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B. Discuss the types of target marketing strategies. Q.2 Explain the consumer buying decision process. Q.3 A. Discuss the Henry Assael model on buying decision behaviour. B. Explain the five stages of Adoption Process. Q.4 Describe the components of the micro environment of marketing Q.5 A. Explain the types of Marketing Information systems B. Discuss the different components of MIS Q.6 Describe the factors to be considered while developing an Effective marketing mix.
X1+ X2 4 X1+ X2 2 X1, X2 0 Q4. Explain the procedure of MODI method of finding solution through optimality test. Q5. a. Explain the steps in Hungarian method. b. Solve the following assignment problem. Operators Machine 1 2 3 4 A B C D 60 40 55 45 50 45 70 45 45 55 60 40 45 35 50 45
Q6. a. Explain the steps involved in Vogels approximation method (VAM) of solving Transportation Problem. b. Solve the following transportation problem using Vogels approximation method. Distribution Centres Factories Supply C1 C2 C3 C4 F1 F2 F3 Requirements 3 7 2 60 2 5 5 40 7 2 4 20 6 3 5 15 50 60 25