Sie sind auf Seite 1von 45

Mapping of Construction Sites In NCR

ACC CONCRETE LIMITED

A report submitted in the partial fulfilment of the requirements of the PGDM program
Academic Year 2011-13

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA


By Adarsh Joseph 12078

A REPORT ON
MAPPING OF TOP RESIDENTIAL CUSTOMERS OF U.P/EAST SOUTH DELHI
INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA Page 1

Mapping of Construction Sites In NCR

BY

ACC CONCRETE LIMITED

A report submitted in the partial fulfilment of the requirements of the PGDM program

Submitted To :Mr. NAVNEET CHADDHA TERRITORY SALES MANAGER DELHI (NCR) ACC CONCRETE Ltd. SUBMITTED ON :- 9.6.2012 Submitted by :ADARSH JOSEPH 12078

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 2

Mapping of Construction Sites In NCR ACKNOWLEDGEMENT

The beatitude, bliss and euphoria that accompany the successful completion of any task would not be complete without the expression of appreciation of simple virtues to the people who made it possible. It is my great pleasure in taking this opportunity to express our sincere thanks and deep sense of gratitude towards our honourable and respected Company guide Mr. Navneet Chaddha (Territory Sales Manager) , who has given us valuable guidance constructive criticism, kind advice and constant encouragement to learn important concepts of concrete industry and for providing me this project work. The final project report is submitted to International School of Business & Media for partial fulfilment of Post Graduate Diploma in Business Management (PGDBM). I would like to thank all my colleagues and also my batch mates whose encouragement and ideas enriched my project.

ADARSH JOSEPH 12078

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 3

Mapping of Construction Sites In NCR

CERTIFICATE

Certified that this project report Mapping of Construction Site in NCR is the bonafide work of Adarsh Joseph (12078) who carried out the project work under my supervision in partial fulfilment of the requirements for the award of the masters in business administration in Marketing.

SIGNATURE

Mr.Navneet Chaddha Area Teritory Sales Manager ISB&M

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 4

Mapping of Construction Sites In NCR

TABLE OF CONTENTS
Chapter No. Ch. # 1.0 Ch. # 2.0 Subject Executive Summary Research Methodology Page No. 6 8 8 8 9 10 11 12 13 14 18 19 23 30 34 38 39 41 44 45

2.1 Primary Objective(s). 2.2 Hypothesis 2.3Research Design 2.4Sample Design.. 2.5Scope of the Study. 2.6Limitations. Ch. # 3.0 Company Profile . Holcim Profile.. Advantage & Disadvantage RMC Ch. # 4.0 RMX Business Process Flow................ Concrete mix design Coast of row material. Transportation cost... Ch. # 5.0 Ch. # 6.0 Ch. # 8.0 Ch. # 9.0 Ch #10.0 Swot Analysis .

Data finding Analysis Parameter wise analysis of competitors Recommendation.......... Bibliography............................................

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 5

Mapping of Construction Sites In NCR

1-Executive Summary . Concrete is one the most important raw material for the construction industry. Without concrete construction industry cannot survive. Use of concrete started from the way back Roman Civilization. Previously concrete was made at the site which was known as Site Mixed Concrete. This procedure is still very famous. But now days it is not possible for construction companies to produce the concrete at the site because it takes a lot of time. Therefore they prefer to use Ready Mixed Concrete. Ready mixed concrete companies produces concrete at their plant and transfer that concrete to the site ready to be used by the builder. One of the places in India where construction is at boom is the Delhi/NCR region. This is the place where development goes on round the clock and that is why construction is at its peak. Therefore the requirement of Ready mixed concrete is huge over here . In 2010 India got the permission to host the Commonwealth games. For this reason construction was increased in fourfold way in the Delhi/NCR region which was the host city for the Commonwealth games. For that Commonwealth games new stadiums, competition venues, non-competition venues, Media center , training venues, roadways etc were been build. Therefore requirement of concrete was increased tremendously. This gave an opportunity for the RMC (Ready Mixed Concrete) companies to gain a huge profit. The RMC companies were changed a handsome amount from the construction companies .This opportunity given RMC company enough time to fix there roots in the NCR region. And the construction companies had no other option and therefore gave what the RMC companies were charging because time for the construction to be completed was little. Therefore at this situation Delhi/NCR region saw the sale of huge amount of concrete at a very high price. But this situation changed after common-wealth. The requirement for concrete is gone down hugely. The fall in the demand for Ready Mixed Concrete will be nearly 50000 cubic meters per month. That is why after the construction boom for common-wealth people are calling Delhi/NCR market as a diminishing market or in other words as shrinking market, because the requirement for concrete was reduced a lot. In the diminishing market customers are not going to buy concrete if suppliers charge a huge amount of money. Therefore prices have to be reduced. But reduction in price is not an easy task. Production of concrete depends on many raw materials such as cement, sand, aggregates, admixture etc. Therefore price of concrete depends heavily on the prices of these raw materials. And if we could see the trend analysis of the prices of these raw materials we will notice that their prices have increased gradually. Therefore it becomes a great challenge for a marketer to decide at what price they should sell their finished product i.e. concrete.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 6

Mapping of Construction Sites In NCR


This is being reflected by the decreasing market share, and better profitability ratios It is appreciable that the ACC Concrete is finally being noticed across RMC Sector maintaining its legacy in market constituents without compromising in quality A particular assessment in RMC industry issues such as performance, structural strength, along with the identification of real capabilities are almost mandatory to ensure that equilibrium between price paid and value realized is reached to the maximum possible limit.Due to increasing overwhelming competition in RMC, understanding the customer perception about the service quality is becoming mandatory nowadays and understanding of customer perception is of prime importance in RMC sector. The ACC RMC are creating a cut throat competition to the NCR RMC competitors through their initiatives in order to fulfil the customer expectation and thereby gaining a cutting edge advantage This study compares various RMCs in the terms of customer perception of their sector. With increasing competition among the RMCs , the need to gain competitive advantage have become exceedingly imperative for their survival .From the customers perspective "the recent development( upcoming of large multinational companies and increased innovations )have created a great deal of indecisiveness in RMCs from each other in the terms of their quality of services . This growing scenario makes it compulsory for the RMCs to identify customer perception of service quality, which has a strong relation with customers behavioural intentions. This would facilitate the process the process of categorizing determining and measuring, controlling and thereby improving the customer perception in respect of service quality of concrete. This study is based on the mapping of Customers of (Concrete s) in New Delhi /NCR region on the basis of there quantity of usage ,up coming projects etc,. . Through this case study it has been analyzed that for the betterment of the backbone (constructors) in NCR region .This transformation have been a great success both in terms of market share as well as profitability for RMX Companies.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 7

Mapping of Construction Sites In NCR


RESEARCH METHODOLOGY 2) Problem Definition:

The problem of thrust that is considered in this project is to find out the reasons why ACC Concrete is mostly perceived same as other completers , most of the people think that ACC concrete and normally manufactured concrete are one and the same thing in spite of being a separate concrete quality and service. The other problem is to mapping out the construction sites who can be future customer and making the more awareness of how ACC is different form others . The various RMC in market are loosing out their market share to the high-end players. The additional problem that we need to analyze is as to which class of constructors is to targeted and what kind of customer and what they should target. 2.1) Primary objective: To give a snapshot of the Ready Mix Concrete in India

To understand the pricing policy adopted by ACC. To know how ACC able to compete his competitors instead of having premium pricing.

To analyze the scope of RMC in NCR region : this will help in determining the scope and future of ACC RMCs in NCR regional market. Secondary objectives: To conduct market feasibility for ACC concrete in NCR: this will help in determining the awareness of ACC concrete as separate from the other competitors. Research Question: a) Why ACC is not able to be recognized as same ability of feasibility without compromising in quality? b) What is the reason for declining market share in ACC concrete ?

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 8

Mapping of Construction Sites In NCR


2.2) Formulation of Hypothesis.

Ho [null hypothesis]: customer satisfaction and quality criteria is governed entirely by the services being offered by the ACC concretes ,like various schemes and pricing schemes .customer satisfaction is directly related to the profitability of the organization. H1 [alternative hypothesis]: the above stated hypothesis has no relation with the profitability of the organization.

2.3) Research Design

Descriptive studies are undertaken when the researcher is interested in knowing the characteristics of certain groups such as constructors ,builders ,quantity they used , a descriptive study may be necessary in other cases where a researcher is interested in knowing the proportion of the contractors in a given area who have behaved in a particular manner, making projections of a certain thing, or more variables. The objective of such a study is to answer the who, what, when, where, and how of the subject under investigation.

Methodology Sources of data

The data has been collected in two ways. Primary data Secondary data

Primary data: -

Primary data are those, which are collected for the first time, and they are original in character. I have collected these from the respondents in order to study a particular problem.
INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA Page 9

Mapping of Construction Sites In NCR


Secondary data: -

The secondary data are those, which are already collected by someone for some purpose and are available for the present study. These data have been collected from internet, library, books, etc. 2.4) Sample Design

Sample plan: Sample universe: The sample universe is that of relevant for this project includes some of the customers from different concrete providers in Delhi /NCR.

Sample Site: Delhi/NCR was selected for research project and filling up of the questionnaire from the different customers for the purpose of competitive analysis of loan providers. Sample Size: Sample ACC Concrete Ultra tech Lafarge Ltd, Others Respondent size 5 10 20 55

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 10

Mapping of Construction Sites In NCR


Tools of data collection Questionnaire method: Questionnaire is used as tools to get the information from the sample. The questionnaire contains 11 questions and the samples were approached individually and responses were recorded in questionnaire form.

Observation method: -

For this study the observation method was also used to know the awareness of ACC concrete which have been misinterpreted as same as most of the competitors. 2.5) Scope of the study 1) To find out the reason for which ACC concrete is considered to be same as others. 2) To find out the reason for which the revenues were dropped in the last financial year. 3) To find out the overall customers and ACC concrete ranking in Delhi /NCR region.

2.6) Limitations: Reliability of the Information The major draw back of the study is reliability of the information. The information may be vague or misleading. This is due to unwillingness of the respondent and dislike for the publish ment of the confidential data.

Survey Tool To generate information the survey tool used for the study is the survey questionnaire. The limitation of the questionnaire is to limited to the number of question(11).

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 11

Mapping of Construction Sites In NCR


5-Company profile :-

ACC (ACC Limited) is India's foremost manufacturer of cement and concrete. ACC's operations are spread throughout the country with 16 modern cement factories, more than 40 Ready mix concrete plants, 20 sales offices, and several zonal offices. It has a workforce of about 9,000 persons and a countrywide distribution network of over 9,000 dealers. Since inception in 1936, the company has been a trendsetter and important benchmark for the cement industry in many areas of cement and concrete technology. ACC has a unique track record of innovative research, product development and specialized consultancy services. The company's various manufacturing units are backed by a central technology support services centre - the only one of its kind in the Indian cement industry. ACC has rich experience in mining, being the largest user of limestone. As the largest cement producer in India, it is one of the biggest customers of the domestic coal industry, of Indian Railways, and a considerable user of the countrys road transport network services for inward and outward movement of materials and products. Among the first companies in India to include commitment to environmental protection as one of its corporate objectives, the company installed sophisticated pollution control equipment as far back as 1966, long before pollution control laws came into existence. Today each of its cement plants has state-of-the art pollution control equipment and devices. ACC plants, mines and townships visibly demonstrate successful endeavours in quarry rehabilitation, water management techniques and greening activities. The company actively promotes the use of alternative fuels and raw materials and offers total solutions for waste management including testing, suggestions for reuse, recycling and co-processing. ACC has taken purposeful steps in knowledge building. We run two institutes that offer professional technical courses for engineering graduates and diploma holders which are relevant to manufacturing sectors such as cement. The main beneficiaries are youth from remote and backward areas of the country. ACC has made significant contributions to the nation building process by way of quality products, services and sharing expertise. Its commitment to sustainable development, its high ethical standards in business dealings and its on-going efforts in community welfare program have won it acclaim as a responsible corporate citizen. ACCs brand name is synonymous with cement and enjoys a high level of equity in the Indian market. It is the only cement company that figures in the list of Consumer Super Brands of India.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 12

Mapping of Construction Sites In NCR


ACC vision To be one of the most respected company of INDIA recognized for challenging conventions and delivering on our promise. ACC MISSION Leadership- Maintain our leadership of the Indian cement industry through the continuous modernization and expansion of our manufacturing facilities and activities, and through the establishment of a wide and efficient marketing network. Profitability-Achieve a fair and reasonable return on capital by promoting productivity throughout the company. Growth- Ensure a steady growth of business by strengthening our position in the cement sector. Quality-Maintain the high quality of our products and services and ensure their supply at fair prices. Equity-Promote and maintain fair industrial relations and an environment for the effective involvement, welfare and development of staff at all levels. Pioneering- Promote research and development efforts in the areas of product development and energy, and fuel conservation, and to innovate and optimize productivity. Responsibility-Fulfill our obligations to society, specifically in the areas of integrated rural development and in safeguarding the environment and natural ecological balance.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 13

Mapping of Construction Sites In NCR


6-Holcim A New Partnership: A new association was forged between ACC and The Holcim group of Switzerland in 2005. In January 2005, Holcim announced its plans to querying a majority stake in Ambuja Cements India Ltd. (ACIL),which at the time held 13.8% of total equity shares in ACC. Holcim simultaneously announced its bid to make an open offer to ACC shareholders, through Holcim Cement Pvt. Ltd. and ACIL, to acquire a majority shareholding in ACC. An open offer was made by Holcim Cement Pvt. Ltd. along with ACIL, following which the shareholding of ACIL increased to 34.69% of Equity share capital of ACC. Consequently , ACIL has filed declarations indicating their shareholding and declaring itself as a promoter of ACC. Holcim is the world leader in cement as well as being large supplier of concrete, aggregates and certain construction related services. Holcim is also a respected name in information technology and research and development. The group has its headquarters in Switzerland with worldwide operations spread across more than 70 countries. Considering the formidable global presence of Holcim and its excellent reputation, the broad of ACC has welcomed this new associates. Redefining the pace and quality of construction ACC set up India's first commercial Ready Mix Concrete (RMX) plant in Mumbai in 1994. Today this business has been reorganized as a separate company called ACC Concrete Limited which is one of the largest manufacturers of RMX in India with over 40 modern plants in major cities such as Mumbai, Bangalore, Kolkata, Chennai, Delhi. Hyderabad, Goa, Pune and Ahmadabad. ACC's pioneering efforts in introducing RMX coupled with the promotion of bulk cement handling facilities have been responsible for redefining the pace and quality of construction activity in metropolitan cities and in mega infrastructure projects. Numerous landmark structures in India's metro cities have been built using ACC Concrete mega housing projects, townships, commercial complexes, factories, bridges, flyovers, roads and railways. Prestige projects such as the Mumbai-Pune Expressway, the Indore- Dewas bypass, Kolkata and Delhi Metro Rail projects. Most of the new bridge and fly-overs in Mumbai used ACC Concrete and could perhaps not have been completed on schedule without it.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 14

Mapping of Construction Sites In NCR


Small building projects and individual home builders seeking high levels of quality assurance can also now usher in the same sophistication and value addition into their construction as some of India's mega projects using ACC RMX- at virtually no extra cost.

7-What is Ready Mixed Concrete Ready Mixed Concrete, or RMX as it is popularly called, refers to concrete that is specifically manufactured for delivery to the customer's construction site in a freshly mixed and plastic or unhardened state. Concrete itself is a mixture of Portland Cement, water and aggregates comprising sand and gravel or crushed stone. In traditional work sites, each of these materials is procured separately and mixed in specified proportions at site to make concrete. Ready Mixed Concrete is bought and sold by volume - usually expressed in cubic meters. RMX can be custom-made to suit different applications.

RMX- Adding value to concrete Ready Mixed Concrete is manufactured under computer-controlled operations and transported and placed at site using sophisticated equipment and methods. RMX assures its customers numerous benefits: ured quality of concrete

supervision of labour

The use of RMX is an environmental friendly practice that ensures a cleaner work place and causes minimal disturbance to its surroundings. This makes its utility more significant in crowded cities and sensitive localities. In contrast to this, conventional methods of making, transporting and placing concrete at most construction sites are somewhat labour-intensive and suffer from practices which may be erratic and not very systematic. Therefore the use of Ready Mixed Concrete can prove to more cost effective in the longer term while ensuring that structures are built faster and using concrete that comes with higher levels of quality assurance.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 15

Mapping of Construction Sites In NCR


Quality - the 'Q' factor in ACC Concrete ACC Concrete is supplied in a variety of grades and compositions to meet specific demands of customized applications - from simple requirements for small homes to High Performance Concrete to meet the complex needs of mega projects. Each of our plants has a fully equipped laboratory with the latest in testing machines to carry out routine and detailed tests of raw materials as well as fresh finished concrete. These in-plant laboratories are backed by the facilities of ACC's reputed Research centre at Thane which serves as a focal research and testing laboratory centre for cement and concrete. ACC Concrete customers can avail of a range of options in our testing and quality control services - from simple tests and analyses of raw materials and concrete to non-destructive testing of hardened concrete.

ACC Concrete- a wide range

-levelling Concrete -compacting Concrete

Customer service-dependable ACC's fleet of Transit Mixers and Concrete Pumps helps ensure that our customers in cities like Mumbai, Bangalore, Kolkata, Delhi, Chennai, Hyderabad, Goa and Pune now just a phone call away from ACC Concrete - freshly blended premium quality concrete that is door delivered and efficiently placed at site on the day of concreting .For very large constructions or infrastructure works, we can consider dedicating an entire RMX plant catering exclusively to the project sites. In addition, our marketing team, which includes qualified and experienced engineers and concrete technologists, can assist customers in defining and specifying quality standards, designing specific concrete mixes to meet the most challenging of requirements as well as sourcing reliable supplies of good quality raw materials.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 16

Mapping of Construction Sites In NCR

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 17

Mapping of Construction Sites In NCR


8-Advantages & Disadvantages of RMC:

Advantages of RMC:

site.

use, and yet the delivery trucks can service residential districts or inner cities.

ng of natural resources.

and therefore, pollution-free

aggregates and water as per mix designs

Disadvantages of RMC:

so the travelling time from the plant to the site is critical over longer distances. Some sites are just too far away. ave to be able to carry the weight of the truck and load. Concrete is approx. 2.5tonne per cum.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 18

Mapping of Construction Sites In NCR

RMX Business Process Flow


Customer
1st time ordering

Sales Person

Sales Admin.

Order Taker
Demand Graph Display Create/Change Sales Order

Credit Controller

Dispatcher
Demand Graph Display

Plant Staff

Sales document

Create customer master (if need)


Yes

Credit pass?

Truck log on

Confirmed Orders

Existing customer/ship-to No

Yes

Assign Truck

Create contract (if applicable) Create item proposal (product list)

Create price master (if need) Release Credit?


Yes

Computer Batch interface

Cost/Profit determination and create quotation

Create ship-to master (if need)

Yes No

No

Order Confirmed?

Load concrete

Print Ticket

Generate Excise Invoice & Consignment note

Create map information


Ship-to Discount approval

Map Interface

Released sales order


No

Proof of Delivery

2nd time ordering


Inform Sales person Delivery order, Invoice Cartage payment Stock issue

VSC interface

Truck Tracking

Truck log off

Actual weight interface

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 19

Mapping of Construction Sites In NCR


Cement Portland cement is the most common type of cement in general usage. It is a basic ingredient of concrete, mortar, and plaster. English asonry worker Joseph Aspdin patented Portland cement in 1824; it was named because of its similarity in colour to Portland limestone, quarried from the English Isle of Portland and used extensively in London architecture. It consists of a mixture of oxides of calcium, silicon and aluminium. Portland cement and similar materials are made by heating limestone (a source of calcium) with clay, and grinding this product (called clinker) with a source of sulfate (most commonly gypsum). Water: Combining water with a cementitious material forms a cement paste by the process of hydration. The cement paste glues the aggregate together, fills voids within it, and allows it to flow more freely. Less water in the cement paste will yield a stronger, more durable concrete; more water will give an freer-flowing concrete with a higher slump Impure water used to make concrete can cause problems when setting or in causing premature failure of the structure. Hydration involves many different reactions, often occurring at the same time. As the reactions proceed, the products of the cement hydration process gradually bond together the individual sand and gravel particles, and other components of the concrete, to form a solid mass.

Aggregates:

Fine and coarse aggregates make up the bulk of a concrete mixture. Sand, natural gravel and crushed stone are mainly used for this purpose. Recycled aggregates (from construction, demolition and excavation waste) are increasingly used as partial replacements of natural aggregates, while a number of manufactured aggregates, including air-cooled blast furnace slag and bottom ash are also permitted.

Decorative stones such as quartzite, small river stones or crushed glass are sometimes added to the surface of concrete for a decorative "exposed aggregate" finish, popular among landscape designers.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 20

Mapping of Construction Sites In NCR

10 mm

SAND

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 21

Mapping of Construction Sites In NCR


Admixtures : Admixtures are ingredients other than water, aggregates, hydraulic cement, and fibres that are added to the concrete batch immediately before or during mixing. A proper use of admixtures offers certain beneficial effects to concrete, including improved quality, acceleration or retardation of setting time, enhanced frost and sulphate resistance, control of strength development, improved workability, and enhanced finish ability. It is estimated that 80% of concrete produced in North America these days contains one or more types of admixtures. According to a survey by the National Ready Mix Concrete Association, 39% of all readymixed concrete producers use fly ash, and at least 70% of produced concrete contains a water-reducer admixture. Admixtures vary widely in chemical composition, and many perform more than one function. Two basic types of admixtures are available: chemical and mineral. All admixtures to be used in concrete construction should meet specifications; tests should be made to evaluate how the admixture will affect the properties of the concrete to be made with the specified job materials, under the anticipated ambient conditions, and by the anticipated construction procedures.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 22

Mapping of Construction Sites In NCR


Concrete Mix Design :

Mix design is the process of selecting suitable ingredients of concrete and determining their relative proportions with the object of producing concrete of certain minimum strength and durability as economically as possible. The purpose of designing as can be seen from the above definitions is two-fold. The first object is to achieve the stipulated minimum strength and durability. The second object is to make the concrete in the most economical manner. Cost wise all concretes depend primarily on two factors; namely cost of material and labour. Labour cost, by way of formworks, batching, mix in transporting, and curing is nearly for same good concrete and bad concrete. Therefore attention is mainly directed to the cost of materials. Since the cost of cement is many times more than ingredients, attention is mainly directed to the use of as little cement as possible consistent with strength and durability.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 23

Mapping of Construction Sites In NCR


Optimized mix design for OPC-43 with Fly ash & pump (ACC Concrete ltd)

CEMENT FLY ASH WATER 20 MM 10 MM SAND GRADE (Kg) (kg) (lt) (kg) (kg) (kg) 70 160 M05 200 590 405 830 M7.5 107 190 190 590 395 810 M10 125 165 190 610 415 785 M15 200 130 180 667 451 722 M20 240 120 175 650 455 700 M25 270 110 175 650 455 690 M30 320 85 175 665 467 650 M35 370 100 178 645 440 630 M40 420 100 175 635 435 610 M45 445 90 170 641 444 600 M50 470 90 170 640 435 590

ADMIXTURE 1-1.2% 1-1.2% 1-1.2% 1-1.2% 1-1.2% 1-1.2% 1-1.2% 1-1.2% 1-1.2% 1-1.2% 1-1.2%

Optimized mix design for OPC-43 with Fly ash & pump (ACC Concrete ltd) GRADE M15 M20 M25 M30 M35 M40 M45 M50 CEMENT WATER(LT) 20MM(KG) 10MM(KG) SAND(kg) ADMIXTURE (KG) 260 180 634 422 864 2.912 320 185 634 423 798 3.584 340 183 660 433 767 3.808 400 180 637 425 738 4.48 425 175 639 425 738 4.76 455 170 639 426 710 5.096 470 165 639 426 710 5.264 500 165 662 441 648 5.6

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 24

Mapping of Construction Sites In NCR


SEMI-MOBILE COMPACT BATCHING PLANT

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 25

Mapping of Construction Sites In NCR From Concrete Production Plant

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 26

Mapping of Construction Sites In NCR Product Flow .. Truck Loading

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 27

Mapping of Construction Sites In NCR


10-RMC PRODUCT MIX AND :RMC companies produce almost all grades of concrete, starting from M 7.5 to M 50. The most commonly produced grades are M 20, M 25 and M 30. These grades constitute around 70 - 80 % of their product mix. The grade wise product mix is shown below in the picture.

RMC suppliers are of 2 categories, viz., reputed and local. Players like ACC, Birla Ready Mix, RMC India, Lafarge, Ultratech etc fall under the "reputed supplier" category; whereas, other RMC

players fall under the "local supplier" category. Prices of "reputed suppliers" are seen to be higher than that of "local suppliers". The current grade-wise average RMC prices are given in the Table below:

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 28

Mapping of Construction Sites In NCR

Note: Prices are in Rs/ cu m and without tax, but including pumping and average transportation costs.

Average RMC Prices

Prices of RMC suppliers in NOIDA and Faridabad are higher than that of similar RMC suppliers in Gurgaon. This is due to greater concentration of RMC players in Gurgaon. The "local RMC suppliers" tend to have lower prices as they have lower overheads and often produce poor quality of concrete. Some of the "local RMC suppliers" evade taxes, allowing them to further drop their prices.

Cost involved in RMC for ACC:

There are many cost involved in production of Ready Mixed Concrete. They are as follows: 1) Cost of the raw materials (Cement, Aggregate, Admixture, and, Fly ash) 2) Production Cost 3) Administrative cost 4) Transportation cost 5) Pumping cost

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 29

Mapping of Construction Sites In NCR


Cost of raw material: The costs of the raw materials which are being discussed below are of Month of May 2010. 1) Aggregate 10mm Rs 590/ton [1 ton=1000kg] 2) Aggregate 20m Rs 590/ton 3) River Sand RMX (coarse sand) Rs 630/ton 4) Fine Sand Rs 280/ton 5) Fly Ash Rs 700/ton 6) Admixture Rs 29.94/kg 7) Cement OPC Rs 4069/ton 8) Cement PPC Rs 3549/ton

Production Cost and Administrative Cost:

ACC takes into account Production cost and Administrative cost together. The costs that are involved are as follows: 1) Diesel/Gasoline cost (variable) 2) Electrical Energy (variable) 3) Wages 4) Salaries 5) Incentives/bonus 6) House rent allowance 7) Other allowances 8) Leave encashment 9) Medical Encashment 10) Labor expense own 11) Labor expense subcontract
INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA Page 30

Mapping of Construction Sites In NCR


12) Meals 13) Local conveyance charge 14) Safety material 15) Other personnel expense 16) Rentals and other operating leases 17) Lease Rent 18) Security expenses 19) Other third party services 20) Repair and maintenance 21) IT equipment 22) IT network 23) Cleaning services 24) Spare parts (Mechanical, Electrical) 25) Lubricant 26) Insurances 27) Telephone/Mobile 28) Postage and courier 29) Other cost center expenses 30) Depreciation/Amortization

These are the costs involved in production and administration. If we calculate all these expenses and divide by the monthly average production then the cost comes to be Rs 350/cubic meter approximately.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 31

Mapping of Construction Sites In NCR

Pumping Cost (Line pump):

Safety equipment= (((16-4)*3500)/12) =3500 They are giving 12 number of safety equipments.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 32

Mapping of Construction Sites In NCR

Let the: Average productivity = 2000 cubic meter Average fuel consumption=0.5litre/cu m Diesel= Rs 33.56/litre Therefore fuel cost for pump = 2000*.5*33.56 =33560 Therefore fuel cost for cab= 2000/7*33.56 = 9589 Therefore Variable cost per cubic meter = 95719/2000= 47.9 Therefore Total cost= 223097/2000+47.9= 159.44 =Rs 159/cu m (approx)

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 33

Mapping of Construction Sites In NCR


Transportation Cost: The transportation cost includes two things one is a fixed cost and the other is variable. Fixed Fee = Rs 80,000/month Minimum volume that is transported by one Transit Mixer = 650 cu.m Variable Fee rate = Rs 7.11 /cu.m/km Specific Volume 6.8 cu.m/trip (one transit mixer can carry 6.8 cu.m per trip) Now suppose Number of trips = 100 Average distance = 21 km Total Distance = 2100 km Therefore Variable Cost = 2100*6.8*7.11 = 101530.8 Variable cost per cu.m = 101530.8/650 = 156.2 Fixed cost per cu.m = 80000/650 = 123.07 Total cost per cu.m = 156.2 + 123.07 = 279.27 Other cost = Rs 50 (it includes toll tax, road tax, insurance, maintenance etc) Grand Total = 279.27+50 = Rs 329.278/cu.m

Pricing of Concrete by ACC: M20 and M25 are the quite popular among the customers. Therefore the pricing process of one of these two concrete are shown below

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 34

Mapping of Construction Sites In NCR


M20 with fly ash-pump: Mix Design of M20 with fly ash-pump-

Let the price of: Cement = Rs 4.4/kg Fly ash = Rs 0.7/kg 20 mm = Rs 0.57/kg 10 mm = Rs 0.57/kg Sand = Rs 0.47/kg Admixture = Rs 28.5/kg Therefore Ready Mix Cost = 240*4.4 + 120*0.7 + 175*0 + 650*0.57 + 455*0.57+ 700*0.47 + 2.688*28.5 = 2175.458 Overhead cost = 350 Transportation cost (fixed) = Rs 150 Transportation cost (variable) = Rs 7/km Pumping cost = Rs 175/cu.m Suppose the distance travelled is = 20km Therefore cost = 2175.458+350+150+7*20+175 = 2990.458 This is the base price. Now in this base price profit is added and tax is also added and that becomes the final price that is to be paid by the customers.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 35

Mapping of Construction Sites In NCR


RMC product mix and its price: RMC companies produce almost all grades of concrete, starting from M 7.5 to M 50. The most commonly produced grades are M 20, M 25 and M 30. These grades constitute around 70 - 80 % of their product mix.

RMC suppliers are of 2 categories, viz., reputed and local. Players like ACC, Birla Ready Mix, RMC India, etc fall under the "reputed supplier" category; whereas, other RMC players fall under the "local supplier" category. Prices of "reputed suppliers" are seen to be higher than that of "local suppliers" due to many reasons such as the reputed players are much bigger organization, they have much more employees than the local players, they are much more organized, and they use modern age technologies and equipment. The current grade wise average RMC prices are given below:

Note: Prices are in Rs/ cu m and without tax, but including pumping and average transportation costs.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 36

Mapping of Construction Sites In NCR


11-RMX Office: Mumbai- Kalamboli Mumbai- Sion Mumbai- JVLR Project Chennai Delhi- Faridabad Greater Noida Bangalore- Whitefield Bangalore- Peenya Bangalore- Hosur Road Bangalore- betta Halsoor Kolkata- Sonapur Goa- Panaji Gurgaon- Haryana

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 37

Mapping of Construction Sites In NCR


SWOT ANALYSIS OF Concrete (Industry)

STRENGTH

WEAKNESS

High on service aspect Strong last mile approach Focus on recovery Easy & fast appraisal and disbursement Able to generate higher yield on asset Own employees versus DSAs

Weak in urban market Weak in credit history

Largely restricted to South India & metropolitan Weaker system of service delivery

Higher regulatory restrictions THREATS

OPPORTUNITIES

Large untapped market both rural and urban Demographic changes

High cost of funds Asset quality deterioration may not only wipe out profit but also network Entry of foreign players in recent future.

up coming new projects by big builders.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 38

Mapping of Construction Sites In NCR


Data Findings & Analysis The data collected from the primary survey helped me to learn about the demographics of the market and the way customers responded to various RMCs companies. MARKET DISTRIBUTION BY QUALITY WISE CONSUMPTION

Distribution

20-40 40-50 50-60 >60

The survey of 150 construction sites was done across various area to remove biasness of any particular company group. A major chunk of the sample size ranged from 30-50, which together formed a majority of 63% of the respondent company. But the age distribution showed interesting results when the comp. group was divided based on the interest of the respondent to take on company quality. GRAPH SHOWING COMPANY GROUP DISTRIBUTION AMONG PEOPLE INTERESTED TO TAKE RMC FROM ACC CONCRETE.
4% 21% 29% 20 - 30 30 - 40 40 - 50 46% > 50

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 39

Mapping of Construction Sites In NCR


A similar graph was drawn to see the company group distribution of people who have already taken RMC services from different sources. The results were as follows. Of the 100 respondents who had previously taken RMC, 44 or about 44% company belonged to the small construction companies just re-enforcing the fact mentioned above. PIE CHART SHOWING THE COMPANY GROUP AND NUMBER OF RESPONDENTS OF COMPANY ALREADY TAKEN RMCs

Sales
20-40 40-50 50-60 >60

INCOME DISTRIBUTION The survey revealed the demographics of the respondents in terms of their annual construction sites. While the survey was being conducted, it was done in an unbiased way so as to remove disparity among various construction groups. The survey was conducted in a purely random basis to avoid such kind of discrepancy in the data. The demographics of the income group of the respondents of the survey, as per the data collected are as follows in the pie-chart. Graph showing the construction distribution of respondents of the survey

13% 29%

12%

46%

The same graph when plotted for people already taken RMC of some other RMC companies or sources doesnt change much.
INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA Page 40

Mapping of Construction Sites In NCR


PARAMETER WISE ANALISIS OF COMPITITORS

1. CUSTOMER GUIDANCE/SUPPORT EXCELLENT VERYGOOD GOOD AVERAGE BELOW AVERAGE

(1) (2) (3) (4) (5)

4 3.5 3 2.5 2 1.5 1 0.5 0 mean standard deviation variance

Lafarge ACC Ultratech

With regard to customer guidance and support, ACC concrete is perceived to be better. This is evident from the fact that the mean scores Lafarge concrete is 2.92 and that of ACC is 3.533 ,whereas mean score of Ultatech is 3.033.And as per the rating scale it is evident and clear that ACC Concrete is perceived much better as compared with both Lafarge and Ultratech respectively as ACC Concrete scores second least in this which is nearly more than good followed by Ultratech which has been rated as good followed by Lafarge for which most of the customers rate it as average when it comes to customer guidance and support.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 41

Mapping of Construction Sites In NCR


2. HANDLING OF CUSTOMER GRIEVANCES/COMPLAINTS EXCELLENT (1) VERYGOOD (2) GOOD (3) AVERAGE (4) BELOW AVERAGE (5)
3.5 3 2.5 2 1.5 1 0.5 0 mean standard deviation variance

Lafarge ACC Ultratech

Ultratech is perceived to be much better than the ACC & Lafarge when it comes to handling of customer grievances, which has been highlighted by their respective mean scores. The mean score of Ultratech is 3.23 whereas that of ACC & Lafarge is 2.22 & 2.16 respectively which is highly significant.

3. GOODWILL & REPUTATION OF THE COMPANY EXCELLENT (1) VERYGOOD (2) GOOD (3) AVERAGE (4) BELOW AVERAGE (5)

2.5 2 1.5 1 0.5 0 mean standard deviation variance

ACC Utratech Lafarge

The Lafarge scores over the ACC & Ultratech .The mean score of 1.43 (for Lafarge) and 1.92 & 2.03 (for ACC & Ultratech respectively), reveal that the goodwill and reputation of Lafarge as perceived by their customers is slightly better when compared to the others .
INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA Page 42

Mapping of Construction Sites In NCR


4. CONVINIENCE IN INTERACTION WITH OFFICE STAFF EXCELLENT (1) VERYGOOD (2) GOOD (3) AVERAGE (4) BELOW AVERAGE (5)

4 3.5 3 2.5 2 1.5 1 0.5 0 mean standard deviation variance

ACC Ultratech Lafarge

Regarding this parameter Lafarge has an danger over others, which is reflected by the mean scores of 3.56 (for Lsfsrge) and 2.16 (for others) which is significant. This shows that both ACC as well as Ultratech are perceived to be on the same stage and has been rated as very good by their respective customers but when it comes to Lafarge customers are not at all convenient with officials when it comes to the ability or ease when interacting with office staff lafarge staff are not able to make customers feel comfortable while interacting with them.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 43

Mapping of Construction Sites In NCR

Recommendation

1. ACC should launch more to attract customers. 2. ACC also lacks in customer interaction it should take feed back from customers and try to improve their services.

3. In order to diversify in the rural sector the business line the ACC concrete should invest more and more in rural area development project.

4. ACC concrete should rethink about pricing strategy of there products.

5. It will decrease the amount of delinquency that has been the major cause losses citi has encountered recently in 2006-07 financial year. 6. It can also use the latest technology that is mobile technology to tap the customers

7. It should move to rural parts of the country for their operation.

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 44

Mapping of Construction Sites In NCR

Bibliography

1. www.acclimited.com 2. www.accconcrete.com 3. www.wikipedia.org 4. www.readymix.co.il 5. www.indianconstructionindustry.com 6. www.rmcmaindia.org 7. www.concreteproducts.com 8.Business Research Methods (BY Donald R Cooper& Pamela S Schinder) Chapter 1:Page22-23. 9. Business Research Methods (BY Donald R Cooper& Pamela S Schinder) Chapter 2: Page 40-45 10. Business Research Methods (BY Donald R Cooper& Pamela S Schinder) Chapter 3:Page72-77 11. Business Research Methods (BY Donald R Cooper& Pamela S Schinder) Chapter 4:Page96-98. 12. Business Research Methods (BY Donald R Cooper& Pamela S Schinder) Chapter 6:Page140-144 13. Business Research Methods (BY Donald R Cooper& Pamela S Schinder) Chapter 15, 16, 17. 14. Research Methods (BY Ram Abuja) Chapter 1: Pages 70-74 15. Research Methods (BY Ram Abuja) Chapter 3: Pages 120-127. 16. Research Methods (BY Ram Abuja) Chapter 4: Pages 155 -165. 17. Research Methods (BY Ram Abuja) Chapter 6: Pages 193 -19

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Page 45

Das könnte Ihnen auch gefallen