DEVI AHILYA VISHWAVIDYALAYA, INDORE

MAJOR RESEARCH PROJECT on

A STUDY OF MARKITING SCHEAMS OF PAKIZA AND VISHAL RETAIL STORE IN INDORE CITY

A Research Dissertation Submitted in Partial Fulfillment for the Award of the Degree of Masters of Business Administration (2010-2012)

Submitted to: Prof. Rakesh Chauhan

Submitted by: Pradeep Dhaker MBA 4th semester Roll No.- 01006993

CERTIFICATE FROM INTERNAL & EXTERNAL EXAMINER

This is to certify that Pradeep Dhaker of MBA (Full Time) Semester IV in Sanghvi Institute of Management and Science, Indore has carried out a Major Research Project titled A Study Of Marketing Scheams Of Pakiza And Vishal Reatail Store In Indore City . The work done by him is genuine and authentic. The work carried out by the student was found satisfactory. We wish him all the success in career.

Internal Examiner

External Examiner

CERTIFICATE FROM CHAIRPERSON & FACULTY GUIDE

This is to certify that Pradeep Dhaker of MBA (Full Time) Semester IV in Sanghvi Institute of Management and Science, Indore has carried out a Major Research Project titled A Study Of Marketing Scheams Of Pakiza And Vishal Reatail Store In Indore City . The work carried out by the student was found satisfactory and it is as per the guidance of faculty guide.

Signature of Chairperson

Signature of Faculty Guide

DECLARATION
I, Pradeep Dhaker, a student of School of Management, Sanghvi Institute of Management & Science, Indore, hereby declare that the work done by me to do the Major Research Project titled A Study Of Marketing Scheams Of Pakiza And Vishal Reatail Store In Indore City . is genuine and authentic.

Signature of the Student

ACKNOWLEDGEMENT (Students may re-draft this page)

I sincerely and religiously devote this folio to all the gem of persons who have openly or silently left an ineradicable mark on this research so that they may be brought into consideration and given their share of credit, which they genuinely and outstandingly deserve. This expedition of research encountered many trials, troubles and tortures along the way. I am essentially indebted to my guide Prof. Rakesh Chauhan for this sweating learning experience. He/She overlooked my faults and follies, constantly inspired and mentored via his proficient direction. It was a privilege to work under his/her sincere guidance. I express my thanks to Dr Manoj Bhatia, Director (MBA / PGDM), Sanghvi Institute of Management and Science, Indore for his considerate support whenever and wherever needed. I honestly acknowledge the support provided by the Chairperson, Prof Gaurav Singh. I express my indebtedness to the management of Sanghvi Institute of Management and Science, for inspiring us to grab and utilize this opportunity. With profound sense of gratitude, I would like to truthfully thank a recognizable number of individuals whom I have not mentioned here, but who have visibly or invisibly facilitated in transforming this research into a success saga. Above all, I would like to conscientiously thank the Omnipotent, Omnipresent and Omniscient God for His priceless blessings!

Signature of Student

TABLE OF CONTENT
Page No.

CHAPTER 1 CHAPTER 2 CHAPTER - 3 CHAPTER - 4 CHAPTER - 5 CHAPTER - 6 CHAPTER - 7 CHAPTER - 8

INTRODUCTION LITERATURE REVIEW METHODOLOGY RESULT CONCLUSION & SUGGESTION BIBLIOGRAPHY WEBBLOGRAPHY QUESTIONNAIR

01 33 36 42 58 62 64 66