CONSUMER AWARENESS QUESTIONNAIRE

This is a survey of how aware people are of consumer products. You will be asked to rate your familiarity with products in different categories. Record your responses on the scantron sheets that accompany this questionnaire. Use pencil only for your scantrons.

Use the scale numbers below to indicate HOW FAMILIAR you are with each item. Fill in the appropriate box on your scantron sheet.

1
Never heard of it Familiar

3
Somewhat Familiar

5
Very

CONSUMER ITEMS Food/Beverage 1. Aquafina 2. Big Mac 3. Blue Aries* 4. Boboli 5. Boylans 6. Breyers 7. Jones Soda 8. Kettle Chips 9. Lea & Perrins 10. McWich * 11. Mega Mozza Melt * 12. Milano 13. Minty Python * 14. Peets Coffee 15. The Gobfather Computers/electronics 16. BellaVox * 17. BenQ 18. CyberShot 19. G5 20. iRiver 21. Logitech 22. Macbook Pro 23. Memorex 24. Necase * 25. Nokia 26. RAZR 27. Treo 28. Trepagio * 29. Western Digital 30. Yoctabox* Sporting Goods 31. 5150 32. 5X5* 33. Accent* 34. Bauer 35. Easton 36. Giro 37. I-Power* 38. Louisville 39. Mission 40. New Balance 41. ProDrive* 42. Puma 43. Spalding 44. Titleist 45. Under Armor

Cars 46. Armada 47. Bengal* 48. Civic 49. CR-V 50. F-150 51. Firefly 52. G400* 53. Jetta 54. Palermo* 55. Pantera 56. S80 57. Silverado 58. Tribute 59. Fiat X100* 60. Z4 Coupe

Video games 61. 25 To Life 62. Drakengard 63. Gun 64. Home Run Hitter* 65. Jak and Daxter 66. Midnight Club 67. Myst 68. NBA Live 69. Rahal Racing* 70. Redd Night* 71. SimCity 72. Spyro 73. Tekken 74. Twisted Metal 75. Zip Trials*

Magazines 76. Allure 77. Body Mod * 78. Car and Driver 79. Conde Nast Traveler 80. Eating Well 81. Gourmet Magazine 82. Harpers 83. Hockey News 84. In The Know* 85. Maxim 86. New Republic 87. Republican Weekly * 88. Ring Magazine 89. The Economist 90. Three Stars Magazine*

Clothing stores 91. Abercrombie & Fitch 92. American Eagle 93. American Pioneer* 94. Banana Republic 95. BIAS 96. Guess 97. J Crew 98. L.L. Bean 99. Michael Gordon* 100. Nordstroms 101. Remington Steel* 102. Saks Fifth Avenue 103. Trey Surf Wear* 104. Urban Outfitters 105. Wrangler

Alcohol 106. Atlantic Ice* 107. Bacardi Breezer 108. Budweiser 109. California Cooler 110. Cardinal Sin* 111. Corona 112. Crescent Moon* 113. Gettysburg* 114. Guinness 115. Labatts 116. Pilsner 117. Sapporo 118. Sleemans 119. Tsing Tao 120. Vex

Music magazines 121. Alternative Press 122. Billboard 123. Da Funk* 124. Filter 125. Mixmag 126. MOJO 127. New Musical Express 128. Nightbirds* 129. No Depression 130. Relix 131. Spin 132. The Mixing Board* 133. The Source 134. Treble and Bass* 135. XXL

Perfumes/Colognes 136. Brut 137. Chanel No.5 138. Chianti* 139. Creed 140. Drakkar Noir 141. English Leather 142. Escada 143. Light Blue 144. Luvlite* 145. Noa 146. Obsession 147. Old Spice 148. Paulo* 149. Tommy 150. Veritas*

Wines 151. Angelwood* 152. Casacana* 153. Chateau Lafite 154. Churchill 155. Cockburns 156. Firedust* 157. Gallo Brothers 158. Inniskillin 159. Lindemans 160. Magnotta 161. Meadow Ridge* 162. Mission Hill 163. Paradise Ranch 164. Sumac Ridge 165. Yellowtail