Rajesh Punjabi 03812304 GR616 - Influences Herbert Bayer

Bayer was born in the village of Salzburg in Austria on April 5th, 1900. He received his first bit of design training as an apprentice to the architect and designer, Georg Schmidthammer in 1919. Under his guidance, Bayer produced his first typographic works designing letterheads, posters, and advertisements. The following year, Herbert Bayer traveled to the German city of Darmstadt to work under the Viennese architect Emmanuel Margold as the Darmstadt Artists Colony. That same year Bayer was accepted into the Bauhaus school and spent the next four years he studied design from professors such as Wassily Kandinsky and Laszlo Moholy-Nagy. In 1925, Bayer graduated and was appointed by Gropius, founder for the Bauhaus school, to be the head of a workshop for print and advertising at the Bauhaus in the city of Dessau. One his first endeavors resulted in the creation of the universal typeface, a geometric sans-serif font, and the institution of the a lowercase alphabet for all of the Bauhaus printing (Figure 11.1). At the workshop, Bayer deigned the signs for the Bauhaus building complex and a product catalog for the schools workshops. The designer from Austria moved to Berlin in 1928 to accept a job offer as the art director of Vogue magazine. Bayer remained in Berlin until 1938, when he emigrated to New York City to work on the German publication Die neue Linie (Figures 11.2 & 11.3). Alongside Walter Gropius, the two organized an exhibit in New Yorks Metropolitan Museum of Modern Art entitled, Bauhaus 1918-28. Bayer then moved to Aspen, Colorado, in 1946 where he became a design consultant for companies such as the Container Corporation of America (Figure 11.4), Atlantic Richfield Company, and the Aspen Cultural Center. In 1974, Herbert Bayer moved to Montecito in California, where he died in the year 1985. Throughout his career Bayer received recognition by awards including an honorary doctorate of the Technische Hochschule Graz (Graz University of Technology) , the Ambassadors Award for Excellence in London and the Kulturpreis fr Fotografie in Cologne.

Figure 11.1 Figure 11.2 Figure 11.3 Figure 11.4

[Pg 2, Top] universal font 19. Herbert Bayer. [Pg 2, Bottom] Die Neue Linie (Magazine Cover). 1930. Herbert Bayer. [Pg 3, Top] Things to Come. 1938. Herbert Bayer. [Pg 3, Bottom] Container Corportation of America: The Industry that thrives on itself. 1946. Herbert Bayer.