Subject : Customer Relationship Management ahmeda-001s

Instructions:

Answer all the four questions.(Generally we give 4 questions, each question carries 25 marks) Marks allotted 100. Each Question carries equal marks. Word limit is 250-300 words

General Instructions:
The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers. Failure to comply with the above Five instructions would lead to rejection of assignment

1. Discuss the prerequisites for the implementation of CRM 2. Marketing's Role in CRM Continues to Increase, Taking More Ownership of the Customer. Discuss the implication of the given statement 3. Why do customers defect from the company? 4. Discuss the issues to deal with different customers: a. Blind. b. Teenager. c. Handicapped. d. Foriegner.

Subject : Customer Relationship Management

Instructions:

Answer all the four questions.(Generally we give 4 questions, each question carries 25 marks) Marks allotted 100. Each Question carries equal marks. Word limit is 250-300 words

General Instructions:
The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers. Failure to comply with the above Five instructions would lead to rejection of assignment

1. If a product can be branded why not a customer. Discuss. 2. Discuss the concept of Points of Parity and Points of Difference w.r.t. a service sector company. 3. Discuss the CRM strategies implemented by automobile franchisees. 4. How can you maximize customer life time value? Discuss the characteristics of a firm with high customer value

Subject : Customer Relationship Management

Instructions:

Answer all the four questions.(Generally we give 4 questions, each question carries 25 marks) Marks allotted 100. Each Question carries equal marks. Word limit is 250-300 words

General Instructions:
The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers. Failure to comply with the above Five instructions would lead to rejection of assignment

1.If a product can be branded why not a customer. Discuss. 2. Discuss the concept of Points of Parity and Points of Difference w.r.t. a service sector company 3. Why do customers defect from the company? 4. Discuss the issues to deal with different customers: a. Blind. b. Teenager. c. Handicapped. d. Foriegner.

Subject : Customer Relationship Management

Instructions:

Answer all the four questions.(Generally we give 4 questions, each question carries 25 marks) Marks allotted 100. Each Question carries equal marks. Word limit is 250-300 words

General Instructions:
The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers. Failure to comply with the above Five instructions would lead to rejection of assignment

1. Discuss the concept of Points of Parity and Points of Difference w.r.t. a service sector company 2. Why do customers defect from the company? 3. Marketing's Role in CRM Continues to Increase, Taking More Ownership of the Customer. Discuss the implication of the given statement 4. Why do customers defect from the company in service sector?

Subject : Customer Relationship Management

Instructions:

Answer all the four questions.(Generally we give 4 questions, each question carries 25 marks) Marks allotted 100. Each Question carries equal marks. Word limit is 250-300 words

General Instructions:
The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers. Failure to comply with the above Five instructions would lead to rejection of assignment

1. How can you maximize customer life time value? Discuss the characteristics of a firm with high customer value. 2.CRM starts before a guest arrives at your hotel, is enhanced during their stay and continues long.Discuss the mentioned statement. 3. Elaborate the concept of Customer Experience Management. 4. Discuss the CRM Architecture.