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TOPIChdfc bank

Customers perception towards products and services offered by

OBJECTIVES
1. To study the perception of customers about HDFC Bank via intra products comparison & How HDFC Bank differentiates its products and services. 2. To do a comparative study of various attributes of HDFC Bank products and services. 3. To study the loop holes if any of HDFC BANK.

RESEARCH METHODOLOGY
Sources of data collection One major aim of this project was to analyze the customer perception with respect to HDFC and their products & offerings. Therefore I had to gain knowledge about the different products and services of hdfc bank. In order to accumulate this knowledge. I had to go through a lot of

secondary data namely ( Indian banking System) HDFC Banks' Annual Report and products & services of HDFC bank collected from internet. The only way this project could have been done was' by collecting primary data from the common man For this purpose a detailed structured questionnaire was made and tested before being put to use.

SAMPLE SIZE 100 customers visiting the bank are interviewed

QUESTIONNAIRE DESIGNED
Demographic details Name ________________________ Age __________________________ Occupation_____________________ Email id _______________________

1. How long have you been using a product of HDFC__________ 2. Tick the most widely used product by you among the following. Dmat/Hsl A/c FD Mutual Fund Credit Cards Strongly satisfactory Satisfactory SB/CA/Sal A/C Loans Dissatisfactory Strongly Dissatisfactory

3 Comparing other bank products the products of HDFC are

4.The service of which among the following products do you prefer in HDFC (Tick as many as below) Dmat/ HSL A/c FD Mutual Fund Credit Card Service Rate of interest/ return Brand SB/CA/Sal A/c Features Market Value Accessibility Loans

5 Basing on what parameters do you choose a product

6. Analyze the performance of Credit Cards on the following parameters Convenient ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Not Convenient

Costly ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Less costly Efficient ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ __Less Efficient Aware ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Not Aware Low TAT ___ ___ ___ ____ _____ ___ ___ ___ ____ ____ ___ High 7 .The sweep-in facility of FD is ___________ to the customers Less Beneficial Beneficial More Beneficial Most Beneficial

8. Rate the following features of FD on a scale of 5.(1=Poor and 5= excellent) Altering period of deposit Maturity and payment instructions Principal amount Roll over mode _____ _____ _____ _____

9.Rate on a scale of 5 the performance of HSL as a suitable room for investment __________________________ 10. Please rank from 1 to 5 the features that you like about loans in HDFC TAT Availability Service Rate of interest Accessibility Flexibility Features Service ________ ________ ________ _________

11. Rate on a 5point rating scale your preferences regarding the Savings/Current A/C _______ _______ ________ ________

12.Rate the features of Savings(SB) A/C on a 5-point rating scale. 1 2 3 4 5

Average Quarterly Balance(AQB) Payable at Par(PAP) cheque book Sweep in facility Free SBI/ANDHRA bank ATM Transactions Net/Phone Banking