2NE1 - I Am The Best (South Korean Band)

49,536,966 views 216,027 likes and 14,926 dislikes Checklist

01. Displaying a relationship between the lyrics and visual illustrating the lyrics 02. Displaying a relationship between the music and visuals - visuals illustrating the music 03. Genre-related style and iconography present

Yes or No
Yes

Example
The title of the song is called I am the best, the colours and props used help suggest that they are the best. The world is mine as stated on the chair, implies they think they are the best. Million dollar baby was sung whilst a large diamond shaped prop was shown on screen, which illustrated the lyric, as diamonds are known to be expensive. Right at the beginning, where the music starts, and starts beating, the girl - CL, starts tapping her feet and moving her body in time with the beats. The genre of the song is electro-pop and dance-pop. Towards the end of the video, there is a scene of the four members dancing, which refers back to dance-pop, and is a key element of that genre. Its music represents the electro-pop genre, as the tempo is quite fast, the clothing they are wearing are unique - not typical pop or rock style, and the music as a whole sounds very much like electro-pop, where the synthesizer dominates all other musical instruments. There are multiple close of shots of each member of the band. There was a scene where one of the members dances suggestively.

Yes

Yes

04. Multiple close-ups of the main artists or vocalist 05. Voyeurism present especially in relation to females 06. Intertextual references Was the video a success?

Yes Not really

No Yes

The music video was a huge success, winning many awards and dominating the music charts in South Korea and Japan. The music video is a success with only under 15,000 dislikes compared to the 216,000 likes. Many American and British celebrities such as Jay from The Wanted, Nina Dobrev and Kat Graham watched the music video. The video was played on American and Irish TV. I am the best is also one of the most watched k-pop videos, highlighting the Korean wave.

 01. The diamond prop, suggests they are the best, as they in a way, can afford the luxury items, which not everybody can, suggesting they are better than most people.

02. CL dancing/moving in sync with the music

03. Group dance - a codes and conventions of dance-pop music videos

04. Close-up shot of one of the members

05. Voyeurism is shown