Lead Generation Specialists

LANDesk Lead Generation

EVENT LANDesk is head quartered in the US with offices in 18 different countries including Australia. Formerly a part of Intel, they are now an independent business unit where their approach is completely customer focused and is based on a single console, light weight infrastructure, ITIL- based automation and cross platform support. LANDesk is the leader and visionary in Gartners Magic Quadrant for Client Management Tools and Endpoint Protection Platforms. In 2011, iTEL Marketing was selected as LANDesks partner in driving their lead generation program where opportunities generated by iTEL Marketing Team were followed by LANDesk executives to further convert them to sales. CAMPAIGN OBJECTIVES
GEOGRAPHY

FAST FACTS

INDUSTRY

- To create/identify opportunities with IT managers and key IT decision makers for LANDesk sales representatives to further follow up and convert these leads into potential sales opportunities. - Identify relevant contacts and develop opt-ins to create targeted e-marketing campaigns. - Prompt contacts to visit LANDesk website through the information sent to establish and maintain their brand among the target audience. CAMPAIGN IMPLEMENTATION iTEL Marketing conducted this campaign by having 2 dedicated resources for LANDESK within iTEL office across five weeks. iTEL conducted the calls every week and also provided weekly stats reports and feedback to ensure that LANDESK is aware of how their campaign is progressing. iTEL also managed the email responses for LANDESK where the information was sent out to the contacts on a daily basis through our marketing system. The iTel team then reported and followed up with contacts who had viewed/opened the email to gage their interest level in the solution offered and handed these contacts over to LANDESK upon final resolution.

CHALLENGES

Working in the B2B IT Software Space, qualified leads are very important to our Sales Cycle. The ITEL team have not only delivered the highest conversion rates for our Sales Teams in ANZ and SEA in 2011 and 201 2 but have consistently delivered reporting, account management and marketing support that has taken the risk away from outsourcing for me. -Ramak Capodicasa, Marketing Manager APAC & SEA, LANDesk

SOLUTION

RESULTS The iTEL Marketing team were the sole point of contact for this campaign and managed all steps of the process from campaign set up, telemarketing, follow-ups and passing leads to LANDesk for further conversion to sales. The targeted execution of this campaign was successful whereby in 5 weeks the ITEL marketing team were able to develop over 100 new opt-ins and 12 appointments were set for LANDesk which generated overall sales of $300,000.

For more information about this or other case studies or to ask us how we can help you with your Lead Generation or Marketing Strategy please contact us 1300 730 919 or email us at sales@itelmarketing.com.au