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State of the Net in 2005

Observations of Internet Behavior & Trends

Usage Trends

Global Universe Estimates


295 million active users globally

455 million connected globally

200

150

Millions

220.3
100

146.6 153.4
50
102.4
81.2
46.5
0
Active Internet Universe Total Internet Universe

Americas Europe Asia

Source: Nielsen//NetRatings, Apr. 2005, (@Home)


Global Usage

April 2005
Number of Sessions per Month 31
Number of Domains Visited 62
Page Views per Month 1,151
Page Views per Suring Session 37

PC Time per Person 25:48:46

Time Spent During Surfing Session 0:50:26


Duration of a Web Page Viewed 0:00:43
Active Internet Universe (millions) 295.5
Current Internet Universe (millions) 455.0

Source: Nielsen//NetRatings, Apr. 2005, (@Home)


U.S. Usage Levels - August 2005
Internet Penetration (2+) Flat From Aug. 04 at 74%;
Indications of More Engaged Population

+8%

+17%

+30%

+14%

Source: Nielsen//NetRatings – NetView, August 05


Internet Audience Trend
220
200
Audience (in Millions)

180
160
140
120
100
80
60
40
20
0
Nov-01

Nov-02

Nov-03

Nov-04
Jan-01

Jul-01

Jan-02

Jan-03
Sep-01

Jul-02
Sep-02

Jul-03

Jan-04

Jan-05
Sep-03

Jul-04
Sep-04
May-01

May-02

May-03

May-04
Mar-01

Mar-02

Mar-03

Mar-04

Mar-05
Active DMU Current DMU
* Effective Oct. 2002 NetView traffic figures
now incorporate “Browser Channels” and
Internet Applications Tracking with regular web
traffic data. This change resulted in an
increase in various metrics. These data should
not be trended against previous periods. Source: Nielsen//NetRatings, Apr. 2005, (Home & Work)
Top 15 DMAs Ranked by Penetration
Year-Over-Year % Changed Relatively Flat; No
Change (+/-) 5%

Source: Nielsen//NetRatings, August 2005 (@Home)


Online Demographics Moving Mainstream

••Gender:
Gender: Split
SplitisisIn-Line
In-Linewith
withOverall
OverallUS
USPopulation
Population(US
(USCensus)
Census)
••Income:
Income:More
MoreConcentrated
Concentratedin inHigher
HigherIncome
IncomeHHs
HHsthan
thanUS
USPopulation
Population

(US: $50K
(US: $50K++==43%
43%of ofPop,
Pop,compared
comparedto to60%
60%of
ofInternet
InternetPopulation)
Population)

Source: Nielsen//NetRatings Internet Panel Universe Estimates, Aug. 2005


Top 10 Online Brands By Unique Audience (000)

Google, Real & Weather Channel Had the Biggest


% Increase from August 04

Source: Nielsen//NetRatings NetView, August 2005 (Home&Work)


Broadband Trends

Over 62% of Active Internet Users Are Now


on Broadband
85
80 •73% of all Internet Sessions
Total U.S. Broadband are via Broadband 60%
75
Users (in millions)
70
65 • 80% of all Web Page Views 50%
60 % of Active Internet are loaded through
55 Universe Broadband
50 40%
45
40 30%
35
30
25 20%
20
15 10%
10
5
0 0%
Oct-00

Oct-01

Oct-02

Oct-03

Oct-04
Jan-00

Jul-00

Jan-01

Jul-01

Jan-02

Jul-02

Jan-03

Jul-03

Jan-04

Jul-04

Jan-05

Jul-05
Apr-00

Apr-01

Apr-02

Apr-03

Apr-04

Apr-05
Source: Nielsen//NetRatings NetView, August 2005 (At Home)
Broadband Growth Plateau
Year to Year % Growth
160%

140%
Broadband YTY
Narrowband YTY
120%

100%

80%

60%

40%

20%

0%

-20%

-40%
Nov-01

Nov-02

Nov-03

Nov-04
May-01

May-02

May-03

May-04
Jan-01

Jan-02

Jan-03

Jan-04

Jan-05
Mar-01

Jul-01
Sep-01

Mar-02

Jul-02
Sep-02

Mar-03

Jul-03
Sep-03

Mar-04

Jul-04
Sep-04

Mar-05
Source: Nielsen//NetRatings, Apr. 2005, (@Home)
1/3 of all online buyers have purchased

from eBay during 2005

30,000 15,000

Total Customers (000)


Total Online Retail Customers (000s)

eBay - Customers (000) 13,000


25,000

Total eBay Customers (000s)


11,000

20,000
9,000

15,000 7,000

5,000
10,000

3,000

5,000
1,000

0 -1,000
Jan-05 Feb-05 Mar-05 Apr-05 May-05 Jun-05 Jul-05 Aug-05

Source: Nielsen//NetRatings, MegaView Retail, Jan to Aug 2005


Toys & Apparel: eBay’s top selling categories in
August

Source: Nielsen//NetRatings, MegaView Retail, Aug 2005