ENTREPRENUERSHIP

Proposal Cheesy House

Written by T. Sheylla Yunnani Isa Abdullah Lina Trianita Dea Rizki Yoga Rahmawan Rahma Yunita Sari Danu Ega Yamin Dwiky Hary Nugraha

: 09312243 : 09312127 : 09312537 : 09312135 : 09312071 : 09312331 : 09312268 : 09312428

DEPARTMENT OF ACCOUNTING INTERNATIONAL PROGRAM FACULTY OF ECONOMICS UNIVERSITAS ISLAM INDONESIA 2010

BUSINESS WORK GROUP

1. Background
As one of assignment from Entrepreneurship subject, we are trying to make a business group that suitable for each group member interest and the need of the market. We has formed the group that named by Cheesy House. We are in culinary business that consists of culinary pastry, especially pastries made from cheese. So, we called our brand product by Happy Food. The philosophy is we want a product that produces happiness to our consumer. We do not only focus how to gain profit as much as possible, but we also care about the consumers satisfactions. So, we will serve not only the good quality of product, but also the good quality of service. Our motto is, making you statisfy is our job.

2. Vision
There are some idea that formed by our investor. So, we try to unity the idea into one that hopefully can make this business run well and the management can work in team as an unit. So, our vision is; As small and medium enterprise in the field of culinary form of pastries, we tried to meet culinary needs of the market by focusing on quality and taste of our product.

3. Mission
In order to achieve our vision, we decide to some mission, such as a. Provides pastries for special days b. Provides pastries for culinary its enthusiasts. c. Provides pastries for daily snack.

4. Project Plan To support our mission, we make a project plan to make our work easier. They are; a. The collection of working capital that start on October 1st, 2010 b. Start production and selling on November 2rd or November 7th c. Start the promotion on November 3rd or November 8th 5. Market Target a. Family b. Small Market c. Friends

BOARD
Financial Department : Dwiky Hary Nugraha T. Sheylla Yunnani Marketing Department : Dea Rizki Isa Abdullah Production Department : Rahma Yunita Sari Lina Trianita Reasearch and Development Department : Yoga Rahmawan Danu Ega Yamin 09312428 09312127 09312135 09312127 09312331 09312537 09312071 09312268

Budgeting
A. Cost of Goods Sold Eggs @600 Margarine Full Cream Milk Powder @ 1.500 Cheddar Cheese Royco @ 1.500 Wheat Flour @ 7.500 Messes (Chocolate) @ 5000 Jar @3500 Total Cost of Goods Sold : Rp 3.600 : Rp 8.500 : Rp 3.000 : Rp 17.000 : Rp 1.000 : Rp 7.500 : Rp 5.000 : Rp 14.000 : Rp 59.600

Those cost of goods sold could produce 4 jars of pastries. So, each jar consists Rp 14.900 or Rp 15.000 of cost of goods sold. So, we decide to sell Rp 35.000 per jar. The special order can be changed the computation of the jar depend on the agreement of the Board. Some marketing strategy also can influence the selling price of the jar and the cost of goods sold. So, the computation above is only the foundation computation and temporary.

B. Net Income
Taget Production Sales Cogs Gross margin Expense: Rent Electricity Gas Freight Total Expense Net Income : 16 jars per month : Rp. : Rp. : Rp. : Rp. : Rp. : Rp. : Rp. 20.000 20.000 15.000 20.000 : Rp. : Rp. 75.000 246.600 560.000 238.400 321.600

For the dividend, the board agrees to not distribute it yet. It will be happen to the first three month. It is because; we are concentrating to build a good foundation of the business, especially in the financial part.

Marketing Aspects
We are aware that marketing is the part that really important in a business. Without it, the business will be stuck and grow slowly. Marketing is helping the business to produce or serve what the market need up to date, different, unique, rare and strange. Consumer does not like about the common thing, the changing of the time affect the awareness, interest and life style. A. Awareness There are some media that we can use to trigger the awareness of consumer that we are different from the other similar product. The medias are facebook, blog and twitter for online medias, hand phone for electronics media, radio for sound media, and brochure for printed media. We aware that our product cannot be categorize as daily need. So, we will focus on the awareness of the consumer that we are different. The ways is producing the good quality and good taste. The target market that we will get form this function is 500 jars sold. B. Interest In this aspect, we will focus on the type of packaging. We will trying to through the market of teenagers. The way is suiting the type of packages and design it according to the day, such as, Saturday night, we are trying to compete chocolate and flowers to be

one of gift that popular to give to the consumers girlfriend or boyfriend. The target market for this funtion is 500 jars sold. C. Trying Make them costumer- happy for the first seen. The quality is important, but the cover is everything. From the packaging, we will categorize our customer, from for party event, special day (Ied Day, new year, Moms day), until Saturday night. At first, they will see our design of package then they will try. Because of that, we will make sure our product taste is different. We will create some variation of the taste. Thte target for this aspect is 100 jars sold. D. Repeat Order This is about the customer service/salesmanship of our product. Our basecamp is in PKU hospital region, especially in one of our board members house. Because it is the suitable place that located in the center of City of Yogyakarta. Every member of the board is also responsible to be contact person and responsible to the their region. The region is based on the location of the Boards live. The target cah expect could be handle by this target is 300 jars sold. E. Life Style Especially, we cannot hope too much from this fuctions. It is because hard for our product to be a need of the consumer. But, we will try to be a characteristic of the culinary in jogja, especially for the tourist. We hope that every tourist will say, ga beli happy food, belum ke jogja namanya. The way is providing exellent services, and protect the costumers trust. The target for this function is 120 jars sold.

What is People said to our Product?

The kastangel is too salty and the form is standard. It is better to decrease the butter. The packaging need to be more suitable to the customer. Then, you better to change the seal to make it easier to be opened. The last thing is, you have to concern about your customer appetite.

Sigit Handoyo (Vice President Of International Program) as tester It is nice, but you have to change about the packaging, maybe a little bit smaller, depends on the costumer actually.

Dina Febriana

Be careful about the packaging, choose a better one, this jar is too fragile, but nice try.

Rista Wani

Customer List
Name Asti Purnama Sari Rista Wani Indah Siregar Dina Febriana Address Jl. Kaliurang km: 5,8 Jl. Kaliurang km 4,5 No 8 Jl Dworowati No. 50 Jl. Kadipaten Lor No. 27 Jl. Pawirokuat No. 30 Jl. Kaliurang km 4,5 no 8 Perum. Mojosari F4 Phone No. 08127177007 Amount of Orders 1 1 1 1

Ainul Fitri

081380443907

Nonie

085643828210

Rahmawati

087839454308

INCOME STATEMENT (08/01/11)

Sales COGS Gross Profit Expense Rent Electricity Gas Freight Total Expense Net Income : 7 x Rp. 35.000 : 7 x Rp. 14.900 : : Rp. : Rp. : Rp. : Rp. 20.000 20.000 15.000 20.000 : Rp. 75.000 : Rp. 55.100 : Rp. 245.000 : Rp. 114.900 : Rp. 130.100