SWOT SWOT analysis delivers the information that is useful in matching Bonanzas abilities and resources to the competitive

environment where it operates, that is the mall industry. It is very helpful in formulating strategy and selecting strategies.

9.2.2.1 Strengths
i. Unique services: Self-service booth system with abilities of search for specific store by mapping its route, disabled assistance feature and e-assistant is the unique service that Bonanza offers. ii. Automated money changer: Bonanza Plazas offers automated machine with its own special currency rate. iii. Unit Warranty Office: UWO manages all warranties given from stores throughout the mall making it easy accessible for customers at a known location in the mall. iv. Elderly assistances: Bonanza Plaza provides wheelchairs for the elderly for their traveling purpose in the mall. v. Parking slot: Bonanza Plaza has a parking lot which is very vital nowadays with parking problems. vi. Eco-friendly environment: Practicing the green concept has made Bonanza responsible for the environment and society which a plus point and strength. vii. Bon Star (loyalty program) benefits: The Bon Star program attracts users and is a source to maintain customers with its unique benefits that none of the loyalty programs offer in the country. BIS 3324 Group Coursework Strategic Management and Information Systems 27

viii. Quality of service: Bonanza Plazas environment though filled with technology, has been constructed in a way which is so user-friendly and highly customer oriented. ix. Powerful representatives available: The strong brand names which comes along Bonanza Plazas stores. x. Well-off capital: High investment utilized to implement the mall and good working capital aids in upgrading the Plaza with changes in requirement. xi. Site: Bonanza Plaza is located in Rajagiriya, the only shopping mall in Colombos eastern area. xii. Technological advancements: The mall has utilized varieties of systems adopting the technological advancement. xiii. Carrefour The only hypermarket and international chain in Sri Lanka so far. xiv. Nanny Zone The only mall having nanny zone to look after children while their parents shop.

9.2.2.2 Weaknesses
i. Entertaining other electronic brands By inviting other electric brands, it will be a weakness for Sonica (having one of the main showrooms) in Bonanza Plaza. ii. No particular control over its surroundings Bonanza has no control over its surrounding as it cannot prevent any competitor from putting up a branch near Bonanza. BIS 3324 Group Coursework Strategic Management and Information Systems 28

9.2.2.3 Opportunities
i. Inaugurating branches Bonanza after being well-known and by more demand can further expand and put up branches in strategic cities. ii. Building amusement site along Bonanza can further develop an amusement site behind the Plaza for completing the entertainment unit. iii. Attracting foreign investors According to Tourism Research and Statistics, comparing January 2011 and 2012, there is an increment by 13.59% of tourist arrivals, which shows there is more tourism coming down to Sri Lanka and the more tourist come to the island the more they would be attracted to invest.

9.2.2.4 Threats
i. Potential of small related businesses around There are various small stores around the site which might be a threat to Bonanza as customers for small shopping might not want to park their vehicle in the parking lot, walk all way to the particular store in the mall but purchase from the small store quicker. ii. Other shopping malls High rivalry amongst other malls as MC, Liberty and Crescat as of cost iii. Poor product releases within Bonanza As of many stores accommodated in Bonanza, the mall cannot take the overall control over monitoring the products quality from all stores. iv. Threat of new entrants When substitutes or new entres who emerge might bring in better service than Bonanza or copy their unique qualities it is a threat to the mall.