air cargo

update
The First & Only

Year

12

Independent Magazine
Covering Airlines, Airports & Service Providers Relevant to Air Cargo Industry in 3 Global Markets in The Emerging Economies

Media Kit 2013

Air Cargo Industry

The outlook for air logistics industry in the Middle East, Africa and South Asia is very positive because of many factors like increased business investment in the region, growth of global GDP, conidence of safety and security aspects in the region, huge expansion projects many airports in the region are currently undertaking and the 10 per cent increase in year-over-year for air-freight.
The Middle East, Africa and South Asia the most potential emerging economies are ideally suited to complement one another in the supply chain due to their strategic locations. Air tra c between the Middle East, Africa and South Asia has witnessed a dramatic growth in the recent times by way of frequencies and thereby volumes of cargoes. Many goods that were earlier shipped by sea-freight have now been converted to air-freight or sea-air freight. Globalisation and the opening of borders and markets are more rampant, which will lead to the liberalisation of existing regulatory constraints on the operation of international air services to areas and markets that were this far insulated from these developments. Gradual removal of restrictions on market access, on capacity and thereby on pricing is on the anvil. South Asia has a booming industry with rising exports. Trade between the Middle East and Africa is also growing at a very fast rate. There is high demand for routes between the Middle East, Africa and South Asia. Currently, lot of exports coming from the Indian Sub-continent is going to Africa. The markets of Africa and South Asia have experienced growth year-on-year with phenomenal shift into becoming major production and export markets. From electronics and garments from South Asia to owers and other perishables coming from Africa, they are all creating their niche characteristics. The Middle East is emerging as a major transit point for imports, exports and re-exports between Europe/USA and the Far East/Asia Paci c. The region is also shifting into building and operating multi-modal facilities that will enable sea/air shipments in a seamless fashion. In the air logistics industry, the Middle East will be the gateway to Africa and South Asia will become the biggest consumer in the near future.

Be present in the leading air cargo industry events worldwide by advertising in

Air Cargo Update

Contents
Cover Stories on the Leaders of the Air Cargo Industry in the Middle East, Africa & South Asia Features on the Latest Trends & Developments in the Air Cargo Industry in the Middle East, Africa & South Asia Region Reports on the Past, Present & Future of the Air Cargo Industry in the Middle East, Africa & South Asia Regional News on the Air Cargo Industry in the Middle East, Africa & South Asia Events Finance News Technology News Marketing News International News Industry News on Air Logistics Centres, Cities & Airport Free Zones Industry News on Air Charter & Leasing Exclusive News on Oman, Iraq, Sudan & India Quick Reference Guides for Freight Forwarders in Oman & India Quick Reference Guides for Air Logistics Centres, Cities & Airport Free Zones Quick Reference Guide for Air Charter & Leasing Companies Green Air News

Reach the most important Shippers & Freight Forwarders in the Middle East, Africa & South Asia
The booming air cargo industry has seen sudden and strong changes new players entering the market, partnerships, mergers, acquisitions and companies looking at opportunities in the global markets. Air Cargo Update is the only independent pan regional bi-monthly magazine featuring news, views and analysis of the challenges and changes faced by the fast-growing and ever-changing air cargo industry. Operations have undergone a sea change in the last decade evolving with transformations marking a world of information technology, business management, globalisation and free markets. Along with the meteoric rise of logistics companies, a new breed of highly-competent professionals has emerged to de ne new attitudes at the workplace. The new buzzword is quality and pro ts are no longer being measured purely in terms of money.

Readership
3 Global Emerging Markets
Middle East Africa South Asia

68 Countries
By Job Title

Chairmen, Presidents, Managing Directors 10.70% Vice Presidents (Marketing/Business Development), Directors (Purchase / Operations / Transportation / Distribution Management) 22.60% General Managers, Regional Managers, Operations Managers 36.30% Sales & Marketing Managers, Logistics Managers 16.40% Logistics Service Providers/Consultants 8.10% Government O cials 3.50% Others 2.40%
10.70% 22.60% 36.30% 16.40% 8.10% 3.50% 2.40%

By Business

Editorial Philosophy
Air Cargo Update, now in its 10th year, covers leaders and provides neutral, independent news of the air cargo industry in 68 countries in the Middle East, Africa and South Asia. The magazine serves as a platform for industry leaders to put forth their views on various issues pertaining to air cargo industry.

Demonstrably Superior Circulation

Published from Dubai, a vibrant business hub strategically located at cross-roads between the Middle Eastern, African and South Asian markets, Air Cargo Update, by virtue of its strategic location, is able to focus on the challenges facing the air cargo industry in the three important regions.

Voice of the Air Cargo Industry

Air Cargo Update, enjoys a reputation of being the voice of the industry as it reports latest views of industry players. With a network of dedicated correspondents, covers news briefs and updates, which include information about civil aviation bodies, airports, airlines, freight forwarders, specialised logistics service providers and all other major components of the air cargo supply chain. It also has insightful features and information about critical industry issues from recognised industry leaders.

Manufacturers 19.30% Wholesalers, Distributors, Importers, Exporters 16.25% Air Freight, Multi-modal Logistics Companies 15.10% Companies within 11 Free Zones in the Region 12.20% GSAs 11.00% Airlines, Air Charter & Leasing Companies, Couriers, Express Integrators 7.90% Government Organisations (Civil Aviation Authorities, Airports) 2.75% Technology Providers (Bar Coding, Hardware, Software, Communication, Tracking) 3.20% Sea Ports, Shipping Lines, Shipping Agents, Shipping Charters 3.00% Service Providers 2.90% Warehousing Companies 2.40% Equipment Suppliers 2.00% Others 2.00%
19.30% 16.25% 15.10% 12.20% 11.00% 7.90% 2.75% 3.20% 3.00% 2.90% 2.40% 2.00% 2.00%

Circulation
3 Global Emerging Markets
Middle East Africa South Asia

68 Countries
Unparalleled reach

Air Cargo Update reaches out to over 14,785 decision makers across Middle East, Africa & Asian Countries. Bonus distribution in leading Exhibitions, Conferences and Cargo & Logistic related Events.

Beyond Just the Middle East, Africa and South Asia!

Geographical Distribution
United Kingdom

Air Cargo Update copies are regularly distributed to airlines, airports, freight forwarders, integrators, express and courier companies, customs, road transporters, ground-handlers, GSAs and air logistics information service providers in the Middle East, Africa and South Asia. Middle East
UAE Oman

African Continent
Nigeria Sudan

Kuwait Bahrain Qatar Saudi Arabia

Shippers in over 68 countries in the Middle East, Africa and South Asia read Air Cargo Update. South Asia
Malaysia Hong Kong

Airport and Airline Associations and Federations in the Middle East, Africa and South Asia are in the mailing list of Air Cargo Update. Readers of Air Cargo Update are senior executives of the ever-growing Middle Eastern, African and South Asian air transportation industry markets.

Uganda

Australia

A high percentage of Air Cargo Update readers belong to organisations in various stages of growth in the Middle East, Africa and South Asia, necessitating the need for additional air cargo services.

African and South Asian air transport industry and gain exceptional visibility

air cargo
update

Editorial Calendar 2013

(6 Issues / Annually)
Cargo Aircraft Expansion in the Middle East MRO Update Industry Report: Aviation Fuel

JANUARY - FEBRUARY
Cover Story:

JULY - AUGUST
Cover Story: Region Report:

Challenges of Perishable Cargo East Africa (Kenya, Uganda & Tanzania)

MARCH - APRIL
Cover Story: Region Report:

SEPTEMBER - OCTOBER
Cover Story: Region Report:

Trends in Express Mail & Courier Cargo carriers connecting Europe and vice versa

The logistics of Humanitarian Relief Kuwait & Iraq

MAY - JUNE
Cover Story: Region Report:

NOVEMBER - DECEMBER
Middle East a Perfect Gateway for Sea-air Cargo Movement Bahrain, Qatar & Oman Cover Story:

Freighter Requirement & Economics of Conversions Country Report: Saudi Arabia

Please Note This Editorial Calendar is subject to change without notice.

Technical Data & Advertising Rates

TECHNICAL DATA
Sizes
Double Page Spread Double Page Spread Full Page Full Page Full Page Half Page Half Page Quarter Page 1/3rd Page 1/3rd Page Bleed Size Trim Size Bleed Size Trim Size Print Area Vertical Horizontal Vertical Horizontal

ADVERTISING RATES
Width x Height
420mm x 297mm 410mm x 292mm 210mm x 297mm 205mm x 292mm 185mm x 265mm 90mm x 265mm 185mm x 130mm 90mm x 130mm 60mm x 265mm 185mm x 80mm

Details
Color Full Page Half Page Quarter 1/3rd Page

AED
14,500 9,500 7,500 8,500 21,275 19,500 18,500 24,500

US$
4,030 2,638 2049 2,322 5,797 5,330 5,055 6,695

THE MIDDLE EAST Bahrain Iran Iraq Jordan Kuwait Lebanon Oman Qatar Saudi Arabia Syria United Arab Emirates Yemen AFRICA Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Central African Republic Chad Congo Cote dIvoire Djibouti E Guinea Egypt Eritrea Ethiopia Gabon Ghana Guinea Guinea Bissau Kenya Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Rwanda Sao Tome & Principe Senegal Seychelles Sierra Leone Somalia South Africa Sudan Swaziland Tanzania Togo Tunisia Uganda Zaire Zambia Zimbabwe SOUTH ASIA Bangladesh Bhutan India Nepal Pakistan Sri Lanka

SPECIAL POSITIONS
Outside Back Cover Inside Front Cover Inside Back Cover Double Page Spread

AED

US$

2 Inserts - 5% 4 Inserts - 7.5% 6 Inserts - 10%

FREQUENCY DISCOUNT

MATERIAL REQUIRED
Line Screen Preferred Material Colour Proof Digital Advertising 150-170 lines per inch Right-reading Positives, emulsion side down Progressive 4-colour proof In QuarkXpress 4.0-5.0 or Adobe Illustrator 9.0-CS, Mac compatible in CD accompanied by appropriate hard copy

BOOKING DEADLINE

3 weeks prior to publication date

MATERIAL DEADLINE

2 weeks prior to publication date

Double Page Spread - Bleed Size

297mm

Double Page Spread - Trim Size

292mm 297mm 410mm

Full Page Bleed Size

420mm

210mm

Full Page Trim Size

292mm

Full Page Print Area Half Page (Vertical)

265mm 265mm

Half Page (Horizontal)

205mm

185mm

90mm

130mm

185mm

Quarter Page 1/3rd Page (Vertical)

265mm

1/3rd Page (Horizontal)

130mm

80mm

90mm

60mm

185mm

7|dimensions
M E D I A F Z E L L C

Worldwide Media Representatives

THAILAND Dwight A Chiavetta
President & CEO

Tel: +971 6 5579579, Fax: +971 6 5579569 PO Box: 9604, SAIF Zone, Sharjah UAE info@7dimensionsmedia.com www.7dimensionsmedia.com

UK, IRELAND, GERMANY, SWITZERLAND & AUSTRIA Peter Patterson

Managing Director

Trade & Logistics Siam Ltd.

11th Floor, Mahatun Plaza Building 888/119, Ploenchit Road, Lumpini Pathumwan Bangkong 10330, Thailand Tel: +66 2 650 8690, Fax: +66 2 650 8696 Email: dwight@logistics-manager.com

Horseshoe Media Ltd.

Marshal House, 124 Middleton Road, Morden, Surrey SM4 6RW, United Kingdom Tel: +44 20 8648 7082 Email: peter@horseshoemedia.com