Sie sind auf Seite 1von 3

Bibliografie curs Introducere in Publicitate/Strategii publicitare Nivelul 1: 1. Petre D., Nicola M. (2004), Introducere in Publicitate, Bucuresti: comunicare.ro.

Nivelul 2: 2. Petre D., Iliescu D. (2005), Psihologia Reclamei, Bucuresti: comunicare.ro. 3. Iliescu D., Petre D. (2004), Psihologia Consumatorului, Bucuresti: comunicare.ro. Nivelul 3: 4. Russel J. T., Lane, R. W. (2002), Manual de Publicitate, Bucureti: Teora. 5. Kotler P. (1998), Managementul marketingului, Bucureti: Teora. 6. Kotler P. (1999), Principiile marketingului, Bucureti: Teora. Nivelul 4: 7. Ogilvy D. (1999), Ogilvy despre publicitate, Bucureti: Ogilvy&Mather. 8. Marcenac L., Milon A., Saint Michel S.H., Strategii publicitare. De la studiul de marketing la alegerea diferitelor media, Bucuresti: Polirom. 9. Ries A., Trout J. (2004), Pozitionarea, Bucuresti: Brandbuilders Grup. 10.Ries A., Ries L. (2006), Cele 22 de legi imuabile ale brandingului, Bucuresti: Brandbuilders Grup. 11.Schultz D.E, Robinson W.A., Petrison L.A. (2006), Esenialul despre promoii, Bucuresti: Brandbuilders Grup. 12.John Steel J. (2005), Adevar, minciuni si advertising, Bucuresti: Brandbuilders Grup. 13.Newman N. (2006), Salturi creative, Bucuresti: Brandbuilders Grup. 14.Aaker D. (2005), Managementul capitalului unui brand, Bucuresti: Brandbuilders Grup. 15.Aaker D. (2006), Strategia portofoliului de brand, Bucuresti: Brandbuilders Grup. 16.Sullivan L. (2004), Hei, Whipple, incearca asta!, Bucuresti: Brandbuilders Grup. 17.Ollins W. (2004), Noul ghid de identitate, Bucuresti: comunicare.ro. 18.Ollins W. (2006), despre brand, Bucuresti: comunicare.ro. 19.Heilbrunn B. (2002), Logo, Bucureti: comunicare.ro. 20.Atkinson J. (2006), Inovatie in advertising, Bucuresti: comunicare.ro. 21.Kapferer J. N. (2002), Cile Persuasiunii, Bucureti: comunicare.ro. 22.Cialdini R. B. (2004), Psihologia persuasiunii, Bucuresti: Business Tech International Press. 23.Larson C. U. (2003), Persuasiunea. Receptare si responsabilitate, Iasi: Polirom. 24.Brune F. (2003), Fericirea ca obligaie, Bucureti: Trei. 25.Bonnange C.; Thomas C. (1999), Don Juan sau Pavlov? Eseu despre comunicarea publicitar, Bucureti: Trei. 26.Jefkins F. (2000), Cum s stpneti reclama la perfecie, Bucureti: Rentrop&Straton. 27.Levinson J.C. (2002), Guerilla Advertising, Bucuresti: All. 28.Levinson J.C. (2002), Guerilla Creativity, Bucuresti: All. 29.Datculescu P. (2005), Cercetarea de marketing, Bucuresti: Brandbuilders Grup. Nivelul 5: 30.OGuinn T., Allen T., Semenik R. (1998), Advertising, Cincinatti: South Western College Publishing. 31.Bove L. C., Arens F. W. (1986), Contemporary Advertising, Illinois: Irwin Homewood.

32.Baker M. J. (1998), Macmillan Dictionary of Marketing & Advertising, London: Macmillan Business. 33.Bogart L. (1996), Strategy in Advertising - Matching Media and Messages to Markets and Motivations,
Lincolnwood: NTC Bussiness Books.

34.Tellis G. J. (1998), Advertising and Sales Promotion Strategy, Massechusetts: Addison-Wesley. 35.Butterfield L. (ed.) (2003), Excellence in Advertising, New York: Butterworth Heinemann. 36.Engel J. F., Warshaw M. R., Kinnear T. C. (1997), Promotional Strategy: Managing The Marketing
Communications Process, Boston: Homewood. 37.Jewler J.A., Drewniany L. B. (1998), Creative Strategy in Advertising, Columbia: Wadsworth Publishing Company. 38.Keding A., Bivins T. (1996), How to produce Creative Advertising, Illinois: NTC Business Books. 39.Higgins D. (1996), The Art of Writing, Conversations with masters of the Craft,Illinois: NTC Business Books. 40.Ogilvy D. (1997), An Autobiography, USA: John Wiley & Sons Inc. 41.Russel J. T., Lane, R. W. (1996), Klepners Advertising Procedure, New Jersey: Prentice Hall International Editions. 42.Barthes R. (1997), Mitologii, Iai: Institutul European. 43.Dncu V. S. (1999), Comunicarea Simbolic. Arhitectura discursului publicitar, Cluj Napoca: Dacia. 44.Goddard A. (2002), Limbajul publicitii, Bucureti: Polirom. 45.Haineault R. (2004), Publicitate si Psihanaliza, Bucuresti: Trei.

Mario Pricken (2004). Creative Advertising: Ideas and Techniques from the World's Best Campaigns, Thames and Hudson Ltd Kevin Roberts (2004). Lovemarks: the future beyond brands. New York, NY: PowerHouse Books. Malcolm Gladwell (2000).The Tipping Point: How Little Things Can Make a Big Difference, Publisher: Little, Brown Adam Morgan (1999). Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (by Product Details, Publisher: Wiley Joseph Campbell (1988). The Power of Myth. Publisher: Broadway Jean-Marie Dru (1996). Disruption: Overturning Conventions and Shaking Up the Marketplace. New York, NY: John Wiley & Sons, Inc. Jean-Maria Dru (2002): Beyond Disruption: Changing the Rules in the Marketplace. New York, NY: John Wiley & Sons, Inc. Joan Kufrin (1995). Leo Burnett: Star Reacher. Chicago, IL: Leo Burnett Company, Inc. Bob Levenson (1987). Bill Bernbach's book : a history of the advertising that changed the history of advertising. New York, NY: Villard Books. Dennis Higgins (1987). The Art of Writing Advertising: Conversations with Masters of the Craft. Lincolnwood, IL: NTC Business Books. Bart Cummings (1984). The Benevolent Dictators: Interviews with Advertising Greats. Chicago, IL: Crain Books. A. Jerome Jewler (1981). Creative Strategy in Advertising. Belmont, CA: Wadsworth. Jack Z. Sissors and Jim Surmanek (1976). Advertising Media Planning. Chicago, IL: Crain Books. John Caples (1974). Tested Advertising Methods. Englewood Cliffs, NJ: Prentice-Hall. David A. Aaker (2002). Building Strong Brands (Paperback). Publisher: Simon & Schuster Jon Steel (1998). Truth, Lies & Advertising: The Art of Account Planning. New York, NY: John Wiley & Sons.

WARC Advertising Works and How Edited by Laurence Green Price US$60.00 Advertising Works 13 Edited by Alison Hoad Price US$99.00 AMAZON