In a cut throat world where in all fields of business there exist a rival a competitor who greedily wants to take up your share at the smallest of errors by a company, it becomes essential for a company to put their best foot forward. A sound company strategy is a function broadly of managing resources, utilizing them to create a differentiated product and finally finding a place in customers mind and space. Cloud computing a contemporary topic has fuelled imagination of various competitors who are willing to experiment with this new phenomenon.

Scope of this project is to estimate how better performance of a company be driven by Cloud. How companies are leveraging clouds to expand their top line and also squeezing the middle line. IT companies in and around Pune will be targeted to understand their understanding of Cloud computing

Cloud is a misunderstood phenomenon to which people have attached various myths. Because of this the companies which have adopted Cloud have not be successful in leveraging the full potential of cloud. Aim of this research is to understand this misunderstanding and also linkages to performance

Similarly. This also resulted in the growth of IT companies and the outsourcing of IT management. Web 2. Client Server Architecture (1990s). over time IT has become a hygiene factor and large scale adoption has led to leveling of the playing field. Meanwhile. businesses and individual users rapidly adopted the modern avatars of IT with the objective of realizing their benefits. in the first half of the 1990s was followed by the growth of the Client Server Architecture and the internet. However. IT has been one of the key disruptive technologies for the last many decades. However. It has changed how individuals and businesses function. The double dip recession. since the 1970s. The amount of time and finances invested in managing IT. While cost reduction is one of the benefits.0 and high speed internet connectivity. etc. As a result. The increasing use of IT brought with it overheads in the implementation and maintenance of computing systems. There were only a few thousand users of the internet at the start of the decade which ended with over 300 million users . The Cloud could therefore be the next big thing with it gaining prominence during the recent credit crisis. SOA. which has become complex over a period. Technology and connectivity meanwhile evolved quickly with the introduction and adoption of technologies like XML. Rise of the Personal Computer (1980s). organizations are once again at the crossroad of technology.LITERATURE REVIEW Each decade. The number of PCs installed grew from less than 1 million in 1980 to 1 over 100 million by the end of the decade . On the other hand. Recently the world has gone through an economic downturn and there is an even stronger need for organizations to improve efficiencies by using collaborative solutions and real time information exchange. saw an increasing demand from IT to do more with less. was almost immediately followed by the Rise of the Personal Computer (PC). The last century saw IT becoming a key business enabler. the recession due to debt. several other benefits . has seen the evolution of IT into a whole new ‘avatar’. The constant evolution of computing has helped businesses to automate and innovate providing them a competitive advantage in the global marketplace. Mainframes (1970s). A study of business history would reveal that the rapid rise of US-based organizations was due to their ability to quickly leverage IT for their business needs. the impact of the computing evolution cannot be seen from the narrow lens of IT impacts only. in the early part of the 1980s. scalability and cost benefits made available through the ‘as-aservice’ paradigm. what helped the adoption of these advances in IT was that each new avatar was preceded by a recessionary phase. Nevertheless. organizations from other parts of the world were relatively slow in leveraging IT. with the coming of the Cloud. are a few well known avatars. Early adoption of the Cloud can provide organizations with an opportunity to transform their business models and gain a competitive edge. rising inflation. Recessions brought about a greater need for businesses to improve efficiency levels and increase profitability. has increased exponentially. The dot com bust followed by the recession and financial crisis. The promise of the Cloud possibly lies in the flexibility.

etc. enabling its various stakeholders including customers. HYPOTHESIS HI : Companies which are using Cloud Computing are not able to utilize the full potential of cloud H2 : Cloud implementation and performance has a direct connect METHODOLOGY A primary data collection will be done with help of questionnaire and Samples will be taken from companies in and around Pune DATA COLLECTION Data will be analyzed qualitatively and quantitatively by means of tools sucg regression.through the adoption of the Cloud. correlation etc. which could otherwise be lost. suppliers. Further. The Cloud would help them quickly provision resources for business opportunities. business partners. Organizations would be able to concentrate on their core competencies while leaving the task of running IT infrastructure to the Cloud service providers. organizations are expected to become more nimble. BIBLIOGRAPHY The Cloud Changing the Business Ecosystem a report by KPMG . The Cloud also enables organizations to build virtual and "open" business processes.accrue to organizations. to connect and do business more seamlessly.