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1. 2.

Name (Optional): Address (Optional):

3. 4.

Phone/ Mobile # (Optional): Yours Sex: Male Female 5. Yours Age: Under 20 21 to 30 31 to 40 41 to 50 above 50 6. Yours marital status: Married Single Widowed Divorced Separate 7. Number of Preschool Children: None One Two Three or more 8. Age of the Eldest Child in Your Care (years): Under 5 5 to 12 13 to 18 Over 18 Not applicable 9. Language: 10. Region: 11. Nationality: 12. Religion: Muslim Christian Hindu Sikh any other religion: 13. Qualification: Under Middle Middle Matric Intermediate Graduation Post Graduation any other qualification: Questions about Brands: 15. Do you purchase Pakistani Brands? Yes No 16. If yes how many years you have been Purchasing Local Brands? Less than 1 1 to 2 3 to 5 60 to 10 Over 10 17. Number of Other Foreign brands you are purchasing or have purchased? None One Two Three Four or more. 18. Presently purchased foreign brand? 19. What you do you think about foreign brands?

20.

Of which countrys product, you like most?

21.

What is your thinking/ perception about brands?

22. 23.

What is your favorite brand? Are you satisfied with Pakistani brands? Yes No If No, then what are the main reasons behind this: (i) (ii)

Questions about Research: 24. Are you satisfied with the Pakistani Brands? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

25.

Do you agree that there should be Brand Positioning? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

26.

Do you agree that Brand Positioning increases Sales? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

27.

Do you agree that Sales increases Relationship with customers? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

28.

Do you agree that Relationship increases Market Growth? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

29.

Do you agree that Brand Positioning results into more Customers? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

30.

Do you agree that Customers results into more Relationship? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

31.

Do you agree that more Customers results into more Sales and vise versa? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

32.

Do you agree that Brand Positioning can improve Product Growth? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

33.

Do you agree that Brand Positioning can be enhanced? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

34.

If there is an Innovation in Products/ Brands than can it increases Brand Positioning? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

35.

If the Advertising is done to the Products/ Brands, then can it enhance Brand Positioning? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

36.

If Quality is constantly improved, then can it increase the Brand Positioning? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

37.

If Price(s) is reduced or remained constants, then will it increase or help out in Brand Positioning? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

38.

If Packing of products/ brands is made attractive, can it increase or help in Brand Positioning? Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

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