Media, Media Satellite and Broadcast

Solution Offering

William Wong g
Consulting Systems Engineer Broadcast Solution p APAC Cable and Video Solution Group, Cisco

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2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Agenda g
Media, Satellite and Broadcast Products and Solutions targeted for Broadcast Service Provider g What products and solutions are available?
-Production Production -Contribution -Distribution Distribution

Q&A

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2009 Cisco Systems, Inc. All rights reserved.

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Production
Deploy Collaborative Media Production Solutions
This all IP-based workflow allows content creators and network service providers t offer new experiences to consumers. id to ff i t

Cisco media production solutions provide the foundation for an end to end end-to-end digital workflow that dynamically moves media through each stage in the media production process.

With Cisco media production solutions and the Cisco Media, Satellite, and Broadcast solution, you can:
Gain faster access to creative assets Easily extend content to any business unit, partner, or customer device, anywhere in the world Reduce costs by consolidating and virtualizing media applications and infrastructures Accelerate the delivery of new content by breaking down application silos and linking production processes directly with distribution platforms and partners Increase revenues by repurposing content for multiple platforms and advertising models

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2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Production - Media Workflow Platform Blueprint

IP / Service Routing MWP Core & A C Aggregation i MWP Access and SAN

FC

FC

Ingest Servers

Playout Servers

Editing/ News Room

Enterprise Apps

Web & Streaming Apps

Encoder Transcoder

DWDM

Archive Storage

Internet Streamer

Virtual Switching System

Transport

Ethernet Networking

IP-NGN

Core Switch

Cisco Nexus 7000

Storage Fiber channel over IP

Cisco MDS 9000

/Nexus 5000
Storage Networking
Storage
AAA & Policy Apps
Metadata Repository

Unified Fabric Networking

Internet Streamer

MWP Services Chassis

XML Gateway AVS ACE

Cisco WAAS
SSL WAAS Firewall

Media Asset Management

Service Control

Ethernet Networking
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Virtual Switching System

Cisco
Splicer Streamers Detector
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Content Acquirer

Service Router

Content Manager

3rd Party
4

2009 Cisco Systems, Inc. All rights reserved.

Media Workflow Platform Summary

Cisco Innovations
Virtual Switching System (VSS) Scalable & Reliable Aggregation
Highly reliable redundant Platforms to accommodate stringent requirements for Video environment (Editing, Playout)

Nexus 7000 Unified Fabric

High C Capacity Aggregation to support very large News room/broadcast / centers and delivers a unified IP fabric to collapse to OPEX and improve uptime

MDS 9000 / Nexus 5000 SAN switching 5000

Highly scalable platform to accommodate the increasing demands for video storage and archiving.

Wide Area Application Services (WAAS)

Supports the increasing demands on WAN to transport video files across remote stations and facilities.

Cisco advantages
Complete IP end-to-end solution Links into future media distribution platforms
Presentation_ID 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Contribution
Fast, Reliable Media Contribution Solutions
Cisco media contribution solutions deliver the performance and availability that real-time broadcast environments demand. These solutions also provide the flexibility, granular control, and substantial cost savings of IP networks, and help you:
Get content on air and online more quickly Reliably deliver content to studios and distribution partners for a fraction of the cost of satellite contribution systems Deliver content anywhere with a single network that supports all services, video formats, and quality levels Reduce production costs by decoupling the point of video ingest from physical editing and production facilities

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2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Distribution
Media Distribution Solutions, End-to-End - for Multiple Screens
Cisco and its partners provide comprehensive media distribution solutions to help meet all of these requirements while lowering costs. These media p distribution solutions allow providers to:
Rapidly scale new content and services to national and global audiences Drive down costs, by distributing content once for all affiliates and formats Provide a quality customer experience, by retaining control over signal reception and manipulation Generate revenue, by extending content and brand identity across multiple platforms and consumer devices

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2009 Cisco Systems, Inc. All rights reserved.

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Product Solutions Servicing Video Contribution and Distribution Applications

1. Signal Acquisition Receivers / IRDs 2. Processing Multiplex/scramble/Encryption 3. Encoding SD/HD/MPEG-2/4 4. Modulation / Network Adapters Satellite S t llit or IP 5. Video Management NMS, VSM, SI, CA Video Management Acquisition Processing

Encoding

Modulation & Network Adaptors

8

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2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Acquisition

Video Service Delivery Platform

D9854

DVB-S/S2 Input
4 RF input switched DVB-S DVB S QPSK 1 45 MS/s 1-45 MS/ DVB-S2 QPSK,8PSK 10-30MS/s 1-10MS/s check with factory

Video Output
SD/HD SDI SD/HD-SDI option (M1/M2 ports) 2xComposite (mirrored) Component HD

ASI input EN50083-9 188/204 bytes EN50083 9 ASI output 188 bytes MPEGoIP output UDP, RTP Video Decoding
MPEG-2 4:2:0, MPEG-4 AVC 4:2:0 DVB-VBI and DVB-Subtitles (SD/HD resolution)

Audio Output p
2xBalanced analog stereo pairs 2xAES-3id digital output option

Switchable SDI/ASI ports option p p PowerVu Cue-Tone/Trigger support

PowerVu MPEG-2 encoders only

A di D Audio Decoding di
MPEG or Dolby Digital (AC-3) Dolby Digital pass through
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SCTE-35 DPI with PowerVu Ad-insertion t e s SC 35 t o e u d se t o tiers Programmable Alarm Contact Closure

Cisco Confidential

Acquisition

Video Service Delivery Platform

D9887B

Video Decoding Modular Chassis

6 TS input/output slots 2 Video output slots MPEG-2 4:2:0, MPEG-4 AVC 4:2:0 MPEG-2 4:2:2 only option

A di D Audio Decoding di
MPEG, Dolby Digital (AC-3), AAC Dolby Digital pass through

DVB-S/S2 Input option

DVB-S/S2 QPSK,8PSK 1-30MS/s No N LNB P Power

Video Output Vid O t t

SD/HD-SDI with Component option 2xComposite & Component option

ASI input/output option MPEGoIP input/output option

2x GbE port Redundant ProMPEG FEC COP #3

Audio Output option

2xBalanced analog stereo pairs 2xAES-3id digital output Audio can be embedded in SDI

DVB-T COFDM input option

BISS-1/E Option DVB-CI Option (Future)

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D9036 Platform
Encoding

Single rack unit Baseband encoding 8xSD or 4xHD (FUTURE) As many as 16xSD or 5xHD MPEG-2 and AVC, HD, SD and other resolutions on the same hardware IP with FEC and ASI input/output p p Up to 32 stereo encodes per module Redundant power supplies Field-replaceable modules, power supplies and air filters
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Scalable high density encoding platform

Easily integrated with DCM and Re-encoding of pre-compressed content management systems Green - Low power consumption

Fl ibl extendable architecture Flexible, d bl hi Multi-resolution, multi-format video with premium quality Easily upgraded through licenses Fi ld serviceable modules Field i bl d l
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D9036: Flexible Encoding Solution

Encoding

Multiple audio encode formats, audio decoding

Mirrored or independent ASI

Management and statmux Ethernet

Common Chassis Sync

Dense video input (4 or 8)

2xHD or 4xSD per module

4x100/1000 BaseT with FEC

Alarm and DPI GPIO

Dual hotswappable PSUs

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D9036 Encoding Platform: Video Quality

Encoding
Bit rate
HD AVC D9036 Encoder Future of VQ: Inherits D9054/D9032 VQ advancements Benefits from higher processing power in new programmable silicon VQ enhancements focused on highly complex video (noise, special effects, high motion content) (noise effects

Improved rate control More B pictures Improved MBAFF decisions

D9054 HD AVC

High Profile 8x8 and QP scaling Hiearchical GOP 3/2 PDI Improved rate control intra and inter-frame Improved cross-fade handling and mode decisions Improved QP Modulation More B-Frames Dynamic GOP Statmux St t

D9036 Modular Encoder Platform

Improved dynamic GOP, fade detection, QP modulation, rate control and mode decisions PAFF and Field Picture Only modes

Improved MCTF filter (noise reduct.) Improved de-ringing filter Motion est. adv hierarchical search est Skin tone detection Special effects

SD MPEG-2 D903X SD MPEG 2 MPEG-2

Statmux PreSightPlus Autoconcat

D9036 M d l E Modular Encoder d Platform

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2009 Cisco Confidential

Higher processing power Improved MCTF filter (noise reduct.) Better scene change detection RD Optimization (intra/inter and MV selection) Improved Edge detection 2010 2011 13

Low Delay Contribution AVC Codec D9094, D9093, D9894

Encoding SD and HD support
HD AVC 4-27 Mbps (4:2:0) HD AVC 12-38 Mbps (422csc) SD AVC 1.3-10Mbps (4:2:0)

Market leading audio/video MPEG-4 AVC codec that performs real-time transmission of HDTV at low bit rates and low delays over: DVB-S/S2 or DVB-ASI or broadband IP networks. Powerful error correction functions ensure high quality of service over IP networks by preventing the distortion of decoded images, even g , when network packet losses occur. Flexible Codec architecture allows user selection between encoder and decoder functionality
Cisco Confidential

Encode Decode Encode-Decode Latency as low as 280ms (ASI), 500ms (IP) 4 stereo channels
Layer II or AAC audio channels DOLBY E & AC-3 pass-through

DVB-S/S2, IF or L-band modulator ASI and IP transport w. FEC WEB based GUI and SNMP Low power
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Gen-lock in decoder

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Processing

Video Service Delivery Platform Digital C t t M Di it l Content Manager

DCM 2U (D9900) DCM 1U (D9901)

A. Video Processing
1) 2) 3) 4) 5) 6) 7) 8) Protocol Conversion (ASI<>GbE) Grooming/Remultiplexing (MPEG-2/AVC, SD/HD) Transrating/Rate Limiting (MPEG-2 SD/HD) IP Statmux Digital Program/Ad Insertion (MPEG-2 SD/HD, AVC POC) Encryption (MPEG-2/AVC, SD/HD) PSI/SI/PSIP Processing DVB-T SFN Operations Redundancy Handling
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B. Video Transcoding
1) 2) 3) Dense Video Transcoding (MPEG-2 AVC, SD/HD) Dense Audio Transcoding (LayerII/AC-3 HE-AAC) Captions & Metadata handling 1) 2) 3) ) 4) 5) 6) 7) 8) 9)
Cisco Confidential

C. Video Gateway
Uncompressed video over IP (6 SD/HD/3G per slot) Electrical & Optical SDI Interfacing 1G & 10G IP interface JPEG-2000 decode/encode COP4 FEC Support Adaptive Clock Recovery Reference Inputs Monitoring SDI outputs ASI <> IP gateway
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2009 Cisco Systems, Inc. All rights reserved.

Processing

Video Service Delivery Platform

DCM Transcoder
48x MPEG-4 SD (audio pass-thru)
or

MPEG-2 SD Video MPEG-2 HD Video CBR & VBR AC 3 AC-3 & LII Audio

30x MPEG-4 SD + 30x HE-AAC

or

12x MPEG-4 HD (audio pass-thru)

PIP

SI/PSI/PSIP Meta Data/DVB Subtitling Closed Captioning FEC

SI/PSI/PSIP Meta Data/DVB Subtitling g Closed Captioning Scrambling FEC

First video service transcoder on the market

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Processing

DCM Gateway
Video over IP

1RU DCM with up to two gateway blades

Each blade has dual IP-ports equipped either with 1GbE SFPs or 10GbE SFP+s. Up to 6 ports SD, HD 720p/1080i per blade Optional J2K module Up to 3 HD 1080p per blade Video ports can be electrical or optical ASI transparent transport

Very compact SDI gateway

12 Video stream / 1RU

Best in class IP connectivity and redundancy features

Hitless switchover (@1GbE) 100ms delay (@ ) y

Unique upgrade path

S/W as well as H/W Future proof investment

S/W licenses enable

More video channel processing HD on top of SD, 3G on top of HD 10Gig on top of 1Gig g p g (+ exchange SFP to SFP+) FEC (CoP4)

Flexible & scalable architecture

Allows video quality improvements through software downloads Allows adaptation to evolution of transport p p protocols through software g downloads Future proof investment
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Transport of video, embedded audio and VBI Advanced adaptive clock recovery & Gen-lock
Presentation_ID 2009 Cisco Systems, Inc. All rights reserved.

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ROSA Video Service Manager Suite

Video Management

Overview D l O i Deployment t
Device Oriented Service Oriented SI & EPG Management

Presentation (PC Clients)

ROSA NMS GUI ROSA VSM GUI ROSA SIM GUI

Service and EPG Management

ROSA VSM

ROSA SIM - Central Server

ROSA SIM Spooler (OPTIONAL)

Network & Element Management

ROSA EM

ROSA NMS

ROSA EM

Devices
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Video Service Delivery Platform ROSA 4 Video Service Management

Video Management

Service Bandwidth Management

Maximize video bandwidth over different programs (services) being broadcasted. Create Statmux Pools and associate bandwidth to it. Share bandwidth over diff Sh b d idth different services. t i Time-Share services over given bandwidth. Plan Service Changes, not impacting the actual live services. Schedule Service Changes, event driven (eg Football Primetime) Activate changes from external systems (eg Automation System or TouchPanel control) T hP l t l) Define Bandwidth and avoid Bandwidth overshoots

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Production, Contribution and Distribution Network

ROSA VSM

Primary

Secondary

Cisco MDC D9854 D9093 D9854/D9887 D9036 DCM NG Hybrid IPSTB

D9036 CRS-1 DCM-G DCM-G 7600 Metro

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Summary.
Next Generation Video Service Delivery Platform address multiple screen multiple format multiple screen, format, network
Production Digital Media Workfow platfrom Contribution/Distribution D9036 -Encoding Platform PQ improvement and Efficiency DCM True High Density Headend in-the-box in which support Mux/Scrambling/IP Streaming FEC/Transrating/Transcoding/DPI Local insertion ROSA VSM Enhance Video Service

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BACKUP Slide

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Product overview Receivers / Decoders

Professional IRD
D9010 Decoder D9850 Program receiver D9844 IRD D9846 IRD D9887B Modular HDTV Rec. D9854 Advance Program Rx

Input
ASI

Decode
1xMP2 1 MP2 SD

Decrypt
FTA

Output
A/V

4xDVB-S, ASI

1xMP2 SD 1or2 MP2 SD 4:2:0 1or2 MP2 SD 4:2:0/2 1or2 MP2 SD/HD 4:2:0 MP4 SD/HD 4:2:0 MP2 SD/HD 4:2:0 MP4 SD/HD 4:2:0

FTA, PowerVu BISS FTA, BISS DVB-CI FTA, FTA BISS DVB-CI

ASI, A/V, SDI

DVB-S/DVB-S2 IP FEC, ASI DVB S/DVB S2 DVB-S/DVB-S2 IP FEC, ASI DVB-S, DVB-S2 DVB-C, DVB-T, 8VSB, ASI, IP FEC 4x DVB-S/DVB-S2 ASI, IP (future)

IP FEC, ASI SDI, A/V IP FEC ASI FEC, SDI, A/V IP FEC, ASI SDI, A/V IP, ASI SDI, A/V

FTA, BISS FTA, BISS 2*DVB-CI, PowerVu

Advanced Receiver Trancoder

D9858 Adv. Rx Transcoder D9858-1 Adv. Rx Transcoder
Presentation_ID

Input
4x DVB-S/DVB-S2 ASI

Transcode
2 times MP4HDMP2SD/HD 4:2:0

Decrypt
FTA, PowerVu BISS FTA, PowerVu BISS

Output
MPEG2 SD/HD ASI, IP MPEG2 SD/HD ASI, IP
24

1 time 4x DVB-S/DVB-S2, MP4HDMP2SD/HD 4:2:0 2009 Cisco Systems, Inc. All rights reserved. ASI Cisco Confidential

Product overview Receivers / Decoders

Digital Turnaround receivers DTA
Galaxy Dense Acquisition and Decryption D9828 Multiple Program Rx D9824 Multiple Program Rx D9804 Multiple Transport Rx

Input
DVB-S, DVB-S2 DVB-C, DVB-T DVB C DVB T E3, DS3, ASI 4x DVB-S, ASI 4x DVB-S/DVB-S2 ASI 4x DVB-S/DVB-S2 DVB S/DVB S2 ASI

Decode
-

Decrypt
FTA, DVB-CI FTA DVB CI

Output
ASI

1xMP2 SD

FTA, PowerVu

ASI, A/V

MP2 SD/HD 4:2:0 MP4 SD/HD 4:2:0 (TS Demux) D )

FTA, PowerVu

IP, ASI A/V 6xASI Transparent TS T t for SFN

FTA, FTA BISS

Desktop Satellite Rx
D9834

Input
DVB-S

Decode
1xMP2 SD

Decrypt
FTA, PowerVu

Output
A/V

D9865
Anticipated release Q3 2009

DVB-S/DVB-S2

1xMP2/4 SD/HD

FTA, PowerVu DVB-CI (Future)

A/V, HDMI IP (future)

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Product overview Encoders

Model
D9054 HD AVC Encoder D9034 SD AVC Encoder D9032 SD MP2 Encoder D9040 SD MP2/AVC Encoder PowerVu D9050 HD MP2 Encoder D9022 SD MP2 Encoder CBR D9093 D9094 D9894 Contribution encoder and decoder

Input
HD-SDI, Emb. Audio Emb Audio, 4 st. AES Audio SD-SDI, PAL/NTSC, Emb. Audio, 4 st. ana/AES audio SD-SDI, PAL/NTSC, Emb. Audio, 4 st. ana/AES audio SD-SDI, PAL/NTSC Emb. Audio Emb Audio, 4 st. ana/AES audio HD-SDI Emb. Audio, 4 AES Audio SD-SDI, PAL/NTSC, Emb. Audio, 2 st. ana/AES audio SD/HD-SDI, Emb. Audio Emb Audio, 1 st ana audio

Video
4:2:0 - MP4 CBR / VBR / St t Statmux 720p, 1080i 4:2:0 - MP4+PIP VBR / Statmux MP2 (s/w option) 4:2:0 / 4:2:2 MP2 CBR / VBR / Statmux Low delay, BISS-E 4:2:0 / 4:2:2 MP2 MP4(future) PNC Cntrl, Statmux 4:2:0 / 4:2:2 MP2 CBR / Statmux 720p, 1080i 4:2:0 MP2 CBR Lowest cost MP4 4:2:0, 4:2:2(fut), 525i/625i, 720p 1080i 525i/625i 720p, 1080i, Latency <500msec

Audio
Up to 6 stereo,
LII, AAC+, AC-3, Linear PT: Dolby-E, AC-3

Output
ASI, , IP (Dual 100BT) ASI, IP (Dual 100BT) ASI, IP (Dual 100BT) ASI

Up to 4 stereo,
LII, AAC+, AC-3, Linear PT: Dolby-E, AC-3

Up to 4 stereo, L II, AC-3, Linear PT: Dolby-E, AC-3 Up to 4 stereo, L II AC-3, Linear II, AC 3 PT: Dolby-E, AC-3 Up to 4 stereo,
LII, AC-3, Linear PT: Dolby-E, AAC, AC-3

ASI

2 stereo, LII, AC-3, Linear PT: Dolby-E, AC-3 Up to 4 stereo, LII and AAC AAC, PT: D-E

ASI, IP (Dual 100BT) IP (10/1001000bT) + FEC Cop 3 Cop-3, ASI

D9036
Contact Cisco for availability

SDI, HD-SDI SDI HD SDI, IP

MP2, MP4 SD, SD HD 4:2:0, 4:2:2

Up to 4 stereo, LII and AAC AAC, PT: Dolby-E

IP (10/1001000bT) + FEC Cop 3, Cop-3 ASI

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2009 Cisco Systems, Inc. All rights reserved.

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(*) Shared resources in the platform

26

DVB-T DVB T (Terrestrial) Solutions

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Digital Terrestrial TV
End to End Picture
Video Management
Acquisition

Processing

Processing

DVB-T Modulation Encoding

TV

Main HE
Presentation_ID

Transport
2009 Cisco Systems, Inc. All rights reserved.

Transmitter site Local HE

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Digital Terrestrial TV
Transport to Transmitter Site I

Processing

Acquisition

Processing

Modulation

TV

Main HE
Presentation_ID

Transport Transmitter site

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Digital Terrestrial TV
Transport to Transmitter Site II

Processing

Processing

TV

Main HE
Presentation_ID

Transport
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Transmitter site Local HE

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DTT Video Service Delivery Platform

Global Overview
Network Operation Center
Transmitter Site 1

Main Headend Transmitter Site 2

Satellite Fiber IP ATM A/V

Transmitter Site 3 T itt Sit

Satellite IP A/V

Disaster Recovery

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