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I am currently involved in making a music magazine that focuses on indie-pop music.

My target audience are teenagers and young people aged 16-21 who are interested in indie-pop music. I would be very grateful if you could answer the following questions about indie-pop music and music magazines by selecting/ticking the answers that apply.

1) Are you aged 18-21, and like indie-pop music?


a. Yes b. No

2) What indie-pop artists do you currently listen to?


________________________________________________________________________________________

3) What attracts you to indie-pop music?


a. b. c. d. e. The lyrics of the songs The instruments and vocals used The image of the genre The artists/bands Other (specify below) __________________________________________________________________________________

4) How much would you be willing to pay for a music magazine?


a. b. c. d. e. f. Nothing Less than 1 1-2 2-3 3-4 More than 4

5) Do you currently buy/read a music magazine?


a. Yes (If yes, please do QUESTION 6) b. No (If no, please do QUESTION 7)

6) Specify which music magazine(s) you buy and/or read


________________________________________________________________________________________ What do you like about this magazine? ________________________________________________________________________________________ ________________________________________________________________________________________

7) Why dont you buy or read music magazines? (tick the answers that apply)
a. b. c. d. e. f. I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify) __________________________________________________________________________________ __________________________________________________________________________________

8) What would encourage you to buy a music magazine? (please circle)


a. b. c. d. e. f. Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of upcoming gigs Cheap price Other (please specify)

_____________________________________________________________________________________

9) Which of the following magazine do you find the most eye-catching/appealing?

10) Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score) Preferred images /photographs for cover of magazine Several images one main image of key artist/band Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine 0 1 2 3 4 5

11) What contents would you like to see in this indie/rock music magazine?
To what extent do you agree or disagree that the following would be good content for this music mag Examples of appropriate content Gig guides General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify) 0 1 2 3

12) What would you like to see in a double page spread article that would feature in this magazine:
Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 Interview with a rock/indie artist/band Article about indie/rock scene General article about main indie rock developments Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine 1 2 3 4 5