THIRD SEMESTER Strategic Management and Business Ethics

Subject Code: 3001 Work Load: 4hrs/week Semester End Exam Marks: 80 Contact Hours: 60 Credit Points: 4 Internal Marks: 20

OBJECTIVES: Introduce the basic concepts of strategic management as they apply to business and provides an integrating framework within which students can apply the concepts and tools learned. Thus, this paper help students acquire the knowledge, skills and attitudes needed for a managerial approach to running a business in today's competitive environment. Module: 1 Introduction to Strategic Management Meaning and Nature of Strategic Management, Its importance and relevance, Characteristics of strategic Management, The Strategic Management Process Relationship between a Companys Strategy and its Business Model. Strategy formulation Developing Strategic vision and Mission for a company Setting Objectives Strategic Objectives and Financial Objectives Balanced score card, Company Goals and Company Philosophy. The hierarchy of Strategic Intent Merging the Strategic Vision Objectives and Strategy into a strategic Plan. Module:2 Analysis Of Environment: Internal and External: Analysing a companys External Environment The Strategically relevant components of a companys external environment Industry Analysis- Porters dominant economic features Competitive Environment Analysis Porters five force model - Industry driving forces key success factors concept and implementation. Analysing a companys resources and competitive position Analysis of the companys present strategies SWOT Analysis Value chain Analysis Bench marking. (13 Hours) (12 Hours)

Module:3
MODULE 3 a. (8 Hours)

(15 Hours)

Business Strategies Generic Competitive Strategies Low cost, Differentiation, Best cost , Focused Strategies .Strategic alliances, Collaborative partnerships , Mergers and acquisition, Joint Ventures Strategies Outsourcing Strategies-International Business level strategies.
MODULE 3 b. (7 Hours)

Formulating long term and Grand Strategies Tailoring Strategy to fit specific Industry and company situation long term objectives for Grand Strategies- Innovation, Integration and diversification Conglomerate Diversification, Retrenchment, Restructuring and turnaround GE nine cell planning grid and BCG Matrix. Module: 4 Implementation and Evaluation of Strategy Strategy Implementation (6 hours) Operationalizing strategy, Annual Objectives, Developing Functional Strategies, Developing and communicating concise policies. Institutionalizing the strategy, Structure, Strategic review and audit (7 Hours) Strategic control guiding and evaluating strategies, Establishing Strategic controls, Operational Control Systems, Monitoring performance and evaluating deviations, challenges of strategy Implementation. Module: 5 Business Ethics What is Business Ethics? Ethical Process, Ethics in Business: HR, Finance and Marketing. Corporate Social Responsibility, Introduction and Indian Cases in CSR. Tata-CII Social Code for Business, Corporate Governance Introduction and Meaning. (07 Hours) (13 Hours)

RECOMMENDED BOOKS: 1. Crafting and executing strategy by Arthur A. Thompson Jr., A. J. Strickland III, John E. Gamble-Tata McGraw Hill, 14/e, 2005 2. Strategic Management An Integrated Approach by Charles W.L. Hill, Gareth R.Jones Biztantra, 6/e, 2004/05 3. Business Policy and Strategic Management by Kazmi Azar (Tata Mc Graw Hill, 2nd Ed.) REFERENCE BOOKS: 1. Strategic Management Concepts & Cases by Fred R. David Pearson Education/PHI. 2. Strategic Management Building and Sustaining Competitive Advantage by Robert A. Pitts, David Lei. Thomson South Western, 3/e, 2002 3. Competitive Advantage by Michael E Porter, Free press, NY 4. Strategic Management by David Hunger 5. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management (Frank Brothers) 6. Pearce II John A. and Robinson J.R. and Richard B. - Strategic Management (AITBS) 7. Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic Management and 8. Business Policy (Pearson Education, 1st Ed.) 9. Budhiraja S.B. and Athreya M.B. - Cases in Strategic Management (Tata Mc Graw Hill, 1st Ed.) 10. Thomson - Strategic Management: Concepts and Cases (Tata Mc Graw Hill) VIDEO BASED CASE STUDIES: 1. THE INFINTE VISION: http://video.google.com/videoplay?docid=-430943131005128104, and http://www.karmatube.org/videos.php?id=74 as well as several other sources. www.damniwish.com/coca-colas-video-case-study-the-creation-of-ex.

Total Quality Management & Business Process Reengineering

Subject Code: 3002 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVES:

Contact Hours: 60 Credit Points: 4 Internal Marks: 20

1. To explain the importance of quality and cost of quality; to discuss the contribution of quality gurus. 2. To provide inputs relating to quality improvement tools, TQM awards; to explain BPR and Benchmarking; to describe QMS and Quality audit Module:1 The Philosophy of TQM: Quality concepts: Definitions of quality, five paradigms of quality, dimensions of product and service quality, Cost of poor quality, Evolution of TQM, Core concepts of TQM, Total Quality Management Excellence model (TQMEX), Strategic Quality Management, TQM in services Case Study: TQM at Sundaram-Clayton and Quality is King Quality gurus: Walter Shewart, Edward Deming, Joseph Juran, Armand Feigenbaum, Philip Crosby, Kaoru Ishikawa, Genichi Taguchi, Shigeo Shingo, Masaaki Imai Module:2 TQM Awards Deming Award, Malcolm Baldrige National Quality Award, European Quality Award Case Study: The Deming prize and Sona Koyo Module:3 Quality Improvement Tools Six-sigma Definition, Six-sigma quality level, Six-sigma strategy, Steps in implementing Sixsigma DMAIC, DMADV, DFSS, Six-sigma training programme, Kaizen and 5-S, Quality Function Deployment and House of Quality, Seven Quality Control tools, New Seven tools, Quality Circle, Total Productive Maintenance (TPM) Case Study: Six-sigma at Wipro Technologies (15 Hours) (08 Hours) (15 Hours)

Module:4 Business Process Reengineering and Benchmarking

(12 Hours)

BPR: Understand BPR and its development, Identify principles and advantages of BPR, Learn the methodology of BPR and implementation phases, Explain Reengineering in Manufacturing and Service Industry, Understand Reengineering Structure, Learn limitations and issues in BPR, Understand relationship between BPR and TQM, Introduction to Business Process Management Benchmarking: To understand the Essence of Benchmarking, To identify the evolution of benchmarking, To Explain the process of benchmarking, To identify the types of benchmarking, To learn the steps in benchmarking, To identify the advantages and limitations of benchmarking Module:5 Quality Management System and Quality Audit Quality Management System: Requirements of ISO 9001 QMS, Steps to Certification under ISO 9001:2008 QMS, Benefits of ISO certification Quality Audit: Standard for planning and performing quality audits, standard for selecting quality auditors, Standard for Managing Quality audit programs, Different categories of audit. Case Study: Supplier Quality audit at Tata Motors (10 Hours)

Text Books:
1. Total Quality Management, Organisation and Strategy, 4th edition, James R Evans, Thomson South Western 2. Total Quality Management-2/e, Charantimath Poornima, Pearson Education

Reference Books:
1. John Bank, The Essence of Total Quality Management, PHI learning, 1996 2. J M Juran and F M Gryna, Quality Planning and analysis New Delhi: Tata McGraw-Hill 1993 3. Dale Besterfield, Total Quality Management, 3/e, Prentice Hall of India, 2002

Open Elective
Open Elective:
a. To be offered by P.G. Department of Business Administration, RCUB to students of other Departments
Subject Code: 3003 Work load: 4hrs per week Contact Hours: 60 Hrs Credit Points: 04

Disaster Management

b. To be selected by the students of P.G. Department of Business Administration, RCUB from open elective offered by other Departments.

Skill Development Series-III

Pre- Placement Training Semester III
No of Hours per Week : 2 Theory : 10 hours Evaluation : Grades Total no of hours : 30 Practical : 20 hours

Objective: To prepare students to face and qualify in corporate evaluation for placement Module I: Aptitude test Test of reasoning, data interpretation, quantitative aptitude, general awareness, fundaments concepts of management and strategy Module II: Resume Writing Types of resume, objective, defending resume, common errors, Networking and reference seeking from corporate world Module III : Group Discussion Meaning, objectives, taking initiative, making a point, making impact, coordinating with the group, opinion formation, summarizing. Module IV: Personal Interview Meaning, types and objectives, dress code, basic mannerism and etiquettes, understanding self and job profile. Module V: Psychometric Analysis

Pedagogy: Lectures, Assignments, Interviews, GD, Test Evaluation: 1. Presentations (sector wise presentations) - 25 Marks 2. Tests (Aptitude + Psychometric) 50 Marks 3. GD, Mock Interview - 25 Marks Grade System 75 % and above A, 60 % to 74.99 % - B, 50% - 59.99% - C 40% - 49.99 - D.

Consumer Behaviour
Subject Code: 3004 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVE: 1. The objective of the course is to impart the skills in Students for understanding the consumer behavior, appreciating the importance it has gained in the recent time. 2. Understanding Consumer Behaviour as a process. Module:1 objectives, collecting secondary data (Internal and external) Designing Primary Research: Designing and conducting qualitative research, Designing and conducting quantitative research, qualitative research data collection instruments, combining qualitative and quantitative research findings. Module:2 (13 Hours) Introduction Consumer as an Individual: All fundamental concepts of CB, Understanding CB as a process, buyer behaviour models Personality:-characteristics and nature of personality , personality theories , stages and factors in personality development , personality influences and consumer behaviour Motivation:- needs and goals , various need theories Attitude:-components of attitude Theories and models of attitude: Models related multiattribute attitude model; Fishein model; remand active model; Advertising Model & its implications. Strategies of attitude formation & change Module:3 (13 Hours) Consumer learning and perception: Learning :-types of learning processes, behavioral learning theories, classical conditioning , operant conditioning ,observational learning . Perception:-Meaning of perception, external and internal factors , factors responsible for perceptual distortion , consumer imagery. (12 Hours) Consumer Research Process: An overview of consumer research process, developing research Contact Hours: 60 Credit Points: 04 Internal Marks: 20

Module:4

(11 Hours)

Group Behaviour, Social Class and Culture Group influence: definition , types of group Reference groups & family influence ,roles, FLC and its application Social classes: Social classes and status symbol , stratification in society and its impact on consumers . Culture: Influence of culture in consumer behaviour, beliefs , values, customs and lifestyle Module:5 (11 Hours) Consumer Design Making: Buying motives, buying roles, Five stage model of consumer decision making opinion leadership and personal influence, Diffusion of Innovation, the adoption process

RECOMMENDED BOOKS: Marketing Research by Tull &Hawkins , 6th Edition PHI) Consumer Behaviour -Schiffman and Kanuk Consumer Behaviour Suja Nair

10

Services Marketing
Subject Code: 3005 Work Load: 4hrs/week Semester End Exam Marks: 80 Contact Hours: 60 Credit Points: 04 Internal Marks: 20

OBJECTIVE: 1. To give student a complete exposure to all aspects of Services Marketing. 2. To make students to learn service design, standards, delivering and performing service.

Module: 1

(12 Hours)

Introduction to Services: What are services? Why Services marketing? Differences in Marketing of Tangible Goods versus Services Marketing. Service Life Cycle, Classification of Services. The Services Marketing mix. GAPS model of Service Quality Module:2 (14 Hours)

Focus on The Customer-Consumer Behavior in Services, Customer expectations of Services, customer perceptions of services. Building Customer Relationships through Segmentation. Relationship Strategies, Services Recovery Strategies. Module:3 (12 Hours)

Aligning service design and standards, Customer-Defined Service Standards, Services Blueprint, Physical Evidence & Servicescape. Module:4 (12 Hours)

Delivering and performing service - Employees roles and Customers Role in Service Delivery, Delivering Service through intermediaries and Electronic channels. Customer's role in Service Delivery. Strategies for managing Demand and Capacity. Module:5 (10 Hours)

The role of advertising, Personal Selling and other Communication, Services marketing triangle, Pricing of Services pricing strategies that link four value definitions RECOMMENDED BOOKS: 1. Services Marketing by Valarie A- Zeithaml, MaryJo Bitner, Dwayne Gremler, Ajay Pandit McGraw Hill 5th Edition. 2. Services Marketing Kenneth E Clow & David L Kurtz, Biztantra 3. Services Marketing Tavi Shanker, Excel Books

11

Advertising Management
Subject Code: 3006 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVES: Contact Hours: 60 Credit Points: 04 Internal Marks: 20

1. To provide evidence-based principles for developing and evaluating persuasive advertising campaigns. 2. To understand various tools and techniques for improved decision-making in advertising Module:1 (8 Hours)

Introduction to Advertising : Advertising Legends: David Ogilvy, Leo Burnett, Bill Brenbach, Mary Wells, George Gallup, Albert D. Lasker, Rosser Reeves, J. Walter Thompson, 1 R. K. Swamy, Frank Simoes, S R Mani Ayer, Alyque Padamsee, Parsoon Joshi2 Definition of Advertising, Advertising as a tool of communication, product and brands, brand image, and brand personality 3 the communication process, the process of marketing communication, advertising and sales promotion, advertising and personal selling, advertising and publicity, advertising and public relations, AIDA model, positive and negative aspects of advertising 4 1. http://advertisinghall.org/members/member_list.php?uyear=&uflag=all 2. http://en.wikipedia.org/wiki 3. Chunawalla S. A. and Sethia K. C. Foundations of Advertising Theory and Practice, Himalaya Publishing House, Edition 6th pp 73-78 4. Chunawalla S. A. and Sethia K. C. Foundations of Advertising Theory and Practice, Himalaya Publishing House, Edition 6th pp 1-23 Module:2 (20 Hours)

Advertising Planning And Decision Making: Planning framework, strategy and situation analysis, consumer analysis, competitive analysis the marketing plan, the communication and persuasion process, advertising exposure model, 5 the advertising plan 6 DAGMAR approach, types of campaigns, advertising planning 5. Batra Rajeev Myers John G. Aaker David A. Advertising Management 5th Edition, Pearson Education, pp 53-70 6. ibid chapters 4 , 5, and 6

12

Module: 3

(16 Hours)

Media Strategy: Media characteristics, Components of Media Plan, differentiate between Marketing and media goals, organizing the media function. Using Television :The audience, television as advertising medium, rating point system, share of the audience, cable television and type of syndication. Using Radio: Features, advantages and limitations, selling commercial time, using radio rating Using newspapers: Marketing the newspaper, categories of newspaper advertising, circulation analysis, newspaper supplements Using magazines: Advantages and disadvantages of Magazines, why choose magazines, features of magazine advertisements, how space is sold, placing the order, dates, networks and circulation, planning the schedule, Planning a magazine - media schedule, Out of home advertising: Outdoor advertising plan, forms of outdoor advertising, criteria for selection of outdoor locations, creativity in outdoor advertising, transit advertising station and shelter advertising Direct response and direct mail advertising and internet advertising: Definitions, Growth, television, radio, magazines newspaper and direct response, what is a good direct response product, types of direct response offers, direct mail advertising, advantages of internet advertising, internet programming for sites and web pages, and commercial websites 7. Kleppners Advertising Procedure, Lane Ronald W., Russell Thomas J. and King Karen Whitehill, Edition 16, Pearson 2008

Module: 4 Setting Media Budgets 8 Media Tactics allocating media budgets 9

(12 Hours)

8. Batra Rajeev Myers John G. Aaker David A. Advertising Management 5th Edition, Pearson Education, pp 555-590 9. ibid pp 596-628 (04 Hours)

Module: 5 Global Marketing and Advertising 10

10. Batra Rajeev Myers John G. Aaker David A. Advertising Management 5th Edition, Pearson Education, pp 725-744

13

Reference Books:
1. Advertising and promotion - An IMC approach - Shimp - Cengage Learning (India Edition) 2. Advertising and promotion - An IMC perspective George E. Belch Michael A. Belch, and Keyoor Purani, Edition 7 , Tata McGraw Hill

Web Reference www.magindia.com www.ogilvyindia.com www.agencyfaqs.com www.adage.com http://en.wikipedia.org/wiki www.aaaindia.org

14

Sales & Distribution Management

Subject Code: 3007 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVE: 1. Introduce the basic concepts of Sales and Distribution Management as they apply to business and provides an integrating framework within which students can apply the concepts and tools learned. 2. To help students acquire the knowledge, skills and attitudes needed for a managerial approach to running a business in today's competitive environment. Module: 1 Introduction to Sales Management Duration Evolution of Sales Department, Evolution of Personal Selling, Meaning and objective of Sales Management, Nature and Role of Sales Management Selling (Industrial, Retail and services), Types of Selling (Order takers, Order creators, Order getters) Theories of Selling AIDA Difference between Selling & Marketing Management (16 Hours) Contact Hours: 60 Credit Points: 04 Internal Marks: 20

Module: 2

(12 Hours)

Selling process & Managing Sales Information or Setting Personal Selling Objectives : Personal selling process Stages Prospecting (process & Methods) Handling customer objectionsMethods of Closing Sale, (This module includes role play by students regarding handling customers & sales close), Types of Personal Selling mediums, current issues in different types of selling methods,
Objectives Qualitative & Quantitative Important terms: Market Potential, Sales Potential, Sales Forecast Forecasting Market Demand Market Demand Function Market Demand Forecasting Marketing Decision Support System Forecasting Process Methods of Forecasting.

15

Module:3

(10 Hours)

Organizing Sales Efforts Management of Sales Territory & Management of Sales Quota Functions & Qualities of Sales Executives Sales Territory- Meaning of Sales Quota Objectives and Principles of setting Sales Quota, Quota Setting Procedure / Methods Types Problems in Setting Sales Quota

Module:4 Sales Budget Control & Cost analysis Duration

(10 Hours)

Purpose of Sales Budget Sales Budget Form and Procedure Sales Audit, career opportunities in sales

Module:5 Distribution Management: Duration:

(12 Hours)

Distribution Management - Marketing Channels. Structure Functions and Relationship, Retailing and Wholesaling, Logistics and physical distribution, Structure and Strategy, Design of Channel system and Distribution Systems. Channel management policies, information systems, assessing performance of marketing channels, managing channel member relations. RECOMMENDED BOOKS: 1. Sales Management- Decisions, Strategies and cases by Richard R. Still, Edward W. Cundiff; and Norman A.P. Govani- 5/e. Prentice Hall Publications, New Delhi. 2. Sales and Distribution Management by Tapan Panda and Sunil Sahadev Oxford publication REFERENCE BOOKS: 1. Professional Sales Management by R- E. Anderson, Joseph F. Har,Alan J. Bash - McGraw Hill Inc. International Student Edition 2. Marketing Channels- Louis W. Stern, Adel L ER-Ansary, Anne T. Coughlan. 5\e. PHL, New Delhi 3. Cases in Marketing Channel strategy, by Robert J.Foster Arch G.Woodride and J.Taylor Sims, Harper and Row Publsihers.

16

Security Analysis and Portfolio Management

Subject Code: 3008 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVE: 1. The purpose of this course is to equip the students with the knowledge of basic tools to be used for the purpose of designing an analysis framework for the purpose of trading. 2. To create awareness about investment products. Module:1 Investment and Stock Market Indices Nature and significance, types of investment; BSE Sensitive & National Indices, BSE 200, RBI Index, NSE Index, Dollex and Foreign market indices, construction of securities market indices, bond market indices. Module:2 Analyzing Risk and Return Types, risk aversion, return analysis, tools of measuring risk and return. Module:3 Fundamental and Technical Analysis FUNDAMENTAL ANALYSIS: Economic analysis, Industry and Company analysis; TECHNICAL ANALYSIS : Behavior of stock market prices - Efficient market hypothesis, Random walk hypothesis and other theories; QT tools - market breadth, stock price moving average, exponential moving average method, MACD, oscillators, resistance and support level, Chart analysis basic charts, candlestick charts, double tops and bottoms chart, triple tops and bottoms chart, head and shoulder chart, inverted head and shoulder chart, rounding top and bottom, triangle charts, cup and handle chart, flag chart, pennant, gaps, wedge. (25 Hours) (10 Hours) (10 Hours) Contact Hours: 60 Credit Points: 04 Internal Marks: 20

17

Module: 4 Portfolio Management

(12 Hours)

Markowitz Portfolio Theory, asset pricing theories, Effects of combining securities, efficient frontier, portfolio analysis, portfolio selection, models on selection, Portfolio construction tools; Portfolio performance evaluation tools of evaluation, strategies, portfolio revision Module:5 Overview Of Legal Infrastructure The Securities Contracts (Regulation) Act 1956, (Rules, Bylaws & Regulations), Companies Act, Rules for FII & NRI Investments, MRTP Act, Consumer Protection Act, FERA FEMA & Money Laundering Act, Corporate Governance. (03 Hours)

Recommend Book :
1. Donald E. Fisher & Ronald J. Jordan Securities Analysis and Portfolio Management

Reference Books:
1. Punithvathy Pandian Securities Analysis and Portfolio Management (Vikas 2002) 2. ZVI Bodie, Alex Kane & Alan J. Marcus Investments (TMH, 5th Edition 2002) 3. Prasanna Chandra Investment analysis and portfolio management (TMH, 2002) 4. Prasanna Chandra Managing Investments (TMH) 5. Mayo Investments and Indtroduction (Dryden Press, 6th Edition 2002) 6. Frank K. Reily & Keith C. Brown Investment Analysis and Portfolio Management

18

Financial Institutions and Markets

Subject Code: 3009 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVE: 1. The purpose of this course is to create awareness about various products available in financial markets. 2. To provide exposure to all financial institution and markets and their working. Module:1 Financial Markets Basic Concepts, types of financial Markets, role and need of Financial Markets Module:2 Primary Market Basic Concepts, Role of Primary Market, Methods of raising money from Primary Market, Players in Primary Market, SEBI guidelines regarding market players, IPOs through Book Building process - Eligibility to issue IPO, pricing of IPO, valuation of IPO, allotment of shares, listing of shares; FPO, Private Placement, QIB Placement, Rights issue, Reforms in Primary Market. Module:3 Secondary Market Basic Concepts, Role of SM, why SM, Membership, Dematerialization, Rematerialisation, Rolling Settlement, Market Players, Trading, Clearing and Settlement Mechanism, BOLT, Trading rules, Market Capitalization, Role and functions of Securities and Exchange Board of India (SEBI), Investor protection fund (IPF), Do's and Don'ts for investors, Insider Trading, Unfair Trade Practices. (18 Hours) (15 Hours) (05 Hours) Contact Hours: 60 Credit Points: 04 Internal Marks: 20

19

Module:4 Debt Market and Money Market

(12 Hours)

DEBT MARKET : Concept, Different types of products and Participants, Central Government bonds, State Government Bonds, Corporate Bonds, Primary & Secondary Market for debt instruments, Wholesale debt market (WDM) segment of NSE, Trading, Clearing and Settlement Mechanism. MONEY MARKET: Concept, different types of products, Recent issues in repo in India; Secondary market transactions in Repos. Module:5 Financial Institutions and Banks Mutual Funds : Concept, structure of mutual funds in India, participants- custodian, Registrar and transfer agent, AMC, New fund offer's & procedure for investing in NFO; Investors rights and obligations, Mutual Fund Products and Features- mutual fund Valuation, Accounting & Taxation. Insurance: Concept of Insurance, How insurance works, definition of Risk, Classification of Risks, Insurance Contract, Terminology, Elements and Principles; Types of Insurance insurance products and services, insurance intermediaries. Commercial Banks - Functions of Commercial Banks, Role of RBI , Types of Deposit Accounts, banking serives, Non performing assets; Bank investments- Investment policy, statutary reserve requirements, Non-SLR Requirements, banks investments classifications on valuation norms, technoloigy, financial inclusion. Other Financial Institutions SFCs, SIDBI, EXIM, etc (10 Hours)

Recommended Book:
1) Bhole, L. M., Financial Institutions and Markets, Tata McGraw Hills, New Delhi.

Reference Books:
1) Pathak, Indian Financial System, Pearson Education. 2) Khan, M.Y., Indian Financial System, Tata McGraw Hill, New Delhi. 3) Machiraju, H.R., Indian Financial System, Vikas Publishing House. 4) Machiraju, H.R., Working of Stock Exchange in India, New Age Publication. 5) Shekhar, K.C. and Shekhar, Lekshmy, Banking Theories and practices, Vikas Publication.

20

Derivatives Market
Subject Code: 3010 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVE: 1. To provide students exposure to derivatives market, its working. 2. To analyse strategies used in derivatives market Module: 1 (05 Hours) Contact Hours: 60 Credit Points: 04 Internal Marks: 20

Introduction: Meaning of derivatives, derivatives products, derivative market in India, participants, regulatory guidelines. Module: 2 (18 Hours)

Futures and Forward Contracts : Meaning, participants, parties, trading, clearing and settlement procedure, Hedging strategies, future price, valuation, SEBI guidelines. Module: 3 (25 Hours)

Option Contract : Meaning, Parties, Option Valuation Black and Scholes Model, Binomial Model, Option Greeks, Trading and hedging strategies, Clearing and Settlement, procedure, SEBI guidelines. Module: 4 Swap Contracts : Concept, types, valuation, regulatory mechanism. (10 Hours)

Module: 5 Commodity Market:

(02 Hours) Products, trading process, clearing and settlement procedure, commodity

exchanges, SEBI guidelines.

21

Recommended Book:
1 Options and Futures by John C Hull 6th edition.

Reference Books:
1. Futures and Options by Vohra and Bagri. 2 Security Analysis and Portfolio Management by Fisher & Jordon 3 Financial Derivatives by Keith Redhead 4 Gardener Series on Options, Futures and Swaps 5 Downloaded study material for NCFM Cash and Derivatives market, commodities. 6 Derivatives by strong. 7 Derivatives by David and Thomas.

22

International Financial Management

Subject Code: 3011 Work Load: 4hrs/week Semester End Exam Marks: 80 Contact Hours: 60 Credit Points: 04 Internal Marks: 20

OBJECTIVE:
1. To understand the basic concepts of International Financial Management. 2. To give exposure to all aspects of International financial management. Module:1 Flight-External Debt & Equity Financing. Analysis and preparation of BOP Module:2 (16 Hours) Indian Forex Market- Forex Markets, Cash and spot Exchange Markets, Convertibility of Rupee - Exchange Control -Determination and forecasting of Forex rates - Law of one price Purchasing power parity - Interest Rate Parity. Problems on Basic Exchange Rate mechanism Module:3 (10 Hours) International Financial Markets & Instruments-, Overview of International Financial Markets ( US, UK, Japan & Europe) Euro Currency market. Capital and money markets GDRs, ADRs, ADS - Bonds, FRNs -Cross currency rates and interest rate arbitrage Module:4 (15 Hours) Financing of Foreign trade:-Interest and currency risk - Compensation for risk -Risk Management and products -Swaps, Options, Futures in Forex Markets - Hedging Instruments International Investment Strategies- Currency Exposure Management. Documents Project Commercial banks and Foreign payments: International payments mode and costs Module:5 (10 Hours) International Capital Budgeting: Multilateral Netting; MNC capital budgeting techniques (09 Hours)

Balance of Payments : International Monetary System (IMF & World Bank). Capital Flows and

23

Case Studies:
1. Turkeys Kriz : Deteriorating BOP (MBF Eiteman Ch. No. 1) 2. The Venezulan Bolivar Black Market (MBF Eiteman Ch. No. 6) 3. Currency Pass through at Porshe (MBF Eiteman Ch. No. 7) 4. Toyotas European Operating Exposure (MBF Eiteman Ch. No. 12) 5. Honeywell & Pakistan International Airways (MBF Eiteman Ch. No. 21)

Recommended Book:
1. International Financial Management by Jain, Yadav & Peyrard, Macmillan

Reference Books:
1. International Financial Management by Thummuluri Siddaiah, Pearson 2. International Financial Management by Jeff Madura, Cengage Learning 3. International Financial Management by Madhu Vij, Excel Books 4. Multinational Business Finance by Eiteman, Stonehill & Moffett, Pearson, 12th Ed. 5. International Financial Management by Vyuptakesh Sharan, PHI 6. International Financial Management by P.G. Apte, Tata MacGraw Hill

24

Organizational Development & Change Management

Subject Code: 3012 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVES: 1. To understand the basic concepts of ODCM. 2. As objective of organizational development are framed keeping in view specific situations, they vary from one situation to another. Module: 1 (10 Hours) Contact Hours: 60 Credit Points: 04 Internal Marks: 20

Introduction to organizational development, field of organizational development: Values, Assumptions & Beliefs in OD: Foundations of OD: Managing the OD process. Meaning, nature, types: Theories of planned change: Organizational development- Nature & characteristics. Module: 2 (10 Hours)

OD Interventions : Overview of OD Interventions: Team interventions Diagnostic Meeting Gestalt approach: process consultation: Comprehensive OD Interventions sensitization, T- groups, Structural interventions Restructuring Organizational strategic interventions Organizational & environmental relationship, Organization transformation. Module: 3 (10 Hours)

Contemporary issues & applications organizational Development Global context, Organizational development in service sector , OD practices- role, competencies requirements professional Ethics & values & experience : future trends in OD. Module: 4 (20 Hours)

Organizational Change : Nature of changes: types of changes-reactive changes: anticipatory change, planned change, incremental change, operational change: strategic change: transformational change and revolutionary change. Speed of change institutional and Human Ability to cope with change: Forces of Change: External Political, economic, technological and governmental forces: Internal system dynamics, individual/group expectations, structure- Force Field Analysis.

25

Organizational change management: Transformational planning :Assessing an organizations propensity to change structural considerations of change ; impact analysis, Resistance to change & managing resistance :Human response to change dealing with individuals ; cognitive dimensions change mechanisms: explaining the nature & direction of change ;communication creating a common value orientations ; employee training ; affective dimensions of managing change ; employee empowerment ; employees as partners ; compensation systems; dealing with negative emotions. Module: 5 (10 Hours)

Managing Change through Cultural Transformation: Role of organizational culture in the transformation process; identifying & diagnosing organizational culture ; developing new culture ; employee culture compatibility structural ,cultural & strategic changes in global companies.

Recommended Books:
1) Organization Development by French and Bell, PHI Publication 2) Harigopal K Management of Organizational Changes Leveraging Transformation Response Book New Delhi 3) Organization development: Behavioral Science Interventions for organization Improvement. By Pearson Education

References Books:
1) Organization Development and Change by Cummings and Worley, Thomson (S-W) Publication 2) Kavita Singh Organization Change and Development, Excel Books, New Delhi

26

Course Title: Human Resource Development

Subject Code: 3013 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVES: 1. The Statement which Identify the specific knowledge, skill, or Attitude the learner should gain. 2. To display as a result of the training or instructional activity. Contact Hours: 60 Credit Points: 04 Internal Marks: 20

Part-I Performance Management

Module: 1 Introduction: Definition of performance Management, Philosophy behind (10 Hours) performance

management, Concept of performance management, Role and characteristics of PM system, System model of performance management, Performance process and strategic planning linkages. Module: 2 (18 Hours)

Performance Appraisal System : Defining performance appraisal, performance dimensions, and methods of performance appraisal (Traditional and Modern). Planning performance for role clarity, Accountability and effectiveness. Job analysis in PA system, raters errors, data collection conducting an appraisal interview. Recent Developments and legal issues in Performance Appraisal. Performance Counseling and Mentoring: Meaning and Definition, Principles of counseling, process, what is counseling is Not; Directive and Non Directive types of Counseling; Characteristics of good counselor; Post appraisal interview; Potential Appraisal performance Improvement Strategies

Part-2 Training and Development

Module: 3 (12 Hours) Introduction to Training and Development : a. Definition and meaning of Training and Development, TNA- Training Need Analysis, Relationship between Performance Management and Training. Objectives and Need for Training, Development: Management/ Executive Development, Difference between Training and Development

27

b. Characteristics/skills of an effective Trainer. Developing a Training Schedule, Training Calendar. Designing the training Process, Evaluation of Training Feedback, Measuring Training Effectiveness, ROI of Training. Donald Kirk Patricks Model

Module: 4

(12 Hours)

Types of Training - On the Job, Off the job, Out ward Bound Training, Experiential Learning, Training and Development Tools /Techniques: Lecture, Case Studies, Role Plays, In Baskets, Use of audio Visual aids in training .Sensitivity Training, Assessment Centers , Conferences ,Seminars , Advantages and Disadvantages of each of the mentioned Techniques. Training and Development for a) Leadership b) Team Building PART III- Competency Mapping Module: 5 (08 Hours)

Competency Mapping: History and origin of competency, KSA v/s competency, Reasons for popularity of competency, components of competency: skill, knowledge and motive, iceberg model of competency, operant and respondent traits of competency.

Recommended Books:
Total performance score card, Herbert k and ramprasad- Elsevier publications Performance appraisal and management- tapomay deb excel books Human Resource Management by Gary Desler pearson/ PHI education Appraising and Developing Managerial Performance by T.V.Rao Excel Books Organization Behaviour Human Behavior at work by John.W.Newstrom and Keith Davis Tata McGraw Hill Goldstein, I.L. & Ford, J.K. (2009) Training in Organisation, Cengage Learning.

Reference Books:
1. Performance Appraisal Methods and Personnel and Human Resource Management By David Decenze and Stephen P Robbins-PHI Publications 2. Performance appraisal by Bob Havard-kogan page publication 3. HRM by Ivanchevich PHI EEE edition 4. Managing employee performance by Richard S Williams Thomson Publications 5. Competency and assessment centers by Nitin Savrekar 6. Personnel & HRM by P Subba Roa Himalaya publishing 7. Human Relation in organization Robert N Lussier Mc Graw Hill

28

Legal Environment & Industrial Relations

Subject Code: 3014 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVES: 1. To understand the legal systems that is essential in an organization. 2. To enhance the knowledge about Industrial Relations. (10 Hours) ) Contact Hours: 60 Credit Points: 04 Internal Marks: 20

Module: 1 Employee, Employer, Govt. Change in the legal environment in 21st constitution of India-all articles related labour legislation of India. Module: 2 Trade Unions & Collective Bargaining

Introduction: Importance of Industrial Relations :- 3 Acts of IR, Role of each of the three in IR, Century in India. The

(15 Hours) )

Trade Unions:-What are Unions, Federations? Registered Unions, Recognized Union. Problems of Trade Unions in India, Trade Union Act-1926. Collective Bargaining: Introduction, definition, the nature of collective bargaining. Essential condition for the success of collective bargaining, the legal frame work of collective bargaining. Functions of collective bargaining. Collective bargaining Process. Perquisites for collective bargaining, Negotiating techniques and skills. Workers participation in management. Cases Code of discipline in industry - Criteria for recognition of unions

Module: 3

(15 Hours) )

Industrial Unrest & Conflicts: Industrial Unrest & Conflicts: - What are industrial conflicts? Prevention, causes & manifestation of industrial conflicts- strikes (types of strikes) & lockouts. What are Industrial Disputes: - Preventive measures & Machinary for dispute settlement, Industrial Dispute Act-1947, Grievance-What are grievance, causes & prevention. Model grievance procedure.

29

Module: 4

(10 Hours) )

Labour Welfare : What is labour welfare Types, Internal & Extra Mural. Acts related to labour. Welfare-Factories Act-1948, Maternity Benefit Act. Social security in India- Objectives of social security,- Employee Provident Fund & Miscellaneous provisions act-1952, payment of Gratuity Act-1972.

Module: 5

(10 Hours) )

Wages & Wage Policy:- Introduction to wage, wage system in India. Components of pay structure. Salient features of:-Minimum wages Act-1948,Payment of wages Act-1936,Payment of Bonus Act1965

Recommended Books:
1. B.D. Singh Industrial Relations Emerging Paradigm Excels Books 2. Arun Monappa Industrial Relations -Tata McGrew Hill Publishing Company ltd. (latest edition 2002).

Reference Books:
(1) P.R.N. Simha et al Industrial Relations, Trade Unions and Labour Legislations, Pearson Education. (2) R.S. Davar Personnel Management and Industrial Relations, Vikas Publishing House, Mumbai. (Latest edition 2005). (3) Myers A Charles and Karnnappan .S-Industrial Relations in India, Asian Publication House, Mumbai. (4) Venkata Ratnam Industrial Relations, Oxford University Press.

30

Human Resource Acquisition and Maintenance

Subject Code: 3015 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVE: 1. To make the students familiar with the process of acquiring human resources and introduce the students of HRM with the fundamentals of Compensation, benefits and Incentives. 2. To provide and insight into the current practices in the corporate world with regard to Recruitment, Selection, Compensation, Benefits and Incentives. Module: 1 Human resource acquisition: Recruitment and selection- concept & background Job Analysis- Meaning, definition, purpose and process. Methods of job analysis: job analysis interviews, job analysis questionnaire, task analysis inventory, position analysis questionnaire, subject expert workshops, critical incident technique, job analysis survey, functional job analysis, job element method, repertory grid, critical incident technique. (10 Hours) Contact Hours: 60 Credit Points: 04 Internal Marks: 20

Module: 2 Recruitment, Selection and Placement Hiring Process:

(10 Hours)

Hiring decision-Nature of hiring: regular, temporary, full time, part time, apprentice, contractual, and outsourcing. Need analysis, cost analysis and job analysis. Hiring internally- Meaning and definition of internal recruitment. Advantages and disadvantages in terms of cost, time, quality and suitability. Sources of internal recruitment: circulars, intranet advertisements, employee referrals. When and how to use Internal Recruitment, Policy guidelines and union settlements. External Hiring-Meaning and definition of external recruitment. Sources of external recruitment:Advertisement, in news paper, TV/Radio, Internet, search on the internet, wanted signboards,

31

consultants, employment exchange, campus recruitment, employee referrals and unsolicited applications. Advantages and disadvantages of the above sources in terms of cost, time, convenience, reach of the targeted population, and quality of applicant pool. Job advertisement: drafting, size and contents. Screening the candidates: Application Forms: bio-data /resume/curriculum vitae and weighted application blanks: meaning, definition, purpose, advantages and disadvantages taking behavioral approach to recruitment: spotting personality patterns, making basic assumptions, predicting the future strategy Vs Technique. Identifying the ingredients of success: the winning candidates profile, challenges in the interview, the starting point, day to day execution, dealing with people, the inner person, additional characteristics. Studying the CV. Testing-Meaning, definition, purpose, advantages and disadvantages. Ability tests clerical ability test, mechanical ability test, mental ability test, physical ability test, personality assessment test, typing test, shorthand test, computer proficiency test Module: 3 (10 Hours)

Interviewing: Planning the interview, Interview process - getting started, examining the 5 interview areas, examining the strengths & weaknesses, Reference checking: meaning, definition and purpose. Verification of character, criminal antecedents, previous work behavior and education qualifications. Appointment orders- Meaning, definition, and purpose. Contents of appointment letter, hard copy (or soft copy), method of delivery and retrieving the acknowledgement copy. HUMAN RESOURCE MAINTENANCE Module: 4 (20 Hours)

Employee Compensation Introduction-Compensation meaning, objectives, nature of compensation, types of compensations, compensation responsibilities, Compensation system design issues: Variable Pay and Executive Compensation: Strategic reasons for Incentive plans, Administering incentive plans, Individual incentive plans-Piecework, Standard hour plan, Bonuses, Merit Pay, Group incentive plans- Team compensation Module: 5 (10 Hours)

EMPLOYEE BENEFITS: meaning, strategic perspectives on benefits-goals for benefits, benefits need analysis, funding benefits, benchmarking Employee benefits programs benefit schemes, nature and types of benefits,

32

RECOMMENDED BOOKS: 1. Human Resource Selection by Robert D. Gatewood and Hubert S.Feild, South western Cengage Learning, Mason, Ohio 2001 2. Staffing Organization, Herbert G. Heneman III, Timothy A. Judge,5th Edition, M Compensation & Reward Management, BD Singh, Excel Books 3. Compensation, Milkovich & Newman, Tata McGraw Hill International REFERENCE BOOKS: 1. Employee Selection, Lilly M Berry, Thomson Publications 2. Hiring & keeping the best people, HBS Press 3. Human Resource Planning, Dipak Kumar Bhattacharyya, 2ndedition, Excel Books. 4. High performance hiring by Robert w. Wendover, Crisp Publication California, 1991. 5. Strategic Compensation, Joseph J. Martocchio, 3rd Edition, Pearson Education 6. Compensation Management in a Knowledge based world, Richard I.Anderson, 10th edition, Pearson Education 7. Compensation Management, ErSoniShyam Singh, Excel Books.

33

Production Planning and Control

Subject Code: 3016 Work Load: 4hrs/week Semester End Exam Marks: 80 Contact Hours: 60 Credit Points: 04 Internal Marks: 20

OBJECTIVES: 1. To teach the students the basics elements of production management. 2. To provide and insight into the current practices in the production management. Module: 1 (12 Hours)

Production and Operations Management: Role of Production and Operations Manager, purpose and objectives of production Management, definition of productions Management, Historical development, handicraft era, Industrial revolution, scientific Management era, operations and computerized era Module: 2 (12 Hours)

Location and layout: plant location and factors affecting location, types of layouts, product layouts, process, mixed & fixed position layout, Behavioral aspects of layout. Quantitative problems on layouts to be solved. Advantages and disadvantages of layouts Module: 3 (12 Hours)

Work study: nature history and applications; factors affecting working conditions (occupations safety and health, fire prevention, lighting, climatic conditions, noise and vibrations etc, ergonomics factors). Flow process chart (only man type) symbols and two handed chart for simple operations Module: 4 (12 Hours)

Production, planning and control: Productivity; introduction and indices, capacity planning, production planning, production planning and control. Objectives and function, process sequencing, scheduling and loading, principles, considerations and purposes, problems on sequencing to be solved for n jobs and 2 machines and n jobs and three machines

34

Module: 4

(12 Hours)

Inventory Management and quality control: Inventory control; needs and functions, ABC analysis, quality control, introduction and definitions, control charts;- X, R, P, C, N P ( problems on control charts to be solved)

RECOMMENDED BOOKS: 1. Operations management theory and problems- Joseph Monks; Mc Graw Hills 2. Production and Operations Management: Everette and Elbert, PHI publication 3. Introduction to work study, ILO publications 4. Advanced accountancy; Jain and Narang; Kalyani publications

35

Materials Management
Subject Code: 3017 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVES: 1. The Management of employees, both individually and collectively, remains a central feature of organizational life. 2. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels. Module: 1 (14 Hours) Contact Hours: 60 Credit Points: 04 Internal Marks: 20

Introduction- scope of materials management- primary and secondary objectives- integrated materials management, - relation with functional areas of organization. Organizing for materials managementbasis for forming organizations- conventional and modern approaches to organizing materials management Module: 2 (10 Hours) Materials identification- classifying of materials- codification of materials- standardizationsimplification and variety reduction of materials Module: 3 (10 Hours) Inventory control- techniques- FSN, VED, ABC working capital Management with reference to inventory Module: 4 (12 Hours)

Management of stores- location- different types of stores- safety and security of materials-stores equipment- materials handling equipment- factors affecting materials handling-stores issues and receipts- procedures- forms and policies in stores transactions- stores accounting- stores organization materials safety and security Module: 5 (14Hours) Purchasing- planning purchasing materials- norms of vendor rating- CEI methodology, Japanese industry-selection & development- purchasing procedures and methods- legal aspects- insurance of materials- supply management- sources of supply- outsourcing- sub contracting- reasons for sub contracting- criteria for selecting subcontractors- rating- factors affecting subcontract rate fixinginternal and external subcontract

36

RECOMMENDED BOOKS:
3. Integrated materials management- A. K. Datta-PHI 4. Purchasing and Supply Management- Dobbler, Burt D. N.-TMI, 7/e, 2004

REFERENCE BOOKS:
1. Materials Management- P Gopalkrishnan- PHI, 2002 2. Purchasing And Materials Management- Leendors Fearson- Universal Book Stall 3. Purchasing And Inventory Control- K S Menon- wheelers Publishers 4. Materials Management: Varma M, M- SultanChand and sons

37

Enterprises Resource Planning

Subject Code: 3018 Work Load: 4hrs/week Semester End Exam Marks: 80 Contact Hours: 60 Credit Points: 04 Internal Marks: 20

OBJECTIVES: 1. To get students acquainted with fundamentals of object oriented programming. 2. To use JAVA language as a tool for effective technical upgradation of the systems and the organizations as a whole. Module: 1 (12 Hours)

ERP as integrated Management Information System, Evolution of ERP, Benefits, ERP Vs Traditional Information Systems Module: 2 (16 Hours) Business Process Reengineering: Need and challenges, management concerns about BPR, BPR to build business model for ERP, ERP & Competitive Advantage, basic Constituents of ERP, Selection criteria of ERP Packages, Procurement process of ERP packages Module: 3 (12 Hours) Overview of ERP Packages: PEOPLE SOFT, SAP- R/3, BAAN IV, MFG/PRO, IFS/AVALON, ORACLE- FINANCIAL, Survey of Indian ERP, Packages, regarding their coverage, performance and cost Module: 4 (12 Hours) ERP Implementation: Issuers, role of consultants, vendors, users, need for training, customization, ERP implementation methodology and post implementation issues and options Module: 5 (08 Hours) ERP case studies in HRM, Finance, Production, Product Database, materials, Sales & Distribution

RECOMMENDED BOOKS:
1. Enterprises Resource Planning- Concepts and Practices by Vinod Kumar Garg & N. K. Venkatakrishna, PHI 2. Enterprise Resource Planning by S Sadfagopan, PHI 3. Enterprise Resource Planning- Alex Leon, THM, I/e, 2003

38

World Class Manufacturing

Subject Code: 3019 Work Load: 4hrs/week Semester End Exam Marks: 80 OBJECTIVES: 1. The management of employees, both individually and collectively, remains a central feature of organizational life. 2. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels Module: 1 (15 Hours) Contact Hours: 60 Credit Points: 04 Internal Marks: 20

World- Class Manufacturing: Basic principles of manufacturing strategy. Manufacturing strategy concepts and domains. Relations of manufacturing strategy with marketing and corporate strategies. Trade- offs in manufacturing objectives. Creating competitive advantages through manufacturing. Competitiveness models. Formulation and implementation of manufacturing strategy. Six sigma philosophy Module: 2 (10 Hours) Manufacturing Decisions: Production system design. Market led versus technology- led approaches. Product differentiation process positioning. Mass customization. Focused manufacturing. Economics of integration, continuous improvement- kaizen, Deming Methods, Taguchi Methods, Toyota manufacturing and SMED Manufacturing Module: 3 (10 Hours) Product and Process Designing: Improving product and process design- Lean production- Flexible manufacturing Systems, Rapid Prototyping, Poka Yoke, 5-S, 3 M, use of Information technology in Manufacturing, Just In Time, Product Mix, Optimizing, Procurement & stores practices, Total Productive Maintenance, Visual Control Module: 4 (15 Hours)

Performance Measurement Framework for Analysing Manufacturing Effectiveness: Measurement tools and techniques, Cost- accounting based measurement and non financial performance. World- class manufacturing and bench marking, Concepts of benchmarking, bottleneck and practices, Best performers- Gaining competitive edge through world class manufacturing- value added manufacturing- eliminating waste- Toyota Production System- example

39

Module: 5

(10 Hours)

Manufacturing Strategy in the Global Context: Global management paradigm and the extended enterprise. Internationalization strategies and core competencies of cooperation. Alliance advantages and technology transfer

RECOMMENDED BOOKS:
5. Strategic Management Concepts and cases by Kachru Upendra 6. World class manufacturing-strategic perspective- B. S. Sahay, KBC Saxena 7. Ashish Kumar(Mac Milan) 8. Making Common sense common practice- modes for manufacturing excellence 9. Ron Moore( Butter worth Heinmann) 10. The Toyota Way- Jegffrey K.Liker(Tata Mac Graw Hill

REFERENCE BOOKS:
1. Water D. 2006, Operations Strategy, London; Thomson Learning 2. Hitt, M A, R D & Hoskisson, R E. 2009, Strategic Management: Competitiveness and Globalization: Concepts & cases, Mason, Ohio: South Western Cengage Learning 3. Van Mieghem, J. A. 2008, Operations Strategy: Principles and practice, Belmont, Mass: Dynamic Ideas 4. Miltenburg, J. 2005, Manufacturing Strategy: How to Formulate and Implement a Winning Plan, New York: Productivity Press 5. Hussey, D E. 1998, Strategic Management: From Theory to Implementation, 4th Edition, Oxford: Butterworth- Heinemann 6. Hill T. 1993, Manufacturing Strategy, 2nd Edition, The Macmillan Press 7. Hill T. 2000, Manufacturing Strategy: Text and case, Boston: Irwin 8. Hayes, R H & Wheelwright, S C. 1984, Restoring Competitive Edge, Competing through manufacturing, John Wiley & Son 9. International Journal of Operations and Production Management 10. Journal of Business Strategy 11. Harvard Business Review

40

Object Oriented Programming using JAVA

Subject Code: 3020 Work Load: 4hrs/week Semester End Exam Marks: 80 Contact Hours: 60 Credit Points:04 Internal Marks: 20

Course Objective: 1. To get students acquainted with the fundamentals of object oriented programming. 2. To use JAVA language as a tool for effective technical upgradation of the systems and the organizations as a whole. (15 Hours) Module: 1 Fundamentals of OOP: Introduction, basic concepts, Benefits & Application of OOP Evolution of JAVA: History, How JAVA differs from C & C++, JAVA & World Wide Web, Support Systems, JAVA Environment JAVA Language: Overview, Simple JAVA program, Application with two classes, Program Structure, JAVA Tokens, JAVA Statements, Implementation, Virtual Machines & Command line arguments, Programming Module: 2 (15 Hours)

Constants, Variables, & Data Types: Scope of variables, Type Casting, Standard Default Values Operators & Expressions: Types of Operators, Arithmetic Expressions, Evaluation, Precedence of AE, Type Conversions in Expressions, Operator Precedence and Associativity, Mathematical Functions Decision Making and Branching: Types of statements (10 Hours) Module: 3 Decision Making & Looping: Introduction, Types, Jumps in loops, labeled loops Classes, Objects and Methods: Definitions, Fields Declarations, Methods Declarations, Creating Objects, Accessing class members, Constructors, Methods Overloading, Static members, Nesting of methods, Inheritance, overriding methods, final variables and methods, final classes, finalizer methods, abstract methods and classes, methods with varags, visibility control Arrays, Strings & Vectors: One-dimensional, two dimensional array, creating an array, strings, wrapper classes (10 Hours) Module: 4 Interfaces: Multiple Inheritance, definition, extending interfaces, implementation, accessing interface variables Packages: Putting Classes Together, Java API packages, system packages, naming conventions, creating & accessing packages, using and adding class to a package, hiding classes, static import

41

Mutilthread Programming: Introduction, creating threads, extending thread class, stopping and blocking thread, life cycle of a thread, using thread methods, thread exceptions, priority and synchronization, implementing a runnable interface Module: 5 (10 Hours) Managing Errors & Exceptions: Types of errors,exceptions, syntax of exception handling code,multiple catch statements, using finally statements,throwing our own exceptions, using exceptions fordebugging Applet Programming: Applets vs. Applications ,Building applet code, applet life cycle, creating anexecutable applet, designing a web page, applet tag, adding applet to HTML, running the applet, passing parameters to applets, aligning the display. Graphics Programming: The Graphics Class, linesand rectangles, circles and ellipses, drawing arcs,polygons, line graphs, using control loops in applets,drawing bar charts.

Reference Book:
Programming with Java, 3rd Edition, Tata McGraw Hill, E. Balaguruswamy

42

Applications with Database Management Systems

Subject Code: 3021 Work Load: 4hrs/week Semester End Exam Marks: 80 Contact Hours: 60 Credit Points: 04 Internal Marks: 20

OBJECTIVE: 1. To get students acquainted with the fundamentals of object oriented programming 2. To use JAVA language as a tool for effective technical upgradation of the systems and the organizations as a whole.

(12 Hours) Module: 1 Database & Database Users-Introduction, characteristics of the Database Approach, actors on the scene, advantages of using DBMS, Workers behind the scene, and Implications of the Database Approaches. Module: 2 (12 Hours) Database S ystem Concepts &Architecture- Data models, schemas &instances DBMS Architecture & Data Independence, Database language &interfaces, the Database system environments, Classification of Database Management systems (10 Hours) Module: 3 Data modeling using the entity relationship- Model: High-level conceptual data models for data base design, entity types, sets attributes & keys, relationship types, roles & structure constraints, weak Entity types (12 Hours) Module: 4 Record storage and Primary file organizations- Introduction, secondary storage Device, Parallelizing, Disk access using RAID technology, Buffering of Block splacingfile records on disk, operations on files, files of un ordered records(Heap files),files of ordered records(sorted files),Hashing techniques. Module: 5 (14 Hours) Functional dependence and Normalization for relation database- Design guidelines for relational schemes, 14functional dependencies, normal forms based on primary keys, general definitions of second &third normal forms, Boyce Codd, normal forms SQL- the relational database standard: Data definitions, constraints &schemes changes, In SQL, basic queries of SQL join multiple table queries insert update delete Statements in SQL views RECOMMENDED BOOKS: 1) Fundamental of database system- third edition Ramex Elmasri Shamkant.B Navthe 2) Introduction to database systems Bipin C Desai

43

Enterprise Resource Planning

Subject Code: 3022 Work Load: 4hrs/week Semester End Exam Marks: 80 Contact Hours: 60 Credit Points: 04 Internal Marks: 20

OBJECTIVE: 1.To get students acquainted with the fundamentals of object oriented programming. 2.To use JAVA language as a tool for effective technical upgradation of the systems and the organizations as a whole. Module: 1 (12 Hours) ERP as integrated Management InformationSystem, Evolution of ERP, Benefits, ERP vs.Traditional Information System. Module: 2 (12 Hours) Business Process Reengineering: Needand challenges, Management concerns about BPR, BPR to build business model forERPERP & Competitive Advantage, basic Constituents of ERP, Selection criteria of ERPPackages, Procurement process of ERP Packages (12 Hours) Module: 3 Overview of ERP Packages: PEOPLESOFT, SAP-R/3, BAAN IV, MFG/PRO, IFS/AVALON, ORACLE-FINANCIAL, And Survey of Indian ERP, packages, regarding theircoverage, performance and cost Module: 4 (12 Hours) ERP Implementation: Issues, role ofconsultants, vendors, users, need for training, customization, ERP implementation methodology and post implementation issues and options (12 Hours) Module: 5 ERP Case Studies in HRM, Finance,Production, Product Database, Materials, sales & Distribution

RECOMMENDED BOOKS:
1. Enterprise Resource Planning Concepts and Practices by Vinod Kumar Garg & N K. Venkatakrishna, PHI 2. Enterprise Resource Planning by S Sadagopan, PHI 3. Enterprise Resource Planning Alexis Leon, THM, I/e, 2003

44

Electronic & Mobile Commerce

Subject Code: 3023 Work Load: 4hrs/week Semester End Exam Marks: 80 Contact Hours: 60 Credit Points: 04 Internal Marks: 20

OBJECTIVE: 1. To get students acquainted with the fundamentals of object oriented programming. 2. To use JAVA language as a tool for effective technical upgradation of the systems and the organizations as a whole. Module: 1 (12 Hours) Managing Electronic Commerce (12 Hours) Module: 2 Overview of E-Commerce: Introduction, Definition,Goals, Meaning, Evolution, E-Commerce goals vs.Business Goals, E-Commerce vs. Traditional Commerce, Major segments of E-Commerce, Economic Model for Ecommerce Driving the E-Commerce Revolution: E-Commerceactivities, STP, Business model & product suitability,Maintaining Metadata, Cookies, FTP, SNMP, Aliases Module: 3 (12 Hours) Supply Chain Management: Definition, goals, benefits,functions, Value Chain Management (VCM) Electronic Data Interchange (EDI): Benefits,applications, advantages & limitations, cost, concept,Protocols, Encryption & Data Standard Module: 4 Electronic Payment System (EPS): Introduction, types, methods, Net Banking (12 Hours)

E-Security: Introduction, Introducers, Cryptography,Hacker, Secure Electronic Transaction (SET), SecureSocket layer (SSL), E-Commerce Act, VPN (12 Hours) Module: 5 M-Commerce Technologies: Network Technologies,Mobile Devices, Service Development Technologies, MCommerceEnabling Standards

Text Books:
1. E-Commerce, C S V. Murthy, Himalaya Publishing House 2. Mobile Commerce, Paul May, Cambridge University Press.

45