Amit Kumar Ghatak

GM Marketing at Cavinkare

Summary
Business Transformer @ Heart. Passionate Brand Marketing Professional. Ready to roll-up sleeves, tear down walls and make shifts happen to enable consumers experience a brands offering in real. Bring in fresh thinking into a brand business and enable the team in seeing the longer & larger picture and then plan for the next immediate step. An FMCG professional with over 14 years of sales and marketing experience. I have been instrumental in turning around brands of various size and bringing them back into sustainable double digit volume growths (some of which are Parachute Coconut Oil, Revlon Colorsilk Hair Color and Indica Hair Color). Have enabled new product launches which have been extremely successful in extending the organisation and brands consumer franchise (some of these are Parachute Herbal Hair Oil, Revlon Top Speed, Revlon Color n Care and Indica 10mins Herbal Hair Color) most of these launches were enabled thru sharp consumer understanding translating into an innovation.

Experience
GM Marketing at CavinKare Pvt Ltd June 2012 - Present (8 months) Manage the businesses of Hair Colors and Skin Care DGM Marketing at CavinKare Pvt Ltd June 2010 - July 2012 (2 years 2 months) Marketing Manager at CavinKare Pvt Ltd January 2008 - May 2010 (2 years 5 months) Senior Manager - Marketing (Personal Care) at Revlon 2006 - 2008 (2 years) Managed the categories of Hair Colors, Hair Wash & Fragrances. Brand Manager at Marico Limited 2003 - 2006 (3 years) Parachute and NPDs. Manager at Reliance Infocomm 2002 - 2003 (1 year) Product Manager at Cello Writing Instruments Pvt.Ltd. June 1998 - September 2002 (4 years 4 months)
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Joined post a PPO. Worked in Sales for 4 years and towards the end was handling the marketing function as a Product Manager.

Skills & Expertise

FMCG Brand Managememnt and Business Strategy Personal Care Trade Marketing Customer Insight Marketing Management Distributed Team Management Competitive Analysis Market Research Key Account Management Marketing Research Marketing Strategy Consumer Behaviour Market Planning Team Management Segmentation Consumer Products Product Development Product Innovation Business Strategy Brand Equity Marketing Communications

Education
SIES College, Mumbai MBA, Marketing, 1996 - 1998 St Josephs College ISC, Science

Interests
Reading, Cooking, Listening to Music and Travelling.

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Amit Kumar Ghatak

GM Marketing at Cavinkare

Contact Amit Kumar on LinkedIn

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