ACKNOWLEDGEMENT The hardest steel goes through the hottest furnace.

The same was the case with me. I faced many problems when I started the work on report but I am greatly thankful to Almighty Allah for enabling me to get succes sfullythrough my responsibilities.Very warm and special thanks to my respected t eacher Prof. Mumtaz AhmedKhan, whose real dedication and devotion kindled in me hope and light. Sir I thank yourability of extracting the very best out of me, f or your patience and perseverance, and alsofor acknowledging the efforts made by me during the whole semester.Thank you. God Bless you

CONCLUSION: A stream of innovation and successful relaunch of Surf Excel increased value of Unilever s propositions for consumers. The latest campaign of Surf as Dirt is good h ascreated a good ground for the success of marketing strategies of Surf Excel. M oreover,surf as being the product of Unilever has a plus point within itself, bu t still with anaggressive campaigning of Dirt is Good has bear increased profits a long with marketexpansion status of the product as well as the company. Unilever Pakistan Limited manufactures and markets home and personal care produc ts,beverages, ice cream, and spreads in the United Kingdom. The company provides foodproducts, such as soups, bouillons, sauces and dressings, noodles, complete meals,margarine and spreads, olive oil, and tea, as well as frozen foods; clean sing and hygieneproducts for the home care market; and skin cleansing, deodorant s, and antiperspirantsfor personal care market. It offers its products under Clo se Up, Axe, Dove, Rexona,Sunsilk, Wheel, Rafhan, Surf Excel, Comfort, Lux, Pond s, Lifebuoy, Lipton, BrookeBond, Energile, Knorr, Pearl Dust, and Supreme brands. The company was founded in1872 and is based in Karachi, Pakistan. Unilever Pakis tan Limited operates as asubsidiary of Unilever Overseas Holdings Limited.

http://www.thenews.com.pk/print1.asp?id=100155 ? http://www.pakistaneconomist.com/issue2001/issue41/f&m5.htm ? http://www.travel-culture.com/pakistan/media/hum_tv_advertisers.shtml ? http://www.dirtisgood.com.pk/ ? http://www.unileverpakistan.com.pk/ourbrands/homecare/surfexcel.asp ? http://www.unileverpakistan.com.pk/ourcompany/careers/insideunilever/howwework/ ?

http://investing.businessweek.com/businessweek/research/stocks/snapshot/snapshot _article.asp?symbol=UNIL ? http://www.paksearch.com/Annual/Annual00/LEVER00.htm ? http://www.scribd.com/doc/3701110/Pricing-Strategy-and-Programs?autodown=doc ? http://74.125.95.132/search?q=cache:Xk23Qs3XF-gJ ? http://www.unilever.com/Images/ir_q108_announcements_tcm13-124823.pdf+Surf+Excel +Branding+strategy.doc&hl=en&ct=clnk&cd=5

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