Reimagining Windows, from the chipset to the experience

Jason Lim General Manager, Windows Microsoft Asia Pacific

Fast, fluid and no-compromise experience

As it stands, Windows 8 is a considerably better tablet operating system than any previous version has managed to be.
"The Consumer Preview is exactly what we expected, and thats a good thing. It appears well featured, and is easy to download and install. We need more time to test, but our first glance has been positive. More as it comes." Matt Brian, The Next Web Microsoft is trying to sew up those seams and offer consumers a "consistent" experience, regardless of what type of device they are using. The company is doing so by focusing on the operating system, apps, and hardware. Roger Cheng, CNET Asia Microsoft has a vision, a dream even. It wants to have the same operating system running across all its devices. Its a laudable goal, with many advantages for both Microsoft and its customers. Peter Pachal, Mashable Tim Stevens, Engadget Its a huge radical rethinking of Windows and one thats beautiful, logical and simple. In essence, it brings the attractive, useful concept of Start-screen tiles, currently available on Windows Phone 7 phones, to laptops, desktop PCs and tablets. Ive been using Windows 8 for about a week on a prototype Samsung tablet. And I have got to tell you, Im excited. David Pogue, New York Times Windows 8 is a breeze to use. It's tricked out with social networking and synchronization, it's robust enough to handle Photoshop, it gracefully moves from touch to keyboard and mouse, and it's got some top-notch security. Seth Rosenblatt, CNET Asia

Windows 8 Momentum in APAC

We are reaching out to Millions of our viewers through - 800+ TV Spots in 8+ Key TV channels over the span of 8+ months - 8+ Weeks of Custom Content airing over Malaysian TV Channel 8TV - 8+ Releases of exciting print ads - 8+ Weeks of outdoor exposures in high traffic locations - 8+ Digital banners designs in 80+ websites for in close to 8 months of airtime.

Windows reimagined
Built on a solid foundation

The new Start screen

Touch, keyboard and mouse Familiar Windows desktop All the apps you want Windows Store Cloud-connected Wide range of hardware

Amazing new hardware choices

Touch, keyboard and mouse

Thinner, lighter, faster

Longer battery life Advanced security Sensors and extensibility Certified to high standards Tablets and convertibles Notebooks, desktops and all-in-ones

Connected to your Clean, beautiful and people, files and intuitive apps

End User Computing Trends In Asia Pacific In 2012 And 2013 - August 1, 2012

Embracing the Consumerization of IT

We have four components to our strategy

Windows

Security and management

productivity

development

Windows Strategy for Business

Enabling flexible workstyles
Devices and Experiences Users Love

Enterprise-Grade Solutions

Windows 8 for the Enterprise

Devices & Experiences Devices & Experiences Users Love Users Want Enterprise-Grade Enterprise-Grade Solutions Solutions

Touch-first, keyboard & mouse Windows 8 UI-style apps Productivity & LOB desktop apps

Windows To Go Direct Access Mobile broadband

Trusted Boot, Bitlocker Virtual smartcards Dynamic Access Control

High fidelity with RemoteFX Costeffective storage Client Hyper-V

Enterprise Windows 8 apps

Windows reimagined - Demo

Windows To Go Direct Access BranchCache Virtual Desktop Infrastructure (VDI) Applocker

BitLocker and BitLocker To Go Domain join & Group Policy Client Hyper-V Remote Desktop Host Offline files

Performance, reliability, and compatibility Fast & fluid new UI Touch and keyboard/mouse Fast, Touch-enabled browser Trusted Boot with UEFI Windows Store

Windows RT
Hardware and software innovation

Runs Windows Store apps and new Windows LOB apps

Integrated desktop apps only

Includes Office Home and Student 2013 RT Preview

Connected and very secure by design

Managed via cloud-based tools

Professional grade offerings

You are eligible for professional grade offerings with Windows 8 Pro

Windows Intune
Easily manage and help secure tablets, laptops, desktops and phones from one web console

Volume Licensing upgrades and Software Assurance

The most cost effective way to upgrade your existing PCs with the latest version of Windows VL is designed for companies needing 5 or more licenses Windows 8 Enterprise and MDOP

Still on Windows XP?

Your business deserves better than Windows XP

Support ends April 8, 2014 Third-generation old technology

Higher service and support costs

Higher security risks

Guidance to customers: migration to a modern OS

Congratulations on your decision! Continue to Deploy Windows 7 it is best path to Windows 8!

Customers in the process of deploying Windows 7 or already deployed

Plan to start adopting Windows 8 for select scenarios - side by side with Windows 7

Develop and Pilot Windows 8 business apps

Evaluate Windows 8 enterprise use cases for your business

NOT
Customers who have not started Windows 7 deployment

Beware of the RISKS of waiting: Windows XP End of Support, security & compliance risks, costly custom support

Inventory & test current apps with Windows 7 or Windows 8; Start app remediation & migration planning

Develop and Pilot Windows 8 business apps

Start deployment planning; Evaluate Windows 8 enterprise use cases for your business

Touch

Long battery life

Thinner, lighter, faster

Modern security

Sensors

New form factors

Microsoft Commercial PC Categories

Business Ready
PCs for a wide variety of tasks

Companion

Designed for the broadest range of devices

Windows reimagined
Built on a solid foundation

The new Start screen

Touch, keyboard and mouse Familiar Windows desktop

All the apps you want

Windows Store Cloud-connected Wide range of hardware

https://partner.microsoft.com/windows8

Flexible Workstyle and Windows 8 on the Microsoft Partner Network //Microsoft.com/workstyle

Springboard series on Windows 8 TechNet Page

Windows Dev Center

Windows 8 SDK