Kimberly Bryden

EXPERIENCE

TWEET @kimchiquita

EMAIL kimberly.bryden@gmail.com VISIT http://kimbr.ly

CALL 908 642 2309

YouTube | Consultant (March 2013 Present)

Develop comprehensive influencer strategy to engage fans & increase viewership through online & offline engagment Identify over 300 top YouTube influencers & Twitter personalities for YouTubes first ever Comedy Week Organize VIP events for identified influencers at YouTube Comedy Week Gala, as well as facilitate online engagement Create mock-ups and final designs for all influencer/superfan promotional items

TAYA Womens Health Connection | Board Member (May 2013 Present)

Oversee marketing strategy for educationsl outreach as well as donor outreach Review outcomes and metrics created by TAYA for evaluating its impact Serve as a trusted advisor to the Executive Director as she develops and implements TAYAs strategic plan

Treater | Head of Social, Digital Strategy (June 2012 Present)

Social Media Develop cross-platform digital strategy encompassing Facebook, Twitter, Tumblr, YouTube and Instagram Grow online community to 6,000 fans & followers in 6 months through content creation & management Plan, design and execute promotions including contests and targeted offers Marketing Craft Treaters public voice, from network outreach to in-app error messages Identify and enable partnership opportunities with nationally recognized brands Manage creative and copy for biweekly emails, along with A/B testing Demonstrate iOS application and presented Treater concept at TechCocktail, Social Media Club and DCWeek Segment audience and write copy for digital advertising (Facebook, Twitter, Affiliates) Customer Service Set-up infrastructure for handling all inbound customer service inquiries with Desk, a Salesforce product Draft weekly customer service reports based on SQL queries on user transaction/redemption history Product Development/User Experience Direct visual merchandising for 500+ item catalog, including images and copy Construct wireframes for social network implementation on giver and recipient user flows Build out wireframes and design for various micro-site use cases

Whole Foods Market | Marketing & Community Relations Team Leader (June 2010 June 2012)
Leadership Join as Team Leader for a Fortune 500 company managing a team of 5 in variety of positions Hand-picked to open & develop marketing strategy for a new Whole Foods Market in a vibrant, urban location Drive in-store sales with a comprehensive knowledge of financial reporting; including blended-margin merchandising, basket size and customer count, store mix, comps, and promotional push items Lead strategic holiday decisions, liaison between all departments to ensure flawless operations Marketing Develop, manage and organically doubled the growth of online communities for Whole Foods Market stores Organize and executed 200+ food demonstrations and events focused on local, value and seasonal promotions First manager to implement Internet Customer Advisory Panels via Twitter into Mid-Atlantic Region, making Twitter a viable outlet for customer service on a store level. Customer Relations Administer all charitable, monthly community in-kind donations with a budget around $1000/month Develop partnerships with community leaders, hospitals, universities, non-profits and local food movements Orchestrate Healthy Eating initiatives with prominent health care industry leaders Field all media inquires. Media relations training certified

TECHNICAL SKILLS

HTML /CSS Adobe Creative Suite (Photoshop, InDesign, Illustrator) Exact Target Google Analytics SEO Research & the implications of Google+ Affiliate Networks (e.g. Impact Radius, GAN rest in peace) Wildfire Omnigraffle iMovie, Final Cut Pro Hootsuite, Tweetdeck

OTHER RELEVANT EXPERIENCE

Associate Director of Marketing | Capital Cooking with Lauren DeSantis (July 2009 Dec 2009) Social Media, Marketing, Web Translation | Hablar en Arte (Jan 2009 July 2009) East Coast Regional Publicity | Paramount Pictures (May 2008 August 2008) Marketing, Membership, Special Events | American Film Institute & SILVERDOCS (Aug 2007 June 2008)

EDUCATION

Georgetown University, September 2012

Graduate Certificate in Digital Media Management

American University, December 2009

BA, Public Communication & Spanish; Magna Cum Laude

INTERESTS

Creative Cuisine | Mind-boggling Movies | Dancing | Spanish Language & Culture | Mobile Social Commerce