Beruflich Dokumente
Kultur Dokumente
cultural factors that would have to be considered in developing a marketing strategy for this product?[10 Marks]
Fall/August 2012
WTO. [10 Marks] Q.2 What are the differences between domestic and international marketing research? In
your opinion, which is the most difficult step in conducting international marketing research and why? [10 Marks] Q.3 What are the pros and cons of direct entry into international markets through joint
ventures, as compared to direct foreign investment? [10 Marks] Q.4 Select a currently existing product in the Indian market to be launched in the US
market. Explain three aspects of marketing strategy that need to be adapted for the US market. [10 Marks] Q.5 What are the essential elements of an international marketing plan that distinguish it
from a domestic marketing plan? Why is it important to update the international marketing plan regularly? [10 Marks] Q.6 Your Company is importing fertilizer in bulk. On arrival there is a shortage compared to the Bill of Lading quantity. How would you deal with this situation for future consignments before shipment, on arrival of the vessel, at time of discharge and thereafter? 10 Marks]