1.

Introduction
No business can exist in isolation. As business exist in the environment, companies are liable to all the stakeholders like customers, suppliers, local community, employees etc. The products and services companies serve and the way, by which companies make them, have an impact on both social and ecological environment. In recent decade, the concept of Corporate Social Responsibility (CSR) has become the most important strategy for companies to survive as more and more allegations are being brought up against business organizations by different socio-environmental activist groups. Corporate Social Responsibility takes all these factors into account and helps the companies to maintain effective relationships with its stakeholders and society as a whole. Companies with good business practices enjoy more benefits than other companies. It brings a competitive edge and customer satisfaction to the companies. Therefore corporate responsibility has emerged as a new theme in the global community and is becoming a mainstream activity of business organizations.

1.1. Topics
This is a report on the practice of strategic CSR initiatives by conglomerates of Bangladesh and their effectiveness to fulfill organizational goal and actual impact on the society.

1.2. Objectives
The primary aim of this report is to describe and critically evaluate the CSR practices conducted by different conglomerates, national and multinational, in Bangladesh as a part of their long term strategy. This is an attempt to understand the extent to which conglomerates practice strategic CSR initiatives to increase their organizational goal and also to maintain harmony with both society and environment. The main objectives of doing this report are to learn:

i. ii.

Historical aspects of CSR activities of business organizations in Bangladesh How conglomerates in Bangladesh carry out its CSR functions and activities as a part of their strategy.

iii.

Analysis of the effectiveness of the strategic CSR activities of conglomerates.

iv.

Limitations and lacking of the practice of CSR initiatives of conglomerates in Bangladesh.

1.3. Scope
The study attempted to capture the current status of the corporate responsibility practices in Bangladesh. For that we have studied and presented the historical trends of CSR activities of business organizations in Bangladesh and how they carry out its CSR functions and activities as a part of their strategy. A comprehensive analysis has been conducted to measure the effectiveness, limitations and lacking of the practice of strategic CSR initiatives of conglomerates in Bangladesh.

1.4. Methodology
To complete most medium to large scale research careful planning is needed. A clear and well thought research plan is therefore necessary for the success of this research project. While finding the necessary information about practice of strategic CSR initiatives of conglomerates in Bangladesh, we found that qualitative research will be the most suitable approach. In order to do the qualitative research we divided it into two different methods.

Primary Research

In order to complete the primary research we have informal interviews of the employees of GrameenPhone, Robi Axiata, PetroBangla, Standard Chartered Bank etc. After getting the results we analyzed the result of the interviews for further usage in this project.

Secondary Research

To complete the secondary research we went through an extensive search via internet, web journals, articles and so on so forth. After completing the secondary research we analyzed them for supplementary procedure. Since primary research was not enough for us to complete the report we took more help from secondary sources. Hence, secondary sources were the prime source of information.

2. Literature Review

Corporate social responsibility Definition of corporate social responsibility Corporate social responsibility is not a new concept in India. However, what is new is theshift in focus from making profits to meeting societal challenges.Giving a universal definition of corporate social responsibility is bit difficult as there is nocommon definition as such. However, there are few common threads that connect all the perspectives of CSR with each other; the dedication to serve the society being most important of them. Most ideal definition of corporate social responsibility (CSR) has been given by world business council for Sustained Development which says,Corporate Social Responsibility is the continuing commitment by business to behave ethicallyand contribute to economic development while improving the quality of life of the workforce andtheir families as well as of the local community and society at large.Thus, the meaning of CSR is twofold. On one hand, it exhibits the ethical behavior that anorganization exhibits towards its internal and external stakeholders (customers as well asemployees). On the other hand, it denotes the responsibility of an organization towards theenvironment and society in which it operates. (Naukrihub [online], august 2009).CSR is also referred to as: corporate or business responsibility responsibility. corporate or business citizenship community relations social

History of CSR