Creative Networks

Background Creative Networks is a public event programme set up by Leeds College of Art to support partnerships and collaborations within the creative industries in Leeds. They required an updated identity to coincide with a new calendar of events.

Identity In collaboration with Luke OBrien, we devised a new brand mark based on community and speech. The brand was applied to a range of signage and print collateral. The basis behind the identity was to create a warmer and friendlier tone of voice to ultimately engage with the general public.

Design a day

Challenge Since January 1st 2012, I have been taking park in a personal Design a day challenge with the intention of creating a new design every day for the whole year.

Designs The designs range from iconography and illustration to type design and posters. The challenge has provided an opportunity to develop my own areas of interests. My influences are derived from a multiplicity of sources, from what happened that day in the news or a topic I am heavily engaged with.

Woodside Building

Background Woodside are a family run company who specialise in building bespoke renovations and extensions for clients throughout Cheshire. They required an updated rebrand that focused primarily on a means of showcasing their work to new clients.

Solution A bespoke typeface based on traditional building tools formed the wordmark logo referencing the bespoke nature of the projects Woodside take on the wordmark was subsequently applied to a range of print and web collateral. I created a screwbound portfolio that showcases their past projects to potential clients.

Typefaces

Background Through my Design a Day challenge and live projects, I have devised a set of experimental typefaces.

Fonts Sasquatch is a simple and contemporary headline font with distinctive crossbars and geometric form Build is a heavy weight and geometric typeface based on building tools (client project) Mountain is a simple, experimental font based on the structure of mountains

Graze

Background As part of a collborative YCN competition brief, we were required to update the Graze brand a company that delivers natural and healthy snacks by post.

Solution Focusing on their extensive product list, we devised a full iconography set each representing one of their foods. These were applied to the product packaging and the Graze box itself. We also updated and refined the logo and created an app design.

Warrington Museum [1]

Identity I have proposed a full rebrand of Warrington Museum and Art Gallery with the intention to engage with a more extensive audience and ultimately get people excited. The basis of the mark is derived from Greek architecture and the frames that surround the artworks.

Iconography & signage The geometric aesthetic was applied to the iconography. The bar below references the mark but also acts as a podium / platform. These were subsequently applied to various signage and wayfinding systems.

Warrington Museum [2]

Campaign The concept of the brand campaign is centered on the idea of discovery. Museums exist to provide a diverse array of exhibitions to excite and engage the general public therefore offering a teaser into their own collections is intended to create a sense of mystery.

Brand materials A visual concept based on the idea of discovery was applied to various promotional material including exhibition guides providing a sneak peek into the collections that are exhibited. The We display. You discover tagline and the reveal within the exhibition guides further references the discovery concept.