HOW TO MAKE A TOUR COMMENTARY

Effective tour commentary requires

AUDIENCE ANALYSIS and VISITOR EXPECTATIONS

FACTORS TO CONSIDER IN ANALYZING THE AUDIENCE

1.Nationality and country of origin 2.Age and sex

3.Socio economic grouping and education

4.Financial Resources
5.Special Interests

6. How long is their visit? 7. Have they been before? 8. How much do they already know? 9. Where else have they been? 10. Where else are they going?

Information should be delivered in

an

entertaining manner
Data must be:

- accurate

- selective and relevant

- structured - varied - objective

In the role of interpreting local, regional, and national heritage, the following should be present:

1. Promote destination

2. Dispel Misconceptions
3. Involve the Tour Participants

STEPS IN DELIVERING A TOUR COMMENTARY

1.Begin with a smile

2.Brief the guests about the tour for the day

3.Review the inclusions and exclusions of the tour

4.Give distance and traveling time of the destination

5. What to expect from the tour 6. Give necessary precautions

7. Do not miss to point important landmarks along the way 8. Announce comfort stops

TIPS FOR AN EFFECTIVE TOUR COMMENTARY

1.Start with a greeting and introduction

2.Information should be delivered in a manner that would interest the guests 3.Sense of humor should be part of the delivery of information 4.Remember, commentaries help people understand and appreciate what they actually seen

5. Face the group, not a few 6. Speak slowly and clearly (especially for a larger group) 7. Voice should be audible 8. Practice eye contact

9. Prepare your self for questions to be asked

10. Take control of your breathing and emphasize important words 11. Use synonyms, example in explaining (if necessary) 12. When mentioning a name, repeat or spell it

13. Maintain silence if the need arise 14. Listen carefully to questions and other concerns 15. Never argue with the guests 16. End your tour always by thanking the guests

Assignment:
Prepare a tour commentary in the best places in South Korea and you shall be called one by one and you will act as a tour guide. You should be ready with the 36 destinations because you will not know what destination will you be guiding.