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Era Business School

Guidelines for Final Research Project PGDM (2011 2013)

Importance of FRP: Final Research Project (FRP) is the most prominent part of a PGDM program from the point of view of practicing acquired management learning in real life situations. A manager is recognized for his art of decision making and its success. Fine decision making depends on the capability of finding the right data and extracting the best information to explore the hidden issues and solutions. Such capabilities cannot be substituted by fanciful thinking. FRP is meant for developing such skills. Also, report writing trains a student to communicate information which is both effective and convincing, thus, contributing to the organizational planning and decision making. FRP is in itself, a complete and compact training programme. It makes a student capable of handling complex management assignments, if performed properly.

As part of the PGDM curriculum, all students are required to undertake the Final Research Project (FRP) in their respective area of Major specialization. For this purpose, each student will be assigned a Faculty member as his/her Project Guide. A co-supervisor may also be appointed, if situation demands. For example if marketing expert is guiding a project related to financial services, then a finance faculty can act as a co-supervisor. The Final Research Project carries 9 Credits. This is an individual project work and NOT a group work. The Research Project should typically use the theoretical knowledge base into a business situation. To carry out the study, students can associate themselves with any business organization or can do the study independently. The Research project could take any of the following two forms, the choice of which has to be decided in consultation with the Faculty Guide(s). 1. Carry out a business issue/ problem Research on a Topic: Under this option, the student would choose a topic/ business issue/ problem & conduct an investigative research into the nature, reasons, causes, effect of the problem on different aspects of business. The essential aspect of this type of study will be to collect data and finding hidden patterns to solve business problems. The tools to collect data may be questionnaire, schedule, observation, interviews, focused group discussion, projective techniques, case study, Historical records etc. The mentioned tools are indicative in nature. 2. Study on existing Knowledge: Under this option, the student would choose a topic of his/her choice and conducts a detailed research based on

the current literature or available data and compile a comprehensive report on the topic. This is basically a library research. The essential aspect will be to analyze the existing knowledge and data to produce something new. Data and information can be drawn from corporate literature, research literature, websites, newspaper, periodicals etc. The following activity schedule has been developed to facilitate the process. Following are the steps: 1. Topic and abstract submission: The topic should be ideally of not more than 6 to 12 words. It should be crisp, clear and precise. Topic should emerge from the abstract. The abstract should describe the problem, background, value of the output of your study and brief idea of the path you will pursue. The length of the abstract should be between 100-150 words. Preferably, there should not be more than five key words. 2. Synopsis submission: Synopsis is a blueprint of your research plan. It is a stepwise description of what would you do, one step after another, to reach to the proposed end. It should contain brief description of significance & background of the study, Literature Review, Objectives, Hypothesis (if required), and Research Design containing sampling plan, theoretical framework and data analysis techniques. 3. Final Report Submission: This part would involve data collection, tabulation, data analysis, findings, suggestions, limitations, conclusion, and scope for further studies. Students should use appropriate data analysis tools and software. Hard copy shall be submitted according to prescribed format. Following should be the chapterization scheme of your report. The list of chapters is indicative in nature and can be modified by the Faculty guide if required. Indicative chapters for Final Research Report o Introduction (Background and significance) o Literature Review & Theoretical background o Objectives o Hypothesis (if required) o Research Design and sampling design & Theoretical model o Data Analysis o Findings o Suggestions o Limitations o Conclusion

o Appendix Bibliography& Reference Tools Scales Tables & Graphs

FRP Activity Calendar

ACTIVITY Introducing FRP Selection of Topic Submission of FRP Synopsis FRP Synopsis Viva Workshop on SPSS Evaluation on SPSS Mid-Review Presentation FRP Submission Viva-voce LAST DATE November 30, 2012 December 28, 2012 January 11, 2013 January 14-16, 2013 February 12 - 14, 2013 February 14, 2013 February 28- March 1 , 2013 April 5, 2013 April 15-17 , 2013 TOTAL (MARKS WILL BE AWARDED IN PHASES, THAT IS, JUST AFTER THE END OF DEFINED DEADLINE AND RESULT WILL BE FINALIZED ON THE BASIS OF AWARDED MARKS IN THOSE PHASES) The students are advised to meet and interact with their faculty guides at least once a week as per mutual convenience. Please note that if the student does not interact with faculty guide, the faculty guide will not be able to award marks for different stages and also will not sign the project synopsis and final report. FRP coordinator will not accept direct submission of either synopsis or the report. 10.00 a.m. 04.00 p.m. 4.00 p.m. 6.00 p.m. 10.00 a.m. 04.00 p.m. TIME 2.00 p.m. 03.30 p.m. 10.30 a.m. 01.30 p.m. MAX. MARKS 30 50 30 40 100 50 300

A Performa will be provided to keep the details of meeting with the Faculty Guide(s). Copy of the same shall be submitted to the FRP Coordinator & original copy should be attached with the hard copy of FRP report. There will be award and certificate of merit for the best three FRP reports, which would be decided by the evaluation committee formed for the purpose.