Acknowledgement To God Almighty, the one and testing us at all times and making decisions about what we dont

know. Writing this report appeared to be a great experience to us. It added a lot to our knowledge while we were working on this report. We owe to Ms. Grutas for stimulating our creative abilities by assigning to this report to us. It is difficult for us to complete this report on time. It is our conviction that this learning experience will always be a source of help in our practical life and the professional career. And to our parents who always give us support and money thank you.

I.

Executive Summary

We are analyzing the marketing plan of Yumness. Our analysis of Yumness will include the current market situation. We will see the various strategies that can be used by them for improving the product. Our aim is to provide costumer with cakes and suitable prices, make the product convenient as possible. According to our claim that we provide the best food throughout the world. Further we will explain the SWOT Analysis and all other strategies used by them.

History of Refrigerated Cake Cake is a term with a long history (the word is of Viking origin, from the Old Norse kaka) and denotes a baked flour confection sweetened with sugar or honey; it is mixed with eggs and often, but not invariably, with milk and fat; and it has a porous texture from the mixture rising during cooking. It is not surprising that the frontiers between cake and bread, biscuit and bun are indistinct. The progenitor of all is bread in its simplest form. As techniques for baking and leavening developed and eating patterns changed, what were originally regarded as forms of bread came to be seen as categories of their own and named accordingly. Certain Roman breads, enriched with eggs and butter, must have achieved a cakelike consistency and thus approached one of these indistinct frontiers. The western tradition of cakes applies little in Asia. In some countries western-style cakes have been adopted on a small scale, for example the small sponge cakes called kasutera in Japan. But the 'cakes' which are important in Asian are quite different from anything occidental for examples, see mooncakes and rice cakes of the Philippines.
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Although the popularity of home baking and the role of cakes in the diet have both changed during the 20th century, cakes remain almost ubiquitous in the western world. They have kept their image as 'treats' and maintain their ceremonial importance at weddings and birthdays. Vision To have a delicious product satisfy the needs of customer. Mission Yumness is dedicated in providing the best foods to people. Marketing Goals Yumness business objective is to market the products in such a way as to create value that can be sustained over the long term for consumers. Yumness continues to maintain its commitment to follow and respect all applicable local laws in each of its product.

II.

Marketing Situation A. Sales More and more teenagers are accepting our product in such ways that they are accepting it more than other products. They use it as gifts or giveaways in any occasion. They find it more affordable than cakes, more easy to store and lightweight. B. Market Our company is targeting Quezon City whose population is 2.68 million, the biggest population among all cities in National Capital Region. We also are targeting all teenagers whose ages ranges 13 years and above. The population of teens covered the 5% of the population of Quezon City.

Sales

Quezon City Teens in Quezon City

C. Channels You can reach our company through internet (www.yumness.com). And also, through our direct retailers in the neighborhood. We are making it more affordable and tasteful as it is than any other competitors. D. Competitors One of our biggest competitors is Goldilocks, Red Ribbon and Breadtalk which now occupy half of our sales in the said place (Quezon City). Our company is now competing with them through hard labor and making the product more affordable and tasteful.

III.

Opportunity and Issue Analysis The Company should make huge expenses on making the product and on advertisement in rural areas to create awareness in the mind of local areas people. The company should hold meeting for the promotion of Yumness. SWOT Analysis of the Company SWOT analysis would tell us in better way about the competitive position of the Company. Following is AWOT analysis of the analysis of the company. Strength: Strong Brand name (Logo & Family Brand) Affordable prices All can eat the product Tastes good & satisfy your taste buds. High quality standards

Weakness: Communication is week Lack of Awareness Weak Distribution Channel Lack of capital financial needs

Opportunities: Concentrating on these areas of weakness that can increase sales It has opportunity to advertise its product in better way.

It has strongest opportunity to increase its product line by making more quality products. By increasing product line it can also increase its sales.

Threat: Segments are being shared by competitors. Under cutting by competitors. Uncertain conditions will affect the sales.

Competitors: Goldilocks Red Ribbon BreadTalk

IV.

Objective Our main objective is to satisfy our customers needs in want by making our product delicious in a way that they will want more and more and also to make our product more affordable in the way they want it to be.

V.

Marketing Strategy Market Share Yumness is now a days willing to have more & more customers, so that it could achieve the goals. Yumness will occupy 45% of ref. cakes marketed all over Quezon City. Yumness has 25% total market for class A, 50% for class B, 20% for class C & the remaining 5% for class D % E. it has a certain goals & objectives w/c we want to achieve in all female in males in the teens division. We want to create & promote our product to create value for their product & for consumers to know more about our product Target Market According to our observation, we have specific targets it is the way the people are living and they are classified by the way they live. The teens are classified such as: Class A (high class): they can afford anything, Class B: (high low class): also can afford anything but buy specific needs. Class C: (middle class): can afford but not everything. Class D: (low class): family that can afford to buy but buy only the basic & Class E: (low class) that buy only their basic needs. We are also specifically targeting teens ages 13-19 of years. We have only one packaging but we make sure that it is affordable and delicious so that even Class E consumers can buy it.

A. Price Our price varies to our ingredients. We are going to sell it for a reasonable price so as not to intimidate our customers to buy our product. Needless to say, we must sell it in an affordable price but also we must give them a quality product to satisfy their needs. B. Distribution Our company builds a website for easy distribution of our product. And, we also use our personal social networking to make more sales. Some other time we are direct selling our product so as not to waste our time waiting our customers online. C. Promotion One of our way to promote our product is building a website. Making a poster or banner is also one of a way to promote it thus making it visible online is like making it seen by more people along the vicinity of Quezon City.

VI.

Action Program We did the ref cake in such ways that we make it delicious and more appealing. Here are the ref cakes ingredients to make at least 8 pieces.

Ingredients Graham Crackers Mango All Purpose Cream Condensed Milk

Pieces 1 box 2 kilos 7 boxes 2 cans

Price 132.00 160.00 288.75 80.00 Total Price: 660.75

At least 10 pieces of ref. cake can be made with these ingredients. Here are the raw materials needed for the packaging and for making the product. Our product is cheaper than cakes in the competitor company. Raw Materials Packaging Sticker Blender Rent Water and Electricity Pieces 10 pieces 20 pieces 1 piece 1 month 1 month Prices 50.00 500.00 300.00 5000.00 4150.00 Total Price: 10000.00

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VII.

Financial Projection 660.75 10000.00 300.00

Variable Cost Fixed Cost Unit Sales Cost daily

Unit Cost = 660.75 + 10000.00 / 300 Unit Cost = 35.55

Mark Up = 35.55 * .20 Mark Up = 7.11 Mark Up Price = 42.66

VAT = Mark Up price * .12 VAT = 42.66 * .12 VAT = 5.12 VAT = 42.66 + 5.12 = 47.78

Selling Price is : 50.00

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Selling Volume Daily Weekly Monthly Yearly

Selling Price * Pieces 50.00 * 8 = 400.00 50.00 * 8 = 400.00 * 7 = 2800.00 50.00 * 8 = 400.00 * 7 = 2800.00 * 4 = 11200.00 50.00 * 8 = 400.00 * 7 = 2800.00 * 4 = 11200.00 * 12 = 134400.00

Sales

Daily Weekly Monthly Yearly

Profit Daily Weekly Monthly Yearly

Markup Price Unit Cost 7.11 * 8 = 56.88 7.11 * 8 = 56.88 * 7 = 398.16 7.11 * 8 = 56.88 * 7 = 398.16 * 4 = 1592.64 7.11 * 8 = 56.88 * 7 = 398.16 * 4 = 1592.64 * 12 = 19111.68

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Profit

Daily Weekly Monthly Yearly

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VIII.

Implementation

Strategies Recommended for Rectifying Problems Yumness should increase their product quality as now as day they are facing problem of impurity financing products. They have to improve the marketing strategies. So that they can capture market and improve their sales. Conclusion People trust on the products launched by the company even the product is facing the problems. Yumness can also improve the taste of the product and enhance the affordability of the product to the consumers. Improving the expenses will lessen the problem of the company.

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