B Handbook

RAMKHAMHAENG UNIVERSITY
Institute of International Studies (IIS-RU)

Student
Handbook
International Program
Your Key to Success: Study with
international university professors!
2010
Editor: Ulrich Werner
Last updated: 18 March 2010
2005 - 2010
Institute of International Studies, Ramkhamhaeng University
Ramkhamhaeng University, RU Printing Bldg., 7th Floor
Ramkhamhaeng Road, Huamark, Bangkok 10240, Tailand
Within Tailand: 0-2310-8895 to 9
From other countries: +66-2310-8895 to 9 9
Within Tailand: 0-2310-8897
From other countries: +66-2310-8897xt. 7
info@iis.ru.ac.th
Study Centers in Bangkok, Chiang Mai, Chiangrai, Hat Yai,
Nakhon Ratchasima, Phuket, and Surat Tani
http://www.iis.ru.ac.th
Why?
What you hold in your hands is the frst International Student Handbook at Ramkhamhaeng Univer-
sity. What is it good for?
First of all, the student handbook serves as a reference for all our international students at the Institute
of International Studies. Far beyond the academic and administrative aspects of studying for an inter-
nationally well-recognized degree program, it serves our international students with all the information
necessary when coming here to study.
However, this handbook serves many masters. Tere are the professors who usually come for a limited
period of time to conduct their courses. Tey get the big picture and information from behind the scene.
Ten, there is our staf who will use this handbook as a reference as well and, with each new issue, keep
the content up to date.
Next, there are parents and friends of our students who want to get an impression in what sort of en-
vironment their child or friend lives and works right now. Eventually, there are school students from
Tailand and all over the world who are interested in studying for an international degree but have
little idea what that is or how it might be to study there.
Tis student handbook is for the academic year 2006. Te next issue will come for academic year 2007,
means in June 2007. In the meantime, all readers are asked to contribute their critics, ideas, stories, pho-
tos, and what ever you might fnd useful as content of our International Student Handbook.
When ever you fnd a mistake, an unclear formulation, or even miss some information, please e-mail
to
uliwerner@gmail.com
with the subject student handbook. Te suggestions will be collected and built into the next issue in
order to get that student handbook over time that serves you best.
Have fun in reading it!
Your IIS team
4
Contents
Why? 3
Ramkhamhaeng University 12
Presidents Message 13
About Ramkhamhaeng University 14
Campus Map 15
Campus Photo Tour 16
Institute of International Studies (IIS) 18
About IIS: The Success of Diversity 19
Facilities and Study Centres 20
Programs & Locations 21
IIS Staff Team 22
IIS Student Activities 24
International IIS Students 2007 26
A Student Talks about IIS 32
Professors English Program 34
Professors Chinese Program 46
Student Services 48
IIS Web Site 49
Central Library 50
e-Book Libraries 51
SpringerLink 51
NetLibrary 51
Dissertations Full Text 51
Online Databases 52
ScienceDirect 52
H.W. Wilson Full-Text Database 52
ProQuest 52
IEEE Xplore 53
Web of Science 53
Table of Contents
5
Contents
LexisNexis 53
ACM Digital Library 53
Cambridge Journal Online 54
Blackwell Synergy 54
DCMS 54
Book Shop 55
Wireless LAN & Internet Access 55
Student Information System (SIS) 56
RU SIS Screen Content 57
Sports at Ramkhamhaeng 58
Ramkhamhaeng University Sport Ofce 58
Huamark Sports Complex 59
Rules & Regulations 60
Admission Requirements for all Programs 61
Non-Degree Programs 61
Bachelor Degree Programs 61
Master Degree Programs 61
Ph.D. and LL.D. Programs 61
Application Process 62
Entrance Examination 63
Registration Process 65
Tuition Fees 66
Bachelor Degree Programs 66
Graduate Diploma in Teaching Profession (English Program and Chinese Program) 66
Master Degree Programs (English Program) 67
M.B.A. Online Programs 67
Master Degree Programs (Chinese Program) 67
Ph.D. in Business Administration Program 67
Ph.D. in Educational Administration and Political Science, LL.D. in Laws 68
Summer University 69
Academic Calendar 70
Study Hours & Modular Course System 70
Scholarships and Awards of Academic Excellence 71
Ramkhamhaeng University Scholarship 71
Award of Academic Excellence 71
How to get Scholarship and Award of Academic Excellence? 71
Policies at IIS 72
Support for High-Performance Students 72
Class Attendance Policy 72
Re-Examination Policy 72
Fraud Policy 73
Plagiarism Policy 73
6
Contents
English Program 74
Bachelor of Arts in English 75
Program Structure 75
Curriculum 75
Course Descriptions of Major Requirements Courses 78
Academic Schedule 79
Bachelor of Arts in Mass Communication Technology 81
Program Degree and Majors 81
Program Philosophy 81
Academic System 81
Time Limits 82
Registration 82
Curriculum Structure 82
Curriculum 83
B.A. (Mass Communication Technology): Integrated Communication
Studies 87
Course Descriptions 87
B.A. (Mass Communication Technology): Multimedia Journalism 92
B.A. (Mass Communication Technology): Radio & TV Broadcasting 96
Bachelor of Business Administration (General Management) 100
Curriculum 100
Course Descriptions of Major Requirement Courses 104
Bachelor of Business Administration (Finance & Banking) 108
Curriculum 108
Course Descriptions for Major Requirement Courses 112
Bachelor of Business Administration (International Business) 117
Curriculum 117
Bachelor of Business Administration (Marketing) 125
Curriculum 125
Graduate Diploma in Teaching Profession 133
Admission Requirements 134
7
Contents
Registration 134
Transfer of Credits 134
Teaching at Tai Schools 134
Curriculum 135
Master Degree Programs 139
Academic Calendar 139
Eligibility Criteria 139
Academic System 139
Time Limits 140
Registration 140
Study Evaluation and Graduation 140
Master of Arts in Communicative English 141
Master of Arts in Mass Communication 147
M.A. (Mass Communication) 147
Program Completion 147
Curriculum 148
Master of Arts in Political Science 155
Curriculum 156
Master of Business Administration (M.B.A.) 162
Purpose and Objectives 162
Program Degree and Majors 162
Time Limits 163
Study Evaluation and Graduation 163
Curriculum 164
Online M.B.A. Program 172
Master of Education in Educational Administration 174
Curriculum 175
8
Contents
Ph.D. Doctor of Philosophy and LL.D. Doctorate in Laws Programs 181
Evaluation and Graduation Grades 181
Subject Evaluation 182
Requirement for Graduation 182
University Libraries 182
Dissertation Examination 183
Ph.D. in Business Administration 186
Selection Procedures (Eligibility Criteria) 186
Time Limits 186
Program and Program Structure 187
Academic Schedule with Bachelor Degree 188
Academic Schedule with Master Degree 191
Ph.D. in Educational Administration 193
Time Limits 193
LL.D. Doctor of Laws 198
Time Limits 198
Registration 199
Support Activities 199
Ph.D. in Political Science 204
Time Limits 204
Chinese Program 210
211
212
(BBA) 213
9
Contents
231
BBA 231
232
232
232
Individual Non-Degree Programs 235
Business Administration (English Program) 236
Business Administration (Chinese Program) 241
Mass Communication (English Program) 257
English Language 260
Summer University for High School Students 261
Semester Abroad in Bangkok 262
Semester Abroad Packages 263
Why course packages? 263
Can I choose courses myself? 263
How to apply? 263
What does it cost? 264
First Semester from June to October 265
Business Administration 265
Mass Communication Technology 267
Second Semester: November to March 269
Mass Communication Technology 271
Summer Session in March and April 273
Tailand, Tais & Tai Culture 274
Thailand Background Information 275
Economy 275
Recent History 275
Population and People 276
Climate 276
Safety 277
Traditional Culture 278
Snk 278
Saving Face 278
Status & Obligation 278
Conduct & Tai-ness 279
10
Contents
Social Graces 280
King & Country 280
Temple Etiquette 280
Social Gestures & Attitudes 280
Feet & Head 281
Shoes 281
Dress 281
Visiting Homes 281
Student Life in Bangkok 282
Bangkok 283
How to read Bangkok Addresses? 284
Finding Home by Taxi 284
Dangers & Annoyances 285
Life as an International Student at IIS 286
Housing and Rental Contracts 288
Cost of Living for International Students 290
Hospitals and Health Sciences 291
Banking & Currency 292
Transportation 294
Phone & Mail Services 295
Food & Beverages 296
Restaurants, Food Stalls, and Open Markets 296
Street-Food Hygiene 297
Water 297
Groceries 297
Popular Thai Dishes 298
Learning Thai Language 300
Frequently Asked Questions 302
Maps & Directions 310
The Kingdom of Thailand 311
Bangkok City Map 312
Ramkhamhaeng, Huamark, Bangkapi 313
Bangkok Immigration Bureau 314
Skytrain and Underground 315
Embassies and Consulates 316
11
Contents
Forms 320
Application for Non-Degree Admission 321
Application for Undergraduate Admission 323
Application for Graduate Admissio 325
Ramkhamhaeng University
13
Since the turn of this century globalization is becoming increasing-
ly important. As President of Ramkhamhaeng University, I believe
that in order to cope with the ever changing world, Ramkhamhaeng
has to put much more efort into building standards and quality.
Ramkhamhaeng University has kept up with the changing world
by employing new technologies in instructional media. Teaching
via satellite, on line teaching, computer assisted learning, subscrib-
ing to more international academic journals; all these things enable
Ramkhamhaeng University to ofer bachelor, master, and doctoral
degree programs at more than 24 regional campuses around Tai-
land. In addition, we can reach out to those who are interested in our
programs in New York, Chicago, Washington, Stockholm, Tokyo,
and Sydney. We are proud to say that educational opportunity is
extended to all people around the world.
Ofering only Tai programs is certainly not sufcient when consid-
ering the issue of globalization. From this thought Te Institute of
International Studies was founded in 1999. Presently there are 12
programs from bachelor to doctoral level at this Institute. Tey are
truly international programs, over 90% of the professors are from
well known universities in the USA, in Canada, and in Europe. Two
of the twelve programs are B.B.A. and M.B.A. that are taught in Chi-
nese. Te professors are also from renowned universities in China.
Knowledge is not the only ultimate goal of Ramkhamhaeng. I be-
lieve that knowledge and ethics go together. Terefore every graduate
of Ramkhamhaeng University has to take Knowledge and Morality
courses. Apart from this care of knowledge and ethics; critical think-
ing and decision making, are also part of every course.

We are proud to serve the country by means of education. You will
always fnd and enjoy both knowledge and ethics at Ramkhamhaeng
University.
Rangsan Saengsook, Ph.D. (Hon.), M.P.A., LL.B.
President
President Rangsan Saengsook
Ph.D. (Hon.), M.P.A., LL.B.
Presidents Message
14
About
Before the establishment of Ramkhamhaeng University in 1971,
Tailand had long sufered what might be called a crisis in the quest
for higher education. At that time the number of high school grad-
uates seeking seats to the universities outnumbered the admission
capacity of all universities combined. Te problem fnally prompted
the parliament to pass a law authorizing the establishment of Ram-
khamhaeng University, named after King Ramkhamhaeng the Great
(ca. 1239-1317), who invented the Tai alphabet, or RU as it is
commonly known ... the countrys frst open-admission university.
Te university was granted permission to use a 300 rai (125 acre)
plot of land in the eastern suburb of Bangkok as its main campus;
this land once housed the International Trade Fair. With the grow-
ing number of students, Ramkhamhaeng has expanded to Bang-Na
campus, about 25 kilometres away from the main campus. In the
national program, freshmen classes are held at the extension campus
while classes for upper level students remain at Hua-Mark. Addi-
tionally, there are 18 more campuses all over Tailand.
In 1999, Ramkhamhaeng University expanded its educational op-
portunities by forming the Institute of International Studies (IIS) as
a faculty for the universitys international program to satisfy the ever
growing demand for international higher education.
Among other developments, the past two decades have witnessed a
number of changes in the operation and structure of the University
itself. For instance, the number of students has skyrocketed with
each passing academic year, reaching over 600,000 in 2004.
On an academic note, having started out with only four faculties in
all, primarily those pertaining to the social sciences, namely, the Fac-
ulty of Law, the Faculty of Business Administration, the Faculty of
Humanities and the Faculty of Education, later, in 1974, three more
faculties were added, consisting of the Faculty of Science, the Faculty
of Political Science and the Faculty of Economics.
In addition, the University enjoys a wide range of excellent academ-
ic support facilities, including the Central Library, the Educational
Technology Ofce, the Institute of Computer Science, the Univer-
sity Press, the Research and Development Institute, the Institute of
International Studies, the Arts and Cultural Institute, the Sports Of-
fce, the Institute of Health Science, the Ramkhamhaeng Institute of
Languages, and the Institute of Human Resources Development.
Ramkhamhaeng University is named af-
ter King Ramkhamhaeng the Great (ca.
1239 - 1317) who invented the Tai al-
phabet.
Te logo of Ramkhamhaeng University
Tai universities use fowers as symbols.
Supanika is the symbol of Ramkham-
haeng University.
15
Campus Map
Institute of International Studies,
administration and classrooms
North
Ramkhamhaeng
Soi 24
Central Library
Food Area
Ramkhamhaeng
University Clinic
Ramkhamhaeng Road
Ta Chai Build-
ing with further IIS
classrooms
Bus stops in
both directions
16
Campus Photo Tour
17
Institute of International
Studies (IIS)
19
IIS
Assoc. Prof. Dr. Piboon Puriveth
Director
Institute of International Studies
Dear Students,
Welcome to Te Institute of International Studies (IIS), Ramkha-
mhaeng University (RU). IIS was initiated by President Rangsan
Saengsook 8 years ago. Te frst program was M.B.A. with an enroll-
ment of 52 students of which 1 was an international student.
When I was appointed by RU to be a director in 2000, the frst ques-
tion I asked myself was What am I going to do at IIS? I am difer-
ent from the former director. RU people expected that the director
running an academic institute with an M.B.A. program should be a
person coming from the area of business administration. My feld of
expertise, however, is environmental biology. Of course, I wanted to
make a diference, I still do want to make a diference as I had done
when I was a vice president, the dean of the Faculty of Science, and
an acting president at RU.
Tree things I always keep in mind about running an educational institute. In order to be successful,
we should have the best professors we can aford, the best accredited curricula, and the best reasonable
tuition fees. Above all, IIS-RU still keeps the philosophy of educational opportunity.
One concept I applied from my knowledge of biology is diversity. We must have diversity of professors,
diversity of programs, and diversity of students. Now, we have international students of more than 35
nationalities from around the world. Te professors are also from diferent parts of the USA, Europe,
and Asia.
Presently, we have 15 programs of which 3 are B.B.A., M.B.A., and Graduate Diploma in Teaching Pro-
fession that are taught in Chinese by distinguished professors from Peking University, Fudan University,
and Yunnan University. 12 programs are taught in English by professors from well-known universities in
USA and Europe. Out of these 12 programs, 4 are Ph.D. programs in Business Administration, Political
Science, Educational Administration, and Law.
Besides one Graduate Diploma in Teaching Profession, four Master degree programs are in Business
Administration, Mass Communication, Political Science, and Educational Administration. Tree are
undergraduate programs in Business Administration, Mass Communication Technology, and English.
Furthermore, IIS will ofer a M.A. in English Language program from June 2008.
Is IIS successful? Tere are many variables involved. Tree of them are the success of our graduates, the
growing number of enrolment, and the popularity of IIS-RU. Considering these three indicators, we are
successful in turning out productive people, which will eventually lead to the signifcant development of
Tailand. I am not saying we are the best, but I can say that we are second to none.
Welcome all new students. You made the right decision, you came to the right place. I wish you success
both in education and in future career.
Director, Institute of International Studies
About IIS: The Success of Diversity
20
IIS
Facilities and
Study Centres
IIS uses modern air-conditioned classrooms of a variety of sizes, de-
pending on the number of students attending a course. All classrooms
are equipped with contemporary presentation technology. Lecturers
use the same teaching technology as is standard at North-Ameri-
can and European universities, such as multi-media computers, TV
screen, video projectors, sound systems, video cameras, WLAN with
Internet access, cordless microphone sets etc.
Independent of the classroom you use, a clean and modern restroom
is on the same foor, and for a good lunch it does not need more than
an elevator ride downstairs and a fve minute walk.
Besides Bangkok, IIS ofers several programs also in the following
IIS Study Centers. Students in the Study Centers learn with univer-
sity professors from U.S. and Europe as our Bangkok students do.
IIS Study Center Bangkok Region
Ramkhamhaeng University Main Campus, Huamark, Bangkok
IIS Study Center Chiang Mai Province
Lanna International School, Ampheur Muang, Chiang Mai
IIS Study Center Chiangrai Province
Ramkhamhaeng University Campus, Chiangrai
IIS Study Center Khorat Province
Close to City Hall in Nakhon Ratchasima
IIS Study Center Phuket Province
from June 2008, location will be announced later
IIS Study Center Songkhla Province
Hat Yai International Business School, Hat Yai
IIS Study Center Surat Tani Province
Surat School, Ampheur Muang, Surat Tani
Te pictures on the right show the future
IIS Building on the Main Campus. Te
construction side is close to the universitys
main entrance, opposite the Presidents
Building.
21
IIS
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Chinese Program:
B.B.A. Bachelor of Business Administration
M.B.A. Master of Business Administration
Graduate Diploma in Teaching Profession
English Program:
B.B.A. Bachelor of Business Administration
B.A. Bachelor of Arts (Mass Comm. Technology)
B.A. Bachelor of Arts (English)
M.B.A. Master of Business Administration
M.A. Master of Arts (Communicative English)
M.A. Master of Arts (Mass Communication)
M.A. Master of Arts (Political Science)
M.Econ. Master of Economics
M.Ed. Master of Education (Ed. Administration)
LL.D. Doctor of Laws
Ph.D. in Business Administration
Ph.D. in Economics
Ph.D. in Educational Administration
Ph.D. in Political Science
Programs & Locations
22
IIS
IIS Staff Team
Please fnd below the right person for your questions. Our ofce maintains an open-door policiy.
You are always welcome!
Somjitt (Lek) Taetiang
Head, Educational Service
Ph.D./M.Ed. Coordinator
Secretary of Director Ofce
Chotima (Ae) Vesaracharnont
M.B.A. English Program
Wichin (M) Suebpala
MBA Coordinator
Chavalee (Big) Chantasadkosol
Finance & Accounting
Saipin (Nuy) Palaporn
Finance & Accounting
Dusanee (Nong) Choeitong
BA English, Non-Degree
Coordinator
Pinnaporn (Oam) Kongtan
Ofce Staf
Tongyeam (Niam)
Phoungwilai
Ofce Staf
Ekapun (Ball) Wongkamhaeng
Graduate Diploma, MA (Communi-
cative English) Coordinator
23
IIS
Prajit (Prajit) Sudsri
Ofce Staf
Audio Visual Technician
Pattana (Boy) Panakat
Ofce Staf
Kanokwan (Rat) Janma
Sunadda (Da) Tawatcharaphon
Ofce Staf
Taweesak (Wee) Janma
Driver
Weerawan (Wan) Saowakul
Ofce Staf
Vakul (Eed) Jaroonwong
Ofce Staf
Pissanusak (Eh) Saengsook
Phatapaporn (Apple)
Waythongkhum
Ofce Staf
Wilailak (Joy) Saengsook
Ofce Staf
24
IIS
IIS Student Activities
25
IIS
26
IIS
To develop the skills and knowledge one needs for competing in an
international environment needs much more than just an interna-
tional textbook. Above all, it needs living and working in an interna-
tional environment while studying.
Nothing gives you more cross-cultural experience than working and
interacting with fellow students from as many countries, continents,
and cultures within teams, in class, and after class. Over the time
of your studies, and with a lot of fun, you will develop your cross-
cultural communication, mediation, and negotiation skills to the
fullest.
Te following students study our international programs in 2007.
From Argentina:
Daniel Alejandro Cabandie (B.B.A.)
From Australia:
Jason Curnock (B.B.A.)
Jefrey Walter Campion (M.Ed.)
Lydia R. Nechay (B.A. English)
Paul Samual Scheirich (B.A. English)
Robert Patrick Cummins (B.A. English)
William Rumble Brett (B.A. English)
Loskot Radek (M.Ed.)
From Austria:
Heuberger Philipp christoph (Oneyear- MBA)
Iris Michaela Paludnik (B.B.A.)
Joachim Christian Winkel (B.A. Mass)
Markus Groschel (B.A. English)
Sarah Krivic (B.A. English)
From Bangladesh:
Evance Rozario (M.B.A.)
Muhammad Farhan (B.A. English)
Selina Akter (Grad. Dipl.)
Mr.MD Maruf Hossain (B.A. English)
Mr.MD Samon Sheik (B.A. English)
International IIS Students 2009-2010
27
IIS
From Cambodia:
Hem Si Ran (B.A. English)
Khoem Sopheak (B.B.A.)
Kon So Bent (B.B.A.)
Kuk Bo Siw (B.B.A.)
Molivann Song (B.A. Mass)
Sam Mam (M.A. Political Science)
Van Nak Hou (M.B.A.)
From Cameroon:
Emile Ashu Tiku Takoh (B.B.A.)
Gilbert Takang (B.A. English)
Marc Saint Claire Deugan (B.A. Mass)
Pierre Christian Nsame (B.B.A.)
Kengne Irene Stephanie (B.B.A.)
Dikando Toto Pierre Stephen (B.B.A.)
Obasi Eric Ojong (B.B.A)
Oben Eyong Gordon (B.B.A)
From Canada:
Adrian Covey (Grad. Dipl.)
Cameron Whitehead (B.A. Mass)
Craig S. Williamson (M.A. Political Science)
David Messiha (B.A. Mass)
Eric Buracond (B.B.A.)
Jaae Ricard (B.B.A.)
Katherine Sevinski (B.A. Mass)
Manwe Trembley Darcy (B.A. Mass)
From China:
An Yang (B.B.A. Chinese)
Bai Qun Fang (M.B.A. Chinese)
Bo Fang (B.B.A.)
Cai Nang (B.B.A.)
Cai Peng Hui (B.B.A. Chinese)
Cao Yu (B.B.A.)
Chan Yan Yu (B.B.A. Chinese)
Chang Kang Hsin (B.A. English)
Chen Bi Yu (B.B.A. Chinese)
Chen Dao Yi (B.B.A. Chinese)
Chen Li Lin (B.B.A. Chinese)
Chen Qian (B.B.A. Chinese)
Chen Xuan Yu (B.B.A. Chinese)
Chen Xuefeng (B.B.A.)
Chen Yan Yu (B.B.A. Chinese)
Chua Choo Beng Tim (B.A. English)
Dai Zhisheng (B.B.A.)
Deng Qiulin (Grad. Dipl.)
Ding Luye (B.B.A. Chinese)
Dila Jin (B.A. Mass)
Du Tao (B.B.A. Chinese)
Fan Fajuan (B.B.A.)
Fei Zhang (B.A. English)
Fu Fangyao (B.B.A.)
Fu Xi Rui (B.B.A. Chinese)
Gaogang Huang (Grad. Dipl.)
Ge Xiao Lu (B.B.A. Chinese)
Guo Chao (B.B.A. Chinese)
Guo Hong Mei (B.A. English)
Guo Jing (B.A. Mass)
Guolin Zheng (B.B.A.)
Haoyang Zhang (B.B.A.)
Ho Pakkuen (B.A. Mass)
Hou Cheng Fa (B.B.A. Chinese)
Hu Ming Tao (B.B.A.)
Huang Baochen (B.A. English)
Huang Jingyang (B.B.A.)
Huang Lu (M.B.A. Chinese)
Huang Wen Jie (B.B.A. Chinese)
Jiang Fan Meng (M.B.A.)
Jia Qu (B.B.A.)
Jia Zhao Hui (B.B.A. Chinese)
Jiayin Wu (B.B.A.)
Jie Chen (B.B.A.)
Jie Lin (M.Ed.)
Jie Yin (B.A. English)
Jiehan Ji (Grad. Dipl.)
Jin Cai (M.B.A.)
Jin Ya Jiang (B.B.A. Chinese)
Jing Jing Liu (B.B.A.)
Jon Tai (B.B.A.)
Ke Meng (B.A. Mass)
Kui Chen (M.B.A. Chinese)
Kwong sin gi (B.A. Mass)
Lai Po Hung (B.B.A. Chinese)
Lai Wai (B.B.A.)
Le Wei (B.B.A. Chinese Program)
Lei Du (B.B.A. Chinese)
Li Abby (B.A. Mass)
Li Bing (Grad. Dipl.)
Li Chaoquan (B.A. Mass)
Li Chen (B.B.A.)
Li Ning (B.B.A.)
Li Ning (B.B.A. Chinese)
28
IIS
Sun Biao (B.B.A. Chinese)
Sun Ke (B.B.A. Chinese)
Sun Nan Ching (B.B.A. Chinese)
Tao Yang (B.B.A.)
Ting Chen (B.B.A. Chinese)
Ting-Chun Liu (B.A. English)
Ting Zhou (M.B.A.)
Wang An Na (B.B.A. Chinese)
Wang Chong (LL.D.)
Wang Guangqiang (B.B.A.)
Wang Hua (Grad. Dipl.)
Wang Li Li (B.B.A. Chinese)
Wang Shao Wei (B.B.A. Chinese)
Wei Yangwen (B.B.A.)
Wei Xu Peng (M.B.A.)
Wu Jia Yin (B.B.A.)
Wu Sixiao (B.B.A.)
Xia Junchao (M.B.A.)
Xiaochen Hu (B.B.A.)
Xin Tian (B.B.A. Chinese)
Xin Ke (B.B.A.)
Xin Xin Wang (B.B.A.)
Xiwei Wang (B.B.A.)
Xuan Wu Qiu (B.A. English)
Xue He (M.B.A. Chinese)
Xue Wanjie (B.B.A.)
Ya-Hsueh Chang (B.A. English)
Yaguang Tang (B.A. English)
Yan Bo Qing (M.B.A. Chinese)
Yan Jing (B.B.A. Chinese)
Yan Yu Chen (B.B.A. Chinese)
Yan Shae (B.A. Mass)
Yang Na( Oneyear- MBA)
Yang Ge (B.B.A.)
Yang Li (B.B.A.)
Yang Zhi Peng (B.B.A. Chinese)
Ying Li (B.A. English)
Yiwen Li (B.A. English)
Yin Yi Yang (B.B.A.)
Yuan Fang (M.B.A. Chinese)
Yuan Jian Fan (M.B.A.)
Yuan Luxiu (M.A. Mass)
Yuan Ying Zi Li (B.A. Mass)
Yu-Chieh Cheng (B.A. English)
Yu Hai Na (B.B.A. Chinese)
Yu Hao Ying (B.B.A. Chinese)
Yujie Qu (M.B.A. English)
Yuqi Jin (M.B.A.)
Yu Qiao (Grad. Dipl)
Lingwen Zhung (B.A. English)
Lin Ruochen (B.A. Mass)
Li Peng (M.B.A. Chinese)
Li Si (B.B.A. Chinese)
Li Xian (B.B.A.)
Li Yang (B.A. Mass)
Li Yu (B.B.A.)
Li Yunsheng (B.B.A.)
Li Xi (B.B.A. Chinese)
Li Zhong Yuan (B.B.A. Chinese)
Liang Chun Lui (B.B.A. Chinese)
Liang Kai (M.B.A. Chinese)
Lichen Qiu (B.B.A.)
Lin Na (M.B.A. Chinese)
Lin Yu Qian (B.B.A. Chinese)
Liu Cai Cui (B.B.A. Chinese)
Liu Di (B.B.A. Chinese)
Liu Jie (B.B.A.)
Liu Lin (B.B.A.)
Liu Tie (B.B.A.)
Liu Wei (B.B.A. Chinese)
Liu Yang (M.B.A. Chinese)
Liu Yong (B.A. Mass)
Liu Yu Jie (B.B.A.)
Lu Qian (B.A. English)
Lu Yuan Yuan (M.Ed.)
Lulin Zeng (B.B.A.)
Luo Danxuewa (M.B.A.)
Luoqin Yang (B.B.A.)
Mang Yang (B.B.A. Chinese)
Meilian Lu (Grad. Dipl.)
Maoquiang Zhen (B.B.A.)
Meng Yue Hua (B.B.A. Chinese)
Pin-Chun Cheng (B.A. English)
Qian Lei (B.B.A.)
Qiao Yu (Grad. Dipl.)
Qin Qin (M.Ed)
Qiulin Deng (Grad. Dipl.)
Rong rong Yi (M.B.A.)
Shao Heng Zhang (M.B.A.)
Shao Limin (Ph.D. Ed.)
Shao Xian Wei (B.B.A. Chinese)
Shen Xiaoxi (M.Ed.)
Shi Chai (M.B.A. Chinese)
Shu-Fen Chen (B.A. English)
Shu Yi Zhai (B.B.A.)
Song Qin (B.A. Mass)
Sujui Yang (M.B.A.)
Suqin Zhang (B.A. English)
29
IIS
Yuling Zheng (B.B.A.)
Xu Xiaolan (B.A. Mass)
Zang Qian (Grad. Dipl.)
Ze Hong (B.B.A.)
Zhang Ke (B.A. Mass)
Zhang Min (M.B.A. Chinese)
Zhang Rong (B.B.A. Chinese)
Zhang Ronghui (B.B.A.)
Zhang Te (M.B.A.)
Zhang Yan Jun (B.B.A. Chinese)
Zhao Shuai (B.B.A. Chinese)
Zheng Haining (M.A. Political Science)
Zhen jiang Yuan (M.B.A.)
Zheng Yu (M.B.A. Chinese)
Zhiyu Chen (M.B.A.)
Zhong Chen (B.A. English)
Zhong Xi (B.A. English)
Zhou Shu Peng (B.B.A. Chinese)
Zhu Hui (B.B.A. Chinese)
Zi Yang (B.B.A.)
From Congo:
Lyly Bofale Bayoli (Grad. Dipl.)
From Denmark:
Christofer Andla (B.B.A.)
Eric Petersen (B.A. English)
From Ethiopia:
Melkerest Nigatu (B.B.A.)
From Finland:
Kari Aatos Rajatalo (B.A. Mass)
Sakari Yari Ylipekkla (B.B.A.)
Riukula Kai Kristian (B.B.A.)
From France:
Alexandre Saviano (B.A. Mass)
Cecile Campagne (B.A. Mass)
Christmann Charles (M.B.A.)
Cyril Chaccour (B.B.A.)
Emmanuelle Lydie Maguy Rogues (B.A. Mass)
Hugo Babin (B.B.A.)
Jean Louis Martinett (B.B.A.)
Loic Herel (B.A. English)
Marine Menet (B.A. Mass)
Nicolas Peron (B.A. English)
Olivier Borne (B.B.A.)
Yann Louri (B.A. English)
Castillo Gianni Manuel Angelo (B.A. Mass)
Roques Emmanuelle Lydie Maguy (B.A. Mass)
Hue Yannick (M.B.A.)
Christmann Charles (M.B.A)
From Ghana:
Arimiyaw Alhassan (B.B.A.)
From Germany:
Bettina Friedrich (B.A. Mass)
Enmo Falko Hoos (B.A. English)
Daniel Udo Martin Efnger (Grad. Dipl.)
Daniel Unser (B.B.A.)
Felix Schrick (B.B.A.)
Florian Kurt Kalle (B.B.A.)
Florian Witulski (B.A. Mass)
Frederik Schmitt (B.A. Mass)
Franziska Ritter (B.B.A.)
Hans Schrader (B.B.A.)
Julian Benedikt Frenz (B.B.A.)
Julia Stechert (B.B.A.)
Katharina Blersch (B.A. Mass)
Kathrin Goeschel (B.B.A.)
Luara Barbara Mathilde Eck (B.B.A.)
Marcel Tulaszewski (B.A. Mass)
Maximilian Wuerz (B.B.A.)
Michael Biedassek (B.A. English)
Michael Hube (B.A. Mass)
Miro Demel (B.B.A.)
Natalie Richter (B.A. Mass)
Ren Hoerner (B.B.A.)
Ricardo Ake Wenck (B.B.A.)
Sarah Weinknecht (B.A. Mass)
Stephan Kistenfeger (B.B.A.)
Stefan Sebastian Porn (B.B.A.)
Tomas Berlingen (B.B.A.)
Tomas Johannes Borsch (B.B.A.)
Tilmann Schroppel (B.B.A.)
Tom Kuenzel (B.B.A.)
Volker Handing (B.B.A.)
Zahava Rodrigo (B.A. Mass)
Korola Korner
Von Mossner Tomas Moritz (B.B.A.)
Von Woedtke Annina (B.B.A.)
Winkler Alessandro (Oneyear- MBA)
Dorn Stefan Sebastian (B.B.A.)
30
IIS
Christian Charoensaksri (B.A. English)
From India:
Kumari Karedi (M.B.A.)
Mansi Lakhpatwala (M.B.A.)
Malani Nisha (M.B.A.)
Rahul Kumar Shahi (B.A. English)
Reetu Lakhpatwala (M.B.A.)
Sangwar Kumar Agrawal (Ph.D.)
Varun Tiwari (B.B.A.)
Viketuno Iralu (B.A. English)
Wagh Durga Avinash (B.B.A.)
Yusof Khan (B.B.A.)
From Indonesia:
Hikayat Aas (B.A. English)
Susia Lim Watanabe (B.A. English)
From Iran:
Abdulkadir Yassin (B.B.A.)
Alireza Bisadi (B.B.A.)
Ali Kamali Aknoonazad (B.B.A.)
Danial Pavin (B.B.A.)
Medhi Fereidoony (B.A. English)
Mohammad Nejad Fard (B.B.A.)
Mojtaba Asadi (B.A. Mass)
Sara Karimian Khamseh (Grad. Dipl.)
Karimian Khamseh (Grad. Dipl.)
From Ireland:
Kirsten Delyse McGilivray (B.A. Mass)
Patrick Joseph Cliford (B.A. English)
Sara Karimian Khamseh (Grad. Dipl.)
From Israel:
Moran Alfasa (B.B.A.)
From Italy:
Silvani Filippo (Oneyear- MBA)
Valerio Pittore (B.A. Mass)
From Japan:
Aya Warasawa (B.A. English)
Ayumi Koga (M.B.A.)
Ayumi Nakamura (M.A. Political Science)
Hideyuki Hatori (B.A. English)
Hitami Takeda (M.Ed.)
Iwaki Yoko (Grad. Dipl.)
Keiko Sakano (B.A. Mass)
Manami Kuki (B.B.A.)
Masanari Akao (B.A. English)
Mieko Tanaka (Grad. Dipl.)
Shun Yajima (B.A. English)
Tashiro Taketoshi (B.B.A.)
Tomoaki Nakahama (B.A. English)
Toru Akiba (B.B.A.)
Teppei Asai (B.A. English)
Uematsu Tomoki (M.B.A.)
Morii Hatsue (B.A. English)
Fukumi Ryu (B.A. English)
Shimizu Motokazu (M.A. Political)
From Kenya:
Evalen Waturi Mwangi (B.A. English)
Samwel Mbogo Macharia (Grad. Dipl.)
From Korea (North):
Choe Won Ok (B.A. English)
Choe Won Chol (B.B.A.)
From Korea (South):
Bong Geum Lye (M.A. English)
Choi Kwang Duk (M.B.A.)
Gummi Lee (M.B.A.)
In-Seon Lee (B.A. Mass)
Jesung Park (B.B.A.)
Kim Hwan (B.B.A.)
Kim Jungpyo (M.A. English)
From Laos:
Oudula Vongkham(M.B.A.)
Vimala Bulyaphol (M.B.A.)
Phetsouda Somsamay (B.A. English)
From Lithuania:
Vitalij Sklifus (B.A. Mass)
From Malaysia:
Kho Kwang Khen (B.B.A. Chinese)
Jun Wei Ooi (B.B.A.)
Yien Hu Sieng (B.B.A.)
From Morocco:
Youssef Housni (B.A. Mass)
31
IIS
From Myanmar:
Ana Ann (M.Ed.)
Aung May Zimmie (M.Ed.)
Aung Pyar Kyi (M.Ed.)
Aye Aye Htun (M.Ed.)
Aye Su Mon (B.A. Mass)
Barmadine Zacharias (Grad. Dipl.)
Be Re (M.A. Political Science)
Ca Ro Line (M.Ed.)
Emily (M.Ed)
Hla Hla Win (Grad. Dipl.)
Josephine Win Mon (M.Ed.)
Ka May Lar (B.A. English)
Khine Mi Aye (M.Ed.)
Kyaw Lin Oo (M.A. Political Science)
Kyin Naw Myintzu (M.Ed)
Lin Ma Graycy (B.A. English)
Ma nu Yin Htwe (Grad. Dipl.)
Ma Tin Mar (B.A. English)
Mar Tu Tu (M.Ed.)
Mehm Tun Myat Aye (B.A. English)
Min Khin Aung (B.A. Mass)
Min Tant Zin (M.A. English)
Myo Myo Ei (B.A. Mass)
Nang Mwe Shin (M.B.A.)
Nang Su Su Hlaing (B.B.A.)
Nang Voe Kain (M.Ed.)
Naw Myintzu Kyin (Grad. Dipl.)
Naw Say Phan Waa (B.A. Mass)
Nee Reh (B.A. Mass)
Nyein Chan Win (B.B.A.)
Oli Via (M.B.A.)
Oo Zar Tin (M.Ed.)
Paing Paulu (M.Ed)
Queen Annie (B.A. English)
Ragak Liu (B.A. English)
Romuald Khun (M.Ed.)
Sai Noom (B.A. English)
Sam San Win (B.B.A.)
Sandra Rose (Grad. Dipl.)
Sandy Myat (M.Ed.)
Saw Blessing (M.A. Political Science)
Saw Tychi Cus (M.A. Political Science)
Saw Wai Yan Min Aung (B.A. Mass)
Say Hsato Saw (M.Ed.)
Soe Myint (Ph.D. Ed.)
Su Kalya (Grad. Dipl.)
Suzanne Phyoe (Grad. Dipl.)
Tet Swe Aung (M.Ed.)
Twe May Nilar (M.Ed.)
Ti Ha Win (Grad. Dipl.)(M.Ed.)
Tin Zar Lwin (B.B.A.)
Tu Yein Latt (B.B.A.)
Tuzar Win Naung (B.A. English)
Twe Tada Aung (Grad. Dipl.)
Win Nyunt (B.B.A.)
Win Tin Tin (M.Ed.)
Win Ma Ye Ye (M.Ed)
Ya Da Na (B.B.A.)
Yein Chan Win (B.B.A.)
Zaw Min Latt (M.Ed.)
Nyan Lin Tun (B.A. English)
Nu Yin Htwe (Grad. Dipl.)
From Nepal:
Bijay Jit Kunwar (M.Ed.)
Kushal Wagle (B.B.A.)
From the Netherlands:
Bastiaan de Jong (B.A. Mass)
Cassius Ayrton De Leeuwe (B.A. Mass)
Elske De Vries (B.A. Mass)
Jurrian van Doorn (B.A. Mass)
Ketsrisung Katanyoo (B.B.A.)
Nicky Nate Nigel (B.B.A.)
Tomas Vulsma (M.B.A.)
Visser Johnny (B.A. English)
From New Zealand:
Jackson Kerr (B.B.A.)
From Nigeria:
Azeez Taofeek (B.B.A)
Batabunde M. Obomin Erureh (B.A. English)
Bethrand Chukwudi Magbo (Grad. Dipl.)
Christopher C. I. Anyadubalu (Grad. Dipl.)
Safety Enofe (B.B.A.)
Everesta Ugonna Akujuo (M.Ed.)
Fatoye Dapo Emmanulson (B.B.A.)
Godwin Okechukwu Ikwundu (B.B.A.)
Joseph Okafor (B.A. Mass)
Martins John Iria (B.B.A.)
Obialo ChristianAkujuo (B.B.A.)
Okafor Kingshey Nwankwo (B.B.A)
Omologbe Odigix Felix (B.B.A.)
Sololmon Ernest Okon (B.B.A.)
32
IIS
Sunday Bolaule Olagbenro (B.B.A.)
Emmanuel Nweke Okafor (Grad. Dipl.,M.Ed.)
Rasaq Akeem Moses (B.B.A.)
Okoh Solomon Ernest (B.B.A.)
Oaikhena Anastacia Iyagan Doris (B.A. Mass)
Taiwo Ayodeji Boluwatife Bolutife (B.B.A)
Yusuf Ajibola Wasiu (B.B.A.)
Sodiq Sikiru Oladiran (B.B.A.)
From Norway:
Audun Fuglem Syversen (B.A. Mass)
Pal Kristiansen (M.A. Mass)
From Pakistan:
Asif Muhammad Ali Shah (M.B.A.)
Rehan Haider (Ph.D.)
From Palestine:
Bahjat Rajabi (B.B.A.)
From the Philippines:
Bryan Michael Gallarde Badana (Grad. Dipl.)
Jonathan Batac (B.B.A.)
Joyce Camille Julio (B.A. Mass)
Julio Jodelyn Castillo (B.A. English)
Josephus James Romero Jacobs (Grad. Dipl.)
Kriska Bulosan (B.A. Mass)
Merlie Solinap (B.A. Mass)
Maylin Aragon Espino (Grad. Dipl.)
Marilyn Vasquez (B.A. English)
Perido Fatima Esteban (M.Ed)
Ritchelle Navor Tamon (B.B.A.)
Rowena Margas (B.A. English)
Victoria Jimenez (B.B.A.)
From Portugal:
Carlos Pereira (B.B.A.)
From Sierra Leone:
Samuel Boamah (M.A. Political Science)
From Singapore:
Hwa Law Teng (M.B.A.)
From Slovakia:
Mraz Tomas (B.B.A.)
From South Africa:
Gavin William Paul (M.Ed.)
From Spain:
Raul Jimenez (B.B.A.)
From Sweden:
Carl Emil Kaunisto (B.B.A.)
Lars Kristofer Petterson (B.B.A.)
Moberg Jonas Robert (M.B.A.)
From Switzerland:
Kai Ruchti (B.B.A.)
Kolb Alexandra Lea (M.Ed)
Marcel Moser (B.A. Mass)
Sandro Kunz (M.A. Political Science)
From Taiwan:
Chang Chin-Chien MD (M.B.A.)
Chang Shu-Ming (Ph.D. Ed.)
Chen Ying-Chien (B.A. Mass)
Feng Chin-Te (M.B.A. Chinese)
Hsu Chun Hsiung (B.B.A. Chinese)
Jian-Jung Huang (B.A. English)
Lin I-Ying (B.A. Mass)
Lin Shan Te (M.B.A. Chinese)
Lin Te-June (M.B.A. Chinese)
Liu Chiu Shu Jung (Ph.D. Ed.)
Sanfu Weng (B.B.A.)
Wu Ming-Chich (M.B.A. Chinese)
Wu Po Ching (B.B.A. Chinese)
Wu Shih Wei (B.A. English)
Yu-Chin Wen (M.B.A.)
From Timor:
Erminio Da Silva Pinto (M.A. Political Science)
From Togo:
Sani Adam Ebo (B.B.A.)
From Turkey:
Ahmet Gulegyuz (B.A. English)
Basar Caliskan (B.B.A.)
Gokhan Koselen (M.B.A.)
Kemal Karabay (B.B.A.)
33
IIS
Mert Komyalioglu (M.B.A.)
Satar Huseyin (B.B.A.)
From Turkmenistan:
Jeren Yazmuradouna Polatova (M.B.A.)
Azat Kadyrov (B.B.A.)
From United Kingdom:
Alan Striangman (B.B.A.)
Carol Anwar (B.A. Mass)
David Gevaux (B.A. Mass)
Duncan E. McNamara (B.A. English)
Gordon McKenzie (B.A. English)
Ian Douglas Dewar (B.A. English)
Jeren Polatova (M.B.A.)
John Douner (B.A. English)
Keith Ellis (B.A. English)
Laura Duval-Piroonsub (B.A. Mass)
Leonard Milintacupt-Taylor (B.A. Mass)
Mark Rodgers (Grad. Dipl.)
Matthew James Neville (B.A. English)
Nicholas Anton Gerard (Grad. Dipl.)
Peter Ernest Saville (Grad. Dipl.)
Raymond Bury (B.A. English)
Robert Alexander McBain (Grad. Dipl.)
Robert George Whitty (Grad. Dipl.)
Stephen Charles Patterson (Grad. Dipl.)
Stephen Horton (B.A. English)
Tomas James Pyecroft (B.A. English)
Whitty Rupert George Brian Hed-
worth (Grad. Dipl.)
From U.S.A.:
Aaron M. Woodward (B.A. English)
Charles Nelson Balogh (Grad. Dipl.)
Chen Steven (B.B.A. Chinese)
Christopher M. Harkins (B.A. English)
Clint David Kyle (B.A. English)
David Wayne Rees (B.B.A.)
Daniel Gore (B.A. Mass)
Douglas Arthur McLean (B.A. English)
James Knettle (B.A. Mass)
Jason Bruscha (M.Ed.)
Jefrey Peter Czuba (Grad. Dipl.)
Jeremy R. Fugal (B.A. English)
Jose Luis Calvetti (Grad. Dipl.)
Kai Dan Rachti (B.B.A.)
Kamali Dao Matthews (B.B.A.)
Kalan Robert Burnham (B.B.A.)
Noah Gil Severs (B.B.A.)
Nosawefe Glory Omoma (Ph.D. Political Sc.)
Orpheus Sebastian Stephens (B.A. English)
Robert Carmichael (B.A. Mass)
Russel E. Sullivan (B.A. English)
Sasit Suvanadesa (B.A. Mass)
Todd David Crawford (B.A. English)
Tyler Gregory Smith (B.A. Mass)
Warren Tammy Kay (M.Ed)
Adam Richard Tanielian (M.B.A.)
Todd Andru Posze (B.A. Mass)
Balogh Charles Nelson (Grad. Dipl.)
From Vietnam:
Hoa Doan Ti Ngoc (B.A. Mass)
Nguyen Duc Cuong (B.B.A.)
Pham Tanh Ti (B.A. English)
Ta Ti Nguyet (B.A. English)
From Zambia:
Abishai Malama Sampa (B.B.A.)
34
IIS
A Student Talks about IIS
To say it short: Life as an international student in IIS ...
... is meeting people from all over the world
... is wondering how these Tais manage to be slim consider-
ing the amount of Oishi, a Japanese green tea drink that they
drink, and the amount of snacks that they eat
... is getting used to fashion since you never see so many well
dressed people in one city
... is trying hard to learn Tai language knowing that, besides
my fellow students, not everybody speaks English that well
... is choosing varieties of Tai food, which you may like (or
may not)
... is WONDERFUL!
Te courses now, this is a rather serious point. But to be hon-
est, university is much more fun when you are abroad and sit
in classes with so many diferent nationalities, whether it is dis-
cussing the future of the European Union or American Foreign
Politics or the Constitution of Tailand. Listening to all the dif-
ferent views and ideas of people from diferent countries makes
the subjects very interesting! And the university ofers a wide
range of subjects taught in English.
Most of the classes are between 10 to 30 students (mix of Tais
and International) and you will get time to actually discuss top-
ics and issues rather than just sitting there listening to the profes-
sor talking.
It is a very independent system and it takes time to get used to,
especially to oral exams. But here again the seniors and the pro-
fessors help you. Tis is the remarkable thing about the Univer-
sity; the professors are very helpful and open for your ideas and
questions. Tis is defnitely worth an experience!
I hope YOU will have a great time as Im having!
Sonam (Camel) Phuntsho
35
IIS
You still go to school but want
to learn real-world English?
No problem: Do it at IIS-RU.
SUMMER UNIVERSITY
See you next summer!
Join our international students in class and learn with our profes-
sors from U.S., Canadian, and European universities!
In the summer session in April and March, we ofer voluntary
courses for those students who want to graduate earlier. Among
these courses, there are not only introductory English courses
but also courses from other felds that might interest you. All
courses are 3-credit university courses, and you can study them
non-degree. All credits earned from these courses you certainly
can transfer to any university on the world - where ever you want
to study.
Practice English with friends and get an advantage over those
who begin to study later!
Please fnd all details at http://www.iis.ru.ac.th.
36
IIS
Prof. Dr. Richard Adams
California State University, Sacramento, USA
M.Litt., M.A., B.A. (Hon.), Special Diploma in Education Studies (with distinction),
University of Oxford
Prof. Matilde Aguirre
Florida International University, Miami, Florida
Master of Science in Taxation, F.I.U.; Bachelor of Business Administration, F.I.U.;
Associate in Arts, M.D.C.C., USA
Prof. Dr. Hamid Ahmadi
Ph.D. (Economics), M.B.A. (Finance), Claremont Graduate School, Claremont,
USA; Bachelor, Tehran University, Iran
Prof. Dr. Joseph Aiyeku
Salem State College, Massachusetts, USA
D.B.A. (International Business), Nova Eastern University, Florida; M.B.A. (Market-
ing), Golden State University, San Francisco; B.S. (Marketing), Portland State Uni-
versity, Oregon
Prof. Dr. Carlos Alsua
University of Alaska, Anchorage, USA
Ph.D. Arizona State University (Business Administration); M.B.A. Arizona State Uni-
versity B.A. Brigham Young University (English-Spanish Translation, Business Man-
agement)
Prof. Dr. Steven E. Aufrecht
University of Alaska, Anchorage, USA
Ph.D. University of Southern California (Public Administration); M.P.A. University
of Southern California; University of California Education Abroad Program, Gttin-
gen, Germany
Prof. Dr. Olusegun Felix Ayadi
Texas Southern University, USA
Ph.D. (Finance), University of Mississippi, USA; M.S. (Finance), University of Lagos,
Nigeria; B.Sc. (Finance and Banking), University of Lagos, Nigeria
Professors English Program
37
IIS
Prof. Dr. Renate Buber
Vienna University of Economics and Business Administration, Austria
Ph.D. University of Economics and Business Administration of Vienna (Marketing);
M.B.A. University of Economics and Business Administration Vienna (Business Peda-
gogics)
Prof. Dr. Linda Callis Buckley
San Francisco State University, USA
Ph.D., M.A. (Anthropology), M.A. (Linguistics), University of California at Davis;
B.A. (English), University of Georgia, Athens, USA
Prof. Robert Buckley
Ph.D. cand. Agricultural Economics (ABD: All But Dissertation), University of Cali-
fornia, Davis CA, M.S. Cybernetic Systems, San Jose State University, San Jose CA,
M.S. Agricultural Economics, University of California, Davis CA, B.S. Mathematics,
College of William and Mary, Williamsburg VA
Prof. Dr. John W. Campbell
Eastern New Mexico University, USA
Ph.D., M.A. Ohio State University; B.A. Beloit College, Beloit, Wisconsin (Philoso-
phy and Psychology)
Prof. Dr. Tina Carroll
California Polytechnic State University, Pomona, USA
Ph.D. (Communication), University of Miami; M.A. (Public and Corporate Com-
munication), University of South Alabama; B.A. (Journalism), University of Southern
Mississippi, Hattiesburg, USA
Prof. Birte Chuychunu
University of Osnabrueck, Germany
Ph.D. cand. (cultural studies), University of Osnabrueck, Germany; M. A. (graduate
in English and American Literature, Political Science, Media), City College of New
York, USA
Prof. Gonzalo Abad Cortes
Adjunct Professor, Ramkhamhaeng University
Five years Degree in Audio-Visuam Media, Complutense of Madrid; Seminar La
Publicidad no Convencional en Television, Madrid European University, Spain
Prof. Alan Costerisan
Adjunct Professor, Ramkhamhaeng University, Tailand
MBA (International Management) Tunderbird; MA (Southeast Asian Studies) Ohio
University; BA (Marketing) Seattle Pacifc University, USA
38
IIS
Prof. Dr. Chris Rodney Crumley
Adjunct Professor, Trinity University, USA
D.B.A. (Management), Nova Southeastern University; M.S.A. (Financial Manage-
ment), George Washington University; B.Sc. (Accounting), George Mason Univer-
sity
Prof. Dr. Bob Curry
Ph.D. (Economics) University of Oregon; M.A. (Economics), B.A. (Economics) Sac-
ramento State College, USA
Prof. Dr. Kevin DeLuca
University of Georgia, Athens, USA
Ph.D. University of Iowa (Communication); M.A. University of Massachusetts (Com-
munication); B.A. University of Massachusetts (Communication)
Prof. Dr. Aaron Delwiche
Trinity University, San Antonio, Texas, USA
Ph.D. in Communications, M.A. in Communications, University of Washington,
Seattle, WA; B.A. in Political Science, University of California at Berkeley, California,
USA
Prof. Dr. Paul Dion
Susquehanna University, PA, USA
Ph.D. (Marketing), University of Toronto; M.B.A. (Marketing), McMaster Univer-
sity, Hamilton, Ontario; B.A. (Experimental Psychology, Biological and Medical Sci-
ences), Canada
Prof. Robert Doherty
Liverpool John Moores University, UK
MBA Liverpool Business School; BSc (Hons) (Environment Science) New Castle
Upon Tyne University
Prof. Dr. Massoud Farakbakhsh
School of Business,Salem State College, USA
D.B.A. (Management and International Business), M.B.A. (Marketing and Interna-
tional Business), B.A. (English Language and Literature)
Prof. Gabriele Fassbender-Schroer
M.A. (visual communications), University of Aachen, Germany
39
IIS
Assoc. Prof. Dr. Guillermo Gibens
William Penn University, USA
Ph.D. (Communication Studies), Bowling Green State University, Ohio; M.A. (Com-
munication Studies), University of Kansas, Lawrence; B.A. (Social Communication),
Catholic University Andres Bello, Caracas, Venezuela
Prof. Oliver Gibert
M.B.A. (International Business) Asian Institute of Technology, Bangkok, Tailand;
M.Sc. (Management) E.M. Lyon, France; Diploma in Economics, Cachan, France
Prof. Dr. Frank J. Gold
Ph.D. Ed.D University of Nebraska, (Educational Psychology and Management);
B.A. Tarkio (Missouri) College, (Biology and Chemistry)
Prof. Dr. Richard Guarino
J.D., University of California at Davis, Los Angeles; M.B.A., Golden Gate University,
Los Angeles; B.A. (Political Science), University of California at Los Angeles
Prof. Dr. David Hemphill
Ed. D. Educational Organization and Leadership, University of San Francisco; M.A.
Bilingual Vocational Education, University of San Francisco; Graduate Study in Po-
litical Science, University of Michigan; A.B. Political Science, Asian Language, Uni-
versity of California
Prof. Dr. Dr. Wilford L. Hjort
Ph.D., M.P.H., M.D., M.S., B.S. Colorado State University (CSU) and University of
California at Los Angeles (UCLA)
Prof. Gary Hogle
Ph.D. cand. (Ethno-Herbal Psychology), University of Cauca, Popayan, Colombia;
M.Ed. (Guidance and Counseling Psychology), B.A. (English), Florida Atlantic Uni-
versity, Boca Raton, Florida; T.E.S.O.L. certifcate, Trinity College, London
Prof. Dr. Dr. Juergen Huber
University of Innsbruck, Innsbruck, Austria
Ph.D. (Doctor of Political Sciences, Distinction), Ph.D. (Doctor of Economic Sci-
ences in Finance, Distinction), Magister rer.soc.oec. (Distinction), (Master of Business
and Economics), University of Innsbruck
40
IIS
Prof. Dr. Daniela Ingruber
UNESCO Chair for Peace Studies, University of Innsbruck, Austria
Ph.D (Political Philosophy) University of Vienna, Austria; M.A. (Peace) - Universi-
dad Jaume I, Valencia, Spain; M.A. (Political Science and Drama) University Vienna,
Austria
Prof. Dr. Stella Ireland
Ramkhamhaeng Unversity, Tailand
PhD (Interdisciplinary Studies/Multicultural Teatre), Te Union Institute and Uni-
versity, Cincinnati, Ohio; M.Ed., Lesley University, Cambridge, MA; B.A., University
of Western Ontario, London, Canada
Prof. Dr. Herbert L. Johnson
Nova Southeastern University, Florida, USA
Ph.D. University of Arkansas (Management); M.B.A. University of Houston (Eco-
nomic Development); B.A. University of Houston (Production Management)
Prof. Dr. Jong S. Jon
California State University, Hayward, USA
Ph.D. University of Southern California (Public Administration)
Prof. Zoe Jowers
M.A. (Marketing), Liverpool John Moores University; B.A. (Hons.) Consumer Serv-
ices Management, Leeds Metropolitan University, UK
Prof. Dr. Hassan Khazem
Nova Southeastern University, Forida, USA
D.B.A. (Finance), Nova Southeastern University, Florida; M.B.A., Embry Riddle
Aeronautical University, Daytona Beach, Florida; M.S.E.E., Tuskegee University, Ala-
bama; B.S.E.E., Tuskegee University, Alabama, USA
Prof. Dr. Shin Dong Kim
Hallym University, South Korea
Ph.D. (Mass Communication) Indiana University; M.A. (Mass Communication),
B.A. (Journalism and Broadcasting) Korea University
Prof. Dr. William Leavings
J.D. (US. Legal System), University of Denver; B.A. (Business Administration), Uni-
versity of Minnesota, USA
Prof. Wolfgang Lechthaler
Master of Economics, B.A. (Economics) University of Innsbruck

41
IIS
Prof. Dr. Consuella Lewis
University of Pittsburgh, Pennsylvania, USA
Ph.D. (Education) Claremont Graduate University; M.Sc. in Education, Counselling
and Development, Indiana University, Bloomington; BA. Political Science, Indiana
University, Bloomington, USA
Prof. Dr. Kenneth Lipner
Florida International University, Miami, Florida
Ph.D. Rutgers University, M.B.A. University of Memphis, B.S. Florida State Univer-
sity, USA
Prof. Dr. Marie Rose Logan
Soka University of America, USA
Ph.D., Yale University; M.A., M.Phil., Yale University; Agregation de Philosophie &
Lettres, University of Brussels
Prof. Neal Samuel Mannas
C.G.A. (Certifed General Accountant), Certifed General Accountants of Canada;
M.B.A. Laurentian University / Universit de Laurentienne, Canada; B.B.A. Simon
Fraser University, Canada; M.C.S.E. Microsoft Certifed Systems Engineer
Prof. Dr. Frederick Marshall
Ph.D. (Linguistics), University of Pittsburgh;; MA (Linguistics), University of New
York, Bufalo; BA (cum laude) (English Literature), Wesleyan University, Middletown,
CT
Prof. Dr. Merle P. Martin
Ph.D. (Business: MIS), Texas A&M University; M.S. (Statistics: Data Processing and
Operations Research), Stanford University; B.S. (Business), University of California
at Berkeley, USA
Prof. Dr. Warren L. Mason
Miami University, Ohio, USA
Ph.D., M.A., B.A., University of Minnesota, Minneapolis; London School of Eco-
nomics and Political Science (London) Research Scholar
Prof. Dr. Joseph E. Massey
California State University, Fullerton, USA
Ph.D. (Communication), M.A. (Communication), University of Arizona; B.A.
(Communication and Philosophy), University of Oklahoma
42
IIS
Prof. Dr. Margaret Davitt Maughan
State University of New York, Plattsburgh, New York, USA
Ed.D. (Leadership) University of San Francisco; M.A.T. History University of Santa
Clara; B.A. History University of Santa Clara, USDA
Prof. Michael C. McAlexander
California State University, Fullerton, USA
M.F.A. University of Southern California, Los Angeles (Film Production, Screenwrit-
ing); B.A. University of California, Irvine (Drama)
Prof. Dr. Robert McClelland
Liverpool John Moores University, Liverpool, UK
D.M.S., M.Sc., B.Sc., Fellow Royal Statistical Society, UK
Prof. Dr. Craig McLanahan
Salem State College, Massachusetts, USA
Ph.D. (Engineering and Operations Research), University of Massachusetts, Amherst
M.B.A. (Transportation Operantions Management), Harvard Business School; B.S.
(Aeronautical Engineering), Princeton University
Prof. Dr. Margaret J. McNally-Hurley
Ph.D. (ADB) Comparative Politics, M.A. (International Studies), University of Den-
ver, Colorado; M.A. (Asian Studies), University of Hawaii; East-West Center Fellow,
Honolulu, Hawaii; B.A. (English), Regis University, Denver, Colorado
Prof. Dr. Ken McPhail
University of Glasgow, Scotland, UK
Ph.D. University of Dundee (Accounting, Business Ethics); Accounting and Compu-
ter Science at Heriot-Watt University in Edinburgh, Scotland
Prof. Dr. Andreas Mild
Vienna University of Economics and Business Admin., Austria
Ph.D. (Honors), Magister rer.soc.oec. (Honors), Vienna University of Economics and
Business Administration (Production Management, Computer Science in Econom-
ics); Technical college degree in Mechanics
Prof. Katherine Moran
Georgia State University, Atlanta, Georgia, USA
Ph.D. cand. (Applied Linguistics and English as a Second Language), M.A. (Applied
Linguistics and English as a Second Language), Georgia State University, Atlanta,
Georgia, B.A. (Philosophy), University of South Carolina, Columbia, South Caro-
lina
43
IIS
Prof. William Moran
MA Philosophy, Fordham University; New York State Teacher certifcation (lifetime),
grades N-6; BA Philosophy, St. John Fisher College, USA
Prof. Dr. Dirk Morschett
University of Fribourg, Switzerland
PhD (Doktor) in Business Administration, Saarland University; Undergraduate and
Graduate Studies of Business Administration, Saarland University, Germany
Assoc. Prof. Dr. Bahaudin Mujtaba
Ph.D. (Management), M.B.A., B.B.A.
Prof. Richard Mullaney
Burapha University, Tailand
M.Ed., M.A. Teacher College, Columbia University
M.Sc., B.Sc. South Dakota State University
Prof. Patty Nasari
University of Paris (Sorbonne)
MBA (Economics), University of California, Davis (in progress); BSEE, California
State University, Fullerton
Assoc. Prof. Dr. Maria L. Nathan
Lynchburg College, Virginia, USA
Ph.D. (Management and Organization), Te University of Southern California, Los
Angeles; M.A. (Applied Psychology), University of Missouri, St. Louis; M.A. (Devel-
opmental Psychology), University of Akron, Ohio; B.A. (General Psychology), Uni-
versity of Akron, Ohio
Prof. Dr. Sonny Nwankwo
University of East London, Dagenham, UK
Ph.D. (Consumerism & Consumer Protection), City University, London; M.B.A.
(Marketing), University of Nigeria; Pg.C.E. (Further & Higher Education), Shefeld
Hallam University; B.Sc. (Honors; Management Studies), University of Jos, Nigeria
Prof. Dr. Andreas Oberprantacher
Ph.D. University of Innsbruck, Innsbruck, Austria
44
IIS
Prof. Dr. Martin F. Parnell
Ph.D. (German Political Economy), M.A. (German Linguistics), B.Ed. (German and
Education), U.K.
Prof. Dr. Pedro F. Pellet
Ph.D. University of Miami (International Afairs Economics Development); M.PHIL.
London School of Economics and Political Sciences, UK (Economics); B.Ss. Univer-
sity of Sacred Heart, Puerto Rico (Biology)
Assoc. Prof. Dr. Linda M. Perkins
Claremont Graduate University, California, USA
Ph.D. (History and Education), University of Illinois; M.S. (Music Education), Uni-
versity of Illinois; B.S. (Music Education), Kentucky State University
Prof. Dr. Mo Pirani
Ph.D., M.Ed., Manchester University, UK; M.Sc., Bristol University Research De-
gree, UK; B.Sc. (Hon.), Bath University, UK; Fellow of Operations Research Society,
UK; Fellow of Royal Statistical Society, UK
Prof. Dr. Raymond Pomerleau
Ph.D., M.A., B.A. University of Oregon (Political Science)
Prof. Dr. Peter W. Preston
University of Birmingham, UK
Ph.D. (Development Teory), B.A. (Hons) (Philosophy and Sociology), University
of Leeds, UK
Prof. Dr. Jonathan Price
California State University , Sacramento
PhD. English and American Literature, Stanford University; M.A. English and Ameri-
can Literature, Stanford University; B.A. English, Yale University
Prof. Dr. Helga Puelzl
University of Salzburg, Austria
Ph.D. (Political Science), University of Vienna, Austria; M.A. (Political Science), Uni-
versity of Vienna, Austria, and University of Messina, Italy
45
IIS
Ramkhamhaeng University, Tailand
Ph.D. (Ecology), University of Wisconsin, Milwaukee; M.A. (Biology), California
State University, Long Beach; B.S. (Agronomy) Kasetsart University, Bangkok
Prof. Dr. Greg R. Rabidoux
Carrol College, Wisconsin, USA
Ph.D. Te University of Wisconsin, Milwaukee; M.A. Te American University,
USA
Prof. Dr. Xin Ren
Ph.D. Criminal and Criminal Law, University of Pennsylvania; M.A. Criminology,
University of Ottawa, Canada; B.A. Philosophy, Renmin University, China; B.A. So-
ciology, Nankai University, China
Prof. Edward L. Robinson, Jr.
Claremont Graduate University, USA
Ph.D. cand. (Cultural Studies), Claremont Graduate University, California; M.A.
(American Studies), University of Utah, Salt Lake City; B.A. (Double Degree in His-
tory and Sociology), Georgia State University, Atlanta
Prof. Melanie Ruefi
Georgia Perimeter College, Lawrenceville, GA
M.A. (linguistics), B.A. (French), Georgia State University, GA, USA
Prof. Dr. Bernhart Ruso
Vienna Technical University, Vienna, Austria
Ph.D. (Nature Sciences), Vienna University and Vienna Technical University, Vienna,
Austria, Extension Degrees in Earth Sciences and Commodity Sciences (Vienna Uni-
versity), M.A. (Ecology) Vienna University, Austria
Prof. Kristine M. Salmon
M.A., B.A. California State University, Hayward (Public Administration), USA
Prof. Dr. Eugene Sauls
Ph.D. (Accounting), Michigan State University; M.Sc. (Accounting), B.Sc. (Account-
ing), University of South Carolina, USA
46
IIS
Prof. Nancy Scott
C.P.A.; M.B.A. (Accounting), California State University, Chico, USA; B.B.A. (Ac-
counting), Stephen F. Austin State University, USA
Prof. Dr. Belay Seyoum
Nova Southeastern University, Fort Lauderdale, Florida, USA
D.C.L. (International Business), LL.M. (International Trade), McGill University;
LL.M. University of Daresalam, Tanzania
Prof Dr. Donald Singleton
Salisbury State University, Maryland, USA
PhD (Mass Communication) University of Oklahoma, Norman; MA (Television Pro-
duction), University of California at Los Angeles; A.B. (Accounting), University of
North Carolina
Prof. Birgit Stachelberger
DRAFTFCBi
M.A. (Communications Design), New Design University, Austria; B.A. (Business
Consultancy Educational Modules), University of Applied Sciences, Austria
Prof. Dr. Herbert Stocker
Ph.D. (Doctor of Economics), Master of Economics, University of Innsbruck
Prof. Dr. Ioan Voicu
Ph.D. Institute of International Studies, Geneva (Political Science); B.A. Institute of
International Relations, Moscow
Prof. Dr. Jamie H.A. Wallin
University of British Columbia, Canada (Professor Emeritus)
Ph.D. University of California, Berkeley; M.Ed., B.Ed. University of Alberta, Ed-
monton, Alberta
Prof. Ulrich Werner
Diplom-Informatiker (Degree (hons.) in Computer Science), Diplom-Betriebswirt
(Degree (hons.) in Business Administration), University of Applied Sciences for
Economy & Management (FOM), Essen, Germany; Postgraduate Expert of New
Learning Technologies, University of Applied Sciences Furtwangen, Germany
47
IIS
Prof. Dr. Jrgen Wckl
Vienna University of Economics and Business Administration, Vienna, Austria
Ph.D. (Applied Mathematics), Vienna University of Economics and Business Admin-
istration
Diplom-Ingenieur (graduate in civil engineering), Vienna Technical University
Prof. Pierre Wyss-Chodat
M.A. (Political Science), B.A., University of Geneva, Switzerland
Prof. Michaela Zimmermann
Senior Lecturer, Faculty of Humanities, Ramkhamhaeng University
M.A. (German and English), University of Trier, Trier, Germany
48
IIS
Prof. Dr. Xin Ren
Ph.D. Criminal and Criminal Law, University of Pennsylvania; M.A. Criminology, University of Ot-
tawa, Canada; B.A. Philosophy, Renmin University, China; B.A. Sociology, Nankai University, China
Prof. Dr. Chai Zhaoya
Shan Dong University, China
Ph.D. (Management Science and Engineering) Beijing Science and Technology University, China,
M. E. (Management Science), Beijing Science and Technology University, China
B.S. (Operation Research), Shan Dong University, China
Prof. Chang Zhiyou
Yunnan University, China
Doctor candidate in Economics, Yunnan University, China
MA in Economics, Yunnan University, China
B.A. (Politics Education), Yunnan Normal University, China
Assist. Prof. Pornpan Juntaronanont
M.A.(Chinese Studies) National University of Singapore, Singapore; M.A.(Archaeology), Silpakorn
Graduate School B.A. (Archeology), Silpakorn University, Tailand
Prof. Kaijun Guo
M.A. (Political Science, including a study combination of Law, Linguistic of Romance Languages and
Italian), University Vienna, Austria
B.A. Natural Science, Perg, Austria
Prof. Dr. Han
Nankai University
Tianjin, China
Assoc. Prof. Dr. Huixin Huang
Peking University, China
Ph.D. (Economics), Peking University, Guanghua School of Management, Beijing, China
M.E. (Accounting, Financial Management), Peking University, Department of Business Management,
Beijing, China
B.E. (Economics), Peking University, Department of Economics, Beijing, China
Professors Chinese
49
IIS
Prof. Li Wen Gui
M.A.(National Political Science), Te Communistic University, China
B.A. (Physics), Jinnan University, China
Assoc. Prof. Dr. Gu Jing Hong
Yunnan University of Finance and Economics
Kunming, Yunnan Province, China
Assoc. Prof. Dr. Tu Niansong
Kunming University of Science and Technology
Kunming, Yunnan Province, China
Ph.D., University of Wisconsin, Milwaukee (Ecology)
M.A., California State University, Long Beach (Biology)
B.S. Kasetsart University, Bangkok (Agronomy)
Dr. Rangsan Saengsook
Ph.D. (Hon.), MAI, Russia
M.P.A. (Public Policy & Project Management), NIDA, Tailand
LL.B. (Law), Tammasat University, Tailand
Prof. Dr. Zhichang Zhu
Sichuan University, China
Ph.D. (Strategic Management), Hull University, United Kingdom
Student Services
51
Student Services
IIS Web Site
Unfortunately, once such a student handbook is printed and handed out, it is very difcult to inform
the reader about changes within the content.
Terefore, IIS runs its own Web site where we can keep information up to date and inform you real-time
about what is going on at IIS.
52
Student Services
Ramkhamhaeng University Library has been providing information
resources and services to support learning, teaching and research not
only to the students, lecturers, and staf at the university but also
to the general public, since it was established in 1971. Te library
is located in the Universitys main campus at Huamark and houses
books, printed journals and online service facilities across three con-
nected fve-storey buildings. Te library is fully computerized using
the integrated library system software INNOPAC by means of the
Online Public Access Catalogue. A computer network links Ram-
khamhaeng University databases with other library systems within
Tailand and overseas.
Te Central Library is jointly utilized among the faculties of the
university in accordance with the university policy. It contains text-
books, reference books, research reports, periodicals, Internet and
database system (OPAC, Web OPAC) both in Tai and in English,
in order to support the various user needs.
Te library materials are categorized as follows:
Book Tai about 422,066 books
Foreign about 104,822 books
Journal Tai about 432 titles
Foreign about 583 titles
Newspaper Tai about 29 titles
Foreign about 7 titles
Tesis, Study Project, and Research 432 titles
Government Printing
Material
Tai about 15,692 titles
Foreign about 1,574 titles
Among the aforementioned materials, books are categorized in the
feld of Social Sciences as follows:
Book Tai 77,814 books
Foreign 27,501 books
Central Library
Te opening hours are :
Monday - Friday 7.30am to 9.00pm
Saturday - Sunday 9.00am to 6.00pm
Closed only on National Holidays
http://www.lib.ru.ac.th/english/
53
Student Services
A visionary information service created for the Internet Springer-
Link is divided according to felds into the so-called Online Libraries
of life sciences, chemical sciences, geo-sciences, computer science,
mathematics, medicine, physics & astronomy, engineering, environ-
mental sciences, law, and economics.
NetLibrary e-Books are digital full-text versions of books such as
reference works, scholarly monographs, literature and fction. At
NetLibrary, Youll fnd 5,962 e-Books and
3,400 publicly-accessible titles.
Provides access to full-text of 3,850 selected titles of theses and dis-
sertations published in 1997-2004. Te full-text is available in PDF
format, printing or downloading is allowed. All of these titles are
selected from Digital Dissertations database where you can search
and get only citations and abstracts.
e-Book Libraries
NetLibrary
Dissertations Full Text
SpringerLink
You can access all Online Libraries and
Online Databases from any computer
within the Ramkhamhaeng University
network, certainly with your private lap-
top with Wireless LAN access as well.
For your convenience, you also can receive
your own IP address via the request form
on the Web, which enables you to make
use of the access permission from any-
where outside the university network.
(http://www.lib.ru.ac.th/english/proxy_
reg_e.html)
54
Student Services
Scientifc and academic journals with their electronic versions at
your fngertips: http://www.lib.ru.ac.th/english/db-online.html
ScienceDirect
ScienceDirect (the worlds largest electronic collection of science,
technology and medicine full text and bibliographic information)
provides the essential information resource for millions of scientists
around the world. Comprehensive and peer-reviewed titles of 1800
journals from Elsevier Science including top titles such as Te Lan-
cet, Cell and Tetrahedron, Over three million articles and over 59
million abstracts from all felds of science.
Articles are available online before appearing in print. Online access
to multimedia features not available in print journals, such as: video
fles, audio fles, Excel spreadsheets and Word fles, Articles in Press:
rapid access to recently accepted articles.
ScienceDirect is a part of Elsevier (www.elsevier.com). Headquar-
tered in Amsterdam, Te Netherlands, the company is the worlds
largest scientifc, technical and medical information provider and
publishes over 1,500 journals as well as books and secondary data-
bases.
H.W. Wilson Full-Text Database
H.W. Wilson Full-Text Database covers the interdisciplinary of full-
text databases in Applied Science &Technology, Art, Business, Edu-
cation, General Science, Humanities, Library&Information Science,
Social Sciences,Law,General Interest and Biological & Agricultural
Science. Te database contain over 1,400 full-text titles plus abstracts
and indexing of over 7,000 publications.
ProQuest
ProQuest is an online database of masters theses and doctoral disser-
tations, with detailed abstracts, from many institutions worldwide,
Items from 1997 permit download of frst 24 pages.
Online Databases
55
Student Services
IEEE Xplore
IEEE Xplore, formerly known as IEEE/IEEE Electronic Library
Online (IEL Online), contains more than 2 million full-page PDF
images from the Institute of Electrical and Electronics Engineer (IEEE
eye-triple-E) and the Institution of Electrical Engineers(IEE).
IEEE Xplore(TM) helps global advance in creating, developing,
intergration, sharing, and applying knowledge about electrical en-
gineering and information technologies and sciences from approxi-
mately 666,000 full-text conference papers, articles from transac-
tions, proceeding, journals, and magazines from over 12,000 IEEE/
IEE publications available since 1988 as well as all current IEEE
technical standards.
Web of Science
Web of Science contains three individual databases, which may be
searched separately or simultaneously: Science Citation Index Ex-
panded, Social Sciences Citation Index, and Arts&Humanities
Citation Index from 2001 onwards. Web of Science also provides
a unique search method, which enables users to navigate forward,
backward, and through the literature, searching all disciplines and
time spans to uncover all the information relevant to their research.
Users can also navigate to electronic full-text journal articles that RU
library subscribed to, as well as free access articles.
LexisNexis
LexisNexis provides access to full-text Articles from thousands of
newspapers and magazines worldwide. Full-text SEC flings are
available. Many local and most national and international newspa-
pers are included. Extensive coverage of the accounting, tax, and
legal literature.
ACM Digital Library
ACM Digital Library by TaiLIS is an online database of the articles
in journals, magazines, transactions, proceedings, newsletters, pub-
lications by afliated organizations, Special Interest Groups(SIGs)
on the areas of computer and information technology. Every article
published by ACM (Association for Computer Machinery) is full
text. ACM delivers resources that advance computing as a science
and a profession. ACM provides the computing felds premier Dig-
ital Library and serves its members and the computing profession
with leading-edge publications, conferences, and career resources.
56
Student Services
Cambridge Journal Online
Cambridge University Press is the oldest printing and publishing
house in the world, and is dedicated to the advancement and dis-
semination of knowledge. Internationally recognised for the quality
and excellence of their products, Cambridge publishes over 2000
titles and 180 journals across 25 disciplines every year.
Cambridge Journals Online is the online content delivery service for
Cambridge University Presss collection of nearly 200 leading jour-
nals across the sciences, social sciences and humanities.
Blackwell Synergy
Blackwell Publishing is the worlds leading society publisher, partner-
ing with 665 academic and professional societies. Blackwell pub-
lishes over 805 journals and 650 text and reference books annually,
across a wide range of academic, medical, and professional subjects.
Te journals cover a wide variety of disciplines including the health
sciences, agricultural and animal sciences, business, economics, hu-
manities, law, life sciences, medicine, physical sciences, psychology
and the social sciences.
Te company remains independent with 990 staf members in of-
fces in the US, UK, Australia, China, Denmark, Germany, Singa-
pore and Japan.
DCMS
DCMS is the central digital collection of publications from the fol-
lowing institutions in Tailand: Buprapha University, Ministry of
Education Commission on Higher Educations, Chiang Mai Univer-
sity, Chulalongkorn University, Khon Khaen University, King Mon-
gkuts Institute of Technology (Ladkrabang, North Bangkok, and
Tonburi), Kasetsart University, Mae Fah Luang University, Maejo
University, Mahasarakham University, Mahidol University, NIDA
National Institute of Development Administration, Naresuan Uni-
versity, Prince of Songkhla University, Ramkhamhaeng University,
Sukhothai Tammatirat Open University, Silpakorn University,
Suranaree University of Technology, Srinakharinwirot University,
Taksin University, Tammasat University, Ubon Ratchathani Uni-
versity, and Walailak University.
57
Student Services
Book Shop
Although all basic textbooks for your courses are delivered by IIS
(cost are included in the tuition fee), it is always good to have an
international book shop nearby. Te largest book shop on the main
campus is easy to reach since it is in the same building as IIS is.
Te RU Book Shop ofers a large variety of lastest books for under-
graduate and graduate students from the U.S. and European text-
book publishers. Many of the textbooks you will use during your
studies come from internationally known publishers, such as Pren-
tice-Hall, Tomson, McGraw-Hill, and others since IIS purchases
its textbooks from here as well.
Besides textbooks and tutorials in English language, you will fnd
here ofce material, almost all Tai newspapers and magazines, the
equipment to complete your student uniform, and memorabilia.
Wireless LAN &
Internet Access
In all IIS classrooms, you can access the Internet (and, certainly,
the university network including online libraries and databases) with
your laptop computer by Wireless LAN.
Studying business or mass communications today is not any more
possible without using a personal computer and doing research on
the Internet.
Please be aware that our lecturers assume you are ft in using the
operating system and all standard software, such as word processing,
spreadsheets, presentation software, and image editing. Such basic
courses are not part of the academic curriculum at Ramkhamhaeng
University. Please make sure that you dont get in struggle with your
courses, simply, because you are not able to handle a personal com-
puter professionally.
58
Student Services
Student Information
System (SIS)
Our students can use the RU SIS (Ramkhamhaeng University Stu-
dent Information System) to check their grades and their grade point
average (GPA). Te RU SIS is part of the comprehensive RU MIS
(Ramkhamhaeng University Management Information System) that
covers all aspects of RUs operational activities.
After you fnished your course, your professor will submit his or her
grade list to IIS. Tere, you fnd it as a print copy, on the shelter
in the ofce in the respective fler. Tis list is then evaluated by the
respective program coordinator in our ofce. If everything is ok and
there are no more questions to the professor, these grades are report-
ed to the RU MIS. After updating the RU MIS databases, you can
see your fnal grades in the student information system. So, please be
aware of the time gap between the grades you may see in the ofce
and the fnal grades submitted to RU MIS.
Following, you see the steps how to log in as well as an explana-
tion what you see unfortunately, the user interface of the student
information system is in Tai language available only. Tat doesnt
matter at all, as you will see it is very easy to get the relevant infor-
mation.
59
Student Services
RU SIS Screen Content
student ID Number
frst name, last name
total credits
GPA
semester / year
number, course, credit, result
total credits/sem., GPA/sem.
total credits/GPA
60
Student Services
Sports at Ramkhamhaeng
Ramkhamhaeng University Sport Ofce
Since Tai students are very sportive, it is not surprising that you
fnd extensive sport opportunities at Ramkhamhaeng, as well as on
the adjacent National Sports Complex (see next page).
Within Ramkhamhaeng Universitys main campus, the Ramkham-
haeng University Sport Ofce will ofer you permanent as well as
temporary activities. From all ball sports, including the Tai nation-
al game Takgraw, to introduction and training for traditional Muay
Tai (Taiboxing), another national sport in Tailand, and to dance
and gymnastic the variety is overwhelming.
Most sport activities are free of charge. If you wish, however, you
may rent a whole football feld for a day. Tats on ofer as well.
61
Student Services
Huamark Sports Complex
Te Huamark Sports Complex is located adjacent to IIS. Te photos
on this page are taken from the roof of the IIS building. Te Hua-
mark Sports Complex is one of the principal sports complexes of the
Sports Authority of Tailand. It is the prime location for national
and international competitions.
Te complex consists of competition and training buildings, a soccer
feld, tennis courts and swimming pools, as well as dormitories for
athletes.
Rajamangala National Stadium
Consists of a soccer feld with track and feld facilities. Beneath
the stadium structure there is an all-purpose area with rooms for
athletes and ofcials. Te stadium can accommodate 60,000 spec-
tators.
Velodrome
Consists of standard tracks 7 wide by 333.33 m. long. It can ac-
commodate 2,000 spectators.
Indoor Stadium
Used for sports such as boxing and sepak takraw. It can accom-
modate up to 12,000 spectators.
Shooting Gallery
For both competition and training facilities, and can accommo-
date 2,000 spectators. Te two target ranges contain an automatic
dual target launch tower and has space for 500 spectators.
Indoor Sports Training Centre
Provides teaching and training for 12 kinds of sports, ranging
from aerobic dance and badminton to volleyball and weight lift-
ing etc.
Rules & Regulations
63
Rules & Regulations
Admission Requirements for all Programs
Non-Degree Programs
Pass the IIS English Test. Certify that you have at least the equivalent for an U.S. Junior High-School
Diploma (grade 9) or Mathayom 3 from a Tai secondary school. For details, please visit Application
Requirements on the Web site.
Bachelor Degree Programs
Certify that you have the equivalent of an U.S. High-School Diploma (grade 12) or Mathayom 6 1.
from a Tai secondary school. For details, please visit Application Requirements on the Web.
Successfully pass the IIS English Test (there is no further 2. entrance examination).
If one of the following conditions applies to you, you dont need to make the IIS English Test:
You successfully passed at least one course in the English for University pre-degree pro-
gram of the IIS Summer University.
You are a European student and graduated at a European school.
You are a citizen or long-term resident of a native English speaking country (e.g., Aus-
tralia, Canada, New Zealand, United States, etc).
You graduated from a school, college, or university in a native English speaking country.
You graduated from a school, college, or university in a non-English speaking country
within a program, however, that was conducted in English language (often called Interna-
tional Program or English Program).
You passed the TOEFL with 500 score or more (paper-based) or 173 score or more (com-
puter-based) within the last two years.
You passed another internationally recognized English test (e.g., TOEIC, IELTS, etc.) .
Submit a complete application according to the Application Process as described below. 3.
Master Degree Programs
Having earned a Bachelor Degree or higher in any feld from an accredited university. 1.
Successfully pass the IIS English Test. (For 2. exemptions from passing the IIS English Test, please see
the exemptions for Bachelor Degree Programs above.)
Submit a complete application according to the application process. 3.

Ph.D. and LL.D. Programs
Having earned a Bachelor Degree (with honors) or higher from an accredited university. 1.
Applicants must pass the interviewing panel before being admitted to the Ph.D. program, which 2.
needs to appear in person. Tis selection will be in accordance with the rules of graduate studies
(1995); Ramkhamhaeng University, No. 8.4 of section 1 and No. 9.4. of section 2 (can be requested
in copy from IIS).
64
Rules & Regulations
Application Process
Fill the application form out completely and, please, dont forget your signature! You fnd an applica-
tion form either at the end of this International Student Handbook or, for download, at the IIS Web
site (http://www.iis.ru.ac.th). Te following documents are to be submitted for the completion of your
admission:
1. Submit 2 copies of transcripts from all higher education institutions attended by the applicant.
2. Submit 6 colour photos (1-inch size).
3. Submit documents indicating medical ftness.
4. Submit 2 copies of the ID card (Permanent residents and international students may use their
passport as ID card).
5. Submit 2 copies of residence registration (for Tai citizens and permanent residents only).
You may apply in person or send your application document by mail. Te application forms for all loca-
tions are processed at IIS in Ramkhamhaeng, Bangkok. Applying in person, therefore, means that you
come to the ofce of IIS in Bangkok. Whether you apply in person or send your application document
by mail, in both cases, the address is as follows:
Director, Institute of International Studies
Ramkhamhaeng University, Ramkhamhaeng Road, Huamark, Bangkok 10240
Please note that both the written Entrance Examination (for all students) and the Interview (for gradu-
ate students only) take place in that location of studies you apply for, either in Chiang Mai, Hat Yai,
Khorat, or Bangkok respectively. It is only the application document, which is processed in Bangkok.
Te application fee is
for Bachelor Programs 800 THB,
for Master Programs 1,000 THB,
and for Ph.D. Programs 9,000 THB.
You may pay the application fee by bank transfer to
Tai Military Bank Huamark Branch,
A/C 014-2-84787-0
under the name of Institute of International Studies, Ramkhamhaeng University. Alternatively, you may
pay the application fee in cash when you register.
65
Rules & Regulations
Entrance Examination
Although Ramkhamhaeng University is an open-admission university, the International Program has to
maintain an entrance examination in order to ensure a competitive level of quality among its students.
For the diferent grade levels, there are diferent entrance examinations as explained below. In general,
our entrance examination focuses on skills and knowledge that are absolutely necessary to join our pro-
grams with a good chance to succeed and to develop your skills to the fullest.
In case of all English programs, this means mainly a minimum entrance level in reading and writing
English language. Tis is necessary to follow the textbooks and handouts, especially in the early semester.
Listening skills you will easily and quickly develop in the classes, and communication skills, you will
easily and quickly develop in working with our foreign student who all use only English as a common
means of communication.
In case of all Chinese programs, we pay attention to diferent learning systems and structures within
Chinese programs at Tai schools and in the national education systems in China and Taiwan. Appli-
cants for the Chinese program dont do a written exam but an interview in order to ensure that a neces-
sary language level enables non-native speakers to communicate and cooperate with native speakers of
Mandarin.
On Master and Ph.D. level, the expectations to do scientifc work are higher than on undergraduate
level. Here, the entrance examination consists of the English Test and an interview.
English Program: Bachelor Degree Program
Te entrance examination is the Ramkhamhaeng University English Test. Result of your entrance ex-
amination is either that you can begin to study without conditions, or that you have to take (and, cer-
tainly, pass) the Intensive English course frst. Te Intensive English course is scheduled each semester
before the normal courses begin, in order to make you ft for following classes and communicating with
lecturers and fellow students.
English Program: Master Degree Program
You have to pass the Ramkhamhaeng University English Test. In addition, Master program applicants
will pass an interview in order to, frst, learn more about your background and intentions and, second,
advise you for further preparations and choice of your major as good as possible.
66
Rules & Regulations
English Program: Ph.D. and LL.D. Degree Program
Applicants must pass the interviewing panel before being admitted to the Ph.D. program. Tis selection
will be in accordance with the rules of graduate studies (1995); Ramkhamhaeng University, No. 8.4 of
section 1 and No. 9.4. of section 2 (can be requested in copy from IIS).
Chinese Program (all degree programs)
Applicants for the Chinese program do not do any written test. Tey have to pass an interview in order
to make sure that their communication skills are sufcient for cooperating with lecturers and fellow
students. Native Mandarin speaking Chinese are exempted from this interview.
Exemptions from taking the RU English Test
You are exempted from the RU English Test if one of the following conditions applies to you:
European students are exempted due to the quality of their English education at school.
You are a citizen or long-term resident of a native English speaking country (e.g., Australia, Canada,
New Zealand, United States, etc).
You graduated from a school, college, or university in a native English speaking country.
You graduated from a school, college, or university in a non-English speaking country within a
program, however, that was conducted in English language (often called International Program or
English Program).
You passed the TOEFL with 500 score or more (paper-based) or 173 score or more (computer-
based) within the last two years.
You passed another internationally recognized English test (e.g., TOEIC, IELTS, etc.) accordingly.
If none of these conditions applies to you, you have to take the IIS English Examination to complete
your application. Nevertheless, when you see another convincing reason, please do not hesitate to send
us an e-mail!
67
Rules & Regulations
Registration Process
International students can register all year round. Tai students follow the application schedule pub-
lished for each semester on the IIS Web site.
Te registration for students studying in Bangkok will be at the Institute of International Studies located
on 7th foor of the RU Printing Press Building, Ramkhamhaeng University. For students in the Regional
Centers, the registration details will be announced separately.
If you graduated at a school or other university outside Tailand, you need to submit a confrmation
by your countrys embassy that the level of graduation is equal to the entrance level for the program
you want to study (e.g., your high school graduation is according to Matthayom 6 in Tailand, or your
undergraduate degree equals a Bachelor degree at a Tai university).
Please note that candidates who are accepted by the institute must proceed all registration procedures
by themselves. Te day for registration of new students will be announced on the IIS Web site when the
candidates are accepted according to the semester concerned.
Te applicants must proceed all registration procedures by themselves. On a registration day, all candi-
dates must prepare to submit all certifed original copies of the following documents:
1. Copies of Identifcation Card 2 sets
2. Copies of residence registration 2 sets
3. Copies of transcript 2 sets
4. Original of doctors note 1 set
5. Copies of degree certifcate 2 sets
6. Applicable work experience letter (if applicable) 1 set
7. Since the number of credits might change due to the availability of our international profes-
sors, ask for the correct amount to pay at IIS ofce frst!
Cashier Cheque (Account Payee Only) payable to Ramkhamhaeng University for the
respective amount. Alternatively, you can make your payment by transfer to account
156-1-107025-9 at Tai Military Bank, Ramkhamhaeng University branch.
Please note:
We recommend not use ATM transfer as we experienced several problems. Your registration
will only be successful after the payment reached Ramkhamhaeng University. A delay by ATM
transfer might endanger your successful registration!
Remarks:
Te documents required above will not be necessary if they already have been submitted to the Institute
of International Studies.
68
Rules & Regulations
Tuition Fees
Bachelor Degree Programs
For any bachelor program, the exact amount to pay depends on the
number of courses and credits taken in the respective semester. As a
rule, the tuition fee includes all books and is about 30,000 to 35,000
Baht per semester for the English Program, and about 25,000 Baht
per semester for the Chinese Program.
Te Bachelor Degree Program is a regular four-year (8 semester)
program. If you take the additional courses, such as ofered in the
summer session, however, you will graduate in as little as 3 years
already. Ten, the tuition fee per semester increases according to the
additional credits taken.

Tuition fee per credit (English Program) 1,000 THB
Tuition fee per credit (Chinese Program) 800 THB
Academic fee per semester 5,000 THB
Academic fee per summer term 3,000 THB
Registration fee for new students 2,000 THB
Student ID card 160 THB
Examination fee per semester 2,200 THB
Course materials and handout fee per subject 500 THB
Application Fee 300 THB
English Test before frst registration 500 THB
Graduation fee 2,000 THB
Further fees are:
Transfer of credits from another program
winthin Ramkhamhaeng University per credit
1,000 THB
Transfer of credits from another uni-
versity or college per credit
1,500 THB
Re-examination fee per re-examination 1,500 THB
(English Program and Chinese Program)
Te tuition fee includes all textbooks and handouts.
Total Program Fees 66,600 THB
69
Rules & Regulations
(English Program)
Te tuition fee covers textbooks and a student jacket.
Total Program Fees 230,000 THB, M.B.A. 239,000 THB
1st year, 1st semester 70,000 THB, M.B.A. 99,000 THB
1st year, 2nd semester 60,000 THB
2nd year, 1st semester 50,000 THB
2nd year, 2nd semester 50,000 THB
M.B.A. Online Programs
Students
within Tailand
Students
outside Tailand
Total Program Fees 259,000 THB 359,000 THB
1st year, 1st semester 71,500 THB 96,500 THB
1st year, 2nd semester 62,500 THB 87,500 THB
2nd year, 1st semester 62,500 THB 87,500 THB
2nd year, 2nd semester 62,500 THB 87,500 THB
(Chinese Program)
Total Program Fees 209,000 THB
1st year, 1st semester 59,000 THB
Ph.D. in Business Administration Program
3rd year, 1st semester 48,250 THB
70
Rules & Regulations
Non-Degree Programs
Basically, there are three diferent sorts of tuition fee to pay. First,
there is the fee to become a student at Ramkhamhaeng University;
this fee applies only once.
First-Time Registration
Registration Fee for new students 2,000 THB
Student ID Card 160 THB
Application and English Test 800 THB
Second, there is the semester fee you have to pay for each semester
you remain a student at Ramkhamhaeng University, independent
from the number of courses or credits you registered for in the par-
ticular semester.
Tuition Fees per Semester
Academic Fee 5,000 THB
Examination Fee 2,200 THB
Last, there is the fee for each course you take that depends on
the number of credits you will receive for successfully passing the
course.
Tuition Fees per Course
Tuition Fee per Credit (English Program) 1,000 THB
Tuition Fee per Credit (Chinese Program) 800 THB
Course materials per course 500 THB
This means in case you take a 3-credit course:
3 x 1,000 THB + 500 THB = 3,500 THB tuition fee per course.
3rd year, 2nd semester 48,250 THB
and Political Science, LL.D. in Laws
71
Rules & Regulations
Summer University
Te Summer University is ofered in April and May each year and
open for secondary high-school students (Mathayom 4, 5, and 6).
Students join our regular English and other courses.
Due to the modular course system, a student can take 2 courses per
month (one is on Monday and Wednesday, the other one on Tues-
day and Tursday, each for 4 weeks). Tere is a tuition fee per credit,
so the exact amount to pay depends on whether you take one, two,
three, or even four courses in your summer holidays.
Tere are three sorts of tuition fee we need to speak about, but dont
worry, it is not really complicated.
When you come to join the Summer University for the frst time, for
example as a Mathayom 4 student, you need to register as a student
at Ramkhamhaeng University. Te fee includes Registration Fee for
new students, Student ID Card, and Application and English Test.
All together, it makes 2,960 Baht.
When you attend the Summer University in the next year as well,
you dont need to pay that again since you are already a registered
student at Ramkhamhaeng University.
Next, there is the Academic Fee for the summer session (3,000
Baht), and the Examination Fee (2,200 Baht), both independent of
the number of courses you take.
Last, there is the fee for each course. Our courses are 3-credits cours-
es. With 1,000 Baht per credit, you pay 3,000 Baht per course. For
handouts and textbooks, you pay 500 Baht per course, makes 3,500
Baht for each course you take.
With that, we can make the example for a new student:
Registration (one time only) 2,960 Baht
Academic and Examination Fee 5,200 Baht
Fee per course 3,500 Baht
So, your Summer University costs are
if you take 1 course 11,660 Baht
if you take 2 courses 15,160 Baht
Each following year, your costs will be 2,960 Baht lower since you
dont need to register as a new student again.
72
Rules & Regulations
Academic Calendar
Te course schedule at the Institute of International Studies follows
the Academic Calendar of Ramkhamhaeng University.
If you wish, you can take the Summer Term as a third semester per
year and register for the courses ofered. Tis way, you graduate in as
little as 3 years in a Bachelor program.
International Students can apply and start all year round. Students
from Tailand begin with each new semester.
RU Main Campus in Huamark, Bangkok
First Semester June - October
Second Semester November - March
Summer Term April and May
Study Centers
First Semester July - October
Second Semester November - March
Study Hours &
Modular Course System
Each course is usually (deviations possible due to the availability of
the lecturers) two days a week (Monday and Wednesday or Tuesday
and Tursday) from 9am to 4 pm. Each 3-credit course covers 48
credit hours, meaning that one 3-credit course is 8 class days.
Undergraduate students study two 3-credit courses per month, while
graduate students study one course on Saturday and Sunday.
Tis modular system avoids a bulk of mid-term and end-term fnal
examinations and enables our professors much better to connect the
content of previous courses to their own topic.
And, by the way, you have much less time to forget important things
until the fnal examination comes.
73
Rules & Regulations
Scholarships and Awards
of Academic Excellence
Ramkhamhaeng University Scholarship
Te Institute of International Studies supports high-performing stu-
dents. Each student who received a GPA of 3.8 or higher at the end
of a year of studies (end of second or fourth semester), receives a
scholarship of 10,000 THB (for undergraduate students) or 15,000
THB (for graduate students). Precondition is that the full number
of courses was taken and none of them was graded with an F. Te
scholarship is deducted from the tuition fee.
Award of Academic Excellence
For many students, the scholarship received for their high perform-
ance is of temporary beneft. When the money is spent, the scholar-
ship is gone. To certify the high performance level that an individual
students maintained over a full year everlasting, besides the scholar-
ship each student receives an Award of Academic Excellence, which
is considered very important in job applications. Tis award shows
that this student is a top 5 percent student. Te award is granted in
a public ceremony at IIS.
How to get Scholarship and Award
of Academic Excellence?
Please check your personal account in the SIS (student information
system). If your GPA for the full year is 3.8 or higher, and you took
the full number of courses, then please go to the administration
and request a transcript of your grades. Tis transcript is the of-
cial acknowledgement of the courses taken and the grades received
by Ramkhamhaeng University. If your transcript approves GPA and
completeness of courses, download a Request Form or receive it at
the ofce, and request your scholarship and Academic Excellence
Award.
74
Rules & Regulations
Policies at IIS
Support for High-Performance Students
High-performance students are those students who are unchallenged
in an average university degree program. Te Institute of Interna-
tional Studies supports these students.
In the summer term, IIS ofers a voluntary third semester per year.
For those students who want to study more credits and, so, reduce
the time to graduation, this way makes it possible to graduate from a
4-year full time Bachelor degree program after only 3 years.
Furthermore, and in order to make the diference visible, Ramkha-
mhaeng University grants students with a GPA of 3.8 or better an
Award of Academic Excellence, which comes along with a scholar-
ship (for details see previous page).
Class Attendance Policy
For all courses, class attendance of 80% is required.
Re-Examination Policy
Everybody can have a black-out in an examination, leading to worse
results than it should be. IIS maintains a second-chance policy. If
you want to upgrade your examination result, you can take a re-
examination (administrative fee per re-examination is 1,500 THB).
Valid for your GPA is always the last examination result, even when
the result of the re-examination is worse then that in the original
ones. Te best grade possible in a re-examination is grade B.
You can take a re-examination once per term. Any re-examination is
subject to consent of the director of IIS and the responsible lecturer.
Please use a Request Form for your request.
Tis Re-Examination Policy does not apply to fraud and plagiarism
(see below).
75
Rules & Regulations
Fraud Policy
Cheating in examinations some say, it is inevitable part of school
experiences. However, we are not at school any more, and at a uni-
versity, cheating is not fun.
Caught for cheating means you fail the course.
Depending upon permission by the director of IIS, you may take a
re-examination. In case of re-examination because of cheating, the
best grade possible is grade D. Tis way, you still have a chance to
pass the course, but the quality of your GPA is obviously at risk.
If you are caught for cheating twice, no more re-examination is pos-
sible. According to Ramkhamhaeng University regulations, you will
be dismissed from the program.
Plagiarism Policy
Plagiarism is almost the worst one can do in academic as well as in
some professional felds. If you are caught for plagiarism as a journal-
ist, for instance, your reputation is gone and you will hardly fnd a
serious job in mass communications.
According to Encyclopaedia Britannica, plagiarism is
the act of taking the writings of another person and passing them off
as ones own. The fraudulence is closely related to forgery and piracy
practices generally in violation of copyright laws.
Nowadays, studying any topic on university level is hardly possible
without doing research on the Internet. If these or any other sources
are not properly referenced but shown as your own intellectual work,
it is fraud and you will fail the respective course.
This does not depend upon in which subject or assignment plagia-
rism occurs. That means, this fraud is not limited to written exami-
nations.
The regulations of Ramkhamhaeng University for cheating and dis-
mission apply (see Fraud Policy above).
English Program
77
English Program
Bachelor of Arts in English
B.A. (English)
English language serves as a key in global transition towards the new millennium, which is changing in
our knowledge-based society. Based on this situation, we are able to obtain more knowledge through
current documents or information from various sources. Majority of attainable and available informa-
tion is written in the English language hence, it is the major communication language. English is es-
sential for understanding the conceptualization of international information and documents. Te goal
of the program is to prepare quality students who will graduate with a fuent knowledge in English
language. Students in this program will be exposed to the use of new education innovations so that they
will be able to respond to job markets not only in the government or private sectors, but in international
organizations as well.
Tis program is ofered full-time as well as part-time (two evenings 5pm - 8 pm plus Saturday and
Sunday)
Program Structure
Course Credits
1. General Education Courses
2. Major Education Courses
3. Minor Requirement Courses
3. Free Elective Courses
45
57
30
12
Total 144
Curriculum
1. General Education Requirements 45 Credits
1.1 Mathematics and Science courses
3 Credits Choose one subject!
ST 103 Introduction to Statistics 3 Credits
MA 103 Basic Mathematics 3 Credits
IT 105 Introduction to Computer Systems 3 Credits
78
English Program
1.2 Humanities Courses 12 Credits
IS 103 Using the Library 3 Credits
AR 103 Art Appreciation 3 Credits
MU 103 Music Appreciation 3 Credits
HI 101 Western Civilization 3 Credits
HI 102 Eastern Civilization 3 Credits
HI 121 Foundation of Tai Culture 3 Credits
PY 100 Principles for Living in a Society 3 Credits
Choose AR 103 or MU 103, and choose HI 101 or HI 102
1.3 Social Science Courses 9 Credits

SO 103 Introduction to Sociology and Anthropology 3 Credits
LW 104 Introduction to Law 3 Credits
PS 103 Introduction to Political Science 3 Credits
PS 110 Tai Politics and Government 3 Credits
EC 103 General Economics 3 Credits
PC 103 General Psychology 3 Credits
Choose LW 104 or PS 103 or PS 101, and choose EC 103 or PC 103
1.4 Foreign Language Courses 12 Credits

Students have to make a choice of only one language and to choose four courses in that language.
English: EN 101, EN 102, (choose 2 courses: EN 201, EN 202, EN 203, EN 204, EN 205)
French: FR 101, FR 102, FR 201, FR 202
German: GN 101, GN 102, GN 201, GN 202
Spanish: SN 101, SN 102, SN 201, SN 202
Russian: RS 101, RS 102, RS 201, RS 202
Japanese: JA 101, JA 102, JA 201, JA 202
Chinese: CN 101, CN 102, CN 201, CN 202
Malay: ML 101, ML 102, ML 201, ML 202
1.5 Tai Language Courses 6 Credits

TH 101 Structure of Tai and Its Usage 3 Credits
TH 102 Introduction to Tai Literature 3 Credits
79
English Program
1.6 Science Courses 3 Credits Choose one subject!
AG 103 Introduction to Agriculture 3 Credits
BI 103 Introduction to Biology 3 Credits
CM 103 Introduction to Chemistry 3 Credits
GY 103 Fundamental Geology 3 Credits
MT 103 Fundamental Meteorology 3 Credits
PH 103 Introduction to Physics 3 Credits
SC 103 Basic Science 3 Credits
2. Major Education Courses 57 Credits
2.1 Major Requirement Courses 27 Credits

EN 203 English Pronunciation 3 Credits
EN 204 Controlled Conversation 3 Credits
EN 205 Sentences and Short Paragraphs 3 Credits
EN 206 Paragraph Writing of Diferent Forms 3 Credits
EN 230 Introduction to English and American Literature 3 Credits
EN 305 Argumentative Writing 3 Credits
EN 306 Critical Reading 3 Credits
EN 405 Precise, Features, and Letter Writing 3 Credits
LI 200 Introduction to Language 3 Credits
2.2 Elective Courses 30 Credits

10 Elective Courses to be announced each 3 Credits
3. Minor Requirement Courses 30 Credits
You may choose 10 courses from either English Language or Business Administration or Mass Com-
munication Technology.
4. Free Elective Courses 12 Credits
Students may choose from any other courses ofered by the Institute, excluding those already required.
80
English Program
EN 203 English Pronunciation
A linguistic approach to the study and practice
of English vowel and consonant pronunciation,
as well as English stress and intonation, with ref-
erence to phonetic transcriptions for the beneft
of dictionary consultation.
EN 204 Controlled Conversation
A study and practice of the aim, meaning and
process of common conversations, with the em-
phasis on the aspects of culture, traditions, and
involved gestures.
EN 205 Sentences and Short Paragraphs
A study and practice of simple, compound, and
complex sentences, with the emphasis on short
paragraph writing.
EN 206 Paragraph Writing of Diferent Forms
A study of the characteristics of paragraphs,
with practice writing short paragraphs and em-
phasis on the descriptive and narrative styles of
writing to give information, instruction, and il-
lustration.
EN 230 Introduction to Eng-
lish and American Literature
A study of the nature, value, methodology, and
historical development of English and Ameri-
can illustration, with emphasis on terms, con-
ventions and illustrations of certain works and
excerpts.
Course Descriptions of Major Requirements Courses
EN 305 Argumentative Writing
A study and practice of writing methods needed
for argumentative paragraphs and essays as ex-
pressed through cause & efect, comparison &
contrast and analysis, with emphasis on unity,
balance, and coherence.
EN 306 Critical Reading
A study of techniques for reading, with the em-
phasis on the analysis of validity, context, word
formation, and idiom usage.
EN 405 Precise, Features, and Letter Writing
A study and practice of writing precise, features,
and letters.
LI 200 Introduction to Language
A study of the questions What is language?; ani-
mal languages, language and the brain, language
variations; phonological, morphological, and
grammatical systems; transformational grammar,
and government and binding syntax; language
acquisition, pragmatics, semantics; language,
thought, culture and writing.
81
English Program
Academic Schedule
Freshman Year
First Semester
HI 101 Western Civilization
IS 103 Using the Library (LB 103)
PY 100 Principles of Living in a Society
SO 103 Introduction to Sociology and Anthropology
TH 101 Structure of Tai Language and its Usage
BI 103 Introduction to Biology
PS 110 Tai Politics and Government
Foreign Language 1
Second Semester
AR 103 Art Appreciation
LW 104 Introduction to Law
PC 103 General Psychology
TH 102 Introduction to Tai Literature
IT 105 Introduction to Computer Systems
HI 121 Foundation of Tai Culture
Foreign Language 2
Sophomore Year
First Semester
Foreign Language 3
Major Electives
Minor Electives
Free Electives
Second Semester
Foreign Language 4
Major Electives
Minor Electives
Free Electives
82
English Program
Junior Year
First Semester
Major Electives
Minor Electives
Free Electives
Second Semester
Major Electives
Minor Electives
Free Electives
Senior Year
First Semester
Major Electives
Minor Electives
Second Semester
Major Electives
Minor Electives
RU 100 Knowledge and Morality
83
English Program
Bachelor of Arts in Mass
Communication Technology
B.A. (Mass Communication Technology)
Sunday).
Program Degree and Majors
Te program degree is Bachelor of Arts in Mass Communication Technology. Tree majors are ofered:
1. Integrated Communication Studies
2. Multimedia Journalism
3. Radio and Television Broadcasting
Program Philosophy
Te goal of the program is to prepare quality students who will graduate with the new knowledge in
mass communication technology. Te programs students will be practised in the use of new technolo-
gies, so that the graduated students will be able to respond to the job market not only in the ofcial
sector, but also in the private sector.
In modern times, mass communication projects have developed alongside the expansion of business
and industry. Each project in the course of development, has needed authoritative sources of advice and
know-how on mass communication technologies, but the available resources have not kept pace with
demand.
Changing global business environment and changing international political economy are the key factors
for the increasing recognition of the important role of mass communication subjects. Te Tai consti-
tution has provided many classifcation policies for the radio and television industries. As a result, the
demand for professionals in each feld of mass communication technologies will increase. Our reviewed
program (reviewed 2005) can help not only to reduce the excess demand, but also to prepare a pool of
graduates ready to facilitate the three most important felds of mass communication resources for people
everywhere.
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English Program
Academic System
An academic year is divided into two semesters and a summer semester.
Each subject has lecture time of not less than 15 hours per semester equal to 1 credit.
Each experimental study, training or problems discussion, or feld study, etc. has not less than 30 hours
per semester equal to 1 credit.
Time Limits
Applicants can fnish their program in 4 years. In cases where 4 years are not sufcient to fnish, appli-
cants must complete the program within the next 4 years.
Registration
Te students may register for a maximum of 22 credits in each semester (frst semester and second se-
mester).
Te students may register for a maximum of 12 credits in the summer semester.
In cases where the students may be able to fnish their program in a given semester, they may be al-
lowed to register for more than 22 credits or 12 credits respectively, when they inform IIS of their in-
tended date of completion.
Curriculum Structure

Te program of study leading to the degree in the Bachelor of Arts program in each major requires 144
credits of course work as follows :
General Education Courses 45 credits
Major Education Courses 90 credits
Core Courses 15 credits
Major Requirement Courses 51 credits
Minor Requirement Courses 25 credits
Free Elective Courses 9 credits
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English Program
Curriculum
1.1 Mathematics and Science courses 3 Credits Choose one subject!
ST 103 Introduction to Statistics 3 Credits
MA 103 Basic Mathematics 3 Credits
IT 105 Introduction to Computer Systems 3 Credits

IS 103 Using the Library 3 Credits
AR 103 Art Appreciation 3 Credits
MU 103 Music Appreciation 3 Credits
HI 101 Western Civilization 3 Credits
HI 102 Eastern Civilization 3 Credits
HI 121 Foundation of Tai Culture 3 Credits
PY 100 Principles for Living in a Society 3 Credits
Choose AR 103 or MU 103, and choose HI 101 or HI 102

SO 103 Introduction to Sociology and Anthropology 3 Credits
LW 104 Introduction to Law 3 Credits
PS 103 Introduction to Political Science 3 Credits
EC 103 General Economics 3 Credits
Choose LW 104 or PS 103 or PS 101, and choose EC 103 or PC 103

Students have to make a choice of only one language and to choose four courses in that language.
English: EN 101, EN 102, (choose 2 courses: EN 201, EN 202, EN 203, EN 204, EN 205)
French: FR 101, FR 102, FR 201, FR 202
German: GN 101, GN 102, GN 201, GN 202
Spanish: SN 101, SN 102, SN 201, SN 202
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English Program
Russian: RS 101, RS 102, RS 201, RS 202
Japanese: JA 101, JA 102, JA 201, JA 202
Chinese: CN 101, CN 102, CN 201, CN 202
Malay: ML 101, ML 102, ML 201, ML 202
1.5 Tai Language Courses 6 Credits

TH 101 Structure of Tai and Its Usage 3 Credits
TH 102 Introduction to Tai Literature 3 Credits
1.6 Science Courses 3 Credits
Choose one subject!
AG 103 Introduction to Agriculture 3 Credits
BI 103 Introduction to Biology 3 Credits
CM 103 Introduction to Chemistry 3 Credits
GY 103 Fundamental Geology 3 Credits
MT 103 Fundamental Meteorology 3 Credits
PH 103 Introduction to Physics 3 Credits
SC 103 Basic Science 3 Credits
2. Major Education Courses 90 Credits
2.1 Core Courses 15 Credits

TM 100 Teories of Communication 3 Credits
TM 101 Media in Mass Communication 3 Credits
TM 102 Introduction to Mass Communication Technology 3 Credits
TM 103 Good Governance in Communication 3 Credits
TM 104 Research for Mass Communication 3 Credits
2.2 Major Requirement Courses 51 Credits

I. Field of Integrated Communication Studies
(Students must also study IC 400 as non-credit subject.)
IC 101 Humans and Communication 3 Credits
IC 103 Interpersonal Communication 3 Credits
IC 111 Speech Communication 3 Credits
IC 201 Introduction to Language for Communication 3 Credits
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English Program
IC 202 Advanced Skills in Language for Communication 3 Credits
IC 211 Rhetorical Teories and Criticism
IC 221 Persuasive Communication 3 Credits
IC 223 Psychology of Speech and Audiences 3 Credits
IC 241 Organization and Communication 3 Credits
IC 243 Communication for Human Relations 3 Credits
IC 313 Oral Communication for Business 3 Credits
IC 317 Speaking for Public Relations 3 Credits
IC 321 Communication for Tought Delivery 3 Credits
IC 323 Persuasive Speaking 3 Credits
IC 331 Communication for Development 3 Credits
IC 401 Route Cause Analysis in Communication 3 Credits
IC 444 Ethics of Communication 3 Credits
IC 400 Integrated Communication Studies Internship 0 Credits
II. Field of Multimedia Journalism
JR 101 Principles of Journalism Writing 3 Credits
JR 102 Arts for Communication in Journalism 3 Credits
JR 103 Computer-Assisted Publishing 3 Credits
JR 104 Evolution of Multimedia Journalism 3 Credits
JR 105 Principles of Printing 3 Credits
JR 201 Advanced Journalism Writing 3 Credits
JR 202 Principles of Multimedia Journalism Writing 3 Credits
JR 203 Photo of Multimedia Journalism 3 Credits
JR 204 Introduction to Web Design 3 Credits
JR 205 Ethics and Law in Mass Communication 3 Credits
JR 301 Computer-Assisted Reporting 3 Credits
JR 302 Digital Imaging for Journalism 3 Credits
JR 303 Layout and Illustration 3 Credits
JR 304 Printing Design Technology 3 Credits
JR 401 Multimedia Technology for Journalism 3 Credits
JR 402 Desktop Publishing 3 Credits
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English Program
JR 404 Research for Multimedia Journalism 3 Credits
III. Field of Radio and TV Broadcasting
TV 101 Introduction to Broadcasting 3 Credits
TV 102 Communication for Broadcasting 3 Credits
TV 201 Writing for Radio Programs 3 Credits
TV 202 Writing for Television Programs 3 Credits
TV 203 Radio News Reporting 3 Credits
TV 204 Television News Reporting 3 Credits
TV 206 Acting for Radio and Television 3 Credits
TV 207 Broadcasting Media Production 3 Credits
TV 302 Radio Programming Management 3 Credits
TV 303 Television Programming Management 3 Credits
TV 304 Radio Program Production 3 Credits
TV 305 Television Program Production 3 Credits
TV 401 Radio and Television Station Administration 3 Credits
TV 402 Mass Communication Business 3 Credits
TV 403 Broadcasting Criticism 3 Credits
TV 404 Research on Radio and Television 3 Credits
TV 405 Radio and Television for Society 3 Credits
2.3 Minor Education Courses 24 Credits
8 Minor Courses will be announced during the program each 3 Credits
3. Free Elective Courses (choose 3 courses) 9 Credits
Students may choose from any other courses ofered by the Institute, excluding those already required.
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English Program
B.A. (Mass Communication Technology):
Integrated Communication Studies
Course Descriptions
TM 100 Teories of Communication
To study the meanings, factors, processes, con-
cepts, communicative theories, roles and func-
tions of communication, types and levels of
communication, evolutions of communication,
infuence and impacts of every level of commu-
nication, especially mass communication.
TM 101 Media in Mass Communication
To study concepts, characteristics, forms and
methods of various kinds of media for mass
communication including the uses and efects
of media, especially mass media.
TM 102 Introduction to Mass Communication
Technology
To study the evolution, concepts, principles,
forms, characteristics and technology trends for
communication and mass media; study the equip-
ment, tools and the technology applications for
mass communication.
TM 103 Good Governance in Communication
To study concepts, theories about good gover-
nance for communication, ethical concepts and
decision making for communication, law, regu-
lations; professional organizations concerning
mass communication and efects on various lev-
els caused by communication, some case studies
of good governance for communication.
TM 104 Research for Mass Communication
To study principles, types, social science and
behaviourism research processes, both qualita-
tive and quantitative; research planning, the
research applications for mass communication
and ethics of researchers.
IC 101 Human Communication
To study human behaviour relating to commu-
nication and use it as a tool to make a living, in-
cluding various social developments; study the
history of communication, psychology for com-
munication, and media applications in overall
aspects.
IC 103 Interpersonal Communication
To study theories, principles, and methods of
interpersonal communication; interaction and
patterns of interpersonal communicaion in all
levels from family, subgroup, social organiza-
tion and the public etc., with the main objective
to develop communication skills.
IC 111 Speech Communication
To study general principles of speech to attain
knowledge and basic skills for efective speak-
ing and to be able to deliver speech in public
creatively and efectively enhancing individual
potential.
IC 201 Introduction to Language for Commu-
nication
To study the history and evolution of language
for communication; the relationship between
language and thoughts, symbols and meaning
for social communication, language characteris-
tics in communication processes, language and
social interaction, message analysis and critical
language studies.
IC 202 Advanced Skills in Language for Com-
munication
To study and practice language for communica-
tion efectively: reading, listening, speaking and
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English Program
writing. Practice analyzing the writing in PR
and advertising media and mass media; practice
creative writing for organizational communica-
tion and mass communication business; prac-
tice reading TV and radio skripts.
IC 211 Rhetorical Teories and Criticism
To study concepts, theories and rhetorical prin-
ciples emphasizing on applications for verbal
communication analysis, and analysis of the
speeches of nationally famous and world-fa-
mous fgures.
IC 213 Oral Interpretation
To study reading communication and develop
reading skills, poetic reading aiming at correct
reading styles and appropriate to the types of
texts.
IC 221 Persuasive Communication
To study diferenct concepts in psychology, be-
haviourism, and social sciance that afect com-
munication in order to use them in the chang-
ing process of perception, attitude and patterns
of behaviour, including the reliability of the
sources of information, information media, and
information receivers in both verbal and non-
verbal communications.
IC 223 Psychology of Speech and Audiences
To study the nature and purposes of speech
focusing on fundamental principles of verbal
communication psychology as it applies to per-
sonal and group uses.
IC 241 Organization and Communication
To study the behaviour and relationship of dif-
ferent groups in an organization focusing on
arelationship build-up both inside and outside
the organization.
IC 243 Communication for Human Relation
To study good relationship in society using
communication processes to create understand-
ing in oneself and others; to be able to develop
personalities; avoid and refrain from conficts
using communication processes as a guideline.
IC 313 Oral Communication for Business
To study the principles of efcienc increase in
using rhetoric for persuasion or giving state-
ment to get returns and business benefts, in-
cluding the use of non-verbal communication
to increase efetiveness in business contact.
IC 315 Speaking for Selling
To study the principles of speaking for selling
products and services in many forms; study the
customers needs and behaviour, how to get at-
tention and how to speak for selling efectively.
IC 317 Speaking or Public Relations
to study the characteristics, types and techniques
of delivering speech for various occasions: for
PR, for maintaining and promoting organiza-
tions image, for lecturing, discussing, holding
a press conference, interviewing and solving PR
crisis.
IC 333 Cultural Media for Communication
To study various patterns of cultural media,
traditional media and folk media, focusing on
understanding the nature, texts, forms and the
impact of media on society, and the growth of
society on cultural media in order to apply to
the contemporary communication in various
forms.
IC 400 Integrated Communication Studies In-
ternship
Getting practical experience and exchanging
with outside or local professionals; students,
lecturers and professionals plan and evaluate the
internship together.
IC 401 Route Cause Analysis in Communica-
tion
To study the whole system of communication
processes by analyzing senders, messages, chan-
nels of communication, receivers and feedback
including other factors, in order to use the con-
cepts, theories and communication models for
checking the communication process and de-
signing it in any projects or plans efectively.
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English Program
IC 403 Communication Research
To study the fundamental knowledge, under-
stand the research process on social and behav-
ioural science, both qualitative; to analyze the
text of messages, meaning, concepts, and apply
the communicative theories to fnd solutions
using scientifc methodologies, which cover all
steps of research process in order to be able to
do advanced research planning.
IC 419 Speech Composition
To study speech principles emphasizing on re-
ceiver analysis and situation; focusing on the
traditionally approprate preparation skills, both
for the speaker himself and preparation for oth-
ers.
IC 421 Communication for Negotiation
To study the forms of communication for nego-
tiation by applying concepts and interpserinal
communication principles, communication for
persuasion, and rhetoric in reasoning as a tool.
IC 423 Communication Strategies and Plan-
ning
to study prinicples and communication plan-
ning technques for individuals, organizations
and the public. Choose media appropriate to
the aims of the organization and situation.
IC 433 Counsiling in Communication Afairs
To study the counseling strategies and tech-
niques for people, private and governmental
organizations in project management, planning
or other campaign activities where communica-
tion is needed; the technical proposal writing an
dporject and plan proposal writing.
IC 441 Integrated Marketing Communication
To study the processes and strategies in using
concepts, communication theories to do PR,
advertise and present organisations products
including direct marketing to harmouniously
promote marketing activities and commerce in
business sectors. It is therefore, to increase both
the efectiveness and efcienc of the communi-
cation among marketers, message senders and
targeted message receivers.
92
English Program
Academic Schedule
Freshman Year
First Semester
EN 101 Basic Sentences and Essential Vocabulary
PY 100 Principles for Living in a Society
IS 103 Using the Library
TH 101 Structure of Tai and its Usage
Second Semester
EN 102 Sentences and Vocabulary in General Use
IC 101 Humans and Communication
IC 103 Interpersonal Communication
IC 111 Speech Communication
Sophomore Year
First Semester
EN 201 Reading for Comprehension
TM101 Media in Mass Communication
TM 102 Introduction to Mass Communication Technology
Second Semester
EN 202 Interpretative Reading
Major (3 courses, 9 credits)
Minor (1 course, 3 credits)
93
English Program
Junior Year
First Semester
Minor (2 courses, 6 credits)
Second Semester
Senior Year
First Semester
Free Elective (1 course, 3 credits)
Second Semester
Minor (1 course, 3 credits)
Free Elective (2 courses, 6 credits)
94
English Program
Multimedia Journalism
Course Descriptions
Technology
mass communication.
behaviourism research processes, both qualita-
tive and quantitative; research planning, the
research applications for mass communication
and ethics of researchers.
JR 101 Principles of Journalism Writing
To study communication processes and theo-
ries, writing concepts, writing principles, types,
forms, writing structure, target groups, language
use for public communication, news writing,
article writing, introduction to feature writing.
JR 102 Arts for Communication in Journalism
To study the principles and theories of basic fac-
tors of arts used in mass communication and
multimedia; analyze and criticize arts in jour-
nalism work.
JR 103 Computer-Assisted Publishing
To study the operation system of the computer
for publishing, both hardware and basic soft-
ware for publishing processes focusing on both
theories and practice.
JR 104 Evolution of Multimedia Journalism
To study the evolution of journalism starting
from news manuscript, origin of printing ma-
chine and printing media, newspaper, online
newspaper and other electronic media, which
are mass media in journalism work; compara-
tive journalism concepts between old and mod-
ern newspaper, both domestic and abroad, both
Tai central and local newspaper.
JR 105 Principles of Printing
To study various printing systems, printing pro-
cess and printing house; printing method selec-
tion appropriate to printing work.
JR 201 Advanced Journalism Writing
To study the question creating, grasping the
points, thinking social phenomena diferently;
95
English Program
practicing news, articles, features writing and
other writing concerning social phenomena;
analysis and studying other writers work; writ-
ing practice in individuals style, language char-
acteristics written to communicate with the
public.
JR 202 Principles of Multimedia Journalism
Writing
To study the nature of mass media and multi-
media; analysis on multimedia writing; writing
methods appropriate to each kind of multime-
dia; various forms of writing practice for multi-
media; efcient communication through mul-
timedia.
JR 203 Photo of Multimedia Journalism
Principles of photo production for journalism
work: newspaper, magazine, multimedia; pho-
to for narrative concepts; the investigation of
relationship in story making with photos and
events for mass media; analysis and criticism on
journalism photos including learning the pho-
to shooting process, photographic equipment:
positive, negative and digital. Tis course em-
phasizes on both theories and practice.
JR 204 Introduction to Web Design
To study the design for communication on the
Internet, hypertext and multimedia; principles
of virtual communication design and techni-
cally basic skills necessary for Website creation
both theoretically and practically.
JR 205 Ethics and Law in Mass Communica-
tion
Te right and freedom of the press, law and reg-
ulations for printing, the responsibility for news
reporting and opinion expressing; the regula-
tions and ethics of journalists as specifed in the
constitution of the National Press Council; case
study and ethical decision; practice considering
and deciding on news reporting and the opera-
tion in journalism profession.
JR 301 Computer-Assisted Reporting
To study computer and other accessories to
search information, to store and retrieve news
information using IT; to create personal news
fles; to use equipment for new reporting and
news presentation; to practice news reporting.
JR 302 Digital Imaging for Journalism
To study the principles and digital imaging pro-
cess and photo production for journalism and
contemporary software relating to digital imag-
ing and production - photograph in Retouching
and Illustration (draw & paint) Creative.
JR 303 Layout and Illustration
To study the concepts of design and layout for
communication in newspaper, printing media
and multimedia; the factors of designing and
layout, psychological efects, coloring, fonts and
space; comparing the traditional and contem-
porary layout and designs, and using technol-
ogy as a tool including skill practicing.
JR 304 Printing Design Technology
To study the technology of software supporting
printing media for mass communication, espe-
cially digital imaging software; layout design
and retouching including skill practicing.
JR 401 Multimedia Technology for Journalism
media on the Internet for mass communica-
tion, especially digital imaging software for still
and moving pictures; retouching including skill
practicing.
JR 402 Desktop Publishing
To study the operation and instruction system
of printing, both in the ofce and through LAN
and WAN, focusing on software.
JR 404 Research for Multimedia Journalism
To study concepts and social science research
methods; to create concepts and research meth-
ods for multimedia journalism in order to use in
journalism work.
96
English Program
Academic Schedule
Freshman Year
First Semester
EN 101 English
H 101 Structure of Tai and Its Usage
Second Semester
EN 102 English
M 102 Introduction to Mass Communication Technology
TV 102 (minor) Communication for Broadcasting
Sophomore Year
First Semester
EN 201 English
JR 101 (major) Principles of Journalism Writing
JR 102 (major) Arts for Communication in Journalism
JR 103 (major) Computer-Assisted Publishing
JR 204 (major) Introduction to Web Design
Second Semester
EN 202 English
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English Program
JR 205 (major) Ethics and Law in Mass Communication
JR 104 (major) Evolution of Multimedia Journalism
JR 105 (major) Principles of Printing
JR 201 (major) Advanced Journalism Writing
Junior Year
First Semester
JR 202 (major) Principles of Multimedia Journalism Writing
JR 302 (major) Digital Imaging for Journalism
JR 301 (major) Computer-Assisted Reporting
JR 203 (major) Photo of Multimedia Journalism
JR 404 (major) Research for Multimedia Journalism
JR 303 (major) Layout and Illustration
Second Semester
TV 301 (minor) Broadcasting News for Internet
TV 308 (minor) Techniques for Communication Performing
JR 315 (minor) Interpretative Journalism Writing
JR 316 (minor) Interviewing for Journalism
JR 213 (minor) English News Writing
JR 304 (major) Printing Design Technology
JR 401 (major) Multimedia Technology for Journalism
Senior Year
First Semester
JR 402 (major) Desktop Publishing
Minor
Minor
Free elective
Free elective
Free elective
Second Semester
98
English Program
Radio & TV Broadcasting
Course Descriptions
Technology
forms, characteristics and technology trends
for communication and mass media; study the
equipment, tools and the technology applica-
tions for mass communication.
behaviorism research processes, both qualitative
and quantitative; research planning, the research
applications for mass communication and eth-
ics of researchers.
TV 101 Introduction to Broadcasting
History and development of broadcasting, in-
cluding the infuences of broadcasting media in
the democratic society.
TV 102 Communication for Broadcasting
Fundamental and techniques of communica-
tion for radio and television programs. Tech-
niques of communicating by verbal and non-
verbal communication for various types of radio
and television programs.
TV 201 Writing for Radio Programs
Principles of writing messages and script for
various types of radio programs.
TV 202 Writing for Television Programs
Principles of writing messages and script for
various types of television programs.
TV 203 Radio News Reporting
Principles of news writing information for ra-
dio; main ideas and interesting points of news,
writing news manuscript, formats of radio news
programs, techniques of news interviews and
commentary.
TV 204 Television News Reporting
Principles of news writing information for televi-
sion; main ideas and interesting points of news,
99
English Program
writing news manuscript, formats of television
news programs, techniques ofnews interviews
and commentary.

TV 206 Acting for Radio and Television
Basic principles and techniques of performances
for radio and television programs.
TV 207 Broadcasting Media Production
An introduction to electronic media produc-
tion; the fundamentals and techniques of sound
production and the elements involved in the
design and production of radio and television
messages.
TV 302 Radio Programming Management
Management of programming, sales, and audi-
ence research for radio programs. Principles of
various types of radio programming, and radio
program scheduling techniques.
TV 303 Television Program Management
Management of programming, sales, and audi-
ence research for television programs. Principles
of various types of television programming, and
television program scheduling techniques.
TV 304 Radio Program Production
Principles and techniques of radio programs
production. Roles, duties and responsibilities
of radio programs production personnel. Work-
shop for various types of radio programs pro-
duction.
TV 305 Television Program Production
Processes and techniques of television programs
production. Roles, duties and responsibilities
of television programs production personnel.
Workshop for various types of television pro-
grams production.
TV 401 Radio and Television Station Adminis-
tration
Te principles of administration for radio and
television stations. Organizational management
in terms of business, including program devel-
opment, fnancing, distribution, and network
relations.
TV 402 Mass Communication Business
Principles and techniques of administration and
management of mass communications. Analysis
of marketing, investment, and management in
mass communication business.
TV 403 Broadcasting Criticism
Te critique of the performance of broadcast-
ing media in current social settings, which in-
clude news, documentary, and entertainment
programs.
TV 404 Research on Radio and Television
Quantitative and qualitative research methods
for broadcasting work.
TV 405 Radio and Television for Society
Roles, functions and infuence of radio and tele-
vision on economic, social and political devel-
opment and responsibilities of mass media in-
stitution to the society.
100
English Program
Academic Schedule
Freshman Year
First Semester
TH 101 Structure of Tai and its Usage
Second Semester
TM 102 Introduction to Mass Communication Technology (Major)
TV 102 Communication for Broadcasting (Major)
Sophomore Year
First Semester
TV 101 Introduction to Mass Communication and
Television Broadcasting (Major)
TV 201 Script Writing for Radio (Major)
TV 202 Script Writing for Television (Major)
TV 203 Radio News Reporting (Major)
TV 204 Television News Reporting (Major)
Second Semester
101
English Program
TV 207 Broadcasting Media Production (Major)
TV 304 Radio Program Production (Major)
TV 302 Radio Programming (Major)
TV 303 Television Programming (Major)
TV 206 Acting for Radio and Television (Major)
Junior Year
First Semester
TV 403 Broadcasting Criticism (Major)
TV 305 Television Program Production (Major)
TV 401 Radio and Television Station Administration (Major)
TV 402 Mass Communication Business (Major)
JR 202 Principles of Multimedia Journalism Writing (Minor)
JR 204 Introduction to Web Design (Minor)
Free elective
Second Semester
TV 404 Research on Radio and Television (Major)
TV 405 Radio and Television for Society (Major)
TV 301 Broadcasting News for Internet (Minor)
TV 308 Techniques for Communication Performing (Minor)
JR 213 English News Writing (Minor)
TV 409 Radio and Television Announcing (Minor)
Minor
Senior Year
First Semester
Minor
Free Elective
Free Elective
Second Semester
102
English Program
Bachelor of Business Administration
(General Management)
B.B.A. (General Management)
With the advancement of technology, the increase in globalization and the ever-changing nature of
the global business environment, competitiveness in business is crucial for survival and success. Due
to such high expectations in business, students must be able to recognize opportunities as they emerge,
develop sound strategies to take advantage of them, and successfully implement these strategies. Te
goal of the program is to prepare quality students who will graduate with advanced knowledge in busi-
ness administration technology. Students in this program will be exposed to the use of new technology,
so that graduated students will be able to respond to job markets not only in ofcial sectors, but also in
the private sectors.
Sunday).
Program Structure
Course Credits
2. Business Core Courses
3. Major Courses
37
45
48
12
Total 142
Curriculum
1.1 Mathematics and Science Courses 9 Credits
MA 113 Calculus I 3 Credits
MA 114 Calculus II 3 Credits
IT 104 Introduction to Business Computer 3 Credits
103
English Program
HI 103 World Civilization 3 Credits
PY 103 Introduction to Philosophy 3 Credits
LB 103 Using the Library 1 Credit
EN 101 Basic Sentences and Essential Vocabulary 3 Credits
EN 102 Sentences and Vocabulary in General Use 3 Credits
EN 201 Reading Comprehension 3 Credits
EN 202 Interpretative Reading 3 Credits
1.5 Tai Language 3 Credits
TH 103 Preparation for Speech and Writing 3 Credits
2. Business Core Courses 45 Credits
AC 101 Principles of Accounting I 3 Credits
AC 102 Principles of Accounting II 3 Credits
BA 303 Business Information and Communication Systems I 3 Credits
BA 304 Business Information and Communication Systems II 3 Credits
EC 111 Micro Economics I 3 Credits
EC 112 Macro Economics I 3 Credits
GM 203 Business Organization and Management 3 Credits
GM 303 Production and Operations Management 3 Credits
GM 306 Taxation 3 Credits
LA 234 Business Law I 3 Credits
104
English Program
LA 336 Business Law II 3 Credits
MB 203 Business Finance 3 Credits
MK 203 Principles of Marketing 3 Credits
ST 203 Principles of Statistic 3 Credits
ST 206 Business Statistic 3 Credits
3. Major Requirement Courses 48 Credits
3.1 Requirement Courses 33 Credits
AC 234 Managerial Accounting 3 Credits
GM 204 Human Resource Management 3 Credits
GM 307 Quantitative Analysis for Decision Making 3 Credits
GM 308 Labor Relations and Industry 3 Credits
GM 315 Ofce Management 3 Credits
GM 403 Small Business Management 3 Credits
GM 406 International Business 3 Credits
GM 408 Business Planning Executive Control 3 Credits
GM 413 Compensation, Safety and Health Management 3 Credits
GM 425 Human Behavior in Organizations 3 Credits
MB 303 Money and Banking 3 Credits
3.2 Elective Courses 15 Credits
GM 302 Commodity Management 3 Credits
GM 409 Inventory System 3 Credits
GM 411 Quality Control 3 Credits
GM 412 Facility Planning and Production Control 3 Credits
GM 414 Business and Environment 3 Credits
GM 420 Business Organization Teory 3 Credits
GM 421 Organization Communication 3 Credits
GM 422 Organization Development 3 Credits
GM 423 Business Leadership 3 Credits
105
English Program
GM 424 Seminar in Management 3 Credits
Te following exceptions are applied for all students in the Institute of International Studies.
Students can select any course ofered in IIS, with the following exceptions:
1. Students cannot select the following courses as free elective courses:
1.1 AC 130, AC 230, EC 103, MA 103, MA 111, MA 112, MB 103, ST 103 and any other courses
as specifed by the university.
1.2 Students whose admission numbers begin with 35 cannot select the following courses as free
electives: LA 233, LA 335, LA 426, LW 215, LW 317, and LW 431.
1.3 Students whose admission numbers begin with 36 cannot select the following courses: LA 233,
LA 234, LA 335, LA 336, LA 462, and LW 431.
2. Students cannot take GM 103 as free elective, except those majoring in General Management.
3. Students majoring in Accounting cannot take AC 103, AC 230, AC 233, and AC 234 as free
electives.
4. Students majoring in Marketing cannot take MC 337 as free elective.
5. Students majoring in Advertising and Public Relations cannot take AV 365, MC 113, MC 311,
MC 314, and MC 435 as free electives.
6. Students cannot enrol in the same courses with diferent code numbers.
7. In case a student enrols in the same courses with diferent code numbers, only for one course
credit will be granted for graduation.
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English Program
AC 101 Principles of Accounting I
A study of the accounting development; basic ac-
counting assumption; the analysis and recording
of accounting entries according to the accounting
principles for merchandising and servicing frms;
purposes and uses of journal entries; ledgers, ad-
justing entries; closing entries, and the preparation
of fnancial statements.
AC 102 Principles of Accounting II
An intensive study of principles and procedures
for cash, voucher system, notes receivable, manu-
facturing and accounting non-proft organizations
single entry systems.
BA 303 Business Information and Communica-
tion Systems I
A study of various forms of business information
and communication; the uses of technical terms to
enable the students to understand business idioms
used in each business division and to be an efec-
tive communicator of English both in domestic
and international frms.
tion Systems II
A detailed study and analysis of business idioms,
knowledge from textbooks, articles, newspapers,
periodicals and other types of English business
documents in order for students to know the di-
rection and change in various aspects of business
such as accounting, marketing, management, f-
nance, domestic and international fnance.
GM 203 Business Organization and Manage-
ment
A study of the managerial functions of planning,
organizing, stafng, directing, and controlling in
business enterprises; an analysis of the on-going
process vital to achieving co-ordination among
personnel in the attainment of company objec-
tives.
GM 303 Production and Operations Manage-
ment
A study of the principles of decision analysis re-
lated to efective utilization of factors of produc-
tion in manufacturing; related activities for both
intermittent and continuous systems; the study of
production organizations, analytical models and
methods; facilities design; the design of control
systems for production operations.
GM 306 Taxation
A study of tax factors relevant to various policies
and operating decisions in business; Tailands
taxation of income; the taxing of corporations;
the revenue code; export and import duties; excise
tax.
MB 203 Business Finance
A study of the objective and functions of the f-
nancial manager; the principles of acquiring funds
and the use of fnancial instruments; the allocation
funds for operations in order to achieve the fnan-
cial objectives and making fnancial decisions.
MK 203 Principles of Marketing
A study of the meaning, importance, roles and
fnances of marketing to economies and social;
marketing institutions; marketing environments;
marketing systems consumer behaviour; market
segmentation; marketing mix strategy and specifc
marketing topics.
AC 234 Managerial Accounting
A study of the use of accounting information for
management decision making; fnancial statement
analyses; the report to management for decision-
making in the area of production, investment,
pricing, proft planning and control; cost-volume-
proft analysis; the use of standard cost as a tool for
performance appraisal.
Course Descriptions of Major Requirement Courses
107
English Program
GM 204 Human Resource Management
A study of the principles and techniques of person-
nel management, including organization and re-
sponsibilities in this area; the relationship between
personnel administration and other areas of ad-
ministration; morale and motivation; recruitment;
selection and training of personnel; performance
rating; promotion; transfer of personnel and disci-
plinary actions.
GM 307 Quantitative Analysis for Decision
Making
A study of the application of business mathematics
for business decisions; quantitative analysis tools
for management decisions, including though the
maximum expected proft; some formula used in
obtaining the optimum order-size; probability the-
ories; decision trees, inventory model, linear pro-
gramming; PERT; Markov analysis; games theory;
queuing theory; simulation.
GM 308 Labour Relations and Industry
A study of the development of labour relations;
theories of labour unions; employer association;
the history of labour relations in Tailand; factors
infuencing the relationship between employer and
employees including labour unions, negotiation,
labour laws, labour protection, and other organi-
zation problems afecting labour relations. Prob-
lems in labour relation afecting the management
and business operations.
GM 315 Ofce Management
A study of the functions and the importance of of-
fce management in the business organization and
government agencies; ofce planning and opera-
tion, including ofce layout, flling, communica-
tion, system improvement, and the techniques to
furnish the ofce and to handle ofce equipment
efectively.
GM 403 Small Business Management
A study of how to stimulate creative entrepre-
neurship in small businesses; a consideration of
management problems faced by founders, own-
ers, managers, and investors in small businesses;
problems of establishment of new enterprises; ac-
quisition, fnancing operation; sales management;
organizing; planning and growth.
GM 406 International Business
A study of theories of international business using
demand and supply approaches; balance of pay-
ment and balance of trade of Tailand; foreign
trade policies and the practice of import-export.
GM 408 Business Planning Executive Control
A study of the principles, techniques of tools of
business short-term and long-term planning and
control processes; budgeting as a managerial tool
for analysis, planning, organizing, coordination,
motivating, and controlling; the development of
business budgeting.
GM 413 Wages and Compensation Administra-
tion
A study of the general nature of compensation in
the industrial organization; the defnition of wages
and compensation in other kinds; wage structure,
determination, and policy; diferent types of wages
payments and the labour motivation objective; the
impost of wage change to the nation investments,
economic and social development; problems re-
sulting from unemployment; the adaptation by
the business organization as a result of change in
the environment.
GM 425 Human Behaviour in Organizations
A socio-psychological study of the human and or-
ganization behaviour in order to make an efective
analysis to solve organizational problems; a close
look at various organizational factors that can af-
fect human behaviour in organizations, such as
learning attitude, motivation, leadership, commu-
nication, discipline, individual and group relations
to avoid possible organizational conficts.
MB 303 Money and Banking
A study of the role of money and banking in an
economy; the development of a monetary system;
credit system; central banks; commercial banks
and bank activities; quantity of money an price
levels; infation and defation; the principles of the
international monetary system.
108
English Program
Academic Schedule
Freshman Year
First Semester
MA 113 Calculus I
PY 103 Introduction to Philosophy
EC 111 Microeconomics I
TH 103 Preparation for Speech and Writing
Second Semester
EC 112 Macroeconomics I
MA 114 Calculus II
HI 103 World Civilization
IT 104 Introduction to Computer for Business
Sophomore Year
First Semester
GM 203 Business Organization and Management
ST 203 Principles of Statistics
Second Semester
BA 303 Business Information and Communication Systems I
ST 206 Business Statistics
LW 215 Business Law I
109
English Program
GM 303 Production and Operation Management
GM 306 Taxation
Junior Year
First Semester
BA 304 Business Information and Communication Systems II
LA 336 Business Law II
HR 201 Human Resource Management
GM 307 Quantitative Analysis for Decision Making
Second Semester
GM 425 Human Behaviour in Organization
GM 413 Compensation, Safety, and Health Management
Senior Year
First Semester
Major Electives
Major Electives
Major Electives
Major Electives
Major Electives
Second Semester
Free Electives
Free Electives
Free Electives
Free Electives
110
English Program
(Finance & Banking)
B.B.A. (Finance and Banking)
Sunday).
Program Structure
Course Credits
3. Major Courses
37
45
48
12
Total 142
Curriculum
111
English Program
112
English Program
AC 233 Assets, Liabilities and Owners Equity 3 Credits
MB 301 Financial Management I 3 Credits
MB 302 Financial Management II 3 Credits
MB 303 Money and Banking 3 Credits
MB 305 Principles and Policies of Investment 3 Credits
MB 306 Credit Management 3 Credits
MB 308 Financial Institutions and Financial Market 3 Credits
MB 405 Commercial Bank Management 3 Credits
MB 406 Research in Business Finance 3 Credits
MB 407 International Finance and Banking 3 Credits
MB 410 Quantitative Analysis in Finance 3 Credits
3.2 Elective Courses
( Choose only one course from each group!)
12 Credits

1. Group #1
AC 409 Analysis of Financial Statements 3 Credits
MB 403 Techniques of Financial Analysis & Reporting 3 Credits
2. Group #2
MB 409 System and Policy of Central Bank 3 Credits
MB 415 Bank Operation 3 Credits
MB 423 Seminar in Financial Cases 3 Credits
MB 432 Seminar in Commercial Bank Problems 3 Credits
3. Group #3
MB 307 Business and Public Finance 3 Credits
113
English Program
MB 401 Personal Financial Management 3 Credits
MB 402 Financial Management of the Small Business 3 Credits
MB 404 Financial Planning and Control 3 Credits
4. Group #4
MB 408 Security Analysis
MB 412 Financial Risk Management
MB 418 Financial Institute Management
MB 425 Project Evaluation
LA 234, LA 335, LA 336, LA 462, and LW 431.

electives.
114
English Program

tion Systems I
tion Systems II
ment
Course Descriptions for Major Requirement Courses
tives.
ment
GM 306 Taxation
tax.
marketing topics.
AC 233 Assets, Liabilities and Owners Equity
A study of accounting principles and methods; ac-
count classifcations; account evaluation; how to
derive at the values of assets, liabilities, and owners
115
English Program
equity in fnancial statements, especially for part-
nerships and corporations.
MB 301 Financial Management I
A detailed study of the management of funds; the
allocation of funds for investment in current as-
sets, fxed assets, and other assets; investment deci-
sions in various situations; proft planning; cost of
capital.
MB 302 Financial Management II
A detailed study of fnancial forecast; short-term,
intermediate-term, and long-term fund acquisi-
tion; fnancial structures; the use of fnancial lever-
age to estimate the cost of capital; dividend policy,
business evaluation; merger; liquidation.
MB 305 Principles and Policies of Investment
A study of the investment objectives and policies
of individuals and businesses; an overview of the
securities in the Stock Exchange of Tailand; the
fundamental principles of investments in securi-
ties.
MB 306 Credit Management
A study of the principles of credit granting that
cover the areas of functions of the credit depart-
ment; policy determination and consideration in
credit granting; credit follow-up and collection
types of credit instruments and sources of credits;
credit management evaluation.
MB 308 Financial Institutions and Financial
Market
A study of the fundamental roles, functions and
the operations of fnancial institutions, which cov-
er areas as the acquisition and the use of funds for
domestic and international fnancial institutions;
resources of funds from money markets and capi-
tal markets, the impacts of fnancial institution op-
eration to the business decision regarding fnancial
management and policies.
MB 405 Commercial Bank Management
A study of the principles of banks, which includes
the formation of organization, personnel admin-
istration, relationship among organization units,
policy determination, the concept of commercial
bank deposit and other bank services, liquidity
policies, branch establishment and inspection.

MB 406 Research in Business Finance
A study of the role of research in the management
of fnancial areas starting from problem identif-
cation, establishment of hypotheses, collection of
data, data analysis, report writing, the application
of data from research for fnancial forecasts and
project feasibility study, research objective devel-
opment for efective management approaches as
the media to attain successful researches.
MB 407 International Finance and Banking
A study of the theoretical knowledge of interna-
tional trade, dynamics of international payments;
currencies exchange and markets; problem of cur-
rencies exchange; policies for the control and the
promotion of international trade; roles, policy
and the operations of the International Monetary
Funds (IMF).
MB 410 Quantitative Analysis in Finance
A study of the use of methods of statistics and
mathematics for solving fnancial problems in-
cluding the study of fnancial mathematics.
116
English Program
Academic Schedule
Freshman Year
First Semester
MA 113 Calculus I
Second Semester
MA 114 Calculus II
Sophomore Year
First Semester
117
English Program
Second Semester
GM 306 Taxation
Junior Year
First Semester
AC 233 Asset, Liabilities, and Owners Equity
Second Semester
MB 308 Financial Institution and Financial Market
118
English Program
Senior Year
First Semester
xxx Major Electives
xxx Major Electives
xxx Major Electives
xxx Major Electives
Second Semester
xxx Free Electives
xxx Free Electives
xxx Free Electives
xxx Free Electives
119
English Program
(International Business)
B.B.A (International Business)
Sunday).
Program Structure
Course Credits
3. Major Courses
37
45
48
12
Total 142
Curriculum
120
English Program
121
English Program
AC 448 International Accounting 3 Credits
IB 203 Introduction to International Business 3 Credits
IB 313 Business Language for International Business 3 Credits
IB 314 Principles and Procedures of Export and Import 3 Credits
IB 413 International Business Research 3 Credits
IB 415 International Business Management 3 Credits
IB 416 International Business and Economic Changes 3 Credits
IB 417 International Business and Trade documents 3 Credits
MB 441 International Financial Management 3 Credits
MK 404 International Marketing 3 Credits
SI 412 MIS for Service Industry 3 Credits
3.2 Elective Courses (Choose one course from each group!) 12 Credits
1. Group #1
IB 323 Business Intelligence Strategies 3 Credits
IB 324 Business Negotiation Techniques 3 Credits
2. Group #2
IB 326 Business Geography 3 Credits
IB 327 International Business Ofce Management 3 Credits
3. Group #3
IB 423 Trade Fair Exhibitions and Participation 3 Credits
TR 301 Shipping Management 3 Credits
4. Group #4
IB 325 International Business and Environment 3 Credits
IN 406 Marine and Transportation Insurance 3 Credits
122
English Program
LA 234, LA 335, LA 336, LA 462, and LW 431.
electives.
123
English Program
tion Systems I
tion Systems II
ment
tives.
ment
GM 306 Taxation
tax.
marketing systems consumer behavior; market
marketing topics.
124
English Program
IB 203 Introduction to International Business
A study of the importance and history of interna-
tional business, including various factors and com-
ponents of international business such as fnance,
trade and others, which afect operation and de-
cision-making processes of international business.
It also considers types of international business,
laws, bureaucracy, politics, economic and social
structures, possibility seeking and trends of inter-
national business.
IB 313 Business Language for International
Business
A study of the practical uses of foreign language in
business communication and transactions. It also
covers business vocabulary, idioms, techniques for
writing business letters and reports, trade contracts,
and writing and changing contract or conditions
of international business.
IB 314 Principles and Procedures of Export
and Import
A study of the principles, rules, regulations and
procedures of export and import for international
trade. it also covers conditions, international com-
mercial agreements (INCO terms), documents
and buying-selling contracts, delivery process and
custom procedures.
IB 413 International Business Research
A study of the principles, methods and procedures
of international business research. It also covers
roles, importance and uses of research that afects
international business.

IB 415 International Business Management
A study of the various systems of international
business management and environment problems
that afect international business management, in
each geographical area such as economic and so-
cial environment, customs, culture, politics, and
bureaucracy. It also covers forms of business com-
munication that are suitable to the environment
in each country or trade zone and comparisons of
overviews of business management systems of vari-
ous countries.
IB 416 International Business and Economic
Change
A study of the roles of international business and
efects on the economic changes to Tailand and
to the global level, with emphasis on some factors
such as population, labor, capital, technology and
international trade.
IB 417 International Business and Trade docu-
ments
A study of the trading customs, contractual docu-
ments, agreements, treaties and international busi-
ness laws as an overview of Tailand and other
countries multilateral and bilateral agreements. It
also covers legal problems in international business
operation and problem solving procedures using
international implementation concepts and arbi-
tration proceeding.
MB 441 International Financial Management
A study of international fnancial theories with em-
phasis on the practices of fnancial management,
analysis of investment criteria, capital allocation
for international business, current capital manage-
ment planning and control, capital market, inter-
national money market, and risk management on
exchange rate.
MK 404 International Marketing
An examination of the legal, economic and cul-
tural factors infuencing marketing abroad; com-
mercial policies, practices, and techniques needed
to locate and evaluate foreign markets, as well as
the problems of pricing, promoting and distribut-
ing produces in international markets.
SI 412 MIS for Service Industry
A study of the management information systems
in service industries; the analysis of the informa-
tion to aid the decision-making process in service
industries.
125
English Program
Freshman Year
First Semester
MA 113 Calculus I
Second Semester
MA 114 Calculus II
Sophomore Year
First Semester
Second Semester
Academic Schedule
126
English Program
GM 306 Taxation
Junior Year
First Semester
AC 336 International Accounting
IB 313 Business Language for International Business
IB 314 Principles and Procedures of Export and Import
Second Semester
IB 416 International Business and Economics Change
IB 417 International Business and Trade Documents
Senior Year
First Semester
IB 327 International Business Ofce Management
IB 324 Business Negotiation Techniques
IB 325 International Business and its Environment
TR 301 Shipping Management
Second Semester
Free Electives
Free Electives
Free Electives
Free Electives
127
English Program
Bachelor of Business
Administration (Marketing)
B.B.A. (Marketing)
Sunday).
Program Structure
Course Credits
3. Major Courses
37
45
48
12
Total 142
Curriculum
128
English Program
129
English Program
MK 204 Product Management 3 Credits
MK 205 Marketing Channel Management 3 Credits
MK 301 Pricing Policy 3 Credits
MK 302 Sales Management 3 Credits
MK 303 Marketing Promotion 3 Credits
MK 304 Consumer Behavior 3 Credits
MK 305 Physical Distribution 3 Credits
MK 401 Marketing Research 3 Credits
MK 402 Quantitative Analysis in Marketing 3 Credits
MK 404 International Marketing 3 Credits
MK 406 Marketing Management 3 Credits
3.2 Elective Courses ( Choose one from each group!) 12 Credits
1. Group #1
MK 313 Personal Selling 3 Credits
MK 314 Retailing Management 3 Credits
MK 315 Wholesale Management 3 Credits
MK 316 Marketing Communication 3 Credits
MK 317 Packaging 3 Credits
MK 318 Hotel Marketing 3 Credits
2. Group #2
MK 413 Agriculture Product Marketing 3 Credits
MK 414 Industrial Marketing 3 Credits
130
English Program
MK 415 Export and Import Procedures 3 Credits
MK 416 Seminar in Marketing 3 Credits
4. Free Elective Courses - 12 Credits
1.
Students cannot select the following courses as free elective courses:
LA 234, LA 335, LA 336, LA 462, and LW 431.
2.
Students cannot take GM 103 as free elective, except those majoring in General Management.
electives.
4.
Students majoring in Marketing cannot take MC 337 as free elective.
6.
Students cannot enrol in the same courses with diferent code numbers.
131
English Program
tion Systems I
tion Systems II
ment
tives.
ment
GM 306 Taxation
tax.
marketing systems consumer behavior; market
marketing topics.
MK 204 Product Management
A study of the roles, functions, and responsibili-
ties of product management; product policy for-
mulation, the importance of new products to the
132
English Program
growth of the company; marketing opportunity
assessment for new products; product line policies;
brand; package; product positioning; new product
development procedures; concepts an strategies
concerning product life cycle; expansion and re-
trenchment of product lines; legal issues; organi-
zational units involved in new product develop-
ment.
MK 205 Marketing Channel Management
Analysis of the various marketing institution, em-
phasizing their functions, interactions and inter-
dependencies; additional emphasis is placed upon
channel design and selection, and recent trends
in distribution channels by using a systems ap-
proach.
MK 301 Pricing Policy
A study of the objectives and limitations of price
setting; factors infuencing pricing; fundamental
model of price decisions; relationship between
product diference and price diference; price per-
ception and consumer feeling; cost and price; pric-
ing strategies; changes in market prices; industrial
products pricing policies; agricultural products
pricing policies.
MK 302 Sales Management
To study sales management characteristics, its im-
portance and frame works. Sales Force Manage-
ment procedures, objectives defning, organizing,
and developing. Sales assignment, performances,
appraisal and control, including efciency devel-
opment in training and motivations.
MK 303 Marketing Promotion
A study of the roles, functions, and importance of
promotion; controllable and uncontrollable fac-
tors infuencing promotion; the component of
promotion, advertising, personal selling, sales pro-
motion, publicity and public relations; planning,
implementation and controlling the marketing
promotion campaign.
MK 304 Consumer Behavior
A study of the concept of consumer Behavior; the
environmental infuences of social, economic, cul-
ture, social class, reference group, family, and life-
style on consumer behavior; motives on decision
buying; buying decisions processes of consumer;
the implementation of consumer behavior in mar-
keting feld and consumerism.
MK 305 Physical Distribution
A study of general concepts, environment in the
physical distribution system; warehousing and the
selection of warehouse location; inventory system,
inventory control, material handling and packag-
ing; transportation systems, transportation rates;
transportation management; customer services
and physical distribution control.
MK 401 Marketing Research
A study of the meanings, the roles and the impor-
tance of marketing research and its contribution
to economy and society as a whole. Tis course is
including the types of marketing research, research
design, steps and procedures of marketing research,
the uses of marketing research, and fnally how to
writ a research proposal.
MK 402 Quantitative Analysis in Marketing
A study of the fundamental techniques and ap-
plications of quantitative analysis in marketing;
a study of decision making, break-even analysis,
inventory model, linear programming, transporta-
tion model, assignment, games theory and Mark-
ov analysis, and other techniques in the solving of
certain marketing problems.
the problems of pricing, promoting and distribut-
ing produces in international markets.
MK 406 Marketing Management
To study marketing management frame works.
Marketing analysis, planning, directing, control-
ling, emphasizing on product policy, distribution
channel, promotional policy and pricing policy.
Competitive strategic planning for marketing dy-
namics to achieve the business objectives, includ-
ing marketing ethics and social responsibilities.
133
English Program
Freshman Year
First Semester
MA 113 Calculus I
Second Semester
MA 114 Calculus II
Sophomore Year
First Semester
Second Semester
BA 303
Business Information and Com-
munication Systems I
Academic Schedule
134
English Program
GM 306 Taxation
Junior Year
First Semester
BA 304
Business Information and Com-
munication Systems II
Second Semester
MK 304 Consumer Behaviour
MB 402 Quantitative Analysis in Marketing
Senior Year
First Semester
MK 315 Wholesaling Management
MK 416 Seminar in Marketing
MK 414 Industrial Marketing
MK 314 Retailing Marketing
Second Semester
Free Electives
Free Electives
Free Electives
Free Electives
135
English Program
(English Program)
According to the National Education Act of B. E. 2542 (1999), Section 52, indicating the educational
process in producing teachers, teachers and educational staf should be supported to achieve the appro-
priate standard and quality of college education.
Tis will result in the readiness and strength of continuously turning out new personnel. In addition,
the second paragraph of Section 53 indicates that teachers, administrators of educational institutions,
educational administrators, and other educational staf of both state and private institutes must have
profession licenses in accordance with the above National Education Act.
Terefore, the Institute of International Studies (IIS), Ramkhamhaeng University, organizes the Gradu-
ate Diploma in Teaching Profession to educate every group of personnel in the educational sector.
Program Structure
Course Credits
CU610
ET505
PC615
TL640
CU503
MR503
TL503
TL504
Curriculum Development
Media and Technology in Teaching
Foundation of Educational Psychology
Teaching Techniques
Ethics in Teaching Career
Assessment and Research in Education
Teacher Training
Seminar in Teaching Career
3
3
3
3
3
3
3
3
Total 24
136
English Program
Admission Requirements
Applicants must hold a Bachelor degree or higher from an educational institute or university 1.
recognized by the Ministry of Education. Te degree may be in any feld of study. In case,
a transfer of credits will be approved by the Administration Committee of the Institute of
International Studies.
Successfully pass the RU Test (English Test). Applicants who have a TOEFL score of 500 or 2.
higher within the last 2 years are exempted. Also exempted are students who graduated from
a university or institute in English speaking countries.
Successfully pass the RU Advanced Test (Mathematics Test). Students who have a GMAT 3.
score of 500 or higher (or a GMAT score of at least 450 with the quantitative part over 80%)
within the last 3 years are exempted.
Submit a complete application (including payment of the Application Fee). 4.
Registration
Students can register not less than 9 credits and not more than 12 credits in each semester.
Transfer of Credits
Credits earned from this program can be transferred to the M.Ed. Master in Education (English Pro-
gram) at the Institute of International Studies.
Teaching at Tai Schools
Graduates from this 24 semester-credit program are eligible to work as a teacher at Tai schools.
137
English Program
Curriculum
Curriculum Completion
Te program of study leading to the degree Graduate Diploma in Teaching Profession
requires 24 credits of course work.
Curriculum Structure
CU 503 Moral and Ethics in Teaching Profession 3 credits
CU 610 Curriculum Development 3 credits
ET 505 Media and Technology in Teaching 3 credits
PC 615 Foundation of Educational Psychology 3 credits
MR 503 Assessment and Research in Education 3 credits
TL 504 Teacher Training 3 credits
TL 505 Seminar in Teaching Career 3 credits
TL 640 Teaching Techniques 3 credits
Total 24 credits
Time Limits
Students can complete this program within 1 academic year or not more than 2 aca-
demic years.
138
English Program
Course Descriptions
CU 503 Moral and Ethics in Teaching Profes-
sion
A study of moralistic principles, ethics and
values, whereby associated behavioural charac-
teristics relevant to the teaching profession are
analysed; the development of morals, ethics and
values: processes of promoting attitude, vision
and co-existence.
CU 610 Curriculum Development
Foundations of curriculum development and
their application; curriculum development
models; community-based curriculum and
short-term curriculum development; problems,
trends and recent innovations in curriculum de-
velopment.
ET 505 Instructional Media and Technology
Instructional media, their selection, produc-
tion, utilization; and evaluation of instructional
media and innovations in education.
PC 615 Foundations of Educational Psychol-
ogy
Areas of psychology associated with educational
processes, human development, learning theo-
ries, motivation, social psychology, individual
diferences and personality; emphasis is on the
application of psychological theories to instruc-
tional processes.
MR 503 Assessment and Research in Educa-
tion
Principles and techniques of educational meas-
urement and evaluation; construction and uti-
lization of measurement and evaluation instru-
ments. Introduction to educational research
methodology with emphasis on practice.
TL 504 Teacher Training
Teaching practice in laboratory and educational
institutions.
TL 505 Seminar in Teaching Profession
A study and analysis of problems and topics
concerning curriculum, teaching, and research,
as well as current trends in education.
TL 640 Teaching Techniques
A study and analysis of instructional processes;
teaching techniques; instructional media; prac-
tice in teaching techniques and instructional
media utilization, and the improvement of
teaching.
139
English Program
Academic Schedule
1st semester
CU 610 Curriculum Development 3 credits
ET 505 Media and Technology in Teaching 3 credits
PC 615 Foundation of Educational Psychology 3 credits
TL 640 Teaching Techniques 3 credits
Total 12 credits
2nd semester
CU 503 Moral and Ethics in Teaching Profession 3 credits
MR 503 Assessment and Research in Education 3 credits
TL 504 Teacher Training 3 credits
TL 505 Seminar in Teaching Career 3 credits
Total 12 credits
140
English Program
141
English Program
Te following information applies to all Master Degree Programs within the international program of
Ramkhamhaeng University.
Academic Calendar
First Semester: June - October
Second Semester: November - March
Summer Term: April - May
Applicants must hold a Bachelors degree from an educational institute or university recognized by the
Ministry of Education. Te degree may be in any feld of study.
In such case, a transfer of credits will be approved by the Administration Committee of the Institute of
International Studies.
Eligibility Criteria
1. Successfully pass the IIS English Test.
(For exemptions from passing the IIS English Test, the exemptions for Bachelor degree students ap-
ply. Please read the FAQ section in this handbook.)
2. Successfully pass the Ramkhamhaeng University Advanced Test (Mathematics Test).
(To fnd out whether you can be exempt from passing the RU Advanced Test, please read the corre-
sponding FAQ section in this handbook.)
3. Submit a complete application according to the application process (see the chapter Rules and Regu-
lations).
Academic System
An academic year is divided into two semesters and one summer session.
142
English Program
Time Limits
Students can complete the Master degree program within 2 years or not more than 5 years.
Registration
Students can register not less than 9 credits and not more than 15 credits in each semester.
Study Evaluation and Graduation
To qualify for graduation in the Master degree program, a student must:
1. Maintain a minimum grade point average of 3.0 on a 4.0 scale.
2. Defend a thesis or pass the comprehensive examination upon completion of the course work.
143
English Program
Master of Arts in Communicative English
M.A. (Communicative English)
Tis international program is ofered in Bangkok.
Te Institute of International Studies, Ramkhamhaeng University, ofers the Master of Arts Program in
Communicative English from June 2008. It provides individuals with advanced academic work in the
functional aspects of communication and English language. Nowadays, every sector faces the impact of
globalization. To understand and adapt to the global transaction environment will be the key to execu-
tive success in operations of non-proft and for-proft organizations. Tis new program provides the
individual with general competencies for overall knowledge in communication as well as an ability to
function efectively in a multicultural and rapidly changing global arena. Students will develop skills in
collecting, analyzing, and interpreting data, as well as conceptualizing, evaluating, and implementing
solutions necessary in addressing complex problems.
Individuals with a Bachelor degree in arts, humanities, sciences, engineering, education, business and
others from accredited schools are encouraged to apply.

Program Completion
A minimum of 39 credits is necessary to qualify for completion of a program.

Program Structure
Courses Number of credits
1. Specifc courses (non-credti)
2. Fundamental courses in Communicative English
3. Core courses
4. Elective courses
7. Independent studies
8. Comprehensive examination*
(9)
15
9
12
3
(0)
Total 39
* A comprehensive examination including written and/or oral tests must be taken after
completion of the 48 credit program with an average grade not less than 3.00 in com-
pliance with the rules of the Graduate Schools of Ramkhamhaeng University.
144
English Program
Academic Schedule
1st year, 1st semester
EN610 English for Academic Communication (3) credits
EN611 Terminologies of Linguistics and Literature for Communication (3) credits
EN631 Language in Communication 3 credits
EN640 Advanced Critical Reading 3 credits
EN644 Research Methods in Language and Communication 3 credits
Total 9 credits
1st year, 2nd semester
EN630 Sociolinguistics 3 credits
EN634 Stylistics 3 credits
EN636 Efective Communication 3 credits
EN740 Topical Seminar in Language and Communication 3 credits
Total 12 credits
2nd year, 1st semester
EN775 Second Language Learning Teories 3 credits
EN... Elective 3 credits
EN746 Supervised Individual Study I 3 credits
Total 12 credits
145
English Program
2nd year, 2nd semester
EN747 Supervised Individual Study II 3 credits
EN780 Comprehensive Examination 0 credits
Total 12 credits
146
English Program
Course Descriptions
EN610 English for Academic Communication
An advanced study and review of English dealing with reading, summarizing, paraphrasing, sentence
styling, and writing for academic communication, including the use of quotations and reference.
EN611 Terminology in Linguistics and Literature for Communication
A study of concepts, principles, and terminologies in linguistics and literature that can be applied to
communication.
EN630 Sociolinguistics
A study of language as an intercultural tool for human activities, with an emphasis on the analysis of
social factors that afect language usage and other forms of communication.
EN631 Language in Communication
A pragmatic approach to the study of the nature of language use, its form and meaning, particularly
the relationships of utterances and the contexts and situations in which they are used. Attention is
given to the analysis of language functions, speech acts and verbal exchanges, to the use, interpreta-
tion, and understanding of speech acts in diferent situations.
EN634 Stylistics
An examination of the distinctive choices made by individuals and groups in their use of language and
of such diferent forms of rhetoric as humor, irony, analysis, reasoning, and persuasion.
EN636 Efective Communication
A study of the principles and techniques of efective oral and written communication, which are re-
inforced by the use of non-verbal and social skills. Practice speaking on various occasions for natural,
efective communication is emphasized.
EN640 Advanced Critical Reading
Advanced study of reading, with an emphasis on the evaluation and interpretation of the arguments,
ideas, special meanings given to many common fgures of speech, and other forms of rhetoric.
EN644 Research Methods in Language and Communication
A study of various types of qualitative and quantitative research in language and communication.
In addition, research designs, instrument development, and data collecting procedures are included.
Basic statistics necessary for data analysis are also discussed.
EN740 Topical Seminar in Language and Communication
In-depth individual or group studies of selected topics on language and communication: oral and
written report required.
Topic 1 Intercultural Communication
A study and analysis of the elements of intercultural communication using English as a me-
147
English Program
dium to comprehend society, system, and environment. Emphasis is on the analysis of language
characteristics that may cause misunderstandings due to cultural diferences and the varieties of
English used around the world.
Topic 2 Nonverbal Communication
A study of the way people use and manipulate gestures, time, space, silence, and non-verbal
sounds to transmit and emphasize meaning with and without the accompaniment of verbal
communication.
Topic 3 Small Group Interaction
A study of small group communication models and group interaction with the emphasis on the
analysis of group communication behavior and the development of discussion and problem-
solving skills.
Topic 4 Register Studies
Synchronic studies of selected professional registers in English including the language of the
media, advertising, business, communication technology, and the classroom register. Attention
is given to the analysis of their distinctive voice quality, lexical and grammatical features.
EN746 Supervised Individual Study I
A conference course on individually designed basis to supervised studies on selected topics on lan-
guage and communication.
EN747 Supervised Individual Study II
An advanced conference course on individually designed basis to supervised studies on selected topics
on language and communication.
EN780 Comprehensive Examination
Students are required to take comprehensive examination after completing all the requirements of the
universitys curriculum.
148
English Program
149
English Program
Master of Arts in Mass Communication
M.A. (Mass Communication)
Mass communication is the major factor in communication between sender and receiver. It is also aims
at understanding between people all around the world. Mass communication is both science and arts
and of increasing importance in todays borderless world. Terefore, it is necessary to develop both me-
dia users and makers on the fundament of science and technology to increase responsibility and under-
standing of mass communication media, their development, and their infuence on our societies.
Personnel in mass communication needs a basic education in printing management, radio and television
broadcasting, flm, and contemporary multimedia. Everybody working in this area faces the need of life-
long learning in order to keep pace with the development of educational media, changing trends in mass
communication, and the rapid development in mass communication technologies.
Program Completion
A minimum of 48 credits is necessary to qualify for completion of the program.
Program Structure
1. Fundamental courses
2. General education courses
3. Core courses
4. Major requirement courses
5. Minor requirement courses
6. Free elective courses
7. Tematic paper
8. Comprehensive examination*
(0)
(0)
6
30
3
3
6
(0)
Total 48
* A comprehensive examination including written and/or oral tests must be taken after
completion of the 48 credit program with an average grade not less than 3.00 in com-
pliance with the rules of the Graduate Schools of Ramkhamhaeng University.
150
English Program
Curriculum
Fundamental Courses (0 credits)
RU 600 Knowledge and Morality 0 credits
RU 603 Graduate Studies 0 credits
General Education Courses (0 credits)
MC 510 Teories in Mass Communication 0 credits
MC 511 Languages and Communication Cultures 0 credits
Core Courses (6 credits)
MC 650 Seminar in Mass Communication 3 credits
MC 760 Research Methodology in Mass Communiction 3 credits
Major Requirement Courses (30 credits)
MC 610 Research Design in Mass Communication 3 credits
MC 652 Creativity and Mass Media Production 3 credits
MC 653 Media Presentation Techniques 3 credits
MC 654 Analytical Writing for Mass Communication 3 credits
MC 655 Mass Communication Law 3 credits
MC 656 Imaging Technologies in Mass Communication 3 credits
MC 657 Mass Communication in Society, Economics, and Politics 3 credits
MC 658 Seminar in Mass Media and Mass Cultures 3 credits
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English Program
MC 670 Communication Psychology and Public Opinion 3 credits
MC 701 Individual Studies on Applied Mass Communication 3 credits
Minor Requirement Courses (3 cred-
its, one out of the following courses)
MC 620 A Systematic Approach in Mass Communication 3 credits
MC 752 Contemporary Mass Communication Issues 3 credits
MC 753 Integrated Marketing Communication 3 credits
Tematic Paper (6 credits)
MC 709 Tematic Paper 6 credits
Comprehensive Examination (0 credits)
MC 780 Comprehensive Examination 0 credits
Comprehensive examination is required for all students studying for a M.A. degree.
Te student must pass written and oral examinations, given by a faculty committee
chaired by the major professor, demonstrating profciency to integrate knowledge
within and between concentration areas in the program. Students are required to
take this comprehensive examination (not exceeding 2 times) after completing the
requirement of the universitys curriculum and maintaining a grade point average of
3.0 or above.
152
English Program
Course Descriptions
A study of theories, principles, learning proc-
esses and approaches in creating knowledge and
competency in thinking and inculcating belief
in good values. Morality and ethical values, mor-
als, ethics act as guides for appropriate behavior
and professionalism; human dignity and pride
in Tai identity; inculcating sound awareness of
social responsibility; conserving Tai wisdom,
natural resources and environment. Practice in
self appraisal, emotion quotient, working with
others, setting life and work planning program,
vision creation, analysis thinking, synthesis, cre-
ative thinking, method and approach in admin-
istrating life, family, society with an emphasis
on self-study, self-reliance, optimist, continually
seeking knowledge and the application of knowl-
edge and skills to students lives and work.
RU 603 Graduate Study
A study of the philosophy, objectives, and pro-
cedures governing graduate study; ways to con-
duct research using a variety of sources includ-
ing analysis and synthesis of data so obtained;
styles and techniques for writing reports, arti-
cles, thematic papers, theses, and dissertations;
models for referencing ideas and constructing
reference lists; guidance on writing abstracts,
scholarly presentations, and submitting articles
for publication.
MC 510 Teories in Mass Communication
Principles of communication and theories of
mass communication, and analysis of the frames
of thought, defnitions, hypotheses, perceptions,
media meanings, attitude changes and receivers
behaviors. Te main focus of the course is on
the frames of thought, concepts and theories re-
garding the application of subjects relating to
the peoples ways of life in all societies.
MC 511 Languages and Communication Cul-
tures
Te nature of languages, the principles underly-
ing the application of the culture of mass com-
munication, the transition of communication
meaning in the past, at present and in the fu-
ture. Focus is on both verbal communication
and non-verbal communication in relation to
mass communication culture, communication
technologies and the application of languages
within societies.
MC 610 Research Design in Mass Communica-
tion
Te purposes of diferent ways of designing a re-
search study, research meaning, research designs,
and how to get the data. Problems of research
designs, methodology, data analysis, research
goals, related literature, references, reports and
presentations, interpretations and inferences.
Te implications of research in the feld of mass
communication.
MC 620 A Systematic Approach in Mass Com-
munication
Overview of the mass communication process,
including elements, analysis and synthesis of
communication as studied through the theories,
model constructions and their applications, the
nature of media, innovative and mass media
technologies. Emphasis throughout on manage-
ment and analysis of mass media technologies
with the view of efective application in organi-
zations and societies.
MC 650 Seminar in Mass Communication
An experimental seminar on mass communi-
cation within present day context. An analysis
of the problems and the efcient and efective
ways in which mass communication are used in
the modern world.
153
English Program
MC 652 Creativity and Mass Media Produc-
tion
Te meaning of design and media production,
the principles and theories underlying media
preparation, the various methods of collecting,
planning, processing data, steps involved in me-
dia production, e.g., the production of printed
media, electronic media, media design and the
design of mass communication programming.
MC 653 Media Presentation Techniques
Te principle and the theories underlying word-
ing, presentation, and the preparation involved
in applying them to processing, planning, and
wording, as well as the meaning of media lan-
guage. Focus is on the multimedia presentation
of images, together with appropriate lighting
and sound. Te course will include an evalua-
tion of various media presentations to enhance
the development of efective media in Tai so-
ciety.
MC 654 Analytical Writing for Mass Commu-
nication
Te meaning of analytical writing, method of
analyzing the thought processes involved in this
type of writing, the principles and processes
governing it, an analysis of various types of criti-
cism, e.g., news stories, feature stories, articles,
radio and TV scripts writing, abstracts, etc. Te
main focus is on the skills involved in writing an
efcient and efective presentation.
MC 655 Mass Communication Law
Te course examines a variety of acts, an-
nouncements, regulations, copyright laws and
the laws concerning mass communication. An
analysis of the role of mass media and its du-
ties and responsibilities according to the Tai
Constitution. A number of legal principles and
philosophical concepts particularly as related to
media will be examined. Te problems involved
in applying the law given the current situation
with regard to the Tai economy and Tai soci-
ety, as well as the political scene and the educa-
tional establishment.
MC 656 Imaging Technology in Mass Com-
munication
Te principles and theories underlying expo-
sure, as well as the principles governing pho-
tography and motion picture designs, and
selection and presentation of images. It also
involves a class look at the materials, equip-
ment and tools available in the form of mass
media technologies such as cameras, and the
types of equipment used in computer imag-
ing. Various methods of solving the problems
that arise in using imaging technologies in an
efcient and efective manner will also be ex-
amined.
MC 657 Mass Communication in Society,
Economics and Politics
Various theories and schools of thought will
be considered relating to the feld of mass
communication, particularly in the follow-
ing areas: sociology, economics, education,
psychology, politics and government, cultural
systems and human behaviour. Tis will in-
clude a study of innovative approaches to-
wards mass communication and the adoption
of the latest technologies being used at the
present time and how they are being assimi-
lated into Tai culture.
MC 658 Seminars on Mass Media and Mass
Cultures
Te seminar will explore some of the prob-
lematic issues facing mass media and mass
cultures, the role and function of mass media
and mass cultures, and way in which the lat-
ter can be used in a way that is benefcial to
society at large. Te seminar will also focus
on popular culture and a cross-cultural view
of Tai culture, including an analysis of ethics
governing mass media and mass cultures and
their impact on Tai society.
MC 659 Globalization of Mass Communica-
tion
Study of mass communication in the 21st
century the world of data and information
technologies, the globalization of language
154
English Program
and cultures, the collapse of certain ideologies
and the freedom of the mass media, a period
of cross-cultural transition, and the increasing
persuasiveness of mass communication tech-
nologies.
MC 670 Communication Psychology and Pub-
lic Opinion
Te course examines the principles behind
the use of codes, symbols and languages used
in public persuasion. It includes a study of the
mass communication process, mass psychology,
mass campaigns, and shaping public opinion, a
knowledge that should prove benefcial to the
public at large. Studies will be made of mass
perception, as well as the tastes and values of
the masses and their social behavior in order to
appeal to their imagination and the emotions of
the masses by persuasive means. Te focus will
be on efective changes of attitude and beliefs in
the mind of the receivers.
MC 701 Individual Studies on Applied Mass
Communication
Study of the diferent topics of mass communi-
cation, for example, newspapers, radio broad-
casting, TV, motion pictures, computerized me-
dia, electronic media, and media necessary in
preparation for writing a research paper.
MC 709 Tematic Paper
Study of how to search for new knowledge and
facts in the feld of mass communication. A
comparative analysis in a prominent topic of
mass communication or an individual study
followed by a thematic paper presented to the
graduate school committee.
MC 752 Contemporary Mass Communication
Issues
Te aims are to develop students ability to
analyze and criticize news, events, stories, case
studies, and social issues including mass com-
munication problems. Students learn to criticize
and to comment on these events and apply the
theories of developing mass communication in
Tai and foreign societies.
MC 753 Integrated Marketing Communica-
tions
Designed to train students to realize the roles
and the duties of mass media and multimedia
marketing systems, including business systems
in public relations and advertising and market
shares of mass media. Te course emphasizes
mass media business changes and aims to ana-
lyze mass media efects on consumer behavior
and in fulflling integrated marketing commu-
nication.
MC 760 Research Methodology in Mass Com-
munication
Advanced work to prepare students to study the
meaning, points of view, and theories concern-
ing the principles and methods of research. It
includes practical training in searching for facts,
in how to get true data, in theoretical rationale,
in data analysis and processing, including data
interpretation and fndings. Students will write
research papers in a professional area. Emphasis
is on both qualitative and quantitative research.
MC 780 Comprehensive Examination
A comprehensive examination including written
and/or oral tests must be taken after completion
all requirements of the universitys curriculum
with a grade point average of 3.00 or above.
155
English Program
Academic Schedule
MC 510 Teories in Mass Communication 0 credits
MC 610 Research Design in Mass Communication 3 credits
MC 652 Creativity and Mass Media Production 3 credits
MC 653 Media Presentation Techniques 3 credits
MC 659 Globalization of Mass Communication 3 credits
Total 12 credits
MC 511 Languages and Communication Cultures 0 credits
MC 654 Analytical Writing for Mass Communication 3 credits
MC 655 Mass Communiction Law 3 credits
MC 656 Imaging Technologies in Mass Communication 3 credits
MC 670 Communication Psychology and Public Opinion 3 credits
Total 12 credits
MC 650 Seminar in Mass Communication 3 credits
MC 657 Mass Communication in Society, Economics, and Politics 3 credits
MC 658 Seminar in Mass Media and Mass Cultures 3 credits
MC xxx 3 credits
Total 12 credits
156
English Program
MC 760 Research Methodology in Mass Communication 3 credits
MC 701 Individual Studies on Applied Mass Communication 3 credits
MC 709 Tematic Paper 6 credits
MC 780 Comprehensive Examination 0 credits
Total 12 credits
157
English Program
Master of Arts in Political Science
M.A. (Pol. Sc.)
Te Institute of International Studies, Ramkhamhaeng University, has ofered the Master of Arts Pro-
gram in Political Science since 2001. It provided individuals with advanced academic work in the func-
tional aspects of public and private organizations. Nowadays, the impact of globalization faces every
sector. To understand and adapt to the global transaction environment will be the key to executive suc-
cess in educational operations. Tis revised program provides the individual with general competencies
for overall knowledge in political science as well as an ability to function efectively in a multicultural
and rapidly changing global arena. Students will develop skills in collecting, analysing, and interpreting
data, as well as conceptualizing, evaluating, and implementing solutions necessary in addressing com-
plex problems.
Individuals with a baccalaureate degree in arts, humanities, sciences, engineering, education, business
and others from accredited schools are encouraged to apply.
Program Completion
Program Structure
1. Specifc courses (non-credit)
2. Fundamental courses in Political Science
3. Core courses
4. Elective courses
5. Independent study
6. Comprehensive Examination*
(9)
15
9
12
3
(0)
Total 39
* A comprehensive examination including written and/or oral tests must be taken
after completion of the 39 credit program with an average grade not less than 3.00 in
compliance with the rules of the Graduate Schools of Ramkhamhaeng University.
158
English Program
Specifc Courses (non-credit)
RU 603 Graduate Study 0 credits
EN 500 Reading in Political Science 0 credits
If students have no fundamental knowledge in political science, they may need to study
one or more of the following preparation courses.
PS 500 Te Principles of Political Science 0 credits
PS 501 Te Principles of International Relations 0 credits
PS 502 Te Principles of Public Administration 0 credits
Fundamental Courses in Political Science (15 credits)
PS 601 Philosophy of Science in Political Science 3 credits
PS 602 Research Methodology in Political Science 3 credits
PS 603 Teories in International Relations 3 credits
PS 604 Teoretical Orientations in Public Administration 3 credits
PS 605 Approaches in Political Science 3 credits
PS 610 Public Policy Analysis 3 credits
PS 611 State, Power and Public Policy 3 credits
PS 613 Current Afairs in World Politics 3 credits
Curriculum
159
English Program
Elective Courses (12 credits)
Students must choose the subjects from three specifc groups. Alternatively, the Institute of
International Studies may arrange the available subjects from these specifc groups.
(Group 1) Politics
PS 635 Political Parties, Interest Groups and Election 3 credits
PS 639 Political Development and Social Change 3 credits
PS 640 Comparative Politics 3 credits
PS 691 Seminar on Economic, Social, and Tai Political Issues 3 credits
(Group 2) International Relations
PS 651 Comparative Foreign Policy Analysis 3 credits
PS 654 Tailand and Global Political Economy 3 credits
PS 660 International Relations in Southeast Asia 3 credits
PS 692 Seminar on Tai Foreign Policy 3 credits
(Group 3) Public Administration
PS 671 Ethics and Public Policy 3 credits
PS 676 Policy Implementation 3 credits
PS 677 Public Policy Evaluation 3 credits
PS 688 Development and Management of Human Resources 3 credits
Independent Study (3 credits)
PS 798 Independent Study 3 credits
PS 797 Comprehensive Examination 0 credit
PS 501 Te Principle of International Relations 0 credit
PS 502 Te Principle of Public Administration 0 credit
160
English Program
EN 500 Reading in Political Science
Capability of reading English articles or selected
technical papers in political science, their point
of view, vision of thought in relation to various
facts with an emphasis on the right interpreta-
tions and conclusion.

PS 500 Te Principles of Political Science
Basic background in political science for stu-
dents of other areas of knowledge to be ac-
quainted with.

PS 501 Te Principle of International Rela-
tions
Basic background in international relations for
students of other areas of knowledge to be ac-
quainted with.

PS 502 Te Principle of Public Administration
Basic background in public administration for
students of other areas of knowledge to be ac-
quainted with.
PS 601 Philosophy of Science in Political Sci-
ence
Origin and identifcation of philosophy of sci-
ence. Interrelationships between the philosophy
and political science. Schools and hierarchic
positions in philosophy in relation to the con-
cepts, facts, principles, hypotheses, theories and
regulations.

PS 602 Research Methodology in Political Sci-
ence
Analytical methods and techniques in sociologi-
cal research and their applications to political
science.

Course Descriptions
PS 603 Teories in International Relations
Teories in international relations, surveying
various case studies with emphasis on their ap-
plications.

PS 604 Teoretical Orientation in Public Ad-
ministration
Study of the theoretical orientation on outstand-
ing articles which infuence the development of
public administration in the East-West world.
Analysis of origins and prominent theory ori-
entation in relation to their applications. Case
studies will be included with discussion prac-
tices.
PS 605 Approaches in Political Science
Study of concepts and analysis in political sci-
ence with emphasis on hypothetical and logical
approaches, i.e. institutional analysis, political
traditions, power, and hierarchic groups of peo-
ple including structural organizations.

PS 610 Public Policy Analysis
Teories and concepts in public policy, their
analytical methods and processes with empha-
sis on policy-making, implementation, evalua-
tions, and discontinuity.

PS 611 State, Power and Public Policy
Formation and development of concepts in re-
lation to government, social power, analysis of
theoretical policy interpreting the roles of gov-
ernment, social power in accordance with the
public policy formulations.

PS 613 Current Afairs in World Politics
An examination of current afairs in interna-
tional relations with an emphasis on various
international politics applicable for analysis in
161
English Program
order to understand their profles and efects
of such afairs in world politics, their possible
direct-indirect efects to Tailand in the future.

PS 651 Comparative Foreign Policy Analysis
Analysis of factors formulating foreign policy,
decision making with an emphasis on bureau-
cratic politics, processes of organization. Psycho-
logical factor is included together with political
history, socioeconomic, in comparison with the
Tai case studies.

PS 654 Tailand and Global Political Economy
Examination of global economy; its efect to
Tailand; diferent dimension analysis of global
economy with an emphasis on mutualism and
commercialism; roles of international organiza-
tions, multinational corporations; their efects
to political economy of the world and Tailand.
Resolution of economical problems in interna-
tional unifcation of economy.

PS 660 International Relations in Southeast
Asia
A study of the policy-making processes within
the political systems of several Southeast Asian
countries including the ASEAN. Its orientation
and current efects to Tailand are considered.

PS 692 Seminar on Tai Foreign Policy
Study of the Tai foreign policy through the
ages with an emphasis on policy making formu-
lation, implementation, evaluation and future
outlook.

PS 797 Comprehensive Examination
A comprehensive examination will be taken.
Each student has to express his/her ability in
integrating body of knowledge, concepts, and
theories, in order to answer those cases, orally as
well as in writing.

PS 789 Independent Study
Student must propose a selected topic in politi-
cal science, approved by the major professor in
partial fulflment for graduation.
A study of theories, principles, learning process-
es and approaches in creating knowledge and
competency in thinking and inculcating belief in
good values. Morality and ethical values, morals,
ethics and as guides for appropriate behaviour
on self-study, self-reliance, optimist, continu-
ally seeking knowledge and the application of
knowledge and skills to their lives and work.

A study of the philosophy, objectives, and
procedures governing graduate study; ways in
which to conduct research using a variety of
sources, including analysis and synthesis of data
so obtained; styles and techniques for writing
reports, articles, thematic papers, theses, and
dissertations; models for referencing ideas and
constructing reference lists; guidance on writing
abstracts, scholarly presentations, and submit-
ting articles for publication.
162
English Program
Academic Schedule
EN 500 Reading in Political Science 0 credits
(PS 500 Te Principles of Political Science) 0 credits
(PS 501 Te Principles of International Relations) 0 credits
(PS 502 Te Principles of Public Administration) 0 credits
RU 603 Graduate Study 0 credits
PS 601 Philosophy of Science in Political Science 3 credits
PS 602 Research Methodology in Political Science 3 credits
PS 603 Teories in International Relations 3 credits
Total 9 credits
PS 604 Teoretical Orientations in Public Administration 3 credits
PS 605 Approaches in Political Science 3 credits
PS 610 Public Policy Analysis 3 credits
PS 611 State, Power and Public Policy 3 credits
Total 12 credits
PS 613 Current Afairs in World Politics 3 credits
PS 651 Comparative Foreign Policy Analysis 3 credits
PS 654 Tailand and Global Political Economy 3 credits
PS 660 International Relations in Souteast Asia 3 credits
Total 12 credits
163
English Program
PS 692 Seminar on Tai Foreign Policy 3 credits
PS 798 Independent Study 3 credits
PS 797 Comprehensive Examination 0 credits
Total 6 credits
Comprehensive Examination:
Students must take a written comprehensive and/or oral examination.
164
English Program
Master of Business
Administration (M.B.A.)
Tis program is ofered as a 2-year program (Saturday and Sunday classes), as well as a 1-year program
(classes on 2 week days plus Satruday and Sunday).
Purpose and Objectives
Te Institute of International Studies, Ramkhamhaeng University, has ofered the Master of Business
Administration (M.B.A.) Degree Program since 1992. It provides individuals with advanced academic
work in the functional aspects of public and private organizations.
Nowadays, the impact of globalization faces ever sector. To understand and adapt to the global business
environment will be the key to executive success in international operations. Te revised program (in
2004) provides the individual with general competencies for overall management as well as an ability to
function efectively in a multicultural and rapidly changing global arena.
Students will develop skills in collecting, analysing, and interpreting data, as well as conceptualizing,
evaluating and implementing solutions necessary in addressing complex unstructured business prob-
lems.
Individuals with baccalaureate degree in arts, humanities, sciences, engineering, education, business etc.
from accredited schools are encouraged to apply.
Applicants must hold a Bachelors degree from an educational institute or university recognized by the
Ministry of Education. Te degree may be in any feld of study.
In case, a transfer of credits will be approved by the Administration Committee of the Institute of In-
ternational Studies.
Program Degree and Majors
Te program degree is Master of Business Administration (M.B.A.).
Students choose one of following majors:
165
English Program
General Management (in Bankok, Chiang Mai, Hat Yai, Nakhon Ratchasima)
Finance and Banking (in Bangkok)
Marketing (in Bangkok)
Time Limits
Students can complete this program within 2 years or not more than 5 years.
Study Evaluation and Graduation
To qualify for graduation must
1. Maintain a minimum grade point average of 3.0 on a 4.0 scale.
2. Defend a thesis or pass the comprehensive examination upon completion of the course work.
Program Completion
Program Structure
Number of Credits
1. Fundamental courses (non-credit) (6)
2. Core courses 24
3. Specifc courses 12
4. Independent Studies 3
5. Comprehensive Examination* (0)
Total 39
* A comprehensive examination including written and/or oral tests must be taken after completion of
the 39 credit program in compliance with the rules of the Graduate School of Ramkhamhaeng Univer-
sity.
166
English Program
Curriculum
Fundamental Courses (0 credits)
(1) Fundamental course
(2) Pre-Fundamental Courses (upon decision of IIS)
BM 500 Techniques for Reading English Business Texts 0 credits
BM 501 Financial Accounting 0 credits
BM 600 Business Economics 3 credits
BM 601 Management and Organizational Behavior 3 credits
BM 602 Financial Management 3 credits
BM 603 Marketing Management 3 credits
BM 604 Accounting for Executives 3 credits
BM 605 Operations Management 3 credits
BM 606 Business Research Methodology 3 credits
BM 607 Strategic Management 3 credits
Specifc Courses (12 credits)
(1) Major: General Management
BM 611 Human Resources Management 3 credits
BM 612 International Management 3 credits
BM 613 Creativity and Innovation Management 3 credits
BM 614 Management of Organizational Change and Development 3 credits
BM 615 Current Issues in Management 3 credits
BM 617 Labour Relations 3 credits
(2) Major: Finance and Banking
BM 621 Management of Financial Institutions 3 credits
BM 622 Investment Management 3 credits
BM 623 Multinational Financial Management 3 credits
BM 624 Derivatives and Corporate Risk Management 3 credits
BM 625 Current Issues in Finance 3 credits
167
English Program
BM 627 Entrepreneurial Finance 3 credits
BM 628 Financial Modelling for Decision Support 3 credits
(3) Major: Marketing
BM 631 Consumer Behaviour 3 credits
BM 632 Product and Price Management 3 credits
BM 633 Marketing Channels and Market Logistics Management 3 credits
BM 634 Marketing Communications 3 credits
BM 635 Current Issues in Marketing 3 credits
BM 636 Marketing Research 3 credits
BM 637 International Marketing 3 credits
Remarks:
1. Te students must select only 1 group of specifc course (4 courses or 12 credits).
2. Subject classifcation is based on notifcation of the Institute of International Studies.
Independent Studies (3 credits)
BM 797 Independent Study 3 credits
Comprehensive Examination
BM 798 Comprehensive Examination 0 credits
168
English Program

BM 500 Techniques for Reading Business Texts
An application of communicative grammar, dis-
course analysis and functions of informational
structures for planning an teaching appropriate
reading techniques in order to guide students
and give them practice in reading comprehen-
sively various types of advanced business mate-
rials, publications, and textbooks.

BM 501 Financial Accounting
Tis course serves as an introduction to funda-
mental accounting concepts, techniques and
processes of accounting data accumulation and
preparation of fnancial statements. Other topic
areas include accounting for inventory, tangible
assets, intangible assets, and other related ac-
counting matters which are necessary for using
accounting information in decision-making.

Course Descriptions
BM 600 Business Economics
Macroeconomics and microeconomics theories
are studied and applied to business situations in
order to facilitate decision-making relevant to
the domestic and international marketplaces.

BM 601 Management and Organizational Be-
havior
A study of management as it relates to individu-
al, small group and total organizational systems.
Topics include management principles, leader-
ship, motivation, interpersonal communication
and international management with an empha-
sis on the roles of responsibilities of the manager
in a total global environment.

BM 602 Financial Management
A study of the corporate fnancial decision-
making process. Subject areas included are re-
views of fnancial statements and ratio analysis,
the concepts of risk and return, the time value
of money, analysis and valuation of bonds and
common stocks, measuring the cost of capital,
capital budgeting decisions, capital structure,
dividend policy, risk management, and mergers
and acquisitions. Te course also emphasizes the
applications of information technology in all
phases of the analysis and decision-making.

BM 603 Marketing Management
Advanced study of the rationale for market-
ing decisions and the application of managerial
functions to the analysis of marketing problems
and opportunities; developing marketing strat-
egies; planning marketing programs, selecting
the appropriate marketing mix; and organizing,
implementing, and controlling marketing ef-
forts.
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BM 604 Accounting for Executives
Te course is designed to provide the busi-
ness executives the fundamentals and skills of
using accounting information for managerial
decision-making, planning and control. topics
include fnancial statement analysis accounting
information management and reporting, cost
concepts and cost accounting methods, cost-
volume-proft analysis, capital budgeting deci-
sion, responsibility accounting, and accounting
for proft planning and control, through the use
of integrated accounting and managerial infor-
mation systems.

BM 605 Operations Management
A study and analysis of production and opera-
tions in manufacturing and services industries,
emphasizing the applications of operations con-
cepts and quantitative techniques for problems
analysis and management decision supports
through the management information systems.
Te topics include production and operations
strategies, locations analysis, plants layout,
product and process design, selection of proc-
esses and technologies, project management,
logistics and supply chain management and in-
ventory control, quality management, services
improvements, human resource in operations
management, and maintenance management.

BM 606 Business Research Methodology
Te course focuses on the conduct of research
and the use of research fnding for business
decisions. Emphasis is placed on the logic and
methods of problem identifcation, research de-
signs, data collection methods, data analysis and
interpretation. Students are required to design a
research project, prepare a written proposal, col-
lect an analyze data and write a research report.

BM 607 Strategic Management
Te course analyzes organizational environ-
ments from the perspectives of top management
in their eforts to mange a frms mission, goal
and strategy. An integrative approach is taken
to the strategic management process including
formulation and implementation of strategy
and policy, and evaluation and control. Case
analysis and computer simulations are used to
provide students with and opportunity to ap-
ply theories and concepts to real world business
problems.

BM 611 Human Resources Management
A study of philosophy, evaluation and functions
performed by human resource management
professionals. Topics also include recruitment,
job analysis, training and development, job
evaluation, performance appraisals, collective
bargaining and employee health and safety. Te
course also examines government policies afect-
ing the labour markets and labour relations.

BM 612 International Management
Identifcation and analysis of management sys-
tems in difering national, functional, or insti-
tutional setting: impacts of economics, social,
political and cultural variables on management
systems.

BM 612 Creativity and Innovation Manage-
ment
A study of models and methods of creativity and
creativity management through which the crea-
tive process can be encouraged and increased
for enhanced organizational efectiveness using
sound management techniques.

BM 614 Management of Organizational Change
and Development
Te course examines various concepts and
methods of managing change and facilitating
organization development in todays complex
and turbulent environment. Te design and
implementation of organizational development
interventions will be studied, along with their
implications for social responsibility leadership,
and organizational learning. Students will ex-
perience the practice of organizational develop-
ment and managing change through an action
research project.

BM 615 Current Issues in Management
A study of recent theoretical and empirical works
in the feld of management. Selected readings in
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current periodicals and publications are chosen
to deal with contemporary problems and issues
in management. Independent research, reports,
and discussion are utilized.

BM 616 International Business Management
A study of the theory of international trade and
investment, balance of trade and balance of pay-
ment, international monetary system and fnan-
cial markets; culture, politics and laws, inter-
national business entry, international business
strategy and operation such as marketing and
fnancial management.

BM 617 Labour Relations Management
Tis course provides an important overview of
critical issues and concepts in employee and la-
bour relations, involving the employer-employee
relationship within both union and non-union
organizations. Topics include labour law, collec-
tive bargaining, administration of the collective
bargaining agreement, mediation and arbitra-
tion, and grievance and discipline procedures.

BM 618 Development of Management Con-
cepts and Teories
A study of historical backgrounds and develop-
ment of classical and contemporary manage-
ment concepts and theories. An analysis and
synthesis of these concepts and theories, and
abilities to apply then to management situa-
tions under difering environmental contexts
and value systems.

BM 619 Modern Service Industry Management
A study of concepts, roles and importance of
service industry in the modern global economy.
Value creation in the service industry. Topics
also include the structure, and network of the
service industry, the nature of markets for serv-
ice industry, management of service business
both at the domestic and international levels
and strategy formulation, the use of technology
for competitive advantage, and promotional
roles of the government for the industry.

BM 621 Financial Institutions and Financial
Markets
A study of the structure, functions and activities
of major types of fnancial institutions, fnancial
markets and regulatory agencies. Topics include
local and global factors afecting investment
decisions and performance of fnancial institu-
tions such as changes in laws and policies of reg-
ulatory agencies as well as investment decisions
and behaviours of individuals, institutions, and
markets both at the local and global levels.

BM 622 Investment Management
A study of various investment alternatives and
their valuation. Topics included are analysis of
common stocks, corporate and government
bonds, mortgage-backed securities, options and
future contracts. Te course also includes study
of the market structure and its participants, as
well as alternative measurements of risk and re-
turn on investments, and the theory and prac-
tice of portfolio management.

BM 623 Multinational Financial Management
Tis course is designed to expose the students
to the international dimension of corporate
fnance. It is aimed at providing a conceptual
framework for analysis of major fnancial prob-
lems of the global company. Topics include:
the international monetary systems, the foreign
exchange market, determination of exchange
rates, managing foreign exchange exposure,
the foreign direct investment decisions, capital
budgeting and working capital management
BM 624 Derivatives and Corporate Risk Man-
agement
Tis course examines options, futures, swaps,
and other derivative securities that are pervasive
in business and fnance. Te development of
theoretical foundations and their role in fnan-
cial engineering and hedging risk.

BM 625 Current Issues in Finance
A study of recent theoretical and empirical works
in the feld of fnance. Selected readings in cur-
rent periodicals and publications are chosen to
deal with contemporary problems and issues in
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investment, banking institutions and fnancial
management. Independent research, reports,
and discussion are utilized.
BM 626 Real Estate Finance and Investment
Te rationale and framework of the real estate
investment decision. Appraisal techniques and
investment analysis in both the public and pri-
vate sectors. Real estate development: residential
and commercial with emphasis on market-ori-
ented economics decisions. Institutional policy
and lending on real estate is examined.

BM 627 Entrepreneurial Finance
An examination of the initial funding and the
fnancing problems encountered as a small busi-
ness develops. Cases and lectures will cover f-
nancing sources, fnancial reporting, spreadsheet
analysis, and bank loan procedures. A complete
business-fnancing plan well be developed by
each student.

BM 628 Financial Modeling for Decision Sup-
port
Tis course introduces advanced quantitative
model building skills and techniques as applied
to fnancial decision-making. Provides hands-on
experience in the development of spreadsheet
models for decision support with fnancial risk
analysis and optimization problems.

BM 631 Consumer Behavior
Marketing implications of psychological, an-
thropological and sociological factors that in-
fuence consumer behavior and consumer deci-
sion-making. Tis course prepares students to
ask the right questions of consumers in order
to develop marketing strategies that are respon-
sive to consumer needs. Topics include the be-
havioral science bases of market segmentation,
product positioning, pricing, and advertising
evaluation.

BM 632 Product and Price Management
Te purpose of this course is to provide stu-
dents with conceptual understanding and
hands-on experience in managing a proactive,
new-product development process, product life
cycle strategies, product lines policy, product
positioning, brands and packaging. Te course
considers strategic as well as tactical aspects of
pricing decisions using qualitative (consumer
behavior and psychology) and quantitative (eco-
nomics and statistics) analysis. Consideration is
given as to how pricing policies should be set
and compares theory with what happens in the
real world. It deals with various levels of compe-
tition with diferentiated and undiferentiated
products and concentrates on pricing structure
through time, across a product line and over
customer segments.

BM 633 Marketing Channels and Supply Chain
Management
An integral part of the strategic marketing man-
agement. Te topics include the concepts of
marketing channels, selling functions in mar-
keting channels, goods delivery, transportation,
inventory control, warehouse and distribution
centers management, materials handling, in-
formation technology, customer relationships
management (CRM) in modern trade systems
consisting of retails, wholesales, chain stores and
exports businesses.

BM 634 Marketing Communications
Tis course deals with the importance of inte-
grated marketing communications (IMC), the
marketing communication model, the market-
ing communication process, the tools of IMC
and media mix, IMC planning and resource
appropriation and evaluation of IMC and cam-
paign efectiveness.

BM 635 Current Issues in Marketing
A study of recent theoretical and empirical
works in the feld of marketing. Selected read-
ings in current periodicals and publications are
chosen to deal with contemporary problems
and issues in marketing. Independent research,
reports, and discussion are utilized.

BM 636 Marketing Research
Tis course is designed to provide students an
appreciation of the nature and the scope of mar-
keting research and the research techniques. Te
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goal of the course it to equip students with skills
to conduct research and to efectively use mar-
keting research information. Te frst part of
the course considers the acquisition of data; re-
search designs, sampling procedures, and ques-
tionnaire designs. Te second part of the course
introduces students to univariate and multivari-
ate data analysis techniques. Marketing research
results are applied to solve marketing problems.

BM 637 International Marketing
Te study of international marketing manage-
ment and coordination, focusing on the prin-
ciples of strategic planning for international
competition, implementation and approaches
to the target markets. Topics include the global
marketing environment and its characteristics.
Comparative studies of the structures in the
European, American, and other major markets.
Market analysis and sales management, pricing
policies, planning and control of international
marketing operations.

BM 638 Sales Management
A study and analysis of sales management prac-
tices under various selling approaches. An anal-
ysis of marketing and competitive situations.
Formulation of appropriate sales strategies and
efective implementation for the attainment of
competitive advantage.

BM 639 Business Logistics Management
Te integral part of strategic management. Te
topics include the concepts, theories, and process
integration through logistics activities. Logistics
tradeofs and cost management in business sys-
tem. Te efciency improvement, the customer
serviced level, and the balance between the serv-
ices level and the cost. Application of manage-
ment information technology in logistics. Te
guidelines for the selection of third party logis-
tics services providers. Terms and conditions in
goods insurance, and logistics strategies for im-
proving the management of business processes.

BM 697 Independent Study
Project selected by student in consultation with
assigned instructor. Te purpose is to permit the
student to survey the literature and to conduct
research in a specialized area of interest.
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Academic Schedule
BM 600 Business Economics 3 credits
BM 601 Management and Organizational Behavior 3 credits
BM 602 Financial Management 3 credits
BM 603 Marketing Management 3 credits
Total 12 credits
BM 604 Accounting for Executives 3 credits
BM 605 Operations Management 3 credits
BM 606 Business Research Methodology 3 credits
BM 607 Strategic Management 3 credits
Total 12 credits
BM (...) Specifc Courses (3 courses) 9 credits
BM 797 Independent Studies 3 credits
Total 12 credits
BM (...) Specifc Courses (1 course) 3 credits
BM 798 Comprehensive Examination 0 credits
Total 3 credits
Comprehensive Examination:
Students must take a written comprehensive and/or oral examination.
Program Total 39 credits
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English Program
Online M.B.A. Program
Master of Business Administration
Since September 2008, the Institute of International Studies ofers the M.B.A. Master of Business
Administration Program online.
Tis online program does not require any classroom attendance. It is open for students from Tailand
and abroad.
Students from Tailand will do their examinations in one of the IIS-RU Study Centers in Bangkok,
Chiang Mai, Chiangrai, Nakhon Ratchasima, Phuket, Songkhla, or Surat Tani.
Students from abroad will do their examinations in a study center in their home countries.
Curriculum, course descriptions, and academic schedule are the same as in the on-campus program.
Te Online M.B.A. Program is a 2-year program. Te maximum time available until graduation is 5
years.
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English Program
Master of Economics
M.Econ
This international program is offered in Bangkok.
Individuals with a Bachelor degree in arts, humanities, sciences, engineering, education, business
and others from accredited schools are encouraged to apply.
Program Completion
Program Structure
1. Specifc courses (non-credit)
2. Fundamental courses in Economics
3. Core courses
4. Elective courses
5. Independent study
(9)
15
9
12
3
(0)
Total 39
* A comprehensive examination including written and/or oral tests must be taken
after completion of the 39 credit program with an average grade not less than 3.00 in
compliance with the rules of the Graduate Schools of Ramkhamhaeng University.
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English Program
EC 500 Intermediate Economics
Tis intermediate course focuses on microeco-
nomic and macroeconomic theories and will
cover consumer theory, producer theory, equi-
librium, theory of consumption, theory of in-
vestment, product market equilibrium, labor
market equilibrium, monetary theory and poli-
cies, fscal theory and policies and international
economics.
EC 501 Mathematics for Economists
Tis course will study basic mathematics for
economic analysis, including set theory, equa-
tions solved by using Cramers Rule. Diferen-
tial and integral calculus, maxima and minima
of conditioned and unconditioned functions,
and linear programming are also included.
EC 502 Elementary Statistics for Economists
Tis course will study statistical tools used in
economics, including distribution theory, prob-
ability, sampling methods, variance and co -
variance, correlation, multiple correlation, time
series, index numbers and elementary econo-
metrics.
EC 503 English for Economists
Tis course will study how to read English text-
books, articles, and economic papers efciently
such that one can correctly understand, explain
and analyze economic issues through the use of
English language materials.
Course Descriptions
EC 605 Mathematics and Statistics for Econo-
mists
Tis course will study basic mathematics for
economic analysis, including set theory, equa-
tions solved by using Cramers Rule, diferential
and integral calculus including derivations and
integrals, maxima and minima of conditioned
and unconditioned functions and linear pro-
gramming. Tis course will study statistical
tools used in economics, including distribution
theory, probability, sampling methods, variance
and co-variance, correlation, multiple correla-
tion, time series, index numbers and elementary
econometrics.
EC 606 Research Methodology in the Social
Sciences
Tis course will study various concepts of re-
search and research processes in economics. Se-
lected research methods and processes, formu-
lating and testing lypotheses. Students in the
course are required to submit research propos-
als.
EC 607 Basic Econometrics
Tis course covers the single-equation regres-
sion model, the multiple equations regression
model and simultaneous equation model, the
methold of statistical proofs and problem-solv-
ing methods and techniques in model selection.
Cointegration, and unit root techniques are also
studied. An application of econometric models
to macroeconomics and microeconomics is also
included.
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English Program
EC 608 Microeconomic Teory
Tis course includes the microeconomic theory
of the frm, consumer theory, production theo-
ry, competitive behavior in a variety of markets,
general equilibrium, game theory, intertempo-
ral choice and welfare economics. Applications
to certain issues are also included such as gov-
ernment spending for public goods (education,
health), and the social welfare reform tax.
EC 609 Macroeconomic Teory
Tis course will study neo-Keynesian and neo-
classic macroeconomic theories, analysis in the
disequilibrium macro-model, Keynesian mac-
roeconomics, analysis of the Walrasian model,
economic growth in neoclassical theories. Con-
sumer theory, savings and investments based
on microeconomic foundations, and open eco-
nomic systems are also analyzed.
EC 613 International Monetary Economics
Tis course covers foreign exchange, the deter-
minants of foreign exchange and the balance
of payments. Te study of adjustments in the
balance of payments under various monetary
systems, the theory of international transfers of
capital, international monetary institutions and
international debts are included in the course.
EC 614 Monetary Economics
Tis course will study monetary systems, mon-
etary theories and policies including money
supply determination, fnancial markets, inter-
est rates, infation control measures and appli-
cations of fscal policy.
EC 615 Monetary Teory and Policy
Tis course will study monetary theories and
policies, the efects of monetary policies on
interest rates, employment, infation, and eco-
nomic growth, Comparisons between classical
monetary theories and modern monetary theo-
ries, efectiveness of monetary policies in regard
to economic activities and resource allocation.
Te study of policy implications under certain
constraints is also included.
EC 618 Independent Study of Monetary Eco-
nomics
Tis course focuses on individual study of a
topic in monetary economics with an advisor
(or advisors) with the approval of the Econom-
ics Graduate Studies Committee. Each topic
combines theoretical and empirical economic
tools in the analysis of a wide range of related
issues in monetary economics.
EC 619 Seminar in Monetary Economics
Tis course enables students to develop their
understanding of Monetary Economics through
the presentation of an extensive analysis to the
class.
EC 630 Economics of Industrial Organization
Tis course covers industrial structure and per-
formance. Measurement of levels of price dis-
crimination and the prevention of new entries
to the market on the oligopoly model. Diferen-
tiation of products in competition and invest-
ment diversifcation. Case studies of important
industries, including problems of industrial
performance afecting consumers and society.
EC 632 Economics of Industrial Management
Tis course will study the implementation of
economic theories in industrial management
such as in the applications of theories govern-
ing investment decision making, cost analysis
and the infuence of public policies on business
decisions. Case studies in business forecasting
and industrial policies, as well as current busi-
ness issues in Tailand are also included.
EC 634 Industrial Location Teory
Tis course covers industrial location theories.
An application of economic theories and vari-
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English Program
ous economic tools in determining the place-
ment of industrial sites. Factors determining
industrial location such as spatial price analysis
and public policies on location are included in
the course.
EC 638 Independent Study in Industrial Eco-
nomics
Tis course will involve individual study of a
topic in industrial economics with an advisor
(or advisors) with the approval of the Commit-
tee on Graduate Studies in Economics. Each
topic combines theoretical and empirical eco-
nomic tools in the analysis of a wide range of
related issues in industrial economics.
EC 639 Seminar in Industrial Economics
understanding of Industrial Economics through
the analysis of a problem in industrial econom-
ics presented to the class.
EC 656 Political Economy
Tis course focuses on the relationship between
the state and the economy. Te efects of state
policies on the market and on the production of
wealth, including economic activity designed to
beneft individual consumers, to promote social
welfare or to maximize national power. Topics
also studied include the origin and development
of modern market economics.
EC 657 International Political Economy
Tis course focuses on historical and modern
regulation and policy associated with the inter-
national monetary system and trade, including
competition among industrialized countries,
economic development in poor countries, the
function of intergovernmental organizations
and the role of multinational corporations.
EC 661 Economics of International Trade
Tis course includes the study of concepts of
international trade theories from classic to ne-
oclassic, empirical tests of international trade
theories, the growth of factors of production,
and the efects of technological progress on in-
ternational trade, international trade policies,
the theory of the second best and economic in-
tegration.
EC 662 International Economics and Develop-
ment
Tis course will study the concept of trade and
economic development, terms of trade, insta-
bility of exports, the new protectionism and
economic development, the development of
import-substitution, the development of the
exporting of goods, international economic in-
tegration, the efects of international economic
integration on the economy as a whole and the
adjustment of economies for development, ex-
change rate policy and balance of payment ad-
justment in the developing countries.
EC 668 Independent Study of International
Economics
Tis course focuses on individual study of topics
in international economics with an advisor (or
advisors) with the approval of the Committee
on Graduate Studies in Economics. Each topic
combines theoretical and empirical economic
tools in the analysis of a wide range of related
issues in international economics.
EC 669 Seminar on International Economics
understanding of international economics by
means of an extensive analysis presented to the
class.
EC 671 Business Economics
Te course focuses on an application of modern
economic theories (micro-and macro-econom-
ics) to real world contests. Tis course includes
the application of economic theories to various
business practices, such as the theory of pro-
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English Program
duction and cost analysis, proft-maximization,
consumer behavior, economic policies, and glo-
bal environmental concerns.
EC 672 Strategic Planning
Tis course focuses on the design and imple-
mentation of strategic planning. Introduced are
various techniques used in constructing such
plans. Strategic planning is designed that can
be of use to both private and public organiza-
tions.
EC 673 Information in Business Economics
Tis course will study the importance and the
impact of information on economic activities
and the economy as a whole, including social,
economic and political aspects. Te incorpo-
ration of info-structures into economic frame-
works is used to analyze the current informa-
tion situation. Te production and pricing of
digital goods and services are also included. Fi-
nally, knowledge management and the synthesis
of information acquired within and outside the
organization are considered.
EC 674 Law and Economics
Tis course focuses on legal regulations infu-
encing the economy. Emphasis is on the appli-
cation of theories and methods of economics to
legal problems. Te areas of study include cop-
yright, patent law, intellectual property rights,
corporations, international trade and invest-
ment regulations, labor law and stock exchange
regulations.
EC 678 Independent Study of Business Eco-
nomics
Tis course is designed for individual study in
business economics with an advisor (or advisors)
with the approval of the Committee on Gradu-
ate Studies in Economics. Each topic combines
theoretical and empirical economic tools in the
analysis of a wide range of related issues in busi-
ness economics.
EC 679 Seminar in Business Economics
Tis course enables students to work on semi-
nar papers in groups. Written and oral presen-
tations of work in theoretical and applied busi-
ness economics.
EC 681 Applied Economics
Tis course introduces students to econometric
techniques and recently developed econometric
techniques used in the analysis of various issues
in macro and microeconomics. Discussion
of model specifcation. Te Error Correction
Model, unit root and cointegration, and the
VAR model are also included.
EC 682 Applied General Equilibrium Teory in
Economics
Tis course includes equilibrium determina-
tion, linkages of economic sectors, efects of
changes in macroeconomic policies and general
equilibrium attainment.
EC 684 Game Teory
Tis course focuses on game theory and its ap-
plications in economics and model building.
Studies cover the Nash equilibrium, non-coop-
erative games, and cooperative games.
EC 685 Input - Output Analysis
Tis course will study input-output analysis
with applications to economic issues, specifca-
tion problems, analysis of change in economic
structures. Tis course also focuses on static and
dynamic input-output models, including how
to use tables of factors and gross product with
econometrics.
EC 687 Operations Research
Tis course examines the theories and concep-
tual foundations of operations research. Study
of problems of management decision making,
management and operations techniques for
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English Program
the economist. Topics include the use of prob-
ability, statistics, calculus and simulation tech-
niques.
EC 688 History of Economic Tought
Tis course will study the fundamental phi-
losophy of the great economists such as Adam
Smith, Malthus, Ricardo, Mill, Marx, Jevons,
Walras and Marshall, as well as the incorpora-
tion of their thought into contemporary main-
stream economic theories. Te course will fo-
cus on contemporary theories and thought that
have been developed during the past ffty years.
EC 697 Independent Study
Tis course focuses on game theory and its ap-
plications in economics and model building.
Studies cover the Nash equilibrium, non-coop-
erative games, and cooperative games.
EC 698 Seminar Paper
Tis course enables students to analyze select-
ed topics concerning economic problems with
which we are nowadays confronted. Analy-
sis will focus on both theoretical and practi-
cal problems. Solutions to those problems will
also be suggested and presented for study in the
class.
EC 699 Tematic Paper
Required is the analysis of o a specifc topic in
economics. Each student works with the advice
and supervision of members of the Committee
on Graduate Studies in Economics.
EC 700 Comprehensive Examination
A comprehensive examination designed to test
the academic knowledge in economics of grad-
uate students. Ability to use academic principles
and experience taken from both core and relat-
ed areas. Applications to practice in operational
tasks or research. Comprehensive examinations
may be administered in oral or in written from
or both as required by the area of concentration
committee.
EC 701 Tesis
Research study in topics related to economics to
the end of creating new ideas/procedures and a
new body of knowledge; writing and organizing
a thesis report in accordance with the propos-
als of and supervision by the adviser and thesis
committee.
competency in thinking and inculcating belief
in good values. Morality and ethical values,
morals, ethics and as guides for appropriate be-
havior and professionalism; human dignity and
pride in Tai identity; inculcating sound aware-
ness of social responsibility; conserving Tai
wisdom, natural resources and environment.
Practice in self appraisal, emotion quotient,
working with others, setting life and work plan-
ning program, vision creation, analysis think-
ing, synthesis, creative thinking, method and
approach in administrating life, family, society
with an emphasis on self-study, self-reliance,
optimist, continually seeking knowledge and
the application of knowledge and skills to their
lives and work.
A study of the philosophy, objectives, and pro-
cedures governing graduate study; ways in
which to conduct research using a variety of
sources, including analysis and synthesis of data
so obtained; styles and techniques for writing
reports, articles, thematic papers, theses, and
dissertations; models for referencing ideas and
constructing reference lists; guidance on writ-
ing abstracts, scholarly presentations, and sub-
mitting articles for publication.
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Master of Education in
Educational Administration
M.Ed. (Educational Administration)
(Revised 2006)
Te Institute of International Studies, Ramkhamhaeng University, has ofered the Master of Education
Program in Educational Administration since 2001. It provided individuals with advanced academic
work in the functional aspects of public and private organizations. Nowadays, the impact of globaliza-
tion faces every sector. To understand and adapt to the global transaction environment will be the key to
executive success in educational operations. Tis reviewed program provides the individual with general
competencies for overall management as well as an ability to function efectively in a multicultural and
rapidly changing global arena. Students will develop skills in collecting, analyzing, and interpreting data,
as well as conceptualizing, evaluating, and implementing solutions necessary in addressing complex
problems.
Individuals with baccalaureate degree in arts humanities, sciences, engineering, education, business etc.
from accredited schools are encouraged to apply.
Tis program is ofered as a 2-year program (Saturday and Sunday classes), as well as a 1-year program
(classes on 2 week days plus Satruday and Sunday).
Program Completion
Program Structure
Number of Credits
1. Specifc course (non-credit)
2. Pre-fundamental course (non-credit)
3. Academic fundamental course
4. Major course
4.1 Core course
4.2 Elective course
5. Independent Study
(3)
(9)
6

15
12
3
(0)
Total 36
* A comprehensive examination including written and/or oral tests must be
taken after completion of the 36 credit program in compliance with the rules
of the Graduate School of Ramkhamhaeng University.
183
English Program
Specifc course (non-credit)
Pre-fundamental courses (non-credit)
EA 500 English in Educational Administration
0 credits
ED 501 Knowledge of Education, Ed. Psychology, and Ed.l Technology 0 credits
ED 502 Knowledge of Curriculum, Instruction, and Educational Evaluation 0 credits
Academic fundamental courses (6 credits)
EF 603 Philosophy of Education 3 credits
MR 693 Educational Research Methodology 3 credits
Major courses (15 credits)
EA 613 Principles and Teories of Educational Administration 3 credits
EA 623 Educational Leadership 3 credits
EA 624 Human Relations in Educational Administration 3 credits
EA 645 Educational Planning 3 credits
EA 673 Seminar in Educational Administration 3 credits
Elective courses (12 credits)
EA 614 Legal Aspects of Education 3 credits
EA 615 Educational Supervision 3 credits
EA 616 Management and Organizational Development in Education 3 credits
EA 625 Education and Political Development 3 credits
Curriculum
184
English Program
EA 626 Trends and Development in Educational Administration 3 credits
EA 633 Personnel Administration and Human Resources Development 3 credits
EA 634 Academic Management and Administration 3 credits
EA 635 Management and Administration of Student Personnel Services 3 credits
EA 636 Principles of Budget, Management, and School Finance 3 credits
EA 637 School Plant and Environmental Management 3 credits
EA 643 Decision Making in Educational Administration 3 credits
EA 644 Ethics of Educational Administration 3 credits
EA 653 Educational Economics and School Administration 3 credits
EA 654 Educational Innovation for Life and Social Development 3 credits
EA 655 Economic, Social, and Political Foundations of Education 3 credits
Independent Studies (3 credits)
EA 689 Independent Study 3 credits
EA 698 Comprehensive Examination 0 credits
185
English Program

Reading and study skills to enhance compre-
hension of materials in educational administra-
tion pertinent to further research and graduate
studies.

ED 501 Knowledge of Education, Educational
Psychology
Te history, philosophy and policies of educa-
tional management; educational plans and edu-
cational systems; laws and regulations required
for teachers, professional ethics, theories and
educational psychology pertaining to instruc-
tion; application of theories, principles and re-
search in psychology; roles and signifcance of
educational technology, including production
and selection of such technology as instruction-
al materials.

Course Descriptions
ED 502 Knowledge of Curriculum, Instruction
and Educational Evaluation
A study of meaning, factors and types of curric-
ulum; the relationships between the curriculum
and the instructional management, methods
and techniques of teaching, teaching skills and
lesson planning; instructional climate; curricu-
lum and instructional innovations. Techniques
of educational measurement and evaluation; in-
cluding instrument types, test writing, criterion
referenced and norm referenced evaluation; the
measurement of scores and fundamental statis-
tics for educational measurement and evalua-
tion.

EA 613 Principles and Teories of Educational
Administration
General knowledge of educational administra-
tion, focusing on the concept of educational re-
form, theories and patterns of administrations;
processes of administration and educational ad-
ministration development.

EA 614 Legal Aspects of Educational Adminis-
tration
A study concerning civil bureaucracy acts, teach-
er acts and other relevant acts concerning edu-
cation of all types and levels under the Ministry
of Education and other relevant government
agencies involved in educational management;
rules, regulations, etc. concerning personnel in
academic institutions and other education agen-
cies.

EA 615 Educational Supervision
A study of roles and responsibilities of educa-
tional supervisors; systematic analyses of prob-
lems and means of solving them based on ap-
plicable theories and principles.

186
English Program
EA 616 Management and Organizational De-
velopment in Education
A study of the history and interpretations of or-
ganizational management and its development;
structural patterns; methods and procedures in
organizational development; an analysis of fac-
tors afecting the organization. Basic theories of
educational organization are emphasized, in-
cluding application in educational institutes.

EA 623 Educational Leadership
A study of interpretations of leader competency,
roles and expectations of the society; an analy-
sis of characteristics and patterns of the leader
behaviors, including efectiveness of the leaders
reactions in diferent situations.

EA 624 Human Relations in Educational Ad-
ministration
Basic concepts of human relations in adminis-
tration, an analysis of the principles regarding
the art of accomplishing human relations; re-
lationships between personnels behaviors and
human relations; motivation methods accord-
ing to the behaviorist principles; behavioral
controls of personnel; efciency of communi-
cations between superiors and subordinates, in-
cluding case studies relating to human relations
in administration.

EA 625 Education and Political Development
A study of relationships between governing rules
and education; political infuence on educational
management; an analysis of patterns of ideology
of administration, with emphasis on democratic
government; roles of powerful political groups;
educational decentralization; budget allocation;
commands at central and regional government
levels; direct and indirect problems and trends
in educational management.

EA 626 Trends and Development in Education-
al Administration
A study of trends and development in educa-
tional administration by analyzing social, eco-
nomic and political factors and environments,
advances in technology and knowledge and gov-
ernment policy in educational management.
EA 633 Personnel Administration and Human
Resources Development
A study of theories, methods and roles of edu-
cational administrators in personnel and human
resources management for efciency increment,
including current problems and obstacles in
personnel management.

EA 634 Academic Management and Adminis-
tration
A study of management and methodology
concerning current academic administration;
certain problems of interest facing academic
administration; project preparation pertaining
to academic administration in educational in-
stitutes.

EA 635 Management and Administration of
Student Personnel Services
A study of management and administration of
student personnel programs in order to serve
the need of the students and the nature of study;
management of student activities, food, trans-
portation, learning materials, special education-
al services, guidance, and health and hygiene;
registration regulations; disciplinary actions;
consultation, application and enrollment, and
promotion.
EA 636 Principle of Budget, Management and
School Finance
A study of principles and procedures in budget
management; sources of budget; school fnance
and budget management; fnancial law and reg-
ulations; ofcial guidelines in defrayment.

EA 637 School Plant and Environmental Man-
agement
School plant surveys and planning with empha-
sis on writing of list patterns and educational
requirements; assessment of school plant usage;
selection of school plant location; design for
construction; examination of materials, equip-
ment and construction technology; new con-
cepts in securing resources for the classroom;
environmental management within the school.

187
English Program
EA 643 Decision-Making in Educational Ad-
ministration
An analysis of principles and rationales behind
decision-making; decision-making theories; in-
fuence of society and psychology, including ap-
plication of principles to various assumed situ-
ations.

EA 644 Ethics of Educational Administration
Te course is aimed at helping educational ad-
ministrators to understand the importance of
social responsibilities and ethics; social targets
and ideals involving educational administra-
tion, including professional codes of conduct;
roles of ethics in administration.

EA 645 Educational Planning
A study of systems and theories of planning;
economic, social and political patterns involving
educational planning; assessment of man power
and student admissions; an analysis of expenses
and productiveness; tools and techniques used
in planning.

EA 653 Educational Economics and School Ad-
ministration
A study and analysis of principles of fscal budg-
et management with emphasis on investment in
education, educational planning in congruence
with the national plan for social and economic
development, and human resources develop-
ment in terms of the man power plan based on
economic principles.

EA 654 Educational Innovation for Life and So-
cial Development
A study and analysis of new concepts in the ed-
ucational system; processes of new concept de-
velopment and change in academic institutions;
relevant research on educational innovation and
administration, including techniques for mak-
ing the change and development in educational
for optimization in life and social development.

EA 655 Economic, Political and Social Founda-
tions of Education
A study of relationships among education, so-
cial situations, economy and Tai politics; roles
of education in maintaining promoting social
heritage, with emphasis on structures and func-
tions of schools and social systems, such as fam-
ily, community, economic organization, religion
and Tai politics.
EA 656 Education for Social and Cultural De-
velopment
A study and analysis of education as catalyst of
social and cultural change in the Tai society;
emphasis is placed on devising plans for dealing
with such change, including the development
of education to serve social and cultural condi-
tions.

EA 673 Seminar in Educational Administra-
tion
Examination of problems and trends in educa-
tional change by way of survey, analysis and ef-
fects of educational administration in the school
system for efective problem solving and plan-
ning based on educational theories and proce-
dures.

EA 689 Independent Studies
Individuals interest in special topic on educa-
tional administration under Advisors guidance
and suggestion.

EF 603 Philosophy of Education
Studies of the philosophy concepts of the philos-
ophers, educators and the important researchers
both Tais and foreigners, including with the
purposes and policies of educational in the past
and present time. Te application of the signif-
cant comparative thoughts using in relating to
the Tais values, cultures and socio-economics.

ER 693 Educational Research Methodology
Research procedures, development of knowl-
edge searching, types of research, hypothesis,
research variable, research tools, patterns of
research conclusion, assessment of educational
research reports.

188
English Program
Academic Schedule
First year, frst semester
EF 603 Philosophy of Education
EA 613 Principles and Teories of Educational Administration
EA 623 Educational Leadership
EA 624 Human Relations in Educational Administration
First year, second semester
MR 693 Educational Research Methodology
EA 645 Educational Planning
EA ... (elective course)
Second year, frst semester
EA 689 Independent Studies
EA 673 Seminar in Educational Administration
Second year, 2nd semester
EA 698 Comprehensive Examination
Remarks:
Candidates must take a written comprehensive and/or oral examination.
189
English Program
Ph.D. Doctor of Philosophy and
LL.D. Doctorate in Laws Programs
Te following general information applies to all programs. Program-specifc information you fnd in the
subsequant chapters.
Evaluation and Graduation Grades
1. Dissertation Evaluation
Each candidate must have a dissertation advisory committee. Te committee will consist of
three lectures from universities (or one from Institute/ Organization) and must comprise at
least one from Ramkhamhaeng University and one foreign Professor.

2. Te qualifying requirements for eligibility as a dissertation adviser are as follows:
Te adviser is a
- Professor or
- Assoc. Professor, or holds
- an earned doctorate degree, or is
- an expert or professional or specialist in the candidates feld of study

3. Each dissertation script must be fully approved by the joint committee. Te joint committee
consists of (1) the dissertation examiner committee, (2) the chairman of the dissertation advi-
sory committee and (3) the chairman of the administrative committee of the Ph.D. program.

4. Te grades of a dissertation are:
- Very Good
- Good
- Pass

5. Te Dissertation examiner committee consists of academic experts from Ramkhamhaeng Uni-
versity and other Institutes or organizations. Te number of academic experts from other insti-
tutes may be in the majority but the committee should include at least one academic expert from
Ramkhamhaeng University.
190
English Program
Subject Evaluation
Te letter grades used are:
A 4.00 Excellent
A- 3.67 Almost Excellent
B+ 3.33 Very Good
B 3.00 Good
B- 2.67 Fairly Good
F 0.00 Failure
I Incomplete
Requirement for Graduation
1. Candidates must pass one subject of fnal examination (English Language or Statistics or Com-
puter).
2. Candidates must pass Qualifying Examination and then they have the right to start their dis-
sertation.
3. Candidates must complete their dissertation by oral defence.
4. Each dissertation must be presented at a public academic seminar and either published in full or
in part an approved academic journal.
University Libraries
Institute of International Studies Library
Te library contains more than 1,050 volumes in English and Tai, which include textbooks, pe-
riodicals, reference books, and research reports. Tere are also Internet and database systems.

Central Library of Ramkhamhaeng University
Te central library is jointly utilized among the faculties of the university in accordance with university
policy. It contains textbooks, reference books, research reports, periodicals, Internet and database system
(OPAC, web OPAC) both in Tai and English, on order to support the various user needs.
Tere are 5 categories in the collection.
1. Books: Tai 412,653 volumes, English 101,088 volumes
2. Magazines: Tai 325 publications, English 76 publications
3. Teses 4, 310 volumes
191
English Program
4. Research Reports 1,133 volumes
5. Newspapers: Tai 34 newspapers, English 7 newspapers
6. Government Publications: Tai 17,077 items, English 11,158 items
Moreover, the university also provides a communication system through the Internet for all candi-
dates.
Dissertation Examination
Student must present their dissertation at a public seminar. Tose present at the seminar will comprise
(1) the dissertation examiner committee, (2) the academic experts from others Institutes, (3) lectures
from Ramkhamhaeng University/ lectures from others Universities, (4) the students and, (5) the dis-
sertation advisory committee.
Te members of the dissertation advisory committee are present as observers and cannot answer ques-
tions/ comments from the examiner committee or ofer any other explanations.
Each presented dissertation script must be fully approved with the signatures of the examiners.
In a case when it is requested to submit a dissertation for reconsideration, the student and supervisors
have to correct it and return to the public academic seminar.

System of Education Quality Assurance
Te Quality Guarantee System consists of 4 parts, namely:
A. Program/Course Administration falls into 4 categories
1. Student Selection System: Tis system is managed by the entrance committee.
1.1 Te committee consists of:
(1) the executive committee of the Ph.D. program, 7 persons
(2) the representative from the feld the same as the candidates, 1 person
(3) the representative from the university council, 1 person
(4) experts or specialist from the public and private sectors, 2 person
1.2 Te duty of the committee is:
(1) to consider/evaluate the dissertation proposal
(2) to consider the possible application of the dissertation in practice
(3) to consider the academic knowledge of the candidate
(4) to consider the ability/readiness of the person who will be one of the dissertation advisory com-
mittee
192
English Program
(5) to consider the qualifcation of the academic expert/ specialist from another Institute who will
join the dissertation advisory committee (1 person)
(6) to report the issue to the rector and the university council.
1.3 Eligibility Criteria
(1) From the application from with emphasis given to his/her work position, special ability and
research experience.
(2) From the primary dissertation proposal, indicating the background and signifcance the topic,
the object of the study, the conceptual framework, sources of data and expected contributions of
the fndings.
1.4 Dissertation Proposal Evaluation
Te dissertation proposal evaluation system is managed by the dissertation examiner committee;
the committee will accept/ reject each dissertation proposal on a majority vote and grade:
- not accepted
- fully accepted
- accepted under the condition specifed
- accepted under the condition specifed with the requirement that the be candidate take some
courses related to the dissertation.
2. System of Teaching and Studying
2.1 Each Ph.D. student (research program), must have the dissertation advisory committee. Te com-
mittee consists of (1) one Prof./ Assoc. Prof. from Ramkhamhaeng University who has classes
related to the topic of the dissertation, (2) one lecturer from Ramkhamhaeng University or from
another university, who is an expert in research methodology of each area, (3) and one representa-
tive from the steering committee. One of the three numbers of the committee will be elected by
vote as the chairman of the committee.
2.2 Academic Activities
Student must present their dissertation at least 4 times in the public academic seminar. Te par-
ticipants in each seminar are (1) lecturer from Ramkhamhaeng University and other universities,
(2) experts/ specialists from Ramkhamhaeng University and other Institutes, (3) Ph.D. students.
3. Dissertation Examination
Student must present their dissertation to the dissertation examiner committee. Te committee con-
sists of (1) lectures/ academics from university, (2) experts/ specialists from an organization or In-
stitute related to the dissertation topic, (3) the dissertation advisory committee. Te dissertation
advisory committee is present as the observer and can not answer the questions/ committee from the
examiner committee or ofer any other explanations.
Te committee, (1) and (2), has the duty to evaluate the dissertation and the representative from the
administration committee attends as observer. In a case when it is requested to submit a dissertation
for reconsideration, student and supervisors have to correct it and return to the public academic
seminar.
193
English Program
For a dissertation to be corrected it must be passed through reading by external members of the dis-
sertation examiner committee.
Students must prepare their dissertation for publishing in (1) an approved academic journal or (2)
a document for an International Conference or (3) a textbook or academic document that will be
evaluated by the expert committee (at least 3 committee members).

4. Curriculum Revision
Tis curriculum is to be revised every 3 years by the administration committee.
B. Course Materials and Handouts and Educational Researches
(1) Lecture Professors and Consulting Professors must have the quality in accordance with the rules
of graduate studies (2006).
(2) Providing efective and efcient educational instruments
(3) Emphasizing the teaching quality of all professors in each semester
C. Providing Educational Supporting and Consultancy

(1) Both internal and Visiting Professors are provided for continuing educational consultancy

(2) Student must join other activities that the administration committee will arrange for compliance with the
system of educational quality guarantee. Tis activity, for example, may take the from at a study trip abroad.
D. Needs in Labour Market

Following, surveying, and researching the need of labour market in every 3 years.

194
English Program
Ph.D. in Business Administration
Te Doctor of Philosophy (Ph.D.) Program in Business Administration (English Program) has been
developed in response to the high demand of graduates in business administration in the present, rapidly
changing environment of the transition economies. Te vision for the economic and social development
of the nation must have the appropriate human resource development policy, especially in regard to doc-
toral programs. Tis Ph.D. research program will help the candidates to acquire new ways of thinking
and attain competence in conducting research. Tey will be allowed to study and experiment freely in
order to discover the new issues and to enable them to create real academic progress.
Applicants must hold a Masters degree or Bachelors degree from an educational institute or University
recognized by the Tai Ministry of University Afairs. Te degree may be in any feld of study.
Applicants who hold a Bachelors degree must have obtained frst class honors, or the highest honour
awarded, from a University recognized by the Tai Ministry of University Afairs. In such case, a transfer
of credits will be approved by the Administration Committee of IIS.
Selection Procedures (Eligibility Criteria)
will be in accordance with the rules of graduate studies (1995); Ramkhamhaeng University, No. 8.4 of
section 1 and No. 9.4. of section 2 (can be requested in copy from IIS).
Time Limits
Applicants who earned a Bachelors degree (with Honors) must complete the Ph.D. program in not
more than 8 years. Applicants who earned a Masters degree must complete the Ph.D. program in not
more than 5 years.
195
English Program
Program and Program Structure
At present, only one program (the Research Program) is ofered. Te following table shows the program
structure.
Number of credits
With Bachelors degree With Masters degree
1. Seminar Workshop
2. Dissertation
3. Final Examination
4. Dissertation Examination
6 courses
72
*
-
4 courses
48
*
-
Total 72 48
* To complete the Ph.D. program all candidates must pass one subject of the fnal
examination (English Language or Statistics or Computer).
Academic Schedule
Seminar Workshops and Dissertations listed below are mandatory. In addition, IIS provides support
activities from which candidates can elect to take some special business courses, such as
Financial Teory
Operations Research
Quantitative Analysis for Business Decisions
Strategic Management
Information Technology
Managerial Economics
International Business, etc.
In the Colloquium Courses, experts and others involved in interesting topics will be invited to lecture
and exchange ideas as special guests. Candidates will have the opportunity to present interesting topics
or special topics in related felds.
196
English Program
Academic Schedule with Bachelor Degree
for candidates holding a Bachelors Degree (72 credits)
First Year First Semester
BA 971 Dissertation 12 credits
BA 921 Seminar Workshop 1: Emphasis on the Substantive Matter of the
Dissertation.
Students must present the subject matter of their dissertation, indicating
the background and signifcance of the dissertation topics, the objectives
of the dissertation, the conceptual framework, sources of data and expected
contributions of the fndings, conclusions and recommendations. Tey are
required to exchange ideas with the seminar participants and experts from
various private and public agencies related to the students research prob-
lems.

II981 Statistics for Business Administration
II982 Quantitative Analysis in Business Administration
II984 Management Concepts
II980 Colloquium
Total 12 credits
First Year Second Semester
II 987 Business Finance Teories and Concepts 0 credits
BA 922 Seminar Workshop 2: Emphasis on Research Methodology
Students must present the review of the literature on data collection, and
the development and testing of the research tools to be used for the dis-
sertation, in accordance with the dissertation objectives. Tey are required
to exchange ideas with the seminar participants and experts from various
private and public agencies related to the students research problems.

II985 Marketing Concepts
II983 Research Methodology in Business Administration
II986 Business Economics Concepts
II980 Colloquium
197
English Program
Total 12 credits
Second Year First Semester
BA 923 Seminar Workshop 3: Emphasis on the Conceptual Framework of
the Dissertation
Students must present a conceptual framework that corresponds
to the objectives and scope of the dissertation and is derived from
an integrative literature review of theory and past research.

Total 12 credits
Second Year Second Semester
BA 924 Seminar Workshop 4: Emphasis on the Process of Data Collec-
tion and Analysis
Students must present (1) the results of data analysis for each disserta-
tion objective, (2) describe and interpret the results, and (3) exchange
ideas with the seminar participants and experts from various private
and public agencies related to the students research problems.

Total 12 credits
Tird Year First Semester
BA 925 Seminar Workshop 5: Emphasis on Research Findings
Students must present the draft report on the fndings at a seminar and
exchange ideas with the seminar participants and experts from various

Total 12 credits
Tird Year Second Semester
BA 926 Seminar Workshop 6: Emphasis on the Holistic Presentation of
the Dissertation
Students must (1) present the totality of the dissertation at a semi-
nar, (2) respond to questions raised by the participants, (3) ex-
change ideas with the participants, and (4) make necessary correc-
tions within the scope of the approved dissertation proposal.

Total 12 credits
198
English Program
Students must present their dissertation at a public seminar. Tose present at the semi-
nar will comprise (1) the dissertation examiner committee, (2) the academic experts
from other institutes, (3) lecturers from Ramkhamhaeng University / lecturers from
other universities, (4) the students and (5) the dissertation advisory committee.
Te members of the dissertation advisory committee are present as observers and cannot
answer questions / comments from the examiner committee or ofer any other explana-
tions.
Each presented dissertation script must be fully approved with the signatures of the
examiners.
In case when it is requested to submit a dissertation for reconsideration, the student and
supervisors have to correct it and return to the public academic seminar.
199
English Program
Academic Schedule with Master Degree
for candidates holding a Masters Degree (48 credits)
First Year First Semester
BA 921 Seminar Workshop 1: Emphasis on the Substantive Matter of the
Dissertation.
Students must present the subject matter of their dissertation, indicating
the background and signifcance of the dissertation topics, the objectives
of the dissertation, the conceptual framework, sources of data and expected
contributions of the fndings, conclusions and recommendations. Tey are
required to exchange ideas with the seminar participants and experts from
various private and public agencies related to the students research prob-
lems.

II981 Statistics for Business Administration
II982 Quantitative Analysis in Business Administration
II984 Management Concepts
II980 Colloquium
Total 12 credits
First Year Second Semester
II 987 Business Finance Teories and Concepts 0 credits
BA 922 Seminar Workshop 2: Emphasis on Research Methodology
Students must present the review of the literature on data collection, and
the development and testing of the research tools to be used for the dis-
sertation, in accordance with the dissertation objectives. Tey are required
to exchange ideas with the seminar participants and experts from various

II985 Marketing Concepts
II983 Research Methodology in Business Administration
II986 Business Economics Concepts
II980 Colloquium
Total 12 credits
200
English Program
Second Year First Semester
BA 923 Seminar Workshop 3: Emphasis on the Conceptual Framework of
the Dissertation
Students must present a conceptual framework that corresponds
to the objectives and scope of the dissertation and is derived from
an integrative literature review of theory and past research.

Total 12 credits
Second Year Second Semester
BA 926 Seminar Workshop 4: Emphasis on the Holistic Presentation of
the Dissertation
Students must (1) present the totality of the dissertation at a semi-
nar, (2) respond to questions raised by the participants, (3) ex-
change ideas with the participants, and (4) make necessary correc-
tions within the scope of the approved dissertation proposal.

Total 12 credits
Students must present their dissertation at a public seminar. Tose present at the semi-
nar will comprise (1) the dissertation examiner committee, (2) the academic experts
from other institutes, (3) lecturers from Ramkhamhaeng University / lecturers from
other universities, (4) the students and (5) the dissertation advisory committee.
Te members of the dissertation advisory committee are present as observers and can-
not answer questions / comments from the examiner committee or ofer any other
explanations.
Each presented dissertation script must be fully approved with the signatures of the
examiners.
In case when it is requested to submit a dissertation for reconsideration, the student and
supervisors have to correct it and return to the public academic seminar.
201
English Program
(Research program, revised 2006)
Te Doctor of Philosophy Program in Educational Administration has been developed in response to
the high demand of graduates in education in the present, rapidly changing environment of the transi-
tion economies. Te vision for the economic and social development of the nation must have the ap-
propriate human resource development policy, especially in regard to doctoral programs. Tis Ph.D.
research program will help the candidates to acquire new ways of thinking and attain competence in
conducting research. Tey will be allowed to study and experiment freely in order to discover the new
issues and to enable them to create real academic progress.
Applicants must hold a Masters degree or Bachelors degree (with Honours) from an educational insti-
tute or university recognized by the Ministry of Education. Te degree may be in any feld of study.

In order to be fully admitted to the program, the applicant must meet the following requirements:
Sucessfully pass the RU test (English Test): Applicants who have a TOEFL score of 500 or higher
within the last 2 years are exempted. Also exampted are students who graduated from a university in
English speaking countries.
Successfully pass the Advanced Test (Concepts of current issues in Political Science).
will be in accordance with the Rules of Graduate Studies (2004; Ramkhamhaeng University, No. 8.4. of
section 1 and No. 9.4. of section 2 (not available online).
Time Limits
Applicants who earned a Bachelors Degree (with Honours) must complete the Ph.D. program in 8
years. Applicants who earned a Masters degree must complete the Ph.D. program in 6 years.
202
English Program
for Candidates holding a Bachelors degree (72 credits):
EA 901
EA 902
EA 903
EA 911
Total
Research Methodology
Scope and Method
Quantitative Analysis
Independent Study I
3 credits
3 credits
3 credits
3 credits
12 credits
EA 904
EA 905
EA 906
EA 912
Total
Qualitative Research
Statistics for Research
Evaluation Research
Independent Study II
3 credits
3 credits
3 credits
3 credits
12 credits
Dissertation
Seminar Workshop 1: Emphasis on the Substantive Matter of the Dissertation
12 credits
Second year, second semester
Dissertation
Seminar Workshop 2: Emphasis on Research Methodology
12 credits
Tird year, frst semester
Dissertation
Seminar Workshop 5: Emphasis on Research Findings on the Holistic Presentation
of the Dissertation
12 credits
Tird year, second semester
Dissertation
Dissertation Examination and Presentation to Public Academic Seminar
12 credits
203
English Program
For candidates holding a Masters degree (48 credits):
EA 901
EA 911
Total
Independent Study I
3 credits
3 credits
6 credits
EA 903
EA 912
Total
3 credits
3 credits
6 credits
Dissertation
9 credits
Dissertation
9 credits
Dissertation
Seminar Workshop 5: Emphasis on Research Find-
ings and the Holistic Presentation of the Dissertation
9 credits
Dissertation
9 credits
204
English Program
EA 901 Research Methodology
General Characteristics, objectives and goals of research; various types and stages of research; determi-
nation of research issue/objectives; literature review; research planning; data collection and analysis;
research fndings presentation and research report writing.
EA 902 Scope and Method
Scope and method specifc to the discipline related to the students dissertation; current methodology
used by the academic in the discipline leading to the dissertation.
EA 903 Quantitative Analysis
Basic knowledge concerning sources and type of data, methods of presentation and analysis; measure-
ment and tests for validity and reliability, including interpretation of statistical results.
EA 904 Qualitative Research
General characteristics and type of qualitative research, participant and non- participant observation,
brainstorming, in-depth interview, focus group, and participatory action research.
EA 905 Statistics for Research
Statistics and types of Research; descriptive statistics and the level of measurement of the variables;
statistics for trend analysis; bivariate statistics; logic of multivariate statistics; applications of statistics
to research, including proper ways of presentation and interpretation of the statistics results.
EA 906 Evaluation Research
Meanings and characteristics of evaluation; qualitative and quantitative approaches; stages of evalua-
tion of theories and models of evaluation; sources of data and data processing; measurement construc-
tion, analysis and interpretation of the fndings; the structure of evaluation report, and presentation
of the evaluation results.
EA 911 Independent Study I
Students must conduct a study on the topic that leads to the dissertation according to the plan agreed
upon by the thesis advisory committee and closely supervised by an adviser who is recognized as an
expert in the feld. Te report is no less than 80 pages and must be presented at a seminar organized
by the executive committee of the Ph.D. Program.
EA 912 Independent Study II
expert in the feld. Te subject matter must difer from that of the Independent Study I but be related
to the dissertation. Te report is no less than 80 pages and must be presented at a seminar organized
Course Descriptions
205
English Program
EA 999 Dissertation
Seminar Workshop 1: Emphasis on the Substantive Matter of the Dissertation.
Student must present the subject matter of their dissertation, indicating the background and sig-
nifcance of the dissertation topics, the objectives of the dissertation, the conceptual framework,
source of data and expected contributions of the fndings, conclusions and recommendations. Tey
are required to exchange ideas with the seminar participants and experts from various private and
public agencies related to the students research problems.
Seminar Workshop 2: Emphasis on Research Methodology.
Student must present the review of the literature on data collection, and the development and test-
ing of the research tools to be used for the dissertation, in accordance with the dissertation objec-
tives. Tey are required to exchange ideas with the seminar participants and experts from various
Seminar Workshop 5: Emphasis on the Research Finding and Holistic Presentation of the Dis-
sertation.
Student must present the fnding and totality of the dissertation at a seminar, respond to questions
raised by the participants, exchange ideas with the seminar participants and experts from various
private and public agencies related to the student research problem, and make any necessary cor-
rections within the scope of the approved dissertation proposal.
Students must present their dissertation to the dissertation examiner committee. Te committee
consists of (1) lecturers/academics from university, (2) experts/specialists from an organization or
institute related to the dissertation topic, and (3) dissertation advisory committee. Te dissertation
advisory committee is present as an observer only, not to answer questions/comments from the
examiner committee or ofer any explanations.
Te committee, (1) and (2), has the duty to evaluate the dissertation while a representative from
the administration is requested for re-submission for reconsideration, the student and supervisors
must correct it before presenting it to the public academic seminar.
Te dissertation that needs to be corrected must go through reading by external members of the disserta-
tion examiner committee (at least 3 committee members).
206
English Program
LL.D. Doctor of Laws
(Research program, revised 2006)
Tis program is ofered with in the Doctorate in Laws Progam and starts in November 2006 with the
second semester of the academic year 2006.
Te Doctor of Laws program has been developed in response to the high demand of graduates in laws
in the present, rapidly changing environment of the transition economies. Te vision for the economic
and social development of the nation must have the appropriate human resource development policy,
especially in regard to doctoral programs. Tis LL.D. research program will have the candidates to
acquire new ways of thinking and attain competence in conducting research. Tey will be allowed to
study and experiment freely in order to discover the new issue and to enable them to create real academic
progress.
IISs goal is to provide a qualitative LL.D. program to meet the demand for higher graduate education
and contribute to academic development.
Applicants must hold a Masters degree or Bachelors degree from an educational institute or university
recognized by the Ministry of Education. Te degree must be in any feld of law.
Applicants who hold a Bachelors degree must have obtained frst class honors, or the highest honor
awarded, from a University recognized by the Ministry of Education. In such case, a transfer of credits
will be approved by the Steering Committee of IIS.
Applicants must pass the interviewing panel before being admitted to the LL.D. program. Tis selection
will be in accordance with the rules of graduate studies (2004); Ramkhamhaeng University.
Time Limits
Applicants who earned a Bachelors degree (with Honors) must complete the LL.D. program in 6
years.
Applicants who earned a Masters degree must complete the LL.D. program in 6 years.
207
English Program
Registration
Te candidates may register for maximum of 15 credits in each semester.
Support Activities
Te Institute of International Studies provides the support activities shown below.
Candidates can take some special law non-credit courses such as:
Contract and Tort Law
Advance Commercial Law
Criminal Law and Criminal Procedure
Administrative Law
International Trade Law
Law on Intellectual Property, etc.
In collogquium courses, experts and others involved in interesting topics will be invited to lecture and
exchange ideas as special guests. Candidates will have the opportunity to present interesting topics or
special topics in the related felds.
208
English Program
LW 901
LW 902
LW 903
LW 911
Total
Scope and Method
Independent Study I
3 credits
3 credits
3 credits
3 credits
12 credits
LW 904
LW 905
LW 906
LW 912
Total
Evaluation Research
3 credits
3 credits
3 credits
3 credits
12 credits
Dissertation
12 credits
Dissertation
12 credits
Dissertation
of the Dissertation
12 credits
Dissertation
12 credits
209
English Program
LW 901
LW 911
Total
Independent Study I
3 credits
3 credits
6 credits
LW 903
LW 912
Total
3 credits
3 credits
6 credits
Dissertation
9 credits
Dissertation
9 credits
Dissertation
9 credits
Dissertation
9 credits
210
English Program
LW 901 Research Methodology
LW 902 Scope and Method
LW 903 Quantitative Analysis
LW 904 Qualitative Research
LW 905 Statistics for Research
LW 906 Evaluation Research
LW 911 Independent Study I
LW 912 Independent Study II
Course Descriptions
211
English Program
LW 999 Dissertation
sertation.
212
English Program
Ph.D. in Political Science
Te Doctor of Philosophy (Ph.D.) Program in Political Science ofers you the choice between the majors
Political Science, International Relations, and ublic Administration
Te Doctor of Philosophy Program in Political Science has been developed in response to the high
demand of graduates in political science in the present, rapidly changing environment of the transition
economies. Te vision for the economic and social development of the nation must have the appropri-
ate human resource development policy, especially in regard to doctoral programs. Tis Ph.D. research
program will help the candidates to acquire new ways of thinking and attain competence in conducting
research. Tey will be allowed to study and experiment freely in order to discover the new issues and to
enable them to create real academic progress.

Time Limits
213
English Program
901
902
903
911
Total
Scope and Method
Independent Study I
3 credits
3 credits
3 credits
3 credits
12 credits
904
905
906
912
Total
Evaluation Research
3 credits
3 credits
3 credits
3 credits
12 credits
Dissertation
12 credits
Dissertation
12 credits
Dissertation
of the Dissertation
12 credits
Dissertation
12 credits
214
English Program
901
911
Total
Independent Study I
3 credits
3 credits
6 credits
903
912
Total
3 credits
3 credits
6 credits
Dissertation
9 credits
Dissertation
9 credits
Dissertation
9 credits
Dissertation
9 credits
215
English Program
PS 901 Research Methodology
PS 902 Scope and Method
PS 903 Quantitative Analysis
PS904 Qualitative Research
PS905 Statistics for Research
PS 906 Evaluation Research
PS 911 Independent Study I
PS 912 Independent Study II
Course Descriptions
216
English Program
PS 999 Dissertation
sertation.
217
English Program
Ph.D. in Economics

Time Limits
218
English Program
901
902
903
911
Total
Scope and Method
Independent Study I
3 credits
3 credits
3 credits
3 credits
12 credits
904
905
906
912
Total
Evaluation Research
3 credits
3 credits
3 credits
3 credits
12 credits
Dissertation
12 credits
Dissertation
12 credits
Dissertation
of the Dissertation
12 credits
Dissertation
12 credits
219
English Program
901
911
Total
Independent Study I
3 credits
3 credits
6 credits
903
912
Total
3 credits
3 credits
6 credits
Dissertation
9 credits
Dissertation
9 credits
Dissertation
9 credits
Dissertation
9 credits
220
English Program
A study of theories, principles, learning processes approaches in creating knowledge and compe-
tency in thinking, inculcating belief in good values. Morals, ethics and values are examined by
behavior and the professional sciences, human dignity, pride in Tai identity; inculcating sound
awareness of society and nations responsibility; conserving Tai wisdom, natural resources and en-
vironment. Practice in personality survey, emotion quotient, working with others, setting life and
work planning program, vision creation, analysis thinking, synthesis, creative thinking, method
and approach in administrating life, family, society with an emphasis on self-study, self-reliance,
optimist, seeking continuing knowledge and the application of theories into practices according
to the philosophy of sufciency economy, the application and implementation of knowledge and
morality conditions.
EC 901 Research Methodology
General characteristics, objectives and goals of research; various types and stages of research; de-
termination of research issues/objectives; literature review; research planning; data collection and
analysis; research fndings presentation and research report writing.
EC 902 Scope and Method
Scope and method specifc to the discipline related to the students dissertation; current method-
ology used by the academic in the discipline leading to the dissertation.
EC 903 Quantitative Analysis
Basic knowledge concerning sources and types of data, methods of presentation and analysis; mea-
surement and tests for validity and reliability, including interpretation of statistical results.
EC 904 Qualitative Research
General characteristics and types of qualitative research, participant and non-participant obser-
vation, brainstorming, in-depth interview, focus group, and participatory action research.
EC 905 Statistics for Research
Statistics and types of research; descriptive statistics and the level of measurement of the variables;
statistics for trend analysis; bivariate statistics; logic of multivariate statistics; applications of
statistics to research, including proper ways of presentation and interpretation of the statistics
results.
Course Descriptions
221
English Program
EC 906 Evaluation Research
Meanings and characteristics of evaluation; qualitative and quantitative approaches; stages of eval-
uation of theories and models of evaluation; sources of data and data processing; measurement
construction, analysis and interpretation of the fndings; the structure of evaluation reports, and
presentation of the evaluation results.
EC 911 Independent Study I
Students must conduct a study on the topic that leads to the dissertation according to the plan
agreed upon by the thesis advisory committee and closely supervised by an adviser who is rec-
ognized as an expert in the feld. Te report is no less than 80 pages and must be presented at a
seminar organized by the executive committee of the Ph.D. Program.
EC 912 Independent Study II
Students must conduct a study on the topic that leads to the dissertation according to the plan
agreed upon by the thesis advisory committee and closely supervised by an adviser who is recog-
nized as an expert in the feld. Te subject matter must difer from that of the Independent Study
I but be related to the dissertation. Te report is no less them 80 pages and must be presented
at a seminar organized by the executive committee of the Ph.D. Program.
EC 999 Dissertation
1. Seminar Workshop 1: Emphasis on the Substantive Matter of the Dissertation
Students must present the subject matter of their dissertation, indicating the background and
signifcance of the dissertation topics, the objectives of dissertation, the conceptual framework,
sources of data and expected contributions of the fndings, including conclusions and recommen-
dations. Tey are required to exchange ideas with the seminar participants and experts from vari-
ous private and public agencies related to the students research problems.
2. Seminar Workshop 2: Emphasis on Research Methodology
Students must present the review of literature, data collection, development and testing of the
research tools to be used in the dissertation in accordance with the dissertation objectives. Tey
3. Seminar Workshop 3: Emphasis on Dissertation Conceptual Framework
Students must present their conceptual framework that corresponds to the objectives and scope of
the dissertation, resulting from integrative literature review of theory and past research.
4. Seminar Workshop 4: Emphasis on the Process of Data Collection and Analysis
Students must present (1) the results of data analysis for each dissertation objective, (2) the
reading and interpretation of the results, and (3) exchange ideas with the seminar participants
and experts from various private and public agencies related to the students research problems.
5. Seminar Workshop 5: Emphasis on Research Findings and the Holistic Presentation of the
Dissertation
222
English Program
Students must present the fndings and the totality of the dissertation at a seminar, respond to
questions raised by the participants, exchange ideas with the seminar participants and experts
from various private and public agencies related to the students research problems, and make
any necessary corrections within the scope of the approved dissertation proposal.
6. Dissertation Examination and Presentation to Public Academic Seminar
consists of (1) lecturers/academics from university, (2) experts/ specialists from an organization or
institute related to the dissertation topic, and (3) the dissertation advisory committee. Te disser-
tation advisory committee is present as an observer only, not to answer questions/comments from
the examiner committee or ofer any explanations.
the administration committee attends as an observer. In case 3 where a dissertation is requested
for resubmission for reconsideration, the student and supervisors must correct it before presenting
it to the public academic seminar.
Te dissertation that needs to be corrected must go through reading by external members of the
dissertation examiner committee.
Students must prepare their dissertation for publication in (1) an approved academic journal, or
(2) a document for an international conference, or (3) a textbook or academic document that will
be evaluated by the expert committee (at least 3 committee members).
223
English Program
Chinese Program
(BBA)
*
*
MBA
*
*
225
Chinese Program

1971 600,000
2004

1,200

1
Ph.D. 3 M.A.M.B.A.M.Ed.

20

226
Chinese Program
1 4
*2. 2
*3 2
4 2
5
2
6
2
**7 2
**8. 2
***9. 2
***10. 2
***11. 2
:
*
**
***
227
Chinese Program
(BBA)

1.
1.1
1.2
1.3
1.4

2
21()
B.B.A()
22
B.B.A
23
:B.B.A

5
6-9
11-1
3-4
2001

6
1994
7
71500
72
73
74
75
762
77

8
81
82 1515
83 30
228
Chinese Program
9.
4
8

10.
10122
10212
103 2212
22
11

12
20

- 20 - - 20 -

13
7-9
13.1,().

14
141 1050
142
4142
229
Chinese Program
AC101 1) 3
AC102 23
AC130 3
B.B.A
AC201 13
AC102
AC202 23
AC230 3
B.B.A
AC233 3
AC102
AC234 3
AC300 3
AC202
;
;;;
;
AC305 3
GM306AC202
;
;
,
AC311 3
AC202
AC312 2 3
AC311
AC320 3
AC202
AC340 3
:AC102
230
Chinese Program
AC344 3
AC102
/
,
AC345 3
AC102
AC346 3
AC102
AC347 3
AC102
AC348 3
:AC101
AC349 3
AC102
--
AC350 1 3
AC102AC201
AC353 3
AC102
AC400 3
AC202
AC403 3
AC409 3
AC202
AC420 3
AC320
AC440 3
AC341AC421
231
Chinese Program
AC444 3
AC312
AC445 3
AC400
AD303 3
AD304 3
AD308 3

AD325 3
AD326 3
AD327 3
AD328 3
AD329 3
AD333 3
AD4013
AD4103
AD423 3
AD424 3
AD425 3
AD426 3
AD4283
AD4293
232
Chinese Program
AP2033
AP204 3
AP205 3
BA303 13
BA304 23
GM103 3
GM203 3
GM204 3
GM302 3
GM303 3
GM304 3
case
GM306 3
GM307 3
PERT
M a r k o v G a m e s
Queuing
GM308 3
GM309 3
BA303,BA304
GM315 3
233
Chinese Program
GM403 3
GM404 3
GM406 3
GM407 3
GM408 3
GM409 3
GM410 3
GM411 3
GM412 3
GM413 3
GM414 3
GM415 3

GM420 3
GM421 3
GM422 3
234
Chinese Program
GM423 3
GM424 3
GM425 3
socio
HO201 3
HO203 3
HO301 3
HO302 3
HO303 3
HO304 3
HO305 3
HO400 13
HO401 23
HO405 3
HO407 3
HO408 3
235
Chinese Program
H410 3
HO411 3
HO413 3
HO415 Jelicy 3
HO416 3
HO419 3
HO420 3
HO422 3
HR201 3
HR202 3
HR301 3
HR302 3
HR303 3
HR304 3
236
Chinese Program
HR305 3
HR306 3
HR401 3
HR402 3
HR403 3
HR411 3
HR412 3
HR413 3
HR414 3
R415 3
HR416 3
QQC,

HR417 3
IB203 3
IB313 3
IB314 3
237
Chinese Program
INCO terms
IB323 3
IB324 3
IB235 3
IB326 3
IB327 3
IB413 3
IB415 3
IB416 3
IB417 3
IB423 3
IN203 3
IN205 3
IN301 3
IN304 3
IN305 3
IN306 3
238
Chinese Program
IN307 3
IN308 3
IN309 3

IN401 3
IN403 3

IN404 3
IN405 3
IN406 3
IN407 3
IN408 3
IN409 3
IN410 3
IN103 3
Business study
MB203 3
MB301 13
MB302 23
239
Chinese Program
MB303 3
MB305 3
MB306 3
MB307 3
MB308 3
MB401 3
MB402 3
MB403 3
MB404 3
MB405 3
MB406 3
MB407 3
IMF
MB408 3
MB4093
MB410 3
MB412 3
MB415 3
240
Chinese Program
MB418 3
MB423 3
MB425 3
MB432 3
MB441 3
MK203 3
MK204 3
MK205 3
MK301 3
MK302 3
MK303 3
MK304 3
MK305 3
MK313 3
MK314 3
241
Chinese Program
MK315 3
MK316 3
MK317 3
MK318 3
MK401 3
MK402 3
MK404 3
MK406 3
MK413 3
MK414 3
MK415 3
MK416 3
MK433 3
MK434 3
MK435 3
242
Chinese Program
MK436 3
PR301 (I) 3
PR302 II 3
PR303 3
PR304 3
PR307 3
PR403 3
PR404 3
PR405 3
PR406 3
PR407 3
PR410 3
PR413 3
PR414 3
PR415 3
PR420 3
PR490 3
RE203 3
243
Chinese Program
RE304 I3
RE305 II) 3
RE307 3
RE402 3
RE403 3
RE404 3
RE406 RE405 3
RE407 3
RE408 3
SI201 3
SI401 3
SI402 3
SI410 3
SI412 3
TR203 3
244
Chinese Program
TR301 TR303 3
TR302 3
TR304 3
TR305 3
TR306 3
.
TR307 3
TR402 3
TR404 3
TR405 3
TR407 3
TR408 3

245
Chinese Program
MBA
20
5/
BBA
800
5000
2000
2200
500
* 2000
160
*
BBA
AC101 1
EC111 (1)
EN101
LB103
MA113
PC103
PS110
PY103
AC102 (2)
IT104
EC112 (2)
EN102
HI103
MA114 (2)
TH103
246
Chinese Program
1 D

247
Chinese Program

1.
2.
Non-Degree Programs
249
Non-Degree Programs
Individual Non-Degree Programs
Te Institute of International Studies (IIS), Ramkhamhaeng University, ofers you to choose your uni-
versity courses independent from any curriculum, just according to your needs and interests. You want
to learn how TV is made behind the camera, or how to write articles that people fnd interesting to read?
You are welcome!
You study together with our international students and our professors from North-America and Europe.
If you wish to pursue a university degree later, the credits for courses taken are transferable to any uni-
versity worldwide.
Courses are available from both the English Program and Chinese Program. Tey are conducted by
international professors mainly from Europe and America. Furthermore, you are exposed to the interna-
tional environment studying with students from 30 countries on fve continents!
Tere are no entrance requirements or ex-
aminations. All courses are conducted ei-
ther in English or in Mandarin.
You study only what you need, either one course
only or multiple courses across all programs.
Since we use the modular system, you can
study up to two courses per month!
You pay the same tuition fee as our stu-
dents, and even get a student ID card from
Ramkhamhaeng University (see costs).
Each course is one month with usually
two class days (9 a.m. to 4 p.m.) on work-
days (exceptional variations possible).
Before flling in your application form,
you are invited to request advise about
combinations and dates from IIS.
High school students can beneft from this program as well and take 3-credit university courses while
still going to school, for example during the summer break. Learning English, for instance, with our in-
ternational students will likely be much more successful than to join a tutorial school over the holidays,
simply, because we know what it needs to study in an international program.
250
Non-Degree Programs


AC 233 Assets, Liabilities and Owners Equity
A study of accounting principles and methods; ac-
count classifcations; account evaluation; how to
derive at the values of assets, liabilities, and owners
equity in fnancial statements, especially for part-
nerships and corporations.

tion Systems I

tion Systems II

ment
tives.

ment
tives.

GM 204 Human Resource Management
A study of the principles and techniques of person-
nel management, including organization and re-
sponsibilities in this area; the relationship between
personnel administration and other areas of ad-
ministration; morale and motivation; recruitment;
selection and training of personnel; performance
rating; promotion; transfer of personnel and disci-
plinary actions.

Non-Degree Courses in
Business Administration
251
Non-Degree Programs
ment

GM 306 Taxation
tax.

GM 307 Quantitative Analysis for Decision
Making
A study of the application of business mathematics
for business decisions; quantitative analysis tools
for management decisions, including though the
maximum expected proft; some formula used in
obtaining the optimum order-size; probability the-
ories; decision trees, inventory model, linear pro-
gramming; PERT; Markov analysis; games theory;
queuing theory; simulation.

A study of the development of labour relations;
theories of labour unions; employer association;
the history of labour relations in Tailand; factors
infuencing the relationship between employer and
employees including labour unions, negotiation,
labour laws, labour protection, and other organi-
zation problems afecting labour relations. Prob-
lems in labour relation afecting the management
and business operations.

A study of the functions and the importance of of-
fce management in the business organization and
government agencies; ofce planning and opera-
tion, including ofce layout, flling, communica-
tion, system improvement, and the techniques to
furnish the ofce and to handle ofce equipment
efectively.

A study of how to stimulate creative entrepre-
neurship in small businesses; a consideration of
management problems faced by founders, own-
ers, managers, and investors in small businesses;
problems of establishment of new enterprises; ac-
quisition, fnancing operation; sales management;
organizing; planning and growth.

A study of theories of international business using
demand and supply approaches; balance of pay-
ment and balance of trade of Tailand; foreign
trade policies and the practice of import-export.

A study of the principles, techniques of tools of
business short-term and long-term planning and
control processes; budgeting as a managerial tool
for analysis, planning, organizing, coordination,
motivating, and controlling; the development of
business budgeting.

GM 413 Wages and Compensation Administra-
tion
A study of the general nature of compensation in
the industrial organization; the defnition of wages
and compensation in other kinds; wage structure,
determination, and policy; diferent types of wages
payments and the labour motivation objective; the
impost of wage change to the nation investments,
economic and social development; problems re-
sulting from unemployment; the adaptation by
the business organization as a result of change in
the environment.

GM 425 Human Behaviour in Organizations
A socio-psychological study of the human and or-
ganization behaviour in order to make an efective
analysis to solve organizational problems; a close
look at various organizational factors that can af-
fect human behaviour in organizations, such as
learning attitude, motivation, leadership, commu-
nication, discipline, individual and group relations
to avoid possible organizational conficts.

252
Non-Degree Programs
A study of the importance and history of interna-
tional business, including various factors and com-
ponents of international business such as fnance,
trade and others, which afect operation and de-
cision-making processes of international business.
It also considers types of international business,
laws, bureaucracy, politics, economic and social
structures, possibility seeking and trends of inter-
national business.

IB 313 Business Language for International
Business
A study of the practical uses of foreign language in
business communication and transactions. It also
covers business vocabulary, idioms, techniques for
writing business letters and reports, trade contracts,
and writing and changing contract or conditions
of international business.

IB 314 Principles and Procedures of Export
and Import
A study of the principles, rules, regulations and
procedures of export and import for international
trade. it also covers conditions, international com-
mercial agreements (INCO terms), documents
and buying-selling contracts, delivery process and
custom procedures.

A study of the principles, methods and procedures
of international business research. It also covers
roles, importance and uses of research that afects
international business.

A study of the various systems of international
business management and environment problems
that afect international business management, in
each geographical area such as economic and so-
cial environment, customs, culture, politics, and
bureaucracy. It also covers forms of business com-
munication that are suitable to the environment
in each country or trade zone and comparisons of
overviews of business management systems of vari-
ous countries.

IB 416 International Business and Economic
Change
A study of the roles of international business and
efects on the economic changes to Tailand and
to the global level, with emphasis on some factors
such as population, labor, capital, technology and
international trade.

IB 417 International Business and Trade docu-
ments
A study of the trading customs, contractual docu-
ments, agreements, treaties and international busi-
ness laws as an overview of Tailand and other
countries multilateral and bilateral agreements. It
also covers legal problems in international business
operation and problem solving procedures using
international implementation concepts and arbi-
tration proceeding.


A detailed study of the management of funds; the
allocation of funds for investment in current as-
sets, fxed assets, and other assets; investment deci-
sions in various situations; proft planning; cost of
capital.

A detailed study of fnancial forecast; short-term,
intermediate-term, and long-term fund acquisi-
tion; fnancial structures; the use of fnancial lever-
age to estimate the cost of capital; dividend policy,
business evaluation; merger; liquidation.


253
Non-Degree Programs
A study of the investment objectives and policies
of individuals and the business; an overview of the
securities in the Stock Exchange of Tailand; the
fundamental principles of investments in securi-
ties.

A study of the principles of credit granting that
cover the areas of functions of the credit depart-
ment; policy determination and consideration in
credit granting; credit follow-up and collection
types of credit instruments and sources of credits;
credit management evaluation.

MB 308 Financial Institutions and Financial
Market
A study of the fundamental roles, functions and
the operations of fnancial institutions, which cov-
er areas as the acquisition and the use of funds for
domestic and international fnancial institutions;
resources of funds from money markets and capi-
tal markets, the impacts of fnancial institution op-
eration to the business decision regarding fnancial
management and policies.

A study of the principles of banks, which includes
the formation of organization, personnel admin-
istration, relationship among organization units,
policy determination, the concept of commercial
bank deposit and other bank services, liquidity
policies, branch establishment and inspection.

A study of the role of research in the management
of fnancial areas starting from problem identif-
cation, establishment of hypotheses, collection of
data, data analysis, report writing, the application
of data from research for fnancial forecasts and
project feasibility study, research objective devel-
opment for efective management approaches as
the media to attain successful researches.

A study of the theoretical knowledge of interna-
tional trade, dynamics of international payments;
currencies exchange and markets; problem of cur-
rencies exchange; policies for the control and the
promotion of international trade; roles, policy
and the operations of the International Monetary
Funds (IMF).

A study of the use of methods of statistics and
mathematics for solving fnancial problems in-
cluding the study of fnancial mathematics.

A study of international fnancial theories with em-
phasis on the practices of fnancial management,
analysis of investment criteria, capital allocation
for international business, current capital manage-
ment planning and control, capital market, inter-
national money market, and risk management on
exchange rate.

marketing topics.

A study of the roles, functions, and responsibili-
ties of product management; product policy for-
mulation, the importance of new products to the
growth of the company; marketing opportunity
assessment for new products; product line policies;
brand; package; product positioning; new product
development procedures; concepts an strategies
concerning product life cycle; expansion and re-
trenchment of product lines; legal issues; organi-
zational units involved in new product develop-
ment.

Analysis of the various marketing institution, em-
phasizing their functions, interactions and inter-
dependencies; additional emphasis is placed upon
channel design and selection, and recent trends
in distribution channels by using a systems ap-
proach.

254
Non-Degree Programs
A study of the objectives and limitations of price set-
ting; factors infuencing pricing; fundamental mod-
el of price decisions; relationship between product
diference and price diference; price perception and
consumer feeling; cost and price; pricing strategies;
changes in market prices; industrial products pric-
ing policies; agricultural products pricing policies.

To study sales management characteristics, its im-
portance and frame works. Sales Force Management
procedures, objectives defning, organizing, and de-
veloping. Sales assignment, performances, appraisal
and control, including efciency development in
training and motivations.

A study of the roles, functions, and importance of
promotion; controllable and uncontrollable factors
infuencing promotion; the component of promo-
tion, advertising, personal selling, sales promotion,
publicity and public relations; planning, implemen-
tation and controlling the marketing promotion
campaign.

MK 304 Consumer Behavior
A study of the concept of consumer behavior; the
environmental infuences of social, economic, cul-
ture, social class, reference group, family, and life-
style on consumer behavior; motives on decision
buying; buying decisions processes of consumer; the
implementation of consumer behavior in marketing
feld and consumerism.

A study of general concepts, environment in the
physical distribution system; warehousing and the
selection of warehouse location; inventory system,
inventory control, material handling and packag-
ing; transportation systems, transportation rates;
transportation management; customer services and
physical distribution control.

A study of the meanings, the roles and the impor-
tance of marketing research and its contribution to
economy and society as a whole. Tis course is in-
cluding the types of marketing research, research
design, steps and procedures of marketing re-
search, the uses of marketing research, and fnally
how to writ a research proposal.

MK 402 Quantitative Analysis in Marketing
A study of the fundamental techniques and ap-
plications of quantitative analysis in marketing;
a study of decision making, break-even analysis,
inventory model, linear programming, trans-
portation model, assignment, games theory and
Markov analysis, and other techniques in the
solving of certain marketing problems.

the problems of pricing, promoting and distrib-
uting produces in international markets.

To study marketing management frame works.
Marketing analysis, planning, directing, and
controlling, emphasizing on product policy,
distribution channel, promotional policy and
pricing policy. Competitive strategic planning
for marketing dynamics to achieve the business
objectives, including marketing ethics and social
responsibilities.

A study of the management information systems
in service industries; the analysis of the informa-
tion to aid the decision-making process in service
industries.

255
Non-Degree Programs
Non-Degree Programs in
AC101 1) 3
AC102 23
AC130 3
B.B.A
AC201 13
AC102
AC202 23
AC230 3
B.B.A
AC233 3
, AC102
AC234 3
AC300 3
AC202
;
;;;
;
AC305 3
GM306AC202
;
;
,
AC311 3
AC202
AC312 2 3
AC311
256
Non-Degree Programs
AC320 3
AC202
AC340 3
:AC102
AC344 3
AC102
/
,
AC345 3
AC102
AC346 3
AC102
AC347 3
AC102
AC348 3
:AC101
AC349 3
AC102
--
AC350 1 3
AC102AC201
AC353 3
AC102
AC400 3
AC202
AC403 3
AC409 3
AC202
AC420 3
AC320
257
Non-Degree Programs
AC440 3
AC341AC421
AC444 3
AC312
AC445 3
AC400
AD303 3
AD304 3
AD308 3

AD325 3
AD326 3
AD327 3
AD328 3
AD329 3
AD333 3
AD4013
AD4103
AD423 3
AD424 3
AD425 3
AD426 3
258
Non-Degree Programs
AD4283
AD4293
AP2033
AP204 3
AP205 3
BA303 13
BA304 23
GM103 3
GM203 3
GM204 3
GM302 3
GM303 3
GM304 3
case
GM306 3
GM307 3
PERT
M a r k o v G a m e s
Queuing
GM308 3
259
Non-Degree Programs
GM309 3
BA303,BA304
GM315 3
GM403 3
GM404 3
GM406 3
GM407 3
GM408 3
GM409 3
GM410 3
GM411 3
GM412 3
GM413 3
GM414 3
GM415 3

GM420 3
260
Non-Degree Programs
GM421 3
GM422 3
GM423 3
GM424 3
GM425 3
socio
HO201 3
HO203 3
HO301 3
HO302 3
HO303 3
HO304 3
HO305 3
HO400 13
HO401 23
HO405 3
261
Non-Degree Programs
o
HO407 3
HO408 3
H410 3
HO411 3
HO413 3
HO415 Jelicy 3
HO416 3
HO419 3
HO420 3
HO422 3
HR201 3
HR202 3
HR301 3
HR302 3
262
Non-Degree Programs
HR303 3
HR304 3
HR305 3
HR306 3
HR401 3
HR402 3
HR403 3
HR411 3
HR412 3
HR413 3
HR414 3
R415 3
HR416 3
QQC,

HR417 3
IB203 3
263
Non-Degree Programs
IB313 3
IB314 3
INCO terms
IB323 3
IB324 3
IB235 3
IB326 3
IB327 3
IB413 3
IB415 3
IB416 3
IB417 3
IB423 3
IN203 3
IN205 3
IN301 3
IN304 3
264
Non-Degree Programs
IN305 3
IN306 3
IN307 3
IN308 3
IN309 3

IN401 3
IN403 3

IN404 3
IN405 3
IN406 3
IN407 3
IN408 3
IN409 3
IN410 3
IN103 3
Business study
MB203 3
MB301 13
265
Non-Degree Programs
MB302 23
MB303 3
MB305 3
MB306 3
MB307 3
MB308 3
MB401 3
MB402 3
MB403 3
MB404 3
MB405 3
MB406 3
MB407 3
IMF
MB408 3
MB4093
MB410 3
MB412 3
266
Non-Degree Programs
MB415 3
MB418 3
MB423 3
MB425 3
MB432 3
MB441 3
MK203 3
MK204 3
MK205 3
MK301 3
MK302 3
MK303 3
MK304 3
MK305 3
MK313 3
267
Non-Degree Programs
MK314 3
MK315 3
MK316 3
MK317 3
MK318 3
MK401 3
MK402 3
MK404 3
MK406 3
MK413 3
MK414 3
MK415 3
MK416 3
MK433 3
MK434 3
268
Non-Degree Programs
MK435 3
MK436 3
PR301 (I) 3
PR302 II 3
PR303 3
PR304 3
PR307 3
PR403 3
PR404 3
PR405 3
PR406 3
PR407 3
PR410 3
PR413 3
PR414 3
PR415 3
PR420 3
PR490 3
269
Non-Degree Programs
RE203 3
RE304 I3
RE305 II) 3
RE307 3
RE402 3
RE403 3
RE404 3
RE406 RE405 3
RE407 3
RE408 3
SI201 3
SI401 3
SI402 3
SI410 3
270
Non-Degree Programs
SI412 3
TR203 3
TR301 TR303 3
TR302 3
TR304 3
TR305 3
TR306 3
TR307 3
TR402 3
TR404 3
TR405 3
TR407 3
TR408 3
271
Non-Degree Programs
methods of various kinds of media for mass com-
munication including the uses and efects of me-
dia, especially mass media.
Technology
mass communication.
To study concepts, theories about good governance
for communication, ethical concepts and decision
making for communication, law, regulations; pro-
fessional organizations concerning mass communi-
cation and efects on various levels caused by com-
munication, some case studies of good governance
for communication.
To study principles, types, social science and be-
haviourism research processes, both qualitative
and quantitative; research planning, the research
applications for mass communication and ethics
of researchers.
JR 101 Principles of Journalism Writing
To study communication processes and theories,
writing concepts, writing principles, types, forms,
writing structure, target groups, language use for
public communication, news writing, article writ-
ing, introduction to feature writing.
JR 102 Arts for Communication in Journalism
To study the principles and theories of basic factors
of arts used in mass communication and multime-
dia; analyze and criticize arts in journalism work.
JR 103 Computer-Assisted Publishing
To study the operation system of the computer for
publishing, both hardware and basic software for
publishing processes focusing on both theories and
practice.
JR 104 Evolution of Multimedia Journalism
To study the evolution of journalism starting from
news manuscript, origin of printing machine and
printing media, newspaper, online newspaper and
other electronic media, which are mass media in
journalism work; comparative journalism con-
cepts between old and modern newspaper, both
domestic and abroad, both Tai central and local
newspaper.
JR 105 Principles of Printing
To study various printing systems, printing process
and printing house; printing method selection ap-
propriate to printing work.
JR 201 Advanced Journalism Writing
To study the question creating, grasping the points,
thinking social phenomena diferently; practicing
news, articles, features writing and other writing
concerning social phenomena; analysis and study-
ing other writers work; writing practice in indi-
viduals style, language characteristics written to
communicate with the public.
JR 202 Principles of Multimedia Journalism
Writing
To study the nature of mass media and multimedia;
analysis on multimedia writing; writing methods
appropriate to each kind of multimedia; various
forms of writing practice for multimedia; efcient
communication through multimedia.
JR 203 Photo of Multimedia Journalism
Principles of photo production for journalism
work: newspaper, magazine, multimedia; photo
272
Non-Degree Programs
for narrative concepts; the investigation of rela-
tionship in story making with photos and events
for mass media; analysis and criticism on journal-
ism photos including learning the photo shooting
process, photographic equipment: positive, nega-
tive and digital. Tis course emphasizes on both
theories and practice.
JR 204 Introduction to Web Design
To study the design for communication on the
Internet, hypertext and multimedia; principles of
virtual communication design and technically ba-
sic skills necessary for Website creation both theo-
retically and practically.
JR 205 Ethics and Law in Mass Communica-
tion
Te right and freedom of the press, law and reg-
ulations for printing, the responsibility for news
reporting and opinion expressing; the regulations
and ethics of journalists as specifed in the constitu-
tion of the National Press Council; case study and
ethical decision; practice considering and deciding
on news reporting and the operation in journalism
profession.
JR 301 Computer-Assisted Reporting
To study computer and other accessories to search
information, to store and retrieve news informa-
tion using IT; to create personal news fles; to use
equipment for new reporting and news presenta-
tion; to practice news reporting.
JR 302 Digital Imaging for Journalism
To study the principles and digital imaging proc-
ess and photo production for journalism and con-
temporary software relating to digital imaging and
production - photograph in Retouching and Illus-
tration (draw & paint) Creative.
JR 303 Layout and Illustration
To study the concepts of design and layout for
communication in newspaper, printing media and
multimedia; the factors of designing and layout,
psychological efects, colouring, fonts and space;
comparing the traditional and contemporary lay-
out and designs, and using technology as a tool
including skill practicing.
JR 304 Printing Design Technology
printing media for mass communication, espe-
cially digital imaging software; layout design and
retouching including skill practicing.
JR 401 Multimedia Technology for Journalism
media on the Internet for mass communication,
especially digital imaging software for still and
moving pictures; retouching including skill prac-
ticing.
JR 402 Desktop Publishing
To study the operation and instruction system of
printing, both in the ofce and through LAN and
WAN, focusing on software.
JR 404 Research for Multimedia Journalism
To study concepts and social science research
methods; to create concepts and research methods
for multimedia journalism in order to use in jour-
nalism work.
TV 101 Introduction to Broadcasting
History and development of broadcasting, includ-
ing the infuences of broadcasting media in the
democratic society.
TV 102 Communication for Broadcasting
Fundamental and techniques of communication
for radio and television programs. Techniques of
communicating by verbal and nonverbal commu-
nication for various types of radio and television
programs.
TV 201 Writing for Radio Programs
Principles of writing messages and script for vari-
ous types of radio programs.
TV 202 Writing for Television Programs
Principles of writing messages and script for vari-
ous types of television programs.
TV 203 Radio News Reporting
Principles of news writing information for radio;
main ideas and interesting points of news, writing
news manuscript, formats of radio news programs,
techniques of news interviews and commentary.
273
Non-Degree Programs
TV 204 Television News Reporting
Principles of news writing information for televi-
sion; main ideas and interesting points of news,
writing news manuscript, formats of television
news programs, techniques of news interviews and
commentary.
TV 206 Acting for Radio and Television
Basic principles and techniques of performances
for radio and television programs.
TV 207 Broadcasting Media Production
An introduction to electronic media production;
the fundamentals and techniques of sound pro-
duction and the elements involved in the design
and production of radio and television messages.
TV 302 Radio Programming Management
Management of programming, sales, and audience
research for radio programs. Principles of various
types of radio programming, and radio program
scheduling techniques.
TV 303 Television Program Management
Management of programming, sales, and audience
research for television programs. Principles of vari-
ous types of television programming, and televi-
sion program scheduling techniques.
TV 304 Radio Program Production
Principles and techniques of radio programs pro-
duction. Roles, duties and responsibilities of radio
programs production personnel. Workshop for
various types of radio programs production.

TV 305 Television Program Production
Processes and techniques of television programs
production. Roles, duties and responsibilities of
television programs production personnel. Work-
shop for various types of television programs pro-
duction.
TV 401 Radio and Television Station Adminis-
tration
Te principles of administration for radio and
television stations. Organizational management
in terms of business, including program develop-
ment, fnancing, distribution, and network rela-
tions.
TV 402 Mass Communication Business
Principles and techniques of administration and
management of mass communications. Analysis of
marketing, investment, and management in mass
communication business.
TV 403 Broadcasting Criticism
Te critique of the performance of broadcasting
media in current social settings, which include
news, documentary, and entertainment programs.
TV 404 Research on Radio and Television
Quantitative and qualitative research methods for
broadcasting work.
TV 405 Radio and Television for Society
Roles, functions and infuence of radio and tel-
evision on economic, social and political develop-
ment and responsibilities of mass media institu-
tion to the society.
274
Non-Degree Programs
English Language
EN 203 English Pronunciation
A linguistic approach to the study and practice of
English vowel and consonant pronunciation, as
well as English stress and intonation, with refer-
ence to phonetic transcriptions for the beneft of
dictionary consultation.
EN 204 Controlled Conversation
A study and practice of the aim, meaning and proc-
ess of common conversations, with the emphasis
on the aspects of culture, traditions, and involved
gestures.
EN 205 Sentences and Short Paragraphs
A study and practice of simple, compound, and
complex sentences, with the emphasis on short
paragraph writing.
EN 206 Paragraph Writing of Diferent Forms
A study of the characteristics of paragraphs, with
practice writing short paragraphs and emphasis on
the descriptive and narrative styles of writing to
give information, instruction, and illustration.
EN 230 Introduction to English and American
Literature
A study of the nature, value, methodology, and
historical development of English and American
illustration, with emphasis on terms, conventions
and illustrations of certain works and excerpts.
EN 305 Argumentative Writing
A study and practice of writing methods needed for
argumentative paragraphs and essays as expressed
through cause & efect, comparison & contrast
and analysis, with emphasis on unity, balance, and
coherence.
EN 306 Critical Reading
A study of techniques for reading, with the em-
phasis on the analysis of validity, context, word
formation, and idiom usage.
EN 405 Precise, Features, and Letter Writing
A study and practice of writing precise, features,
and letters.
LI 200 Introduction to Language
A study of the questions What is language?; ani-
mal languages, language and the brain, language
variations; phonological, morphological, and
grammatical systems; transformational grammar,
and government and binding syntax; language
acquisition, pragmatics, semantics; language,
thought, culture and writing.
275
Non-Degree Programs
Summer University for High
School Students
High school students who want to study an international program
or even abroad after graduating at high school often spend their
summer holidays in language schools and with tutors.
Our experience is that these means do not prepare well for study-
ing in an international program since only too often the focus is on
grammar instead of communication.
Terefore, we ofer Tai high-school students from Mathayom 4 to
6 to attend classes in our summer session in April and May each
year.
Besides introductory 3-credit courses in English language, courses
from Business Administration and Mass Communication Technol-
ogy are open for summer university students as well.
Tey attend our regular classes. Tis means, they study in a truly
English speaking environment since the summer session courses usu-
ally have about 50% foreign students and, of course, are conducted
by our international professors the same way as any other course.
Tis way, summer university students receive university credits they
can transfer to any unversity worldwide - long before they actually
graduate with their high-school diploma.
Learning grammar is one thing - learning in a environment where
all friends

Interested? Just send us an e-mail, call us, or come in person, we will
tell you the details.
Semester Abroad in Bangkok
277
IIS
Semester Abroad Packages
For students in Western countries, it is of increasing importance the have some experience from study-
ing or working in other cultures when it comes to applying for an interesting job. Over the past few
years, requests from foreign students increased to study a minor or at least a few courses in one semester,
rather than studying the complete degree program.
For these students, our Semester Abroad Program is custom tailored. All elements in this program are
parts of our degree programs. Terefore, semester abroad students study with our regular degree stu-
dents in the same courses, conducted by the same international professors. Even the tuition fee is the
same - they pay the same tuition fee as our Tai students do.
Due to our modular course system, it is even possible to study only a single month since courses are not
stretched over the period of a complete semester. Each course is conducted in four weeks, including the
fnal examination (eight course days with six hours each).
Why course packages?
We ofer these packages to make planning easier for you. All courses within one package are ofered in
that particular semester without any course overlapping another one. Te order in which these courses
are given may change due to the schedule of the foreign professors who come to Bangkok to teach them.
In addition, it makes your travel planning easier since you have clear start and end dates.
Can I choose courses myself?
Sure, you can choose any courses from the non-degree program (even including courses taught in Chi-
nese language) to make your own schedule. Tis, however, comes with some difculties since courses
may overlap. In addition, the scheduling of all the Western university professors is a highly complex
task, and only too often, dates change by a few days on short notice. Finally, not all theoretically possible
courses are ofered each year.
How to apply?
Please use the application form at the end of this brochure or download it from our Web site. Send it per
e-mail to IIS, if possible with a recent photo attached as well. Based on this application, you will receive
a Letter of Admission that serves as the necessary document to receive a student visa at the Royal Tai
Embassy in your country. (If it is too much efort to do this in your country, you may come here with a
tourist visa and do the bureaucratic steps in Bangkok.)
As a foreign student, by the way, you can apply all year round and begin your studies in the month to
follow. You dont need to wait for the next semester to start.
278
IIS
What does it cost?
Te tuition fee for your semester package depends upon the number of credits taken in this semester
and varies between the programs. Please fnd below the tuition fee, which covers all academic expenses,
textbooks, and handouts. Te tuition fee is to be paid in Tai Baht (THB). We calculated 37 Baht per
US$ and 47 Baht per .
Te calculation of the tuition fee for the semester depends on the number of courses taken (each one is
a 3-credit course) plus a basic fee, which covers all registration and semester fees. Its simple:
US$ 286 basic fee + US$ 98 per course, or
218 basic tuition fee + 75 per course
If you study 8 courses, for example, your tuition fee for the full semester is US$ 1070 or 818.
Please note: You can study the complete semester with all courses, or you can choose those courses from
a package that fts you. Choosing courses from two or more packages may lead to overlapping schedules
(you may clear this by e-mail, but until the course eventually starts, these dates may change again). Since
in most courses class attendance is necessary, you cannot complete two courses in parallel.
Cost of living depends upon your standards. With 500 or US$ 600 per month, however, you will have
a fne life with some reserves for activities with your fellow students.

279
IIS
First Semester from June to October
EN101 Basic Sentences and Essential Vocabulary in Daily Life
AC101 Principles of Accounting I
MA113 Calculus I
IS103 Using the Library
PY103 Introduction to Philosophy
EC111 Microeconomics
TH103 Preparation for Speech and Writing
PS110 Tai Politics and Government
EN201 Reading for Comprehension
ST203 Principles of Statistics
GM203 Business Organization and Management
MK203 Principles of Marketing
AC234 Managerial Accounting
MB203 Business Finance
MK314 Retailing Management
MK414 Industrial Marketing
ST203 Principles of Statistics
GM203 Business Organization and Management
MK203 Principles of Marketing
AC234 Managerial Accounting
MB203 Business Finance
LW317 Business Law II
BA304 Business Information and Communication Systems II
International Business 1
AC448 International Accounting
IB313 Business Language for International Business
IB203Introduction to International Business
280
IIS
IB314Principles and Procedures of Import and Export
MK301 Pricing Policy
IB416International Businesses and Economic Changes
IB203 Introduction to International Business
IB314 Principles and Procedures of Import and Export
SI412 Information Systems for Service Industries
IB423 Trade Fair Exhibition and Participation Techniques
IB327 International Business Ofce Management
IB324 Business Negotiation Techniques
IB325 International Business and its Environment
Marketing
MK205 Marketing Channel Management
IB203 Introduction to International Business
MK204 Product Management
MK301 Pricing Policy
English Language
English Language 1
EN230 Introduction to English and American Literature
LI200 Introduction to Language
LI211 English Phonetics
EN206 Paragraph Writing of Diferent Forms
EN305 Argumentative Writing
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IIS
HI121 Foundation of Tai Culture
EN204 Controlled Conversation
English Language 2
EN323 English for Guides
EN405 Precise Features and Litter Writing
EN420 Secretarial English
EN421 Journalistic English
EN309 Listening for Comprehension I
English Language 3
EN101 Basic Sentences and Essential Vocabulary for Daily Life
HI101 Western Civilization
IS103 Using the Library
EN464 William Shakespeares Comedies
PY100 Principles for Living in a Society
PS110 Tai Politics and Government
SO103 Introduction to Sociology and Anthropology
English Language 4
EN384 Contemporary Fiction
EN320 English in Job Application
EN492 Social Criticism in Literature
EN464 William Shakespeares Comedies
Mass Communication Technology
Multimedia Journalism 1
JR101 Principles of Journalism Writing
JR204 Introduction to Web Design
JR102 Arts for Communication in Journalism
TM100 Teories of Communication
JR103 Computer-assisted Publishing
JR202 Principles of Multimedia Journalism Writing
282
IIS
JR303 Layout and Illustration
JR404 Research for Multimedia Journalism
JR203 Photo for Multimedia Journalism
JR302 Digital Imaging for Journalism
JR301 Computer-assisted Reporting
JR402 Desktop Publishing
TM104 Research for Mass Communication
TV204 Television News Reporting
TV401 Radio and Television Station Administration
TV201 Writing for Radio Programs
TV404 Research on Radio and Television
Radio & Television Broadcasting 1
TV101 Introduction to Broadcasting
TV202Writing for Television Programs
TV203Radio News Reporting
TV204 Television News Reporting
TV201 Writing for Radio Programs
TM100 Teories of Communication
TV305 Television Program Production
TV401 Radio and Television Station Administration
TV402 Mass Communication Business
TV403 Broadcasting Criticism
283
IIS
JR402 Desktop Publishing
JR204 Introduction to Web Design
JR302 Digital Imaging for Journalism
JR301 Computer-assisted Reporting
Second Semester: November to March
EN102 Sentences and Vocabulary in General Use
IT104 Introduction to Computer for Business
AC102 Principles of Accounting II
MA114 Calculus II
HI103 World Civilization
EC112 Macroeconomics
PC103 General Psychology
BA303 Business Information and Communication Systems I
AC102 Principles of Accounting II
MA114 Calculus II
LW215 Business Law I
GM303 Production and Operations Management
GM306 Taxation
EC112 Macroeconomics
EN202 Interpretative Reading
284
IIS
LW215 Business Law I
BA303 Business Information and Communication Systems I
ST206 Business Statistics
GM303 Production and Operations Management
GM306 Taxation
MB441 International Financial Management
IB417 International Business and Trade Documents
MK416 Seminar in Marketing
MK304 Consumer Behaviour
IB415 International Business Management
MK404 International Marketing
IB413 International Business Research
MK401 Marketing Research
MB441 International Financial Management
IB417 International Business and Trade Documents
MK416 Seminar in Marketing
IB415 International Business Management
MK404 International Marketing
IB413 International Business Research
IB416 International Business and Economic Change
MK402 Quantitative Analysis in Marketing
English Language
English Language 1
AR103 Arts Appreciation
EN203 English Pronunciation
EN205 Sentences and Short Paragraphs
LI210 Introduction to Linguistics
LI312 Studies in English Syntax
PY103 General Psychology
IT105 Introduction to Computer Systems
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IIS
English Language 2
EN307 Appreciative Reading
EN381 Novels and Short Stories of the Age of Realism and Naturalism
JR315 Interpretative Journalism Writing
JR316 Interviewing for Journalism
EN473 Ernest Hemingway
EN493 Masterpieces of World Literature
EN303 General Conversation
EN327 English in the Field of Political Science
English Language 3
EN307 Appreciative Reading
EN321 English in Ofce Work
TV409 Radio and Television Announcing
EN463 William Shakespeares Historical Plays
EN342 Victorian and Edwardian Literatures
EN306 Critical Reading
JR205 Ethics and Law in Communication
Mass Communication Technology
Mass Communication 1
AR103 Arts Appreciation
TM101 Media in Mass Communication
TV102 Communication for Broadcasting
TM102 Introduction to Mass Communication Technology
PY103 General Psychology
IT105 Introduction to Computer Systems
TV301 Broadcasting News for Internet
TV308 Techniques of Communication
JR315 Interpretative Journalism Writing
JR316 Interviewing for Journalism
JR213 English News Writing
286
IIS
JR304 Printing Design Technology
JR401 Multimedia Technology for Journalism
JR201 Advanced Journalism Writing
JR104 Evolution of Multimedia
JR105 Principle of Printing
TM103 Good Governance in Communication
JR205 Ethics and Laws in Communication
Radio and Television Broadcasting 1
TV301 Broadcasting News for Internet
TV308 Techniques of Communication
TV405 Radio and Television for Society
JR213 English News Writing
TV409 Radio and Television Announcing
TV307 Make-up Technique and Costume Design
Radio and Television Broadcasting 2
TV303 Television Program Management
TV304 Radio Program Production
TV207 Broadcasting Media Production
TV302 Radio Program Management
TV206 Acting for Radio and Television
TM103 Good Governance in Communication
287
IIS
Summer Session in March and April
Te following courses are ofered (those with or are conducted at the same days):
EN101 Basic Sentences and Vocabulary for Daily Use
or: IB313 Language for International Business
or: TM104 Research for Mass Communication
or: EN102 Sentences and Vocabulary in General Use
or: AC101 Principles of Accounting I
or: BI103 Introduction to Biology
MK406 Marketing Management
IB314 Principles and Procedures of Import and Export
or: EN 201 Reading for Comprehension
(precondition: BA303 Introduction to Business Information and Communication Systems or
equivalent)
Tailand, Tais & Tai Culture
Tailand Background Information
Tai Culture what makes the difer-
ence?
Social Graces the Dos and Donts
Acknowledgement: Te texts in this chapter are compiled from Web site and difer-
ent print versions of the probably best travel guide for Tailand - Lonely Planet.
Te photos in this chapter taken from http://www.lonelyplanet.com/worldguide/
289
Tailand
Thailand Background Information
Who is, most likely, most experienced in explain-
ing the uniqueness of Tailand and the Tais to
foreigners without selling both as a sort of Disney-
land? Right, it is Lonely Planet, the guidebook for
travellers. Te following chapter is a concise ver-
sion from much more detailled information avail-
able in the guidebooks.
Economy
A long-term assessment of the economic develop-
ment in Tailand over the last 30 years shows that,
along with Malaysia and South Korea, no other
country in the world has produced more rapid
economic growth or seen such a dramatic reduc-
tion in poverty during that period.
Around one sixth of Tailands exports are agricul-
tural. Te country ranks frst in the world for rice
and natural rubber, second in tapioca, and ffth in
coconut. Other important agricultural exports in-
clude sugar, maize, pineapple, cotton, jute, green
beans, soya beans, and palm oil. Processed food
and beverages especially canned shrimp, tuna,
and pineapple also account for signifcant export
earnings.
About half the Tai labour force in engaged in ag-
riculture, followed by around 15% each in manu-
facturing, services, and commerce. Manufactured
goods have become an increasingly important
source of foreign-exchange revenue, with textiles,
cement, electronics, petrochemical products, and
car and truck manufacture leading the way. Te
country boasts substantial natural resources, in-
cluding tin, petroleum, and natural gas.
Since 1987, tourism has become a major earner of
foreign exchange, occasionally outdistancing even
Tailands largest single export, textiles.
Recent History
In 1997 the Tai baht pretty much collapsed, drag-
ging the economy (and many other southeast Asian
economies) down in a screaming heap. Te unfn-
ished skyscrapers around Bangkok are a legacy of
this downturn. In August 1997 the International
Monetary Fund stepped in with a bailout pack-
age of severe measures which although it slowed
Tailands growth dramatically and hit the poor
hardest seemed to have turned things around by
early 1998. By the turn of the new century, Tai-
lands economy had stopped going into free fall,
but rebuilding had only just begun. Genuine at-
tempts to weed out corruption seem underway,
but the poverty-stricken of Tailand are still suspi-
cious of promises and agitating for more reforms.
Te relatively new Tai Rak Tai Party (Tais
Love Tais), led by Taksin Shinawatra, emerged
as a force in Tai politics and saw many sitting
MPs running over to its ranks. In parliamentary
elections held in January 2001, Tai Rak Tai won
over Prime Minister Chuan Leekpais democrats.
Although Taksin has thus far been able broadly
to deliver on his promises, he has faced opposition
from anti-reform elements within his own Tai
Rak Tai party, as well as accusations of corruption
during his time as deputy prime minister in 1997.
One worrying recent development has been Tak-
sins widespread suppression of the Tai media. As
owner of Tailands only independent TV station,
he sacked 23 journalists during the election that
brought him to power, and has since come down
heavily on all forms of political commentary on
radio or TV. Taksin also instigated the recent war
on drugs, which has left thousands dead, many
apparently victims of a shoot-to-kill policy by the
Tai police. He has also been criticised for a lack of
commitment to ending sectarian violence in Tai-
lands deep south.
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Tailand
Te rainfall statistics of Bangkok be prepared to roast in April
and to wade in October.
In early 2006 Taksin faced growing calls to re-
sign amid mounting criticism over his familys
sale of shares in telecoms giant Shin Crop. Several
anti-Taksin demonstrations occurred, prompting
Taksin to dissolve parliament and call a snap elec-
tion on 2 April 2006.
In December 2004 the west-facing Andaman coast
was hit by a tsunami, killing more than 5000 peo-
ple. Worst afected were small family-run business-
es and fshermen, whose buildings and boats were
lost to the waters. Aside from areas such as Ao Lo
Dalam on Phi Phi island and the Khao Lak/Takua
Pa areas in Phang-Nga province, the majority of
tourist-reliant areas reopened within weeks or even
days of the event.
Population and People
Te population of Tailand is estimated at 62 mil-
lion and is currently growing at a rate of 1% to
1,5% per year, thanks to a vigorous nation-wide
family-planning campaign.
Over a third of all Tais live in urban areas. Bang-
kok is by far the largest city in the kingdom, with a
population of around six million in the city proper,
or eight million including the adjacent provinces.
About 75% of citizens are ethnic Tais, who can
be divided into four groups: Central Tais, or
Siamese, of the Chao Phraya Delta; Tai Lao of
northeastern Tailand; Tai Pak Tai of southern
Tailand; and northern Tais.
Each group speaks its own Tai dialect and, to a
certain extent, practises customs unique to its re-
gion. Politically and economically, the Central
Tais are the dominant group, although they bare-
ly outnumber the Tai Lao of the northeast.
People of Chinese ancestry, most of whom are
second- or third-generation Hakka, Chao Zhou,
Hainanese, or Cantonese, make up 11% of the
population. In northern Tailand there are also
a substantial number of Hui Chinese Muslims
who emigrated from Yunnan to Tailand in the
late 19th century to avoid religious and ethnic per-
secution during the Qing dynasty.
Ethnic Chinese in Tailand probably enjoy better
relations with the majority of the population than
they do in any other country in Southeast Asia,
due partly to historical reasons and partly to the
traditional Tai tolerance of other cultures.
Climate
Tailands climate is ruled by monsoons that pro-
duce three seasons in northern, northeastern and
central Tailand, and two seasons in southern
Tailand.
Te three-season zone, which extends roughly
from Tailands northernmost reaches to Phet-
chaburi Province on the southern peninsula, ex-
periences a dry and wet monsoon climate, with
the southwest monsoon arriving around July and
lasting into November (the rainy season). Tis is
followed by a dry, cool period (the cool season)
from November till mid-February, followed by
much higher relative temperatures (the hot sea-
son) from March to June.
It rains more and longer in the south, which is
subject to the northeast monsoon from November
to January, as well as to the southwest monsoon.
Hence, southern Tailand has only two seasons, a
wet and a dry, with smaller temperature diferences
between the two.
From Chiang Mai in the north, the dry season may
last six months (mid-November to May); in most
of central and northeastern Tailand fve months
(December to May); on the upper peninsula three
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Tailand
months (February to May); and below Surat Tani
only two months (March and April). Occasional
rains in the dry season are known as mango show-
ers, heralding the mango season.
It rains most during August and September. Tere
may be foods in October when the ground has
reached full saturation. Te northeast receives less
rain and sometimes undergoes droughts.
Most of Tailand the mountains in the north
and the Khorat Plateau of the northeast being no-
table exceptions is very humid, with an overall
average humidity of 66% to 82%, depending on
the season and time of day. Te hot part of the dry
season reaches its hottest along the northeast pla-
teau, and temperatures easily soar to 39 C in the
daytime, dropping only a few degrees at night.
Te temperature can drop to 13 C at night during
the cool season in Chiang Mai. Temperatures are
more even year-round in the south, 35 C in Bang-
kok may only translate to 32 C on Phuket.
Safety
Considering its size, Bangkok is a relatively safe
city. You should be smart, however: do not wan-
der down dark alleyways alone and always protect
against theft (this is valid for the university campus
as well since an Open University, certainly, has an
open campus).
Be suspicious of friendly strangers ofering ciga-
rettes, food and drink, as some people have been
known to mix heavy sedatives in them men have
often been victims of drugged food and drink from
women in bars.
Tere may seem to be plenty of drugs like heroin,
amphetamines, ecstasy, marijuana, and halluci-
nogens around, but buying, selling or possessing
them is illegal.
Touts are mostly more irritable than dangerous,
but do not take anything they say seriously and,
instead, check things out yourself. As a foreigner,
you will become famous in TV and newspapers if
police catches you.
Contrary to popular myth, Tailand doesnt receive
a higher percentage of male visitors than most oth-
er countries. In fact around 40% of all visitors are
women, a higher ratio than the worldwide average
as measured by the World Tourism Organization.
Tis is on a par with Singapore and Hong Kong,
and ahead of all other Asian countries. Te overall
increase for women visitors has climbed faster than
that for men every year since 1993.
Everyday incidents of sexual harassment are much
less common in Tailand than in India, Indonesia
or Malaysia, and this might lull women familiar
with those countries into thinking that Tailand
is safer than it is. However, virtually all incidents
of attacks on foreign women in Tailand have oc-
curred outside Bangkok, typically in remote beach
or mountain areas. If youre a woman travelling
alone, try to pair up with other travellers when trav-
elling after dark. Make sure hotel and guesthouse
rooms are secure at night or demand another
room or move to another hotel or guesthouse.
292
Tailand
Traditional Culture
When outsiders speak of Tai culture, they are re-
ferring to behavioural modes rooted in the history
of Tai migration throughout Southeast Asia, with
many commonalities shared by the Lao people of
neighbouring Laos, the Shan of northeastern My-
anmar, and the numerous tribal Tais found in iso-
lated pockets from Dien Bien Phu (Vietnam), all
the way to Assam (India). Tese modes are most
prevalent in Tailand, the largest of the Tai home-
lands.
Te Tais themselves dont really have a word
that corresponds to the term culture. Te nearest
equivalent, wthntham, emphasizes fne arts and
ceremonies. So, if you ask Tais to defne their cul-
ture, they will often talk about architecture, food,
dance, festivals, and the like. Religion obviously
a big infuence on cultures as defned in the West-
ern sense is considered more or less separate from
wthntham.
Although Tailand is the most modernised of the
existing Tai societies, the cultural underpinnings
are evident in virtually every facet of everyday life.
Tose aspects that might be deemed Westernised
(e.g., blue jeans, the presence of automobiles, cin-
emas, and 7-Eleven stores) show how Tailand
has adopted and adapted elements from other
cultures. Nevertheless there are certain aspects of
Tai society that virtually everyone recognises as
cultural markers.
Snk
Te Tai word snk means fun. In Tailand,
anything worth doing even work should have
an element of snk, otherwise it automatically be-
comes a very hard thing to do. Tis does not mean
Tais do not want to work or strive, just that they
tend to approach tasks with a sense of playfulness.
Nothing condemns an activity more than the de-
scription mi snk not fun. While you are in
Thailand, sit down beside a construction side and
watch workers mixing and carrying the concrete.
That this is back-breaking labour is obvious, but
participants generally inject the activity with lots
of snk flirtation between the sexes, singing,
trading insults, and cracking jokes. The same goes
in an office or a bank, or other white-collar work
situations at least when the office in question
is predominantly Thai. The famous Thai smile
comes partially out of this desire to make snk.
Saving Face
Tais believe strongly in the concept of saving face,
i.e., avoiding confrontation and endeavouring not
to embarrass yourself or other people (except when
it is snk to do so). Te ideal face-saver does not
bring up negative topics in conversation, and when
they notice stress in anothers life, they usually will
not say anything unless that person complains or
asks for help. Laughing at minor accidents like
when someone trips ad falls down may seem cal-
lous to outsiders but it is really just an attempt to
save face on behalf of the person undergoing the
mishap. Tis is another source of the Tai smile
it is the best possible face for almost any situation.
When encounters take a turn for the worse, try to
refrain from getting angry - it will not help mat-
ters, since losing your temper means a loss of face
for everyone present. Talking loudly is perceived as
rude by cultured Tais, whatever the situation.
Status & Obligation
All relationships in traditional Tai society and
virtually all relationships in the modern Tai mi-
lieu as well are governed by connections between
phu yi (big person or senior) and phu nwy
(little person or junior). Phu nwy are supposed
to defer to phu yi following simple lines of social
rank defned by age, wealth, status, and personal
and political power. Some examples of automatic
phu yi status include adults (vs. children), bosses
(vs. employees), elder classmates (vs. younger sib-
lings), teachers (vs. pupils), members of the mili-
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Tailand
tary (vs. civilians), Tais (vs. non-Tais), and so
on.
While this tendency towards social ranking is to
some degree shared by many societies around the
world, the Tai twist lies in the set of mutual obli-
gations linking phu yi to phu nwy. Phu nwy
are supposed to show a degree of obedience and
respect towards phu yi, but in return phu yi
are obligated to care for or sponsor the phu nwy
the have frequent contact with.
In such relationships, phu nwy can, for example,
ask phu yi for favours involving money or job
access. Phu yi reafrm their rank by granting re-
quests when possible; to refuse would be to risk a
loss of face and status. Together, these concepts are
covered by the single Tai term kreng jai.
Age is a large determinant where other factors are
absent or weak. In such cases, the terms phi (elder
sibling) and nwng (younger sibling) apply more
than phu yi and phu nwy, although the inter-
twined obligations remain the same. Even people
unrelated by blood quickly establish who is phi
and who is nwng. Tis is why one of the frst
questions Tais ask new acquaintances is How old
are you?.
When dining, touring, or entertaining, the always
picks up the tab; if a group is involved, the person
with the most social rank pays the bill for every-
one, even if it empties his or her wallet. For a phu
nwy to try and pay would risk loss of face.
Money plays a large role in defning phu yi status
in most situations. A person who turned out to be
successful in his or her post-school career would
never think of allowing an ex-classmate of lesser
success (even if they were once on an equal social
footing) to pay the bill. Likewise a young, success-
ful executive will pay an older persons way in spite
of the age diference.
Te implication is that whatever wealth you come
into is to be shared, at least partially, with those
less fortunate. Tis does not apply to strangers -
the average Tai is not big on charity - but always
comes into play with friends and relatives.
Conduct & Tai-ness
Personal power also has a bearing on ones social
status, and can be gained by sticking as close as
possible to the ideal Tai behaviour. Tai-ness
is frst and foremost defned, as might be expected,
by the ability to speak Tai.
Other hallmarks of the Tai ideal, which has been
heavily infuenced by Tai Buddhism, include
discretion in behaviour towards the opposite sex,
modest dress, a neat and clean appearance, and
modes of expression and comportment that val-
ue the quiet, subtle, and indirect, rather than the
loud, obvious, and direct.
Te degree to which Tais can conform to these
ideals matches the degree of respect they receive
from most of their associates. Although high rank
based on age or civil, military, or clerical roles
well exempt certain individuals from harsh critisism
by their social inferiors, it does not exempt them
from the way they are perceived by other Tais.
Tis goes for foreigners as well, even though most
frst-time visitors can hardly be expected to speak
idiomatic Tai. But if you do learn some Tai, and
you do make an efort to respect Tai social ideals,
you will come closer to enjoying some of the ad-
vantages and benefts awarded for Tai-ness.
Social Graces
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Tailand
Tais are tolerant of most kinds of behaviour as
long as it does not insult the two most sensitive
felds of monarchy and religion.
King & Country
Te monarchy is held in considerable respect in
Tailand and visitors should be respectful too
avoid disparaging remarks about anyone in the
royal family.
While it is OK to criticise the Tai government
and even Tai culture openly, it is considered a
grave insult to Tai nationhood as well as to the
monarchy not to stand when you hear the na-
tional or royal anthems. Radio and TV stations in
Tailand broadcast the national anthem daily at
8am and 6pm; in towns and villages (even in some
Bangkok neighbourhoods) this can be heard over
public loudspeakers in the streets (so on the main
campus of Ramkhamhaeng University). Te Tais
stop whatever they are doing to stand during the
anthem and visitors are expected to do likewise.
Te royal anthem is played just before flms are
shown in public cinemas; again, the audience al-
ways stands until it is over.
Temple Etiquette
Correct behaviour in temples entails several con-
siderations, the most important of which is to
dress neatly and to take your shoes of when you
enter any building that contains a Buddha image.
Buddha images are sacred objects, so do not pose
in front of them for pictures and, defnitely, do not
climb upon them.
Shorts or sleeveless shirts are considered improper
dress for both men and women when visiting tem-
ples. Tai citizens wearing either would be turned
away by monastic authorities, but except for the
most sacred temples in the country (e.g., Wat Phra
Kaew in Bangkok and Wat Phra Tat Doi Suth-
ep near Chiang Mai), Tais are often too polite
to refuse entry to improperly covered foreigners.
Some temples will ofer trousers or long sarongs
for rent so that tourists dressed in shorts may enter
the compound.
Monks are not supposed to touch, or to be touched,
by women. If a woman wants to hand something
to a monk, the object should be placed within
reach of the monk, not handed directly to him.
When sitting in a religious edifce, keep your feet
pointed away from any Buddha images. Te usual
way to do this is to sit in the mermaid pose in
which your legs are folded to the side, with the feet
pointing backwards.
Some larger temples in Bangkok charge entry fees.
In other temples, a small donation is appropriate.
Usually donation boxes are located near the entry
to the central sanctuary or next to the central Bud-
dha image at the rear.
Social Gestures & Attitudes
Traditionally, Tais greet each other with a prayer-
like palms-together gesture known as a wi. If
someone wi-s you, you should wi back (unless
wi-ed by a child or service person). Most urban
Tais are familiar with the international-style
handshake and will ofer the same to a foreigner,
although a wi is always appreciated. Most long-
term staying Westerners appreciate that as well, by
the way in the hot and humid climate, hands
tend to sweat a lot.
Tais are usually addressed by their frst name with
the honorifc khun or other title preceding it. Oth-
er formal terms of address include naai (Mr.) and
naang (Miss or Mrs.). Friends often use nicknames
or kinship terms like phi (elder sibling), nwng
(younger sibling), me (mother), or lung (uncle),
depending on the age diferential.
A smile and a cheery swt-dii khrap (for men), re-
spectively swt-dii kha (for women), goes a long
way towards calming the initial uncertainty that
locals may feel upon seeing a foreigner, whether in
the city or the countryside.
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Tailand
When handing things to other people, you should
use both hands or your right hand only, never the
left hand (reserved for toilet absolutions).
Books and other written materials are given a spe-
cial status over other secular objects. Hence you
should not slide books or documents across a table
or counter-top, and never place them on the foor
use a chair if table space is not available.
Feet & Head
Te feet are the lowest part of the body (spiritu-
ally as well as physically), so do not point your
feet at people or point at things with your feet. Do
not rest your feet on chairs or tables while sitting.
Never touch any part of someone elses body with
your foot.
In the same context, the head is regarded as the
highest part of the body, so do not touch Tais on
the head (or rufe their hair) either. If you touch
someones head accidentally, ofer an immediate
apology or you will be perceived as very rude. Do
not sit on pillows meant as headrests, as this rep-
resents a variant of the taboo against head-touch-
ing.
Never step over someone, even on a crowded 3rd-
class train where people are sitting or lying on the
foor. Instead, squeeze around them or ask them
to move. In rural areas and at temple fairs, food is
often eaten while seated on the foor; stepping over
the food is a sure way to embarrass and ofend your
Tai hosts.
Shoes
Tese should not be worn inside Tai peoples
homes, nor in some guesthouses and shops. If
you see a pile of shoes at or near the entrance, you
should remove your shoes before entry. Most Tais
cannot believe how oblivious some foreigners seem
to be of this simple and obvious custom.
Dress
Shorts (except knee-length walking shorts), sleeve-
less shirts, tank tops (singlets), and other beach-
style dresses are not considered appropriate dress
for anything other than sporting events. Such dress
is especially counterproductive if worn to govern-
ment ofces (e.g., when applying for a visa exten-
sion). Te attitude of Tis is how I dress at home
and no-one is going to stop me gains nothing but
contempt or disrespect from the Tais.
Sandals or slip-on shoes are OK for almost any but
the most formal occasions. Short-sleeved shirts
and blouses with capped sleeves likewise are quite
acceptable.
Tais would never dream of going abroad and
wearing dirty clothes, so they are often shocked
to see Westerners travelling around Tailand in
clothes that apparently have not been washed in
weeks. If you keep up with your laundry, you will
receive much better treatment wherever you go.
Visiting Homes
Tais can be very hospitable and it is not unusual
to be invited home for a meal or a sociable drink.
Even if your visit is very brief, you will be ofered
something - a glass of water, a cup of tea, a piece
of fruit, a shot of rice liquor, or whatever they have
on hand. You are expected to partake of whatever is
ofered, whether your are thirsty or hungry or not;
to refuse at least a taste is considered impolite.
Student Life in Bangkok
Acknowledgement: Te Bangkok section in this chapter is an excerpt from Lonely
Planet Tailand. We thank for the valuable insights received from this travel guide!
297
Student Life
Bangkok
It is one of the most phascinating towns on our planet this modern,
steamy Asian metropolis, on 560 km2, with 8 million plus popula-
tion. Between canyons of concrete skyscapers, speeding vehicles roar
through space enacting a human-scaled version of nuclear fssion.
Te noise is deafening, the pollutions sufocating, and the heat stufy;
and then, there are the foods. But conquering a man-made jungle is
the modern version of bush-whacking. Once you hack through the
12-lane highways and the throngs of people, you will fnd a small
viallage, napping in the narrow lanes with an unmistakable khwaam
pen thai (Tai-ness).
Te capital of Tailand was established at Bangkok in 1782 by the
frst king of the Chakri dynasty, Rama I. Te name Bangkok comes
from Bang Makok, meaning Place of Olive Plums, and refers to
the original site, which is only a very small part of what is today
called Bangkok by foreigners. Te ofcial name for the city is quite
a tongue twister:
Krungthep mahanakhon amonratanakosin mahintara ayuthaya ma-
hadilok popnapparat rathchathani burirom udomtarchaniwet ma-
hasathan amonpiman avatansathit sakkathattiya witsanukamprasit
Te 1989 album Fak Tong (Pumpkin) by rock duo Asanee-Wasan
contained the hit Krung Tep Mahanakhon, a big-sound raver
consisting of Bangkoks full name chanted over a hypnotic rhythm.
Roughly translated, the name means
Great City of Angels, Repository of Devine Gems, Great Land
Unconquerable, Grand and Prominent Realm, Royal and De-
lightful Capital City Full of Nine Noble Gems, Highest Royal
Dwelling and Grand Palace, Diving Shelter and Living Place of
Reincarnated Spirits.
Fortunately, this is shortened to Krung Tep (City of Angels) in
everyday usage.
In many ways, it is the most exciting and dynamic city in South-
east Asia, with, for example, the regions largest foreign media cor-
respondent base.
298
Student Life
Tere are museums, temples, historic sites, and other vestiges of tra-
ditional Tai culture right alongside4 all the trappings of a modern
metropolis an endless variety of international restaurants, cultural
and social events, movies in several languages, sidcos and even mod-
ern-art galleries.
How to read Bangkok Addresses?
Any city as large and unplanned as Bangkok can be tough to get
around. Street names often seem unpronounceable to begin with,
compounded by the inconsitency of Romanised Tai spellings. For
example, the street foten spelt as Rajadamri is pronounced Ratch-
adamri (with the appropriate tones), or abbreviated at Ratdamri.
Te v in Sukhumvit is pronounced with a w. Te most popular
location for foreign embassies is known as both Wireless Road and
Tanon Withayu (wthy is Tai for radio).
Many street addresses show a string of numbers divided by slashes
and dashes; for example, 48/3-5 Soi 1, T. Sukhumvit. Tis is be-
cause undeveloped property in Bangkok was originally bought and
sold in lots. Te number before the slash refers to the original lot
number; the numbers following the slash indicate buildings (or en-
trances to buildings) contructed within that lot. Te pre-slash num-
bers are arbitrarily assigned by developers. As a result, you will fnd
the numbers along a given street do not always run consecutively.
Te Tai word thnn means road, street, or avenue. Hence Ratch-
adamnoen Road (sometimes referred to as Ratchadamnoen Avenue)
is always called Th. Ratchadamnoen in Thai. A soi is a small street or
lane that runs of a larger street. So, the address referred to as 48/3-5
Soi 1, T. Sukhumvit, will be located of T. Sukhumvit on Soi 1.
Alternative ways of writing the same address include 48/3-5 T. Su-
khumvit Soi 1, or even just 48/3-5 Sukhumvit 1. Some Bangkok soi
have become so large that they can be referred to both as thnn and
soi, e.g. Soi Sarasin/T. Sarasin and Soi Asoke/T. Asoke.
Finding Home by Taxi
In most large cities, the taxi drivers are usually seasoned navigators
familiar with every out-of-the-way neighbourhood or street. Tis is
not the case in Bangkok. Even is you succeed in correctly pronounc-
ing your destination, the taxi driver might still stare blankly at your
map. To ensure that you will be able to return home, ask a Tai fel-
low student to write down the directions in Tai and always carry
them with you.
299
Student Life
Dangers & Annoyances
When you as a foreigner go through Bangkok, be aware that nobody
sees you are a student.
Bangkoks most heavily touristed areas, especially around Wat Phra
Kaew and T. Khao San, are favourite hunting grounds for con art-
ists of every ilk. Tey also tend to hang out kear Soi Kasem Sn 1
and Soi Kasem San 2, opposite Mahboonkrong shopping centre and
near Jim Tompsons House, and typically dress i n business suits
and carry mobile phones. Te river taxi piers of Ta Tien and Ta
Banglampu also attract the fim-fam artists eyeing maptoting tour-
ists. Te favourite line is that Wat Pho (or Wat Phra Kaew or Wat
Arun or any other attraction) is closed today for repairs, government
holiday etc. Tey will then graciously arrange a 10 Baht tk-tk (mo-
torised pedicab) ride to an undiscovered wt, which is usually a thin
guise for taking you and your wallet for the proverbial ride. Dont
believe anyone on the street who tells you that a popular attraction
is closed for holiday; check for yourself.
More obvious are the tk-tk drivers who are out to make a com-
mission by dragging you to a local silk, tailor, or jewellery shop,
even though you have requested an entirely diferent destination. In
either case, if you accept an invitation for free or ridiculously cheap
sightseeing or shopping, you are quite likely to end up wasting an
afternoon or as happens all too often losing a lot of money.
Lonely Planet has also received letters from female travellers who
have been approached and sometimes successfully scammed by Tai
women con artists.
Te tourist police can be quite efective in dealing with such mtters,
particularly unethical business practices which sometimes turn
out to be cultural misunderstandings. Note that if you think ou have
been overcharged for gems (or any other purchase), there is very lit-
tle they can do.
300
Student Life
Life as an International
Student at IIS
By Sonam Camel Phuntsho
from Bhutan
Sonam studies the Bachelor or Arts pro-
gram in Mass Communication, majoring
in Multimedia Journalism. In 2006, he
is in his senior year. He wrote this report
for a course project. Photos by Sonam and
his team fellows, Juthamas Nat Tan-
arattaphan, and Charm Pisithpunth.
It all began when I decided to come to Tailand for a degree. I was
tempted to pursue a degree from Tailand as well. Get away from the
cold weather of Bhutan, avoid the great pressure in local universities,
experience a diferent life, have fun and get a prestigious degree.
First few days
Coming from a cold country, the frst few days in Bangkok had been
very exciting, but a drastic change. Perhaps many people would think
that getting away from the watching eyes of your parents would be
the best encounter ever in your life, but the tendency of you miss-
ing someone you love will be there. Luckily, I brought photos of my
family and my friends.
International Student Orientation
I am glad that I had attended the Student Orientation Program of-
fered at IIS. It was there that I got to know many friends and learn
many things about Tai culture. Eventually, I got to know how to
get about in IIS.
Te Struggle
Te great struggle of my life began when the term started. For the
frst weeks, I could hardly understand what the lecturers were teach-
ing. It were not the theories or concepts that I could not understand,
but it was their English. Despite the fact that I had been studying
English as my frst language for more than 12 years, I simply could
not understand their American accent. To make things worse, some
lecturers scribble what makes their handwriting illegible. Even if you
could make out what it was, do go through the notes back at home
because you are bound to misread the handwritings.
Te Tais
Tais are well known in the world for their friendliness, and no
doubt about that, especially the elderly. Tey have never failed to
make me laugh. Tey love to ofer their help to anyone. My friend
told me, once he went shopping and had bought lots of stufs. He
laid down everything on the foor, waiting for another friend when a
helpful old man came to him and ofered to carry the things for him.
Te helpful old man was so old that my friend thought perhaps he
should be the one to help him instead.
Te Weather
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Student Life
Perhaps any student from the cold countries would say that they are
going enjoy the warm weather in Bangkok. However, I would say it
is not going to be very true. It would be very nice if you are on a few
weeks tour, but not for months as a student.
Life now in IIS, in my second year
Life in IIS can never be any better now. I am living in harmony with
my housemates. We joke together, play together and eat together.
Life is not perfect
As the saying goes, nothing is perfect. Life can be great in a whole
new world, but there are defnitely things around to upset you. Tis
may not be an eternal truth, but I discovered something about local
students with almost all of my Asian friends are experiencing the
same problem as me. Tai students tend to leave their used cookeries
and utensils all over the kitchen for weeks. Even for months, to the
stage that the utensils get mouldy. I was very fed up with my house-
mates initially and certainly did make a lot of noise. However, this
has never hindered the good relationship between my housemates
and me, simply because they now do their dishes when I tell them
to.
Grab the chance
If you have a chance to come to Bangkok for further studies, grab
the chance. It is a wonderful experience. You are not just getting a
degree here, but learn to be independent and have fun. You will love
the social life in IIS if you are a person who likes to joke and stay out
late at night. And you will brush up your cooking skills, if you are
going to stay in a self-catering accommodation.
I strongly recommend you to study at the Institute of International
Studies at Ramkhamhaeng University. I am looking forward to see-
ing you there, and certainly to help you with the frst steps. So are
most fellow students as well, therefore no reason to fear too much
homesickness!
Take care, and hope to see you soon!
Sonam Phuntsho
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Student Life
Housing and Rental
Contracts
If you want to live around the campus, your only option is an of-
campus apartment. Tere are numerous apartments available around
the campus starting at 2,500 to 6,000 THB/month, each one sur-
rounded by the typical microcosmos of a rural community, which
includes pharmacies, laundries, hairdressers, convenience shops, In-
ternet cafe, various food stalls and street restaurants, and at least ffty
hawkers all that within a hundred metres distance.
Our experience shows that you dont need to settle the rental ar-
rangements before you arrive in Bangkok. Te much easier way (and
much cheaper on the long run) is to take a hotel near the campus for
the frst few day, for about 590 THB/night including breakfast.
Once arrived at IIS, your fellow students will show you the best
accommodation for the lowest cost available since it is not easy for
a frst-time visitor to judge quality and cost relations between the
numerous apartment buildings around the university.
In any case, you will be lucky when your room is close to the campus.
Public transport in Bangkok is very well developed, but a metropolis
of this size always comes along with enormous trafc, particularly in
the morning and in the after exactly the time when you go to the
university or back home. Due to heavy trafc jams, even a distance
of three kilometres can cost you up to two hours that way.
Of-campus apartments are available for rental on a monthly basis,
but utilities such as telephone services, electricity, and water are usu-
ally not included in the rent. An apartment complex is made up of
several units (up to hundreds) and each unit comprised a furnished
studio bedroom, balcony, and bathroom.
More facilities are available at a higher monthly charge. Tese may
include more bedrooms, more bathrooms, a larger living space, and
amenities such as air conditioning, shared laundry facilities, a ftness
centre, a pool, a patio or balcony, and/or a refrigerator.
In order to rent an of-campus apartment, you must agree to a hous-
ing contract, which is provided by the property manager. Usually,
you must give one months notice to the manager prior to moving in
or out of the apartment.
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Student Life
Te housing contract usually requires a security deposit, which may
cost as much as one or three months rent. Tis security deposit is
fully refundable after you have moved out of the place as long as you
have complied with the terms of your rental contract, which entails
keeping the facilities in the same clean and undamaged shape that
you have found them.
You will have to pay your rent, in full, on time, although sometimes
there is a 3-5 days grace period to pay your rent. Otherwise, you
could incur further late charges. Usually, you will have to pay your
rent in cash.
Depending on your situation, you may have to obey certain group
regulations, such as keeping quiet during certain late night/early
morning hours, not having large parties or drugs on the premises,
not having pets, and only parking in certain areas. Failure to obey
these regulations could result in eviction.
Each normal apartment around the campus ofers you a telephone.
Be aware, however, that this phone line is not well suited for dialling
up to an Internet provider. For example, two hundred apartments
will share twenty phone lines. In order to give anybody a chance to
call, each call is cut after a certain time by the central computer of
the apartment building, usually after fve to twelve minutes. When
doing research on the Internet, this becomes annoying, and it be-
comes costly. Better, you look for an apartment building (condo-
minium) that ofers ASDL for a fxed rate per month (usually 650 to
700 Baht). Ofering ADSL is quite common nowadays, you will not
have a difcult time in fnding one.
Te photos on the right show an example
for a middle-class one-room apartment.
Small aparmtnes (ca. 30 m
2
) cost 4,000
Baht/month, large apartments (ca. 40
m
2
) 4,500 Baht. Deposit is three monthly
rates. For one person, water is about 60
Baht, electricity about 500 (without us-
ing air-condition), laundry about 1,000
Baht, ADSL 700 Baht.
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Student Life
Cost of Living for
International Students
Cost of living varies widely, according to your life style. In a me-
tropolis like Bangkok, you can perform a luxurious life style as in
central Manhattan, Zurich, London, or Tokyo (then, you will need
the same bugdet as at one of these location).
Alternatively, you can live as our Tai students do. We recommend
this way for two reasons. Firstly, you will safe a lot of money. Second-
ly, and since culture may be defned as the end product of a society,
you will understand Tai culture much better when you understand
every day life. Our students are more than willing to share their
experiences and knowledge with you to fnd the appropriate accom-
modation, food, and so on.
For international students, the following additional budget is sug-
gested for studying in Bangkok:

Living allowance 150,000 THB / Year
Room and board (of campus) 180,000 THB / Year
Transportation expenses 18,000 THB / Year
Medical expenses 15,000 THB / Year
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Student Life
Hospitals and
Health Sciences
Good health care is available in Tailand, and the quality continues
to improve rapidly as Tailand moves to becoming the health hub
of Asia, especially in the cities among which Bangkok is leading. All
of the good hospitals have outpatient services, including laboratories
and X-rays with general practitioners and specialists. Some of the
hospitals also have good dental clinics. If you need medical care, the
Bangkok facilities listed below are well known for their excellence
and reportedly have English-speaking staf on hand.
A University Health and Medical Centre is located on the cam-
pus. Te university has a team of medical doctors and nurses who
are responsible for student health and medical needs. Rather than
provide for long-term care, however, the intent is to assist students
with routinely medical problems or in emergencies. Patients with
major medical problems requiring special care will be refereed to
consultants at their own expense. All the services are available to
staf, university personnel, and their families as well as to students
throughout the academic year. All consultations are confdential; in-
formation may be released only when the center is authorized to do
so by the patient.
Te Institute of International Studies at Ramkhamhaeng University
also has a health insurance system that is accessible to staf, univer-
sity personnel, and their families as well as to students throughout
the academic year. Te insurance policy covers medical services for
its holders for a maximum value of 10,000 Baht. All you need is just
to pay 127 Baht to the Student Service Center to get the beneft.
Bangkok Adventist Mission
Hospital
430 Phitsanulok Road
(02) 281-1422
Siam Dental Clinic
412/11-2 Soi 6, Siam Square
(02) 251-6315
Bangkok Christian Hospital
124 Silom Road
(02) 233-6981-9
Samitivej Hospital
133 Soi 49, Sukhumvit Road
(02) 392-0010-9
Bumrungrad Hospital
33 Soi 3, Sukhumvit Road
(02) 253-0250

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Student Life
Te Baht (THB) is divided into 100 satang. Copper coins are val-
ued at 25 and 50 satang. Silver coins are in denominations of 1and 5
Baht. Banknotes (brown) or silver with inner copper coins are valued
at 10 Baht. Other notes appear as 20 Baht (green), 50 Baht (blue),
100 Bath (red), 500 Baht (purple) and 1000 baht (khaki).
Being a student at the International Institute of International Stud-
ies, Ramkhamhaeng University, you should not fnd it difcult to
fnd a bank for yourself since the university has a branch of the of the
Tai Military Bank and the Government Savings Bank on campus
which can be used by all students who wish too.
Tere are also more than 1,500 bank branches in Tailand, which
now ofer ATM services for their customers. You may use these ATMs
by opening an account in Tailand. Kasikorn Bank and Bangkok
Bank, which has an ofce in Los Angeles, have the most ATMs. You
can also use your debit or your credit card from your country to
withdraw cash directly from your account. Almost all ATMs accept
all major credit cards. Some shops and restaurants take credit cards
as well, but most do not. As a rule, the expensive businesses will ac-
cept plastic money.
As a Ramkhamhaeng Student, you certainly get an account at a Tai
Bank with your Student ID Card. So, you avoid high fees for with-
drawing from a foreign bank account.
Many international banks operate branches in Tailand. If the bank
of your choice is not among the excerpt from the long list of banks
available, just ask your home bank for their cooperation partner in
Tailand.
Banking & Currency
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Student Life
ABN-Amro Bank N.V.
4th Fl., C.P. Tower Bldg., 313 Si-
lom Road, Bangkok 10500
Tel +66 2 231 0320-39
Fax +66 2 231 0346
Bank of America N.T.& S.A.
2/2 Wireless Road, Bangkok 10330
Tel +66 2 251 6333
Fax +66 2 253 1905
Bank of Tokyo Limited
54 Harinthon Bldg., Sathon Nua
Road, Bangkok 10500
Tel +66 2 266 3011-35
Fax +66 2 236 3055
Banque Indosuez (Banque de L In-
docine et de Suez)
Indosuez Bldg., 152 Wire-
less Road, Bangkok 10330
Tel +66 2 651 4590
Fax +66 2 651 4586
Bharat Overseas Bank Ltd.
221 Ratchawong Road, Bangkok 10100
Tel +66 2 224 5411-14
Fax +66 2 224 5405
Chase Manhattan Bank, N.A.
20 Sathon Nua Road, Bangkok 10500
Tel +66 2 234 5992-5
Fax +66 2 234 8386
Citibank, N.A. (Mercantile Bank Ltd.)
127 Sathon Tai Road, Bangkok 10120
Tel +66 2 213 2441
Fax +66 2 287 2406
Deutsche Bank AG.
208 Witthayu Road, Bangkok 10330
Tel +66 2 651 5000
Fax +66 2 651 5151
Four Seas Bank Ltd.
231 Ratchawong Road, Bangkok 10100
Tel +66 2 226 3780-4
Fax +66 2 224 4820
Hong Kong and Shanghai Bank-
ing Corporation Ltd.
64 Hong Kong Bank Building, Si-
lom Road, Bangkok 10500
Tel +66 2 233 1904-16, 266 9070-9
Fax +66 2 236 7687
International Commercial Bank of China
PS Tower Bldg., 36/12 Sukhum-
vit 21 (Asoke), Bangkok 10110
Tel +66 2 259 2000-9
Fax +66 2 236 7687
Sakura Bank, Ltd.
Bunmitr Bldg., 138 Silom Road, Bangkok 10500
Tel +66 2 234 3841-8
Fax +66 2 236 8920
Standard Chartered Bank
946 Rama IV Road, Lumpini, Bangkok 10330
Tel +66 2 234 0820-9
Fax +66 2 236 9422
United Malayan Banking Corporation Ltd.
149 Suapa Road, Bangkok 10100
Tel +66 2 221 9191-5
Fax +66 2 225 4027
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Student Life
Transportation
Before arriving in Bangkok, you should contact the IIS Ofce to ar-
range for a pick-up. Alternatively, you may take a metered taxi from
the airport to your apartment or hotel. In general, the drivers speak
only a few words of English. However, they are very friendly and
helpful.
Tere are many forms of transportation available in Bangkok. If you
need to travel short distances, for instance from the main road to
your apartment building, you will take a motorbike taxi for 5 Baht.
Tuk-tuks are available almost only in the tourist areas. Tat might
give you a hind on the price of taking a tuk-tuk. For foreigners, it is
usually much more expensive than an air-conditioned metered taxi.
For any reasons, foreigners seem to enjoy sitting in the smog and
dust coming from the busses when locating to the next sight seeing
station. When living in Bangkok, you will want to avoid tuk-tuks.
Meter taxis start their fare at 35 Baht and the meter will run depend-
ing on the distance and time. Bus fare in Bangkok is very cheap,
especially the non-air-conditioned buses. Te fastest way for you to
travel around the downtown area is by the sky-train.
If you appreciate the feeling of high speed, you are not limited to
motorbike taxis in a trafc jam. Alternatively, take one of the many
water busses on their regular routes through Bangkoks system of
canals. You will not be disappointed.
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Student Life
Phone & Mail Services
Te Telephone Organization of Tailand (TOT) is the countrys government phone monopoly. Service
is enough, and its quickly improving. To call long-distance within Tailand, youll need to fnd a blue
public phone. Red phones are for local calls. Either make sure you have enough change on hand, or
buy a prepaid phone card. Tey are available at prices ranging from 50, 100, and 250 baht, and can be
purchased at TOT ofces. You can never cross a street in Bangkok without seeing a Public telephone
somewhere, even Ramkhamhaeng University itself has them on campus and they are fairly cheap and
easy to use.
AT&T 001-999-111-11
MCI 001-999-120-0
Sprint 001-999-138-77
World Direct (Executive Telecard) 001-800-120-660-829
BC Tel, SaskTel, Manitoba Telephones,
Bell Canada, New Brunswick Telephones,
MT&T, Island Telephones
001-999-151-000
AGT 001-999-151-001
Police 123 or 191
Ambulance (Bangkok) (02) 252-2171 or (02) 252-2175
Fire 199
Community Services of
Bangkok, English line
(02) 258-4998
To make an international call,
you can use one of the interna-
tional call-back companies, or
dial the following numbers to
access your long-distance carri-
ers network. Complete dialling
instructions will follow or an op-
erator will come on the line to
assist you:
Tere is also a service called Home Country Direct (HCD) here in Tailand, which can help you to con-
nect with international operators very quickly and easily. HCD is available at the International Airport,
at government phone ofces, and at the Bangkok Government Phone Ofce (GPO). To use HCD,
you will need cash, because before dialling you will have to fll out a form, estimate how long youll be
on the phone, and pay a deposit in advance but dont worry because the prices are very realistic. GPO
ofce hours in smaller cities vary, but the Bangkok ofce is always open. Tere are also some private
long-distance companies in Tailand, but they are more expensive than the GPO. Telex, and telegraph
services are also available, so are faxes, even at IIS itself.
Some important telephone numbers in Tailand are:
For your surface mail, there are
post ofces throughout most
cities and towns especially in
Bangkok where you can mail let-
ters and parcels and you can be
sure you wont have a difculty
fnding. If you dont know, dont
hesitate the very helpful staf -
they are incredibly patient and
friendly to foreigners!
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Student Life
If you are unlucky enough never to have experienced Tai cuisine,
youre in for a real treat. Tai restaurants have been increasing all
over the world in the past few years, and for good reasons.
Te staple food in Tailand is rice. Most people in central and south-
ern Tailand eat plain rice with every meal, even breakfast. In the
north and northeast, people eat sticky rice with their hands, as we
would potato chips. Te sticky rice is rolled into a small ball and is
then dipped into diferent sauces. Tere are four main tastes in each
Tai dish: hot (spicy), sour, sweet, and salty. Te combination of
these tastes is what makes Tai food so unusually delicious. If you
cant eat spicy food, ask for mai phet (not spicy) or mai sai prik
(do not put in chillies). If you do bite into something too hot for
your palate, eat some plain rice or noodles. Tey will soak up the
spicy oil; drinking water only spreads the oil around your mouth.
Within the university compound, food is very cheap at prices around
15 Baht per dish. Some students say, however, that you always get
what you pay for ...
Restaurants, Food Stalls,
and Open Markets
Tere are all kinds of places to fnd good food in Tailand; food
stalls, air-conditioned ice creameries, foating restaurants on boats,
and four-star haute cuisine in Bangkoks best hotels are just a few.
When choosing a restaurant, be sure that it is fairly busy. Tis not
only shows that the food is good, but also that it is fresh. Te most
polite way to order food or drinks it to preface your order with the
word kaw (pronounced like the awe in awesome) and then add
your order, as in kaw Pepsi.
Tere are not many vegetarian restaurants in Tailand, but if you
do not eat meat, there are still many restaurants that you will fnd
appealing. You can say kin jeh or kin mang-sa-wi-rat, which means
I eat vegetarian. You can also order a normal dish and avoid vari-
ous meats by saying mai sai neua (do not put in meat), mai mee
muu (no pork), mai sai gai (no chicken), or mai sai goong, (no
shrimp). You could also ask that tofu be substituted by saying sai
dao hoo. Ramkhamhaeng University also has several student can-
teens or cafeterias where you can go and have your meals. With more
Food & Beverages
311
Student Life
than thirty shops, you can taste a whole range of Tai cuisines at
rock bottom prices. Fast food restaurants like McDonalds are also
popular here. Numerous food stalls ofer you dishes and specialties
from all regions and cultures of Tailand. Some say that you never
need to eat a dish twice during your studies, just in case you want to
try them all ...
One of the best things about eating food in Tailand is that it may
be bought absolutely fresh in any one of the open markets during the
day or night. Night markets are a favourite and are full of individual
vendors who display their ingredients in glass-enclosed shelves. To
order, point to the things you want. You can even buy ready-to-go
curry meals: just choose the curry you want, point, and it will be put
in a plastic bag for you to take with you.
Street-Food Hygiene
We have eating hundreds of meals cooked by street vendors in Tai-
land, and there was no sickness at all. Nonetheless, we do take some
precautions. Te frst is we avoid eating cooked vendor food that is
not either refridgerator cold or stove hot. If you cannot see it cooked
in front of you, dont eat it. Sausages or barbecued meats that have
been sitting out all afternoon could be particularly troublesome.
Second, avoid vendor stands where standards are clearly well below
average. In Bangkok and other large cities, the competition usually
drives substandard vendors out of business, but in small and me-
dium-sized towns that is not necessarily the case. If the cook looks
unclean or unhealthy, or if the food cabinets have more than a few
fies, keep on walking.
Water
Water from the city water systems is not used for drinking. To be
safe, buy bottled water or bottled beverages, which are sold in every
corner shop. Tis is what Tais also do. You will not fnd it difcult
since it is very easy and cheap to buy drinking water in Bangkok. You
can buy a bottle of drinking at retailers or shops like Seven Eleven,
Family Mart, and V Shop.
Groceries
If you have a kitchen, there are many sources of groceries. In larger
cities especially in Bangkok, diferent farmers markets are open in
the morning, afternoon, and evening. For the freshest groceries, go
to one of the morning markets. You can also shop at supermarkets
like Big C, which is very near to Ramkhamhaeng University itself,
where you will fnd the same sort of foods that youd fnd in store in
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Student Life
Popular Thai Dishes
Here are a few popular dishes in Tailand with some translation to
add to your fun of learning. You can try to learn to pronounce them
since it can be very helpful if you want to try some local cuisines.
Your fellow students will be very happy to support you any at-
tempt of the foreigner to pronounce Tai language leads to funny
misunderstandings, at least at the beginning.
You can get good and clean food everywhere just look where many
Tais buy their food.
Since the variety of dishes ofered around wherever you are, and sinze
prices are that low, most people do not cook themselves. Check it
out you will love it!
Phat tai. (Pronounced pat tai)
Tis dish consists of fried noo-
dles with bean sprouts, peanuts,
and -lime juice, and is generally
not spicy. It is a favourite among
Tais and foreigners alike.
Khao phat. Fried rice, generally
not spicy.
Khai Chiaw Moo Sap. Minced
pork omelett. A very basic dish,
however, on rice and with a little
bit Naam Phla (fsh sauce) it is
relly delicious!
Tawt man plaa gap achat. Spicy
Tai fsh cakes with cucumber
salad. It is much less spicy than
is sounds.
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Student Life
Tom khaa gai. Chicken soup
with coconut milk and lemon
grass. Delicious!
Tom yam goong. Clear red
shrimp soup, quite spicy. In
nicer restaurants, it is served in
a large doughnut-shaped bowl
sitting on its own brassier. Te
probably most famous Tai dish
globally.
Kaeng khiaw waan. Green cur-
ry with beef and tiny eggplants.
Som tam. Green papaya salad
with hot chillies, lime, tomatoes,
peanuts, and a special sauce. Tis
dish is a specialty of Isaan, the
northeast region of Tailand.
Khanom Kluai (banana pud-
ding). A wonderful desert since
it is not too sweet.
Kai pat met ma-muang him ma-
paan. Fried chicken with cashew
nuts. Not spicy.
Pat pak ruam. Stir-fried vegeta-
bles. If you order this at a night
market, you can choose which
vegetables you want; otherwise,
selection depends on availability
at the restaurant.
Khao pat kratiem. Fried rice
with garlik and green onions is a
popular side dish.
Poo Cha. Crab shells stufed
with crab meat and pork, garlic,
onions, spring onions, and egg.
It tastes as good as it looks.
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Student Life
Everyone who comes to Tailand wants to learn to speak Tai, be-
cause Tai people are so friendly and easy to talk to. Basic Tai is not
that hard. Te grammar is simple and a few short words can make a
sentence. Te only real problem is the pronunciation, but is does not
have to be perfect for beginners.
Tai belongs to the Tai language family, which extends from south-
ern China into Northern Myanmar and Vietnam, through Laos
and Tailand and down to the southern Tai border with Malaysia.
Tere are many languages in the Tai family. In Tailand, they in-
clude Central Tai (the ofcial language of the country, Southern
Tai, Northern Tai, and Laotian, or Isaan as it is called in Tailand.
Tese four languages are further divided into many regional varie-
ties. Central Tai, Northern Tai, and Laotian all have individual,
though similar writing systems derived from Sanskrit.
What is the best way to learn a new language? Methods of language
learning vary but most teachers agree that repeated use is the most
important factor. Using a word or phrase over and over helps it stay
in your mind. Of course, real situations are the best for becoming
fuent, but practicing in a class or with a friend, using tapes, or even
repeating a phrase to yourself are also benefcial.
Unfortunately, many people do not learn a second language because
they are too self-conscious to try to speak it or because they do not
have the opportunity to use it even though they may be living in a
country where it is spoken. Tailand ofers a special opportunity be-
cause the people are always happy to hear you speak your language
(you will get a lot of positive reinforcement) and the relaxed atmos-
phere and easy friendliness give you the chance to keep trying.
Any good bookshop will ofer you a variety of books for learning
Tai. Almost all books focus, however, on that what a tourist needs
to know, such as phrases for shopping, restaurant, hotel, telephone
etc. Tat does not matter experiences of our foreign colleagues
have shown that phrases you can use in daily situations repeatedly
very much support the desire to learn more.
Choosing a book also depends on the second language that is used
a German might prefer a learning book that explains the frst steps
Learning Thai Language
315
Student Life
in German language. Most books focus in the Tai-English combi-
nation of languages.
A personal recommendation comes from one of our professors. He
learned the frst steps with Basic Tai Complete, a book-tape com-
bination (ISBN 974-202-035-3, in Tai bookshops available for
495 THB). Combined with the overwhelming helpfulness of your
Tai fellow students, Tai language is much easier to learn than it
appears on the frst glimpse.
An interesting approach to Tai language courses is ofered by
A.U.A., one of the largest and most recognized language schools in
Tailand that usually focuses on teaching English to Tai students.
All day, there are Tai language teachers available, and students can
just drop in whenever their schedule allows it. Te good news is that
is costs 98 THB/hour and gets cheaper as more hours you take. Te
bad news is that it needs some travel within Bangkok that might
range from 20 minutes to 2 hours, depending on transportation
means and trafc situation. Anyway, its always worth to have a look
on their Web site.
Do you already recognize some of the signs on the pictures?
Ten, you are on the right way!
Pictures taken from www.learningthai.
com, a Web site made by students at
Sriwitthayapaknam School in Samut
Prakan. Visit this Web site it helps a lot
and is full of creative ideas how to make
learning a language fun!
?
Frequently Asked Questions
317
FAQ
Do you have many professors from India, Paki-
stan, Malaysia, Bangladesh, or Myanmar?
We have no professor from any of the countries
you ask for. Tis is not, however, because we
might think there are no good scientists. Te
reason why we dont want to employ professors
from these countries is a diferent one. Today,
the development of your skills becomes more
important than learning textbook knowledge.
You may want to develop in particular those
skills that enable you to act successfully with the
economic, social, and cultural conditions in the
most developed countries. Terefore, we focus
on professors from U.S., Canada, and Europe.
Some extraordinary specialists come from Ko-
rea or China as well, while others come from
top management positions. We believe that this
international setting supports you best in devel-
oping your skills to the fullest. By the way, you
may get an overview where our professors come
from on the respective Web page!
What can you tell me about your entrance ex-
amination for Bachelor programs? Is it hard?
Tere is no entrance examination. Ramkham-
haeng University is an open-admission univer-
sity, and entrance examinations do not exist for
Bachelor programs. For your own safety, how-
ever, we make an English test with you. If you
do not reach the standard require for studying
a program that is entirely conducted in English,
you may take an intensive English course at IIS
before you begin to study (the same is valid for
the Chinese program and your knowledge of
Mandarin), or you attend the pre-degree pro-
gram if you are a Matthayom student.
Do you ofer a loan program, instalments, or
scholarship?
Yes. A loan program is available for students
from low-income families with an income of
below 150,000 Baht per year. About paying the
semester tuition fee in instalments, simply speak
with the director of IIS. A scholarship is ofered
for high-performance students (please see be-
low).
Do students in the international program have
free Internet access?
Yes. All our classrooms are covered by wireless
LAN, ofering free Internet access to all our stu-
dents and professors. You need a laptop com-
puter with WLAN adapter to use it. However,
please be aware that you will need Internet ac-
cess in your room as well since many courses
require research on the Internet in projects, as
your homework, or to prepare examinations
and assignments. You may also want to use it
to access almost all scientifc journals electroni-
cally, as well as the electronic libraries of major
academic publishers.
How do I get the right visa to study at IIS?
When your application is accepted by Ramkha-
mhaeng University, we send you a confrmation
about your status as a student, which you can
use at a Royal Tai Embassy close to your place
to get the correct visa. However, another way
might be easier for you: Just come to register
with an ordinary tourist visa. You can receive
the appropriate visa in Tailand as well, there
is no need to receive it in your country of resi-
dence. Certainly, we will give you any support
it needs to begin your studies soon and without
stress.
I dont need the scholarship (please give it to
those in need) but want to receive the Award of
Academic Excellence. What shall I do?
Our respect to your idea! Tis particular schol-
arship program, however, addresses the top-
performers rather than helping less wealthy
students to fnance their studies. Te Award of
Academic Excellence is the everlasting certif-
cate within this scholarship program. As well all
know, the scholarship itself is just money and,
therefore, anything else but everlasting. Several
foreign students asked us the same question: We
dont want to have your money but the Award
is a good recognition that we did our job well.
Let me say it simple - you get the award when
you get the money. Probably, you may want to
donate the money then to people in need. Talk
318
FAQ
to us about that, we will help you to fnd the
right receiver. As elsewhere, for example, Tai
orphans have much less opportunities to receive
good education than the society on average. You
might do a great thing donating your scholar-
ship in order to help here! Tank you for your
idea!
You say the tuition fee includes textbooks. Are
that photocopies or what sorts of books?
We use photocopies almost only for additional
handouts, such as an article or a short single
book chapter for additional readings. Te vast
majority of textbooks for our students come
from the leading textbook publisher in the Unit-
ed States and UK, such as Tomson, McGraw-
Hill, Pearson, Prentice Hall etc. Today, many of
these textbooks are complemented by their own
Web site with further readings, online material,
videos, links to other Web sites, and so on. Te
choice of the book is up to the lecturer. Te
books are ordered individually for the particular
course. In very rare cases, publisher inform us
that the book is not available two or three days
before the course starts. Since it is better to have
a copy than to have no textbook, then we might
go this way if there is no alternative book.
You have professors from all over the world.
What can students do if one is not good?
Tank you for the politeness in your question.
Certainly, we are very careful in the selection of
those professors we invite to teach here. Anyway,
we are not in the classroom with you and your
professor. If you are unhappy with your profes-
sor for what reason ever, download an evalu-
ation form or get one at the ofce and let us
know. Te most important element in our qual-
ity insurance system is that students evaluate the
performance of their lecturers. Initially, we were
surprised that students do not automatically
love each professor who prefers to play golf rath-
er than to conduct classes, and gives any student
a grade A. Students complaint because they did
not learn anything. Tey complaint wisely since
subsequent courses build up on the course in
which they did not learn anything. Today, our
experience is that we can well trust the judge-
ment of our students on the performance of our
professors. If you feel uneasy with a particular
professor, please speak out.
You have a Chinese and English program. Are
there lectures in both languages?
All lectures within the English program are in
English language, and all lectures within the
Chinese program are in Mandarin. You dont
need to learn Chinese when you want to study
the English program, and vice versa :-)
What happens when a student cheats?
In the academic world, cheating and plagiarism
(use of another persons written work without
acknowledging the source) are among the worst
things one can do. Some students, however, try
it. As the Americans say, to make a mistake once
is human, to do it twice is a crime. We agree with
that, though the student will not be dismissed
from the program when caught for cheating or
plagiarism for the frst time. Being caught, and
any other student in, for instance, the examina-
tion recognizes that, might well be an important
learning experience. Terefore, the student will
get a second chance to pass the examination.
Since the examination is passed with a grade D
already, no better grade can be granted by the
lecturer in this second chance.
If I have a blackout in an exam, will I get a sec-
ond chance?
Sure, you will. Even good and well prepared
students might get into their exam and have a
blackout, not being able to remember anything.
It is a well known phenomenon. On request to
the director of IIS, he will ask the respective lec-
turer to give you a second chance by re-exami-
nation. While in the frst examination chances
are equal for all students, chances may be better
for those who take the second chance. Tere-
fore, the best grade possible in this upgrading
process is grade B.
319
FAQ
How often can I repeat an examination?
You can take a re-examination (see the previous
answer) once in a term. At IIS, we have three
terms: First semester, summer term, and second
semester. In practice that means you can repeat
your examination maximum two times since af-
ter the second re-examination, the course is of-
fered again. In case, you failed three times, you
will want to take the course again in order to
pass with a good grade. Furthermore, please be
aware that any re-examination is not for free.
Te administrative fee per re-examination is
1,500 THB.
In case of re-examination, which result will
count for my GPA?
Always the last examination result counts for
your GPA, not the best out of all your attempts.
Certainly, that is not without risk for you. In
case you received a grade C in your fnal exami-
nation and request a re-examination to receive
a better grade, for example, the grade of this re-
examination then is the valid grade you received
for the particular course - even if the grade in
the re-examination is worse than the original
grade.
Do your students have to wear a student uni-
form?
Traditionally, students at Tai schools and uni-
versities wear a student uniform. Te student
uniform is designed to provide a sense of uni-
versity identity, to recognize climatic and cul-
tural restrictions, and yet to ofer some fexibil-
ity. Students support of the university uniform
is greatly appreciated.
Social ft is an important element to decide for
a program. Can I check it out whether your pro-
gram is the right on for me?
Of course, you can. Just send us an e-mail
with your request, along with some informa-
tion about the program you are interested in,
by e-mail. We will then make an appointment
that you can attend a class in your feld for half
a day. Tere you get frst hand impressions and
can discussion your questions with your future
fellow students in the breaks.
What are the exemptions from taking the Eng-
lish Entrance Examination at IIS?
You are exempt if one of the following condi-
tions applies to you:
European students are exempted due to the
quality of their English education at school.
You are a citizen or long-term resident of a
native English speaking country (e.g., Aus-
tralia, Canada, New Zealand, United States,
etc.).
You graduated from a school, college, or uni-
versity in a native English speaking country.
You graduated from a school, college, or uni-
versity in a non-English speaking country
within a program, however, that was con-
ducted in English language (often called In-
ternational Program or English Program).
You passed the TOEFL with 500 score or
more (paper-based) or 173 score or more
(computer-based) within the last two years.
You passed another internationally recog-
nized English test (e.g., TOEIC, IELTS, etc.)
accordingly.
If none of these conditions applies, you have to
take the IIS English Examination to complete
your application. Nevertheless, when you see
another convincing reason, please do not hesi-
tate to send us an e-mail!
What are the exemptions from taking the Ram-
khamhaeng University Advanced Test?
Your are exempt from taking the Advanced Test
(mathematics test) if one of the following con-
ditions applies to you:
320
FAQ
For M.A. and M.Ed. Programs:
You passed the GRE with 1000 score within
3 years validation.
For M.B.A. applicants:
You passed the GMAT not more than 3 years
ago with a score of 500 or higher or, at least,
with 450 score with a quantitative part of
80%.
You hold a Bachelor of Business Administra-
tion degree from an internationally recog-
nized college or university with an appropriate
GPA, or an equivalent from an internation-
ally recognized college or university outside
the English-American university system (e.g.,
Diplom-Betriebswirt or Diplom-Kaufmann
from German academic institutions).
You hold an academic degree in mathematics
from in internationally recognized college or
university.
If none of these conditions applies, you have to
pass the Ramkhamhaeng University Advanced
Test (mathematics test) to complete your appli-
cation. Nevertheless, when you see another con-
vincing reason, please dont hesitate to e-mail
us!
Does an international degree exempt me from
the English entrance test?
Graduates from universities in Australia, Can-
ada, New Zealand, UK, USA, and other native
English speaking countries are exempt from the
English entrance test. Equally, graduates from
international programs conducted in English
from a recognized university in any other coun-
try are exempt as well.
What days are classes?
During the terms (see Academic Calendar),
Bachelor students usually have classes from
Monday to Friday. Students within Master and
PhD programs have classes on Saturday and
Sunday.
Are all programs full-time? Do you have part-
time programs for employed students as well?
All Bachelor programs currently are full-time,
from Monday to Friday in the semesters accord-
ing to the Academic Calendar. All graduate pro-
grams (Master and Ph.D. programs) are part-
time with classes on Saturday and Sunday. For
the latter, there is certainly some timely efort
necessary outside classes and seminars.
Why do only international professors give the
courses?
As described by terms like Globalization and
Knowledge Society, international co-operation
and networking increases dramatically. We
think that an international program should of-
fer you more than merely lectures in English.
Besides their state-of-the-art knowledge in the
felds conducted, international professors bring
in a wide range of diferences: diferent cultural
aspects, diferent ways to solve problems, exam-
ples from diferent countries and societal back-
grounds, diferent mentalities and, certainly, dif-
ferent ways to express thoughts and approaches
in English language. Tat all contributes to the
skills our students should receive for being suc-
cessful on their future work place and within
their societies.
Can I get in contact with one of your students by
e-mail?
Certainly, you can. Please send us some infor-
mation by e-mail about the feld in which you
would like to contact a student (is it one from
the program you are interested in, or would you
like to chat with a student originating from your
country). We will be pleased to forward your
e-mail. Please understand that we do not pub-
lish any students mail addresses on our Web
site; we respect our students privacy.
321
FAQ
Will I never meet a Tai lecturer in your pro-
gram?
Dont worry, you will - for two reasons. First, the
director of IIS is Tai, Assoc. Prof. Dr. Piboon
Puriveth. Besides his heavy workload, giving
classes keeps him close to his students and their
needs. Secondly, the vast majority of lecturers
are visiting professors who are employed at a for-
eign university or organisation where they have
their duties. To invite them for giving a course
at IIS needs long-term planning, and it might
occur that a professor has to cancel his course at
IIS too short-term to fnd another Western pro-
fessor for replacement. In such cases, a Tai lec-
turer might jump in and help us out. However,
this is an exception from the rule. If it happens,
be sure that the Tai lecturer speaks English well
and masters his or her course according the high
quality level of IIS.
Why are international degree programs more ex-
pensive than Tai programs?
To be honest, for those institutions where
mainly Tai lecturers teach in an international
program, supported by some native-speaking
English teachers, we cannot answer this ques-
tion either. However, we can tell you about us.
Except very few adjunct professors (Western
professors residing in Tailand), all visiting pro-
fessors come for the course to give. We pay for
fight, accommodation, transportation costs in
Tailand, and certainly a salary that is interna-
tionally competitive. After fnishing the course,
our visiting professors return home to their
organization. Only that way, we can insure to
have always high-calibre experts in their felds
who come from diferent cultures and back-
grounds. Although these expenditures sum up,
we are proud to keep our programs are more
than afordable when compared with other in-
ternational programs not only in Tailand, but
globally. Te adjunct faculty, which mainly con-
sists of top-level generalists, we need to remain
fexible in scheduling our courses (please see the
previous question).
Which role play foreign students other than
Tai nationality in your programs?
Certainly, the majority of our students are Tai.
Over the past few years, the number of interna-
tional students constantly grew and makes now
up to 20 percent in certain programs already.
We focus on international students for three
main reasons. First, any foreign students brings
in his or her own culture and background and,
so, adds to the international experiences of all
fellow students, where ever they come from.
Secondly, foreign students usually cannot speak
Tai. Since Tai people are very communicative
and open to foreigners, a habit often described
by Te Land of Smiles, our Tai students prac-
tice English with fellow students - that much
more increases their language skills than any
professor could do. Tirdly, for working in an
international environment it is helpful to over-
come some restrictions of Tai behavioural pat-
terns, and foreign students contribute here very
much as well. Te Tai perceive seeking knowl-
edge as a very personal thing, while discussion
or conversation is an interpersonal act. For the
Tai, the frst and utmost importance for any
interpersonal act is to maintain a smooth, har-
monious, and pleasant atmosphere. Since ques-
tion for knowledge is a personal matter close to
ones ego, and while the Tai are very sensitive
in preserving ones own as well as other persons
ego, an intellectual discussion is consciously or
unconsciously avoided since through its process
it might endanger and intrude one anothers ego.
For team-working, problem solving and innova-
tion, this attitude often turns out being a disad-
vantage. By working with foreign friends, our
Tai students learn to deal other societal values
and behavioural patterns, very much as foreign
students learn to deal with other mentalities,
such as Tai. If you would like to know more
about the Tai, please read the following ques-
tion as well. (Tai society example taken from
Komin (1991), p. 128. For reference, please see
the following answer.)
322
FAQ
Diferent cultures do things diferent. How to
learn about Tai society before studying there?
We recommend to read Komin, Suntaree: Psy-
chology of the Tai People. Values and Behav-
ioural Patterns. Research Centre, National Insti-
tute for Development Administration (NIDA),
1991, ISBN 974-85744-8-2. Many books are
available about Tai mentality, some are scien-
tifc, others personal experiences. When reading
books about Tais written by foreigners, even
Western readers often recognize assumptions
and biases from the writers own cultural back-
ground. Terefore, we would like to recom-
mend the text of a Tai researcher and Fulbright
Scholar in social and cross-cultural psychology.
Dr. Suntaree Komin collected her data in two
nation-wide samples in 1978 and 1981. Her
analysis was published in English in 1991 by
a highly respected institution in Tailand. It is
even for non-experts easy to read. Although al-
most more then 30 years after the frst national
sample, any reader who is familiar with the Tai
society will confrm what Suntaree Komin writes
about the longevity and stability of her study -
societal values and behavioural patters certainly
change over time, but they do not change over
night. Tis study is available in almost all Tai
university libraries; at a library at your place, the
librarians will tell you how to request a copy.
Are your Master and PhD programs fexible
enough the meet the needs of employed students?
We hope so. Since these programs are designed
for employed students, we implemented two el-
ements to ensure a students success even when
his or her job requirements do not allow to
fnish a particular course. Te frst element is
our modular course system that allows to fn-
ish a course in about 4 weeks, making sched-
uling more reviewable. Te second element are
the diferent study centers in Bangkok, Chiang
Mai, Chiangrai, Hat Yai, Nakhon Ratchasima,
and Surat Tani. Where ever the missing course
is ofered, you can join it.
Do Chiang Mai, Songkhla and Khorat provinces
have the same programs and features?
Certainly. Courses, course contents and, most
importantly, even the professors are the same as
in the main campus in Ramkhamhaeng. Tese
are crucial preconditions to ofer employed stu-
dents a maximum fexibility to react on job re-
quirements and potential relocation. However,
we do not yet ofer all programs. To ensure qual-
ity and continuity, we start with M.B.A. and
Ph.D. (Business Administration) programs.
How can you say that your program is the best
International Program in Tailand?
Oh, sorry, but we dont say that. For example,
Sasin Graduate School of Business Administra-
tion at Chulalongkorn University ofers great
programs that are internationally highly respect-
ed. We aim for highest quality in our eforts for
two reasons. First, what is an International Pro-
gram? For a non-Tai student, any program of
any Tai university will be truly international.
However, we reject the idea that Tai students
can study for an international degree at a Tai
university with Tai lecturers who simply teach
the same stuf but speak English. Although
these colleagues are highly respected, it is a mat-
ter of the social role of ajarn or Tai university
lecturers within Tai society. Diferent cultures
do things diferent, and the related experiences
and skills are crucial part of any international
program. Tis is something, Tai lecturers can-
not ofer the same way as international profes-
sors do, even when they graduated abroad and
speak English well. Secondly, the quality of any
International Program depends largely on the
international elements employed. With almost
100 percent Western lecturers, and with 1,200
students of more than 30 diferent nationalities,
we did not fnd any other institution yet that
ofers a comparable environment.
I would like to study close to my home. Do I need
to go to Bangkok for the application?
No, that is not necessary. Te written Entrance
323
FAQ
Examination and the interview (for graduate
studies only) take place in that Regional Centre
where you want to study. Only the paperwork
(correct: the application form) is processed in
Bangkok. You can apply in person and, prob-
ably, get a frst hand impression from IIS in
Ramkhamhaeng. However, it is not necessary
to travel to Bangkok when you want to study,
for example, in Khorat - you can send your
completed and signed application form by mail
and pay the application fee by cashier cheque or
bank transfer.
Do you ofer home studies, distance learning,
online courses, or e-learning, or do I need to at-
tend classes?
Gaining international experience is a major
aim of any International Program and a ma-
jor advantages when studying at IIS. If doing
home studies, this advantage is lost since you
will have contact to international professors and
students merely by e-mail. Terefore, we do not
ofer home studies, e-learning, or other forms of
home studies.
What are modular courses?
Modular courses are the answer to many prob-
lems of traditional study environment in uni-
versities. Usually, you study a course over 15 or
16 weeks with three hours lecture per week, a
mid-term examination after half the time, and
a fnal examination at the end. In three hours
per week it is not easy to do project-based work
with students, neither much understanding oc-
curs. Terefore, most of such classes begin with
a repetition and proceed with traditional frontal
lecture. A modular course has an equal number
of hours, but does it in only one month with
two complete days on one topic per week. Since
you forget less and a wider range of learning
methods can be used, it is much more intense
in terms of learning and understanding. Addi-
tionally, the examinations of all courses have to
be passed with only one week or so what reduces
your chance to prepare properly.
Maps & Directions
325
Maps & Directions
The Kingdom of Thailand
326
Maps & Directions
Bangkok City Map
327
Maps & Directions
Ramkhamhaeng, Huamark, Bangkapi
328
Maps & Directions
Bangkok Immigration Bureau
Take bus no. 22 from Ramkhamhaeng University to Immigration Bureau (16 Baht).
In case you prefer to go by taxi (prize can well be beyond 200 Baht, dependent upon the trafc situa-
tion), you may want to show the following directions in Tai to the taxi driver:
.
329
Maps & Directions
Skytrain and Underground
330
Maps & Directions
Te Embassy of the Argentine Republic
Suite 1601, Ban Chang Glas Haus Building
1 Sukhumvit Soi 25, Bangkok
Tel: 02-259-0401, 259-9198
Email: embtail@mozart.inet.co.th
Te Australian Embassy
9 Floor, Kian Gwan House
140 Wireless Road, Bangkok
Tel: 02-251-4173-4
http://www.austembassy.or.th/
Te Austrian Embassy
14 Soi Nandha, Soi Attakarnprasit (Soi 1)
South Sathorn Road, Bangkok
Tel: 02-287-3970-2
Email: austrian@loxinfo.co.th
http://www.austriacom.or.th/
Te Embassy of Belgium
175 South Sathorn Road,
Sathorn City Tower, 17th Floor, Bangkok
Tel: 02-679-5465
Email: bangkok@diplobel.be
http://www.diplomatie.be/bangkok/
Te Embassy of Te Federative Republic Brazil
34 Floor Lumpini Tower
1168/101 Rama 4 Road, Sathorn, Bangkok
Tel: 02-679-8567-8
Email: BRASEMBbkk@mozart.inet.co.th
Te British Embassy
1031 Wireless Road, Patumwan, Bangkok
Tel: 02-305-8333
Email: britemb@loxinfo.co.th
www.britishembassy.gov.uk/thailand
Te Embassy of the Republic of Bulgaria
64/4 Ekamai 10, Sukhumvit Soi 63
Wattana, Bangkok
Tel: 02-391-6180-1
Email: bulgemth@asianet.co.th
Embassy of Cambodia
185 Rajadamri Road
Lumpini, Pathumwan, Bangkok
Tel: 02-254-6630, 253-985, 253-9851
Te Canadian Embassy
15th Floor, Abdulrahim Place
990 Rama 4 Road, Bangrak, Bangkok
Tel: 02-636-0540
http://www.dfait-maeci.gc.ca/bangkok/
Te Consulate of the Republic of Chile
Tel: 02-261-5400-3
Email: embajada@chile-thai.com
http://www.chile-thai.com/
Te Embassy of the Peoples Republic of China
57 Ratchadapisek Road, Dindaeng, Bangkok
Tel: 02-245-7043-4, 2472122-3
Te Consulate of the Republic of Croatia
18th Floor, ITF Silom Palace
160/347-348 Silom Road, Bangkok
Tel: 02-238-5112
Te Embassy of the Czech Republic
71/6 Ruam Rudee Soi 2
Ploenchit Road, Bangkok
Tel: 02-255-3027, 255-5060
Email: bangkok@embassy.mzv.cz
http://www.mfa.cz/bangkok/
Te Royal Danish Embassy
10 Soi Attakarn Prasit, South Sathorn Road
Yannawa, Bangkok
Tel: 02-213-2021-5, 679-9349-50
Email: bkkamb@bkkamb.um.dk
Te Embassy of the Arab Republic of Egypt
42nd Floor, Las Colinas Building
Sukhumvit Soi 21 (Soi Asoke), Bangkok
Tel: 02-262-0236, 661-7184
Embassies and Consulates
331
Maps & Directions
Te Consulate of the Republic of Estonia
62 Soi Yodsuwan, Pracha-Uthit Road
Huaykwang, Bangkok
Tel: 02-690-3779
Te Embassy of Finland
16th Floor, Amarin Tower
500 Ploenchit Road, Patumwan, Bangkok
Tel: 02-256-9306-9, 256-9511-3
Te French Embassy
35, Soi Rong Phasi Kao (Soi 36)
Charoen Krung Road, Bangrak, Bangkok
Tel: 02-266-8250-6
Te Embassy of the Federal Republic Germany
9 South Sathorn Road, Yannawa, Bangkok
Tel: 02-287-9000
http://www.german-embassy.or.th/
Te Embassy of Greece and Consulate General
30th Floor, Tai Wah Tower II
21/159 South Sathorn Road, Bangkok
Tel: 02-679-1462
Email: bagremb@ksc15.th.com
Te Embassy of the Republic of Hungary
20th Floor, Oak Tower, President Park
95 Sukhumvit Soi 24, Prakhanong, Bangkok
Tel: 02-661-1150-2
Email: huembbgk@mozart.inet.co.th
Te Consulate-General Republic of Iceland
2nd Floor, Sivadon Building
1 Soi Convent, Silom Road, Bangkok
Tel: 02-237-8010-9, 289-1121-5
Te Embassy of India
46 Soi Prasarnmitr, Sukhumvit Soi 23, Bangkok
Tel: 02-258-0300-6
Email: indiaemb@mozart.inet.co.th
http://www.indiaemb.or.th/
Te Embassy of Te Republic of Indonesia
600-602 Phetchaburi Road, Bangkok
Tel: 02-252-3135-40, 254-2563-4, 252-3180
http://www.kbri-bangkok.com
Te Embassy of the Islamic Republic of Iran
602 Sukhumvit Road (Soi 22 and 24), Bangkok
Tel: 02- 259-0611-3, 258-9322
Te Embassy of Te Republic of Iraq
47 Pradipat Road, Samsen Nai
Phayathai, Bangkok
Tel: 02-278-5335-7
Te Consulate of Ireland
11th Floor, United Flour Mill Building
205 Rajawong Road, Bangkok
Tel: 02-223-0876, 226-0680
Te Embassy of Israel
25th Floor, Ocean Tower II Building
Tel: 02-204-9200
Email: bangkok@israel.org
Te Italian Embassy
399 Nang Linchee Road, Tungmahamek
Bangkok, Tel: 02-285-4090-3
Email: ambitbkk@loxinfo.co.th
Te Embassy of Japan
1674 New Petchburi Road
Huay Kwang, Bangkok
Tel: 02-252-6151-9
Te Embassy of the Republic of Korea (South)
23 Tiam-Ruammit Road
Ratchadaphisek, Huay Kwang, Bangkok
Tel: 02-247-7537-41
Email: korembas@ksc.th.com
Embassy of Lao Peoples Democratic Republic
502/1 3, Soi Ramkamhaeng 39
Wangthonglang, Bangkok
Tel: 02-539-6667-8
Te Consulate of Grand Duchy of Luxembourg
57/1 Sukhumvit Soi Aree, Klongton, Bangkok
Tel: 02-260-4838-40
Malaysian Embassy
33-35 South Sathorn Road, Sathorn, Bangkok
Tel: 02-679-2190-0
332
Maps & Directions
Te Embassy of Mexico
20/60-62 Tai Wah Tower, 20th Floor
South Sathorn Road, Bangkok
Tel: 02-285-0815/8, 285-0995
Email: mexthai@loxinfo.co.th
Te Embassy of the Kingdom of Morocco
19th f. One Pacifc Place,
140 Sukhumvit Rd., Bangkok
Tel 02-6532444-6, Fax 02-6532449
Email: sifambkk@asianet.co.th
Te Embassy of Te Union of Myanmar
132 North Sathorn Road, Bangrak, Bangkok
Tel: 02-233-2237, Email: mebkk@asianet.co.th
Te Royal Nepalese Embassy
189 Soi 71 Sukhumvit Road
Prakhanong, Bangkok
Tel: 02-391-7240, 390-2280
Email: nepembkk@asiaaccess.net.th
Te Royal Netherlands Embassy
6 Wireless Road, Bangkok
Tel: 02-254-7701-5
Email: nlgovban@loxinfo.co.th
http://www.mfa.nl/ban
Royal Norwegian Embassy
UBC II Building, 18th foor
591 Sukhumvit Road, Soi 33, Bangkok 10110
Tel: +66-2302 6415, Fax: +66-2262 0218
Fax visa: +66-2262 0219
E-mail: emb.bangkok@mfa.no
Homepage: www.emb-norway.or.th

New Zealand Embassy
93 Wireless Road, Bangkok, Tel: 02-254-2530
Email: nzembbkk@loxinfo.co.th
Te Embassy of the Federal Republic of Nigeria
100 Sukhumvit Soi 38, Sukhumvit Road
Prakhanong, Klongtoey, Bangkok
Tel: 02-391-5197, 712-0812, 712-0813
Te Islamic Republic of Pakistan Embassy
31 Soi Nana Nua, Sukhumvit Road, Bangkok
Tel: 253 0288-9, 254 9702, Fax: 253 0290
Te Embassy of the Republic of Peru
16th Floor Baan Chang Glas Haus Building
1 Soi Sukhumvit 25, Wattana, Bangkok
Tel: 02-260-6243, 260 6245, 260 6248
Email: peru@ksc.th.com
Te Embassy of the Republic of the Philippines
760 Sukhumvit Road, Klongtoey, Bangkok
Tel: 02-259-0139-40, 258-5401
Te Embassy of the Republic of Poland
8A Sriyukhon Building
Sukhumvit Soi 5, Bangkok
Tel: 02-251-8891/3
Te Embassy of Portugal
26 Bush Lane (Soi New Road 30)
New Road, Bangrak, Bangkok
Tel: 02-234-7435/6, 234-2123
Te Embassy of Romania
150 Soi Charoenpohn 1
Pradipat Road, Phayathai, Bangkok
Tel: 02-279-7902
Email: romembkk@ksc.th.com
Te Embassy of the Russian Federation
78, Sap Road, Suriwongse
Bangrak, Bangkok
Tel: 02-268-1169, 234-9824
Email: rosposol@cscoms.com
Saudi Embassy Tailand
10th Floor Sathorn Tani Building
90 North Sathorn Road, Bangkok
Tel: 02-639-2999, Fax: 02-639-2738
Te Embassy of Switzerland
35 North Wireless Road, Bangkok
Tel: 02-253-0156-60
Email: vertretung@ban.rep.admin.ch
Embassy of the Republic of Singapore
129 South Sathorn Road, Yannawa, Bangkok
Tel: 02-286-2111, 286-1434, 286-9971
333
Maps & Directions
Te Embassy of the Slovak Republic
Tai Wah Tower II, 22nd Floor
21/144 South Sathorn Road, Bangkok
Tel: 02-677-3445-6
Email: slovakemb@actions.net
Te Consulate of the Republic of Slovenia
294/4-5 Silom Road, Bangkok
Tel: 02-234-2481, 234-7637, 237-8452
Embassy of Spain
7th Floor Rooms 701-2 Diethelm Tower A
93/1 Wireless Road, Bangkok 10330
Tel: 02-252-6112, 252-8368, 253-5132-4
http://www.embesp.or.th/
Te Consulate-General of the Democratic Social-
ist Republic of Sri Lanka
5/105-106 Soi Rattanaprahm 2
Sukhumvit Soi 54/1, Bangkok
Tel: 02-331-6384, 333-7761
Te Embassy of Sweden
20th Floor Pacifc Place, 140 Sukhumvit Road
(Sukhumvit 4 and 6), Klongtoey, Bangkok
Tel: 02-302-0360
Email: ambassaden.bangkok@foreign.ministry.se
Embassy of Taiwan in Bangkok,
Tailand 20th Floor, Empire Tower 195
South Sathorn Road, Yannawa, Bangkok
Tel: 0-2670-0228, Fax: 0-670-0229
Email: tecoinfo@ji-net.com
Consulate of the Republic of Tunisia
212 Rachadapisek Road, Huay Kwang, Bangkok
Tel: 02-692-5071/2
Embassy of the Republic of Turkey
61/1 Soi Chatsan, Suthisarn Road
Phayathai, Bangkok
Tel: 02-274-7262-3
Email: tcturkbe@mail.cscoms.com
Te Embassy of the United Arab Emirates
25th Floor Seng Tong Tani Building,
82 North Sathorn Road, Bangkok
Tel: 02-639-9820/4
Te British Embassy
Wireless Road, Bangkok, Tel: 02-253-0191/9
Email: britemb@loxinfo.co.th
http://www.britishemb.or.th/
Te Embassy of the United States of America
120-22 Wireless Road, Bangkok
Tel: 02-205-4000, http://www.usa.or.th/
Te Consulate of Oriental Republic of Uruguay
Sing Sian Yit Pao Building, 267 New Road
Bangkok
Tel: 02-225-3718/9, Fax: 02-224-4139, 225-
4663, Email: singpao@loxinfo.co.th
Te Consulate-General Republic of Uzbekistan
138/5 Tonglor Soi 11, Sukhumvit Soi 55
Bangkok, Tel: 02-712-8883
Email: ankhor@linethai.co.th
Embassy of Uzbekistan
77 Soi Tonglor 8, Sukhumvit Soi 55
Prakhanong, Bangkok
Tel: 02-391-3397, 714-9838-9
Te Embassy of Socialist Republic of Vietnam
83/1 Wireless Road, Bangkok
Tel: 02-251-7202, 251-5835
Email: vnembassy@bkk.a-net.net.th
Syrian Consulate
53-1 NanaNeua, Sukhumvit 3-1, Bangkok
Tel: 22547961, 22514517
Forms
Application for Non-Degree Admission
I am applying for
First Semester (June to October)
Second Semester (November to March)
Summer Session (April and May)
in academic year _______________
General InformatIon
Gender: Male Female
Status: Thai Student Permanent Resident International
Name:
Current address:

Name of Employer:
Present Occupation:
Business Address:
Person to Notify in Case of Emergency:
Date of Birth: Age: e-Mail Address:
Nationality: ID Number: Expiration Date:
Type of Visa:
Last First Middle
Street and Number Telephone Number
City/State Country Zip Code
Photo
no.
Institute of International Studies (IIS-RU), Ramkhamhaeng University
RU Printing Press, 7
th
Floor, Huamark, Bangkapi, Bangkok 10240, Thailand
Telephone: +66 2310 8895 to 9, E-mail: info@iis.ru.ac.th
Web: http://www.iis.ru.ac.th
Ramkhamhaeng UniveR-
sity
application foR non-DegRee aDmission
ramkhamhaenG UnIversIty InstItUte of InternatIonal stUdIes
PrIor edUcatIon
List all colleges or universities attended. If you attended any institution under another name, please indicate the name used.
Name of Institution Degree Major Minor Year Attended Date Received
I apply for following non-degree courses (if you want to apply for a student visa, you need to reg-
ister for at least 3 courses within a semester):
Course Number Course Title
sIGnatUre
Iconfrmthatallinformationsuppliediscompleteandaccurate.Anymisrepresentations
offactsmaybecausefordeniedadmission,orsuspensionfromtheuniversity.
Applicants Signature Day / Month / Year
Application for Undergraduate
I am applying for
Bachelor of Arts (English Language)
Bachelor of Arts (Mass Communication Technology)
Classes on week days Classes on 2 evenings, Saturday and Sunday

I want to start (month/year)
General InformatIon
Gender: Male Female
Name:
Current address:

Name of Employer:
Present Occupation:
Business Address:
Type of Visa:
Last First Middle
Photo
no.
th
sity
application foR UnDeRgRaDUate aDmission
PrIor edUcatIon
List all schools or universities attended. If you attended any institution under another name, please indicate the name used.
Name of School or University Degree Major Minor Year Attended Date Re-
ceived
If you have received honours, or other evidence of high scholarship, please indicate:
Please list extra-curricular activities in college or school:
sIGnatUre
Application for Graduate Admission
I am applying for

English Program
Chinese Program
Bangkok Chiang Mai
General InformatIon
Gender: Male Female
Name:
Current address:

Name of Employer:
Present Occupation:
Business Address:
Type of Visa:
Last First Middle
Photo
no.
th
sity
application foR gRaDUate aDmission
PrIor edUcatIon
Name of University Degree Major Minor Year Attended Date Received
Please indicate the approximate size of your graduating class and your rank therein:
Size: Rank:
Compute your collegiate average using A=4, B=3, C=2, D=1, F=0, for the following:
1. Year: 2. Year: 3. Year: 4. Year: Overall
Average:
Please list extra-curricular activities in college:
PUblIcatIons and membershIPs
Please list articles or books published (title, when, where, and published by whom), state certif-
cates received, research that you have conducted, inventions, or other creative work:
ramkhamhaenG UnIversIty InstItUte of InternatIonal stUdIes (IIs)
List civic, business, professional, or similar organizations in which you have been active since
graduating from college:
emPloyment hIstory
List any jobs held during the past 5 years, including both civilian and military experience. Attache
a brief resume in a format similar to that which you might use in seeking employment.
Name of Firm and Location Position Held Dates
If your answers to previous questions fail to account for your activities during a signifcant part of
the last 5 years, please explain why. Be specifc.
sIGnatUre
I am applying for
Master of Arts in Communicative English
Master of Arts in Mass Communication
Master of Arts in Political Science
Master of Business Administration 1 year 2 year Online
Master of Economics
Master of Education in Educational Administration 1 year 2 year
Please note: 1 year program in Bangkok only!
Bangkok Chiang Mai Chiangrai Khorat Phuket Songkhla Surat Thani
Ubon Ratchathani
I want to start (month/year)
General InformatIon
Gender: Male Female
Name:
Current address:

Name of Employer:
Present Occupation:
Business Address:
Type of Visa (if any):

Last First Middle
Photo
no.
th
sity
PrIor edUcatIon
Size: Rank:
Average:
emPloyment hIstory
sIGnatUre
th
I am applying for
LL.D. Doctor of Laws (English Program) (Bangkok only)
Ph.D. in Business Administration (English Program)
Ph.D. in Educational Administration (English Program)
Ph.D. in Political Science (English Program)
Ph.D. in Economics (Bangkok only)
Bangkok Chiang Mai Chiangrai Khorat Phuket Songkhla Surat Thani
Ubon Ratchathani
General InformatIon
Gender: Male Female
Name:
Current address:

Name of Employer:
Present Occupation:
Business Address:

Type of Visa:
Last First Middle
Photo
no.
sity
PrIor edUcatIon
Size: Rank:
Average:
emPloyment hIstory
sIGnatUre
Ramkhamhaeng University, RU Printing Bldg., 7th Floor
Ramkhamhaeng Road, Huamark, Bangkok 10240, Tailand
Within Tailand: 0-2310-8895 to 9
From other countries: +66-2310-8895 to 9
Within Tailand: 0-2310-8897
From other countries: +66-2310-8897
iis42@hotmail.com
Study Centers in Bangkok, Chiang Mai, Chiangrai, Hat Yai,
Nakhon Ratchasima, Phuket, and Surat Tani
http://www.iis.ru.ac.th

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RAMKHAMHAENG UNIVERSITY

Institute of International Studies (IIS-RU)

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