Asian Institute of fashion designing (AIFD) 1 International Market Entry

Q: What kind of business idea you want to come up with International Business?

Well when it comes to international business there are a lot of businesses in the one country which are going flawlessly in the international market and earning success these company do produce their product in the national country and distribute them in foreign countries which enables them to have a good and successful international business. Suddenly if we talk about

Germany people there dont have great taste or aroma of Pakistani spices so I have decided to introduce National Foods in Germany via Distributes through exports. There are selfish reasons for choosing Germanys international market out of which some are flavoring and mouthwatering spices like basil, sage, oregano, and hot chili peppers have become popular in recent times. Garlic was long frowned upon as "making one's breath smell bad and ghastly" and thus never played a large role in traditional German cuisine, but has risen in popularity in recent decades due to the influence of French, Italian, Spanish, Portuguese, Greek and Turkish cuisine. Although I have a recent study about the culture of Germany about food is that they produce their own taste in spices for this challenge I have decided to have their spices mixed and mashes up in a way that it gave them the aroma of their own spices and of course with the wide assortment of our brands this will help us in having a successful international business. We all know that Germany is the largest national economy in Europe. Arriving in Germany through export process will also gave us the opportunity to enter the North America market with the minimum of investment. Furthermore, it enjoys a level of stability and commercial opportunity unparallel with the regions major economies. Situated at the heart of the European continent, and fundamentally shaped by Europes history, it is characterized by deep regional identities while at the same time also conveying a national German culture.

Asian Institute of fashion designing (AIFD) 2 International Market Entry

As a country, Germany is filled with different types of people. According to statistics, there are approximately 7 million foreign people called themselves as guest workers. Most of them are Turks; they were invited by Germany around 50s and 60s to be labors, which remained in Germany. Other ethnics that exist in Germany are Danish minority who lives in the north, and a small Slavic minority known as the Sorbs lives in eastern Germany. It can be clearly seen how Germany is an intercultural country. Giving people different aroma of these spices and mouthwatering taste will be our core competency and this will also gave us a chance of having competitive advantage. Doing more work in the less time will be our strategy because theses spices taste better when they are fresh and aromatic. This will be the best attraction for the target market like house wives those who cook their food on their own and for servants also. Having idea of introducing National food in Germany now we go for the mission and vision of the firm. Vision Statement To target new, emerging segments of the food market internationally

Mission statement To provide external and internal customer service by excelling in functional management of the international business Value Serving spices and giving fresh aroma and taste of those spices to Pakistan since 1970 and now in international market NATIONAL FOODS ORGANIZATION CULTURE AND COMMUNICATION STYLE IN INTERNATIONAL BUSINESS The communication style prevalent in National Foods is very similar to that found in collective and high context cultures where sense of belonging and hierarchy are emphasized more. 1. Indirect:

Verbal messages across the organizational members in National Foods are implicit and indirect. There conversations at times are more for the purpose of relationship building than for just exchanging information. They do not have to rely on language alone to communicate as voice intonation, timing, and facial expressions, all play a role in conveying information. 2. Succinct:

Verbal communications among the organizational members in National is characterized by precise words but more expressions.

Asian Institute of fashion designing (AIFD) 3 International Market Entry

3.

Contextual:

People in National use words that reflect their hierarchical relationship within the organization and this is why speakers choose words that well define their position. 4. Affective:

Verbal communication within the organization is high context, i.e. the listener is expected to carefully note what is being said and to observe how the sender is presenting the message. Quite often the meaning conveyed is non verbal and requires the receiver to use his or her intuitive skills in deciphering what is being said.

Asian Institute of fashion designing (AIFD) 4 International Market Entry

COMPARISON OF BOTH CULTURES

Factor

Pakistan

Germany

Overtness of messages

Many covert and implicit Many overt and explicit messages messages, with use of that are simple and clear. metaphor and reading between the lines.

Inner locus of control and Outer locus of control and blame Locus of control and personal acceptance for of others for failure attribution for failure failure Much nonverbal Use of non-verbal communication communication Reserved, inward reactions Expression of reaction More focus communication language Visible, reaction on than verbal body

external,

outward

Cohesion and separation of groups Strong sense of family.

Strong distinction between Flexible and open grouping in-group and out-group. patterns, changing as needed

People bonds

Strong people bonds with Fragile bonds between people affiliation to family and with little sense of loyalty. community

High commitment to long- Low commitment to relationship. term relationships. Task more important than relationships. Level of commitment to Relationship more important relationships than task. Time is open and flexible. Flexibility of time Time is highly organized.

Process is more important Product is more important than than product process