MAY 15, 2012

GLOBAL EDITION | WWW.BEVERAGEWORLD.COM

ALSO IN THIS YEARS EXCLUSIVE REPORT:

U.S. Beers Volume Woes Bottled Waters Renewed Momentum Surging Spirits Market

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Powering
Energy drinks enjoy double-digit growth while some liquid refreshment categories falter.

S TAT E O F T H E I N D U S T RY 2 0 1 2

The CSD Freefall AND MUCH MORE...

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2013

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M e d I A PlANNeR

2013
MAY 15, 2012

GLOBAL

EDITION

| WWW.

BEVERAGEWO

RLD.COM

ALSO IN THIS EXCLUSIVE YEARS REPORT: U.S.

Powering
OF THE IND UST RY 201 2

STATE

Energy drink some liquid s enjoy doubl refreshmen e-digit grow t categories th while falter.

UP

Beers Volu me Woes Bottl Renewed ed Waters Momentu m Surging Spirits Mark et The CSD Freefall AND MUC H MORE...

Beverage World Gives Your Media Investment MORE.

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For over 135 years, Beverage World has been intelligence for the global drinks business. Both the magazine and BeverageWorld.com provide beverage marketers, producers and distributors with in-depth editorial, essential news and exclusive research on the issues, trends, people and companies shaping the beverage market. Beverage World is published monthly in print and digital editions.

Read. Beverage World targets and reaches the strongest worldwide audience of beverage executives and decision-makers Click. BeverageWorld.com offers many online options to leverage brand visibility Connect. Beverage Worlds two annual conferences connect buyers in the beverage marketplace
In print, online and in-persontrust Beverage World to deliver.

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Beverage Worlds staff editors have over 25 years of beverage market editorial experiencethe most in the marketplace. Each and every issue highlights best practices, original industry research and identifies emerging trends that have the potential to change the face of the global beverage market.

In each issue
Alcohol Trends & Innovation Non-Alcohol Trends & Innovation Ingredients & Formulation Beverage Retailing Packaging & labeling Warehousing & distribution Technology Production & Packing Machinery Fleet Management & equipment

Editor columns:

PourWord: Jeff Cioletti

Drink Matters: Andrew Kaplan

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2013

Circulation
Who is the Beverage World Reader?
Top executives and decisionmakers in the largest volume beverage producers/bottlers, distributors/wholesalers, franchisors and retailers.

Total Domestic Circulation (US & Canada)

Beverage Producers/Bottlers
Carbonated Soft Drinks Beer Wine/Spirits/Distilled Beverages Bottled Water Dairy Drinks Juice/Fruit Drinks Ready to drink Coffee/Tea Energy/Sports Drinks Other Beverages (incl Functional/Fortified Nutraceuticals)

34,0101
16,065
5,023 3,106 3,112 1,616 780 759 739 527 403

Beverage Distributors/Wholesalers Beverage Brands/Franchise Companies Beverage Retailers/Others

13,559 1,360 3,026

Total International Circulation (non-US & Canada) 14,0001, 2

Breakdown By Region
europe (West and east) latin America/Caribbean Asia Pacific South America Africa Middle East 5,300 3,900 3,500 600 400 300

A Global Reach
Its called Beverage World for a reason! Were the exclusive US based beverage magazine serving both domestic and international beverage businesses.

Breakdown By Business Classification

Soft Drinks Beverage Distribution Beer Distilled Beverages Wine Bottled Water 3,300 3,100 2,900 2,300 1,400 1,000

TOTAL GLOBAL CIRCULATIOn 48,0001, 2

Publishers Own Data For global editions published in February, March, April, May, August, September, October 2013
1

Return on Your Investment

Beverage World maintains an exclusive partnership with Beverage Marketing Corporation, the leading provider of global beverage market information and analysis. This allows us to provide advertisers with the most current beverage audience.

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2013
JAnUARY
Close Date Materials Due
Dec 17 Dec 21

FEBRUARY
Jan 18 Jan 28 Global Edition

MARCH
Feb 18 Feb 25 Global Edition BevOps Fleet Summit 2013 Preview: Details on what to expect from speakers, sponsors, the warehouse tour and Ride & drive at our big April event in Phoenix. Show Preview: Wine & Spirits Wholesalers of America's 70th Annual Convention & expo

APRIL
Mar 18 Mar 28 Global Edition Second Annual State of the Beverage Supply Chain Report: Expert analysis based on Beverage World's exclusive surveys on delivery fleet management, vehicle maintenance, alternative fuels, warehousing technology and operational best practices Beverage Forum Turns 20: What to expect at next month's milestone event Beer Ingredients

MAY
Apr 19 Apr 26 Global Edition State of the Beverage Market 2013: Our comprehensive annual report analyzing data and trends spanning carbonated soft drinks, bottled water, energy drinks, functional beverages, RTd tea, beer, wine and spirits.

JUnE
May 17 May 29

Special Features

Beverage World's Annual Forecast Issue: A look ahead at what 2013 has in store for all alcohol and non-alcohol beverage categories, as well as formulation, packaging warehousing, fleet and technology trends

drinktec 2013 Show Preview Guide: A comprehensive preview of the equipment, ingredients, packaging, marketing solutions and education at Munichs big event this fall. 2013 Craft Beer Report: The latest trend and market analysis, as well as our inaugural Craft Brewer and Distributor Hall of Fame.

2013 Breakout Brands: Showcasing this year's buzz-worthy up-andcoming alcohol and non-alcohol brands

InGREDIEnTS & FORMULATIOn InnOVATIOn Packaging Innovation Category Innovation Retailing & Merchandising Innovation WAREHOUSE & DISTRIBUTIOn InnOVATIOn Sales Automation Innovation Production & Packing Innovation Fleet Equipment & Management Innovation Show Coverage

Sweetener Innovation

Superfruits

Savory Ingredients Aluminum Cans & Bottles Craft Beer

Sweetening midcalorie soft drink formulation Multi-packs & Carriers Whiskey, rum and tequila

Alcohol-free fermented beverages Special Effects Packaging Anti-hangover drinks

Label Design Flavored Malt Beverages

Glass Concepts Dairy and Soy

Cartons Energy Shots

Brand Signage

On-Premise

Shelf Merchandisers

Coolers & Vending

Fountain Technology

Private Label

Site Selection & Design Software Solutions Report from Brau Beviale Part I

Conveyor Technology

Inventory Management Solutions Software Solutions Systems for Small Breweries

Hand Trucks

Energy Management

Lift Trucks

Mobile Devices Report from Brau Beviale Part II

Business Intelligence Filling System Advances

Software Solutions Blow Molding Systems

Handheld Hardware

Canning Systems

On-Board Technology

Cab-over trucks

Light-Duty Vehicles

Alternative Fuels

Loading Strategies Reports from Nightclub & Bar Show and Craft Brewers Conference

Fuel Management

Brau Beviale

Brau Beviale

Report from ProMat

Report from BevOps/ Fleet Summit

Bonus Distribution

ProMat (Jan 21-24, Chicago)

Work Truck Show (March 6-8, Indianapolis) natural Product Expo West (March 7-10, Anaheim)

nightclub & Bar Show (March 19-21, Las Vegas) Craft Brewers Conference/BrewExpo America (March 26-29, Washington, d.C.)

BevOps/Fleet Summit (April 15-17, Phoenix) Wine & Spirits Wholesalers of America (April 28-May 1, Orlando)

20th Annual Beverage Forum (New York City, May 21-22)

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2013
JULY
Jun 17 Jun 27

2013 editorial Calendar

AUGUST
Jul 17 Jul 26 Global Edition

SEPTEMBER
Aug 16 Aug 27 Global Edition Beverage Alcohol Top 50: The 50 biggest alcohol beverage companies in the world Beer Wholesaler of the Year

OCTOBER
Sep 18 Sep 26 Global Edition Global Innovations Showcase: A spotlight on ingredient, packaging, marketing and production and distribution technology innovations around the world Green Fleet Management Guide

nOVEMBER
Oct 17 Oct 28

DECEMBER
Nov 18 Nov 26

Beverage World's Fourth Annual BevStar Awards: Honoring brand innovation in CSDs, beer (in large and craft brewer segments), energy, functional, bottled water, RTd tea and wine & spirits.

The Liquid Refreshment Top 50: The 50 biggest non-alcohol companies in the world Liquid Refreshment Company of the Year

Global Beverage Packaging Awards 2013: Honoring innovation in glass, aluminum, PeT, flexible and cardboard packaging and closures

HIT List: Best of the Year Our editors review all things that were a HIT--Hot, Innovative and Trendsetting--in the beverage world in 2013

Tea ingredients & extracts

Sweeteners Eco/Sustainable Packaging Report Vodka, gin and other white spirits

Probiotics, Prebiotics

new Flavors

Functional ingredients Kids' Packaging RTD Tea and Coffee

Colors

Secondary Packaging Creations Bottled Water

Caps & Closures Fruit Drinks

Bioplastics Import Beer

PET Wine

Glassware

nACS Preview

POS Awards

Category Management

Retail Pricing Software

Cooler Design Awards

new Pallet Concepts

Voice-Pick

Automated Storage & Retrieval Systems Software Solutions Palletizers, Depalletizers & Case Packers

Warehouse Temperature Control Systems Handheld Hardware Brewery Production Profile Emerging Alternative Fuels

Asset Management

Robotics

Software Solutions

Mobile Printers Soft Drink Bottling Production Profile

Software Solutions Automated Production Controls new-Model Year OEM Round Up Reports from drinktec, NACS, Pack expo and NBWA

Mobile Hardware

Labellers

Water Stewardship

Fleet Safety

Trailers

Lift Gates

Vehicle Graphics

Report from The Beverage Forum Pack Expo (Sept. 23-25, las Vegas) drinktec (Sept. 16-20, Munich, Germany) nBWA (Sept. 29-Oct. 2, las Vegas) Great American Beer Festival (Oct. 2-4, denver) nACS (Oct. 12-15, Atlanta)

M e d I A PlANNeR

2013

Click.
www.BeverageWorld.com
BeverageWorld.com and its digital products are the go-to resource for the global beverage marketplace. Leverage your brand through any of these online options:

BeverageWorld.com Stats (Monthly Averages)*

Visits Unique Visits Page Views 25,662 15,749 50,874

Beverage World Daily enewsletter

Delivered each business day to over 16,000 subscribers

*Source: GoogleAnalytics, March-August 2012

Website traffic continues to grow every month. Contact Beverage World for the latest report.

Exclusive video and top beverage stories

Video:

Trends & analysis in all beverage segments and job functions

Channels:

Participate with editors and experts on multiple beverage topicsreceive category exclusivity, speaking opportunity, lead report & logo inclusion

Webcast Program:

Beverage World Specialty enewsletters all delivered 2x per month

R&D Briefing Packaging Briefing Distribution Briefing

Feature a case study and receive premium placement on BeverageWorld. com and Daily eNewsletter for 2 months, 2 targeted email blasts and regular lead reports

Whitepaper Program:

Beverage World Digital Edition

Digital version of the magazine delivered each month

See the Beverage World 2013 Online Media Planner for complete details, rates and specs for all opportunities that Beverage World offers online.

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2013

Connect.
The Both of Beverage Worlds annual conferences allow sponsors to showcase their brands and develop relationships with decision-makers.
Event for the Beverage Supply Chain

The Event for the Beverage Supply Chain

2012 Attendee Stats

Job Function1
Warehouse/Distribution/Fleet Corp Mgmt Division/Branch Mgmt Production/QC Sales/Marketing/Other
0

April 15-17, 2013 | Wigwam Arizona Resort | Phoenix Bevopsfleetsummit.com

42%

24% 18% 12% 4%

10 20 30

The 8th annual BevOps/Fleet Summit is a 2 day educational conference for beverage warehousing, operations and fleet management. In addition to sessions and keynote speakers, it features a tour of the Crescent Crown Arizona distributorship and the coveted Ride & drive/equipment demo. Sponsors of this intimate event enjoy plenty of exhibit and networking times that offer a perfect platform to connect with top buyers in the beverage market.
40 50

Primary Business1
Beverage Distributor/ Wholesaler/Warehouse Beverage Producer/ 17% Manufacturer/Bottler The Event for the Beverage Supply Chain Beverage Brand/ 4% Franchise Company/Other
0 10 20 30 40 50 60 70 80

79%

BevOps/Fleet Summit 2012 attendee demographics

May 21-22, 2013 | The Conrad new York | Manhattan | Beverageforum.com

For 20 years, The Beverage Forum has been the premier networking event for the global beverage marketplace. Presented by Beverage World and Beverage Marketing Corporation, The Beverage Forum has set the trends with the beverage worlds leading executives, newsmakers and business builders to provide top-level insight into how the global beverage business is changing and where it is heading. Showcase your company amongst the most elite group of top-tier beverage professionals.

2012 Speakers included:

Al Carey, CeO, PepsiCo Americas Beverages dave Casinelli, CeO, d.G. Yuengling & Son. Inc. Muhtar Kent, Chairman of the Board & CeO, The Coca-Cola Company Rodney Sacks, Chairman & CeO, Monster Beverage Corporation larry Schwartz, President, diageo North America dolf van den Brink, President & CeO, Heineken USA

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ContaCtS
Sales
Publisher
Kevin Francella 514 Pinebrook Blvd New Rochelle, NY 10804 P. 914.813.3165 kfrancella@beverageworld.com

Marketing
director of Marketing/Classified Ad Sales
erin Fiden 200 N Jefferson, #1910 Chicago, IL 60661 P. 312.775.0141 efiden@beverageworld.com

Associate Publisher-Midwest/West
lisa adams 2123 W Belleplaine Chicago, IL 60618 P. 773.871.0757 F. 773.871.0796 ladams@beverageworld.com

editorial
Editor in Chief
Jeff Cioletti 307 7th Street, 2nd Floor Jersey City, NJ 07302 P. 201.918.2144 jcioletti@beverageworld.com

Associate Publisher-Northeast/Mid-Atlantic
Jeff Blanch 3 Old Dodgingtown Road Bethel, CT 06801 P. 203.739.0775 F. 203.730.4287 jblanch@beverageworld.com

Managing Editor
andrew Kaplan 72 -10 112th Street, #4K Forest Hills, NY 11375 P. 347.494.5731 akaplan@beverageworld.com

International Sales Director

Gabriele Fahlbusch IMP InterMediaPartners GmbH In der Fleute 46, D-42389 Wuppertal, Germany P. +49 202.271.6915 F. +49 202.271.6920 fahlbusch@intermediapartners.de

art
Art director
Michelle Villas 333 Seventh Ave, 11th Floor New York, NY 10001 P. 212.979.49260 mvillas@beverageworld.com

Account executive, Channel Specialist

Michael Weinreich 7 Peregrine Drive Morganville, NJ 07751 P. 732.972.8324 mweinreich@beverageworld.com

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