallaunch,product management,salesoperationsandnewproductdevelopment),focusingonrevenuegenerationinthe digitalenvironment(web,socialmedia,mobile). Strategiesforactivation,marketing,monetization,distributionandlicensingofdigitalcontentand services.
After18monthsofoperation,themobilebusinessunitbecamethemainbusinessofiMusica, withcontractssealedwith19mobileoperators,reaching249millionconsumersinLatin America. NegotiationandsaleofIdeasMusicStore,apioneerprojectofmusicdistributionformobile gadgetsatLATAM,conductedinpartnershipwithNokia(bringing16mobileoperatorsof AmericaMoviltogether,reaching153millionsubscribers).Alsoresponsibleforthebusiness relationshipwiththeteamofVASinthemobileoperatorsofAmricaMvil. NOKIA:Responsiblefortherelationship,negotiationandsaleofprojectsinLatinAmericaand Africa/MiddleEast(especiallyDubai)andAfricancountries. VIVO,TIM,Oi:responsibleforthedealtomakeiMusicabecomestheexclusiveproviderof musiccontentofthemajorsrecordlabels(EMI,WarnerMusicandSonyMusic)and independentlabels.
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CoordinatorofthenetworkofsalesofficesineightmajorcitiesofBrazil(SoPaulo,BeloHorizonte, Brasilia,Curitiba,Salvador,Recife,Goinia,Fortaleza).
Education
ProfessorofDigitalStrategy,MBAinDigitalMarketingatInstitutoInfnet(http://www.infnet.edu.br). ProfessorofDigitalStrategy,MBAineCommerceatInstitutoInfnet(http://www.infnet.edu.br). BusinessAdministrationwithSpecializationinMarketingatESPM(EscolaSuperiordePropagandaeMarketing). GraduateinNov/2002.Finalproject:AnalysisofBrazilianTelecomMarketandDevelopmentofaBusinessPlan foraunitforNEXTELfocusedinthedevelopmentandsaleofdatatransmission,whichwasimplementedbythe companyin2002.
ExtraProfessionalandAcademicinitiatives
AlumniESPMRJ(EscolaSuperiordePropagandaeMarketing)Creationofthegroupofalumnitotheuniversity whereIgraduated. Focusinginsupportthecareerdevelopmentandpromotethenetworkamongalumniandstudents fromESPM.In12monthsofoperation,70%ofstudentshavecontributedfinancially. AssistantProfessorinMarketingatESPM. ScientificInitiationProgramProductionofthemonograph"TheThreatoftheAgreementonIntellectual PropertyRightsfortheBrazilianPublicHealthPolicytoFightAIDSintheProcessofFormationoftheFTAA(Free TradeAreaoftheAmericas)",awardedasthebestworkoftheScientificInitiationProgramatESPM2001/2002.