Beruflich Dokumente
Kultur Dokumente
Agenda Meet Make Me Social-Company Overview Social Media Overview Social Media Channel Review Review of Non-Social Channels Integrated Marketing-Why it works Case Studies/Examples Questions
AGENCY Strategy, Content, Technology, Measurement Understand consumer behavior in the digital age to turn people into customers and drive customers to action.
OEM MMS is an OEM for digital marketing services. Provide qualified partners and resellers with a turn-key suite of solutions to enhance their service offerings, deepen customer relationships, and create new revenue opportunities.
Research
Brainstorming Platform Selection Campaign Development
Tracking Metrics
Analyzing Results Establishing ROI Refining Processes
Its not a silver bullet a silver bullet Its not a quick fix stand alone It shouldnt be left alone It wont make you a millionaire overnight!
Awareness
Engagement
Results
Connecting Communities
Quick Facts 845 million active users 46% of users are 45 and older Average # of friends per user is 130 Business Goals Best for consumer brands, good for B2B Generates Engagement & Loyalty Acts as microsite on social platform Rules of thumb 24 hour lifespan 130 friends:24 hr ratio Public facing content no more than 5 per day*
Quick Facts 250 million users; 127 million active users 36% of users tweet at least once per day 41% male; 59% female Business Goals Best for B2B, good for consumer Community Management Increases reach among like-minded Opportunity Identification & Brand Monitoring Lead gen to other social channels Rules of thumb 8 min lifespan 120-130:8 ratio Public facing tweets no more than 10 times per hr* Brand Ambassador mix with sales ratio of 10:1
Quick Facts 150 million users 2 million companies have pages Gender usage is split 50/50 Business Goals Network & Connect Recruiting/Job Posting 1:1 Relationship Development (lead gen) Rules of thumb Profile Scorecard Guidelines for each vertical
Blogs
Quick Facts 44% of all bloggers are parents 70% of all bloggers have college degrees A new blog is posted somewhere in the world every half second Common sites: Blogger, WordPress, Tumblr Business Goals Thought Leadership SEO Rules of thumb Build in keywords for SEO Include boilerplate copy Content is more important than length Cross-channel promotions
Other Channels
By 2014, smartphone internet usage will take over desktop usage Over 50% of local searches are currently being done from a mobile device 86% of mobile internet users are using their devices while they watch TV On average, people in the US spend 2.7 hours per day on their mobile device Over 1/3rd of Facebook users do so through mobile, for Twitter, and Utube gets 200+ views per day though mobile devices
FLEXIBILITY-more options as new channels emerge VISIBILITY-Increased interaction with customers creates more
opportunities to sell products and services, more chances to connect with the consumer
DM Case Study
Designed to increase awareness Landing page built with hidden image that required decoder glasses Package generated a 42% response rate Increased Web traffic by 32%
Questions