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BRKVVT-2308
Presentation_ID
Cisco Public
BRKVVT-2308
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You think
What codec?
WMV, H.264, MPEG-4, DivX, XviD, AVC
What endpoints?
PC, MAC, iPhone, 3G Phone, Digital Signage
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Agenda
The need for medianet Cisco DMS Architecture Media Transcoding Integrating Digital Media Solutions Operational Best Practices Use Cases
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Customer Benefits
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New Capabilities
Auto discovery & configuration Recording & Streaming Interoperability Intercompany Multi-point Scheduling, Presence, Dial plan Security
Efficiencies
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TCP/IP
Medianet
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Medianet Architecture
Putting All the Pieces Together Clients Media Network Services
Media Endpoint
Media Content User Interface Media I/O Codec Call Agent(s)
Access Services
Identity Services Confidentiality Mobility Services Location/Context
Transport Services
Packet Delivery Quality of Service
Bridging Services
Conferencing Transcoding
Storage Services
Capture/Storage Content Mgmt Distribution
Access
Server Clusters
Core
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Comprehensive: suite of digital signage, enterprise TV, and desktop video, managed from a single platform Scalable: to thousands of users and digital displays Network-centric: for optimal, intelligent media content delivery
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Video Portal
Digital Media Manager Scientific Atlanta Encoders Digital Media Players and Cisco LCD Displays Edit
Video Content
A d a p t
A d a p t
Multiple Devices
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Media Access
WAE Appliance
ISR-NM
DMM
Network
Content Server for Signage Content Distribution (Web Server, File Server, CDN)
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DMM
8 6
DMP
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2. 3. 4.
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Text
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SA Encoders
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EPG Overview
Cisco Enterprise TV includes a web-based management tool (ETVM), which resides on the Cisco Digital Media Manager; through the ETVM you can run EPG with option 1/ or option 2/ or both
Option 1: Configure and define your own live channel lineups, providing an Excel .csv file Option 2: Subscribe to syndicated third-party electronic-programguide (EPG) services to populate an on-screen program guide for time-of-day listings of syndicated television programs
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or
Audio
IP
MPEG2 HD Video
Component to HD-SDI Converter Component SA D9050 Encoder multicast Audio HD-SDI ASI DCM DMP 430xG
or
IP
IP Video Distribution 4400G DMP 4400G
MPEG4 HD Video
Component to HD-SDI Converter Component SA D9054 Encoder multicast Audio HD-SDI
or
IP
IP Video Distribution
DMP 4400G
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IP
IP Video Distribution
DMP 4400G
MPEG2/MPEG4 SD Video
D9887 8VSB Demodulator SA D9022, D9032 or D9034 Encoder Composite Audio Ethernet multicast DMP 430xG
IP
IP Video Distribution
DMP 4400G
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SA D9054
DCM
Si
DMP 430xG
Heartbeat Cable
SA D90522
Si
DCM
IP
IP
DMP 4400G
SA D9034
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Media Access
WAE Appliance
ISR-NM
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4 VP PC Client
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5 7
multicast
3 6
Streaming Server
VP PC Client
Camera
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MXE 3000
Media Experience Engine
Media Production
Dynamic graphic overlays
Workflow Automation
Auto-detection of files for job initiation
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Reliable and fault-tolerant execution of jobs across multiple servers in a server pool. Each task below runs at used-defined priority on any available server in pool.
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Video Composition
Title Overlays
Janey Hoe, Senior Director
Water marking
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Time
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Video Codecs
Application MPEG1 MPEG2 MPEG4 P.2 MPEG4 P.10 H.261 H.263 H.263+ H.264 AVC H.264/M Microsoft Real Sorenson
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Bandwidth 0.5 to 1.5Mbps 1.5 to 20Mbps 64Kbps to 4Mbps 500Kbps to 12Mpbs N x 64Kbps 32Kbps to 2Mbps 24-64Kbps 500Kbps to 12Mbps 64-128Kbps 128Kbps to 15Mbps 64Kbps to 8Mbps 128Kbps to 15Mbps
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ITU ITU
Digital Signage
For VoD, each user will start a separate unicast session; thus for N simultaneous VoD users, the amount of bandwidth consumed will be N*bandwidth per video For Live video, CBR is preferred to maintain the constant profile of the traffic over the network
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0.5 % PLR
5 % PLR
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Media Management
Content Author
Media Access
Cisco Digital Media Players
Cisco CDN
Caching/PrePositioning, Live Streaming
Network Administrator
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ACNS
automatically triggered when adding new videos
WAAS
scheduled daily or weekly during off-peak hours No, but lowest priority for preposition task CIFS Windows Media CIFS (file://) Require authentication to the CIFS server beforehand on each user PC No LRU Require on-site WAE for decent performance WCCP, Inline
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Yes allow to remove specific videos on a edge WAE Usable even without on-site WAE WCCP, Proxy, Content Router
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ACNS
Triggered when a content is scheduled using future schedule
WAAS*
scheduled daily or weekly during off-peak hours No, but lowest priority for preposition task CIFS streamed directly from CIFS server Any CIFS (file:///) Yes (Once DMM and DMPs mounted to CIFS server. No more configuration) DMP 430x: 3Mbps, DMP 4400: 11Mbps WCCP, Inline
*DMPs with WAAS are All or Nothing. Cannot do by group. It may cause problem to sites without WAEs.
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CIFS Server
WAAS WAN
WAAS
Digital Signage & Enterprise TV TelePresence CTS 500
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REMOTE LOCATION
\\CIFS\WAAS_Share
WAAS
WAAS WAN
WAAS
\\CIFS\WAAS_Share
\\CIFS\WAAS_Share
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4 within the
WAN
Cisco DME
Bottleneck
BRANCH OFFICE
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Redundant streams issued for the same source! WAN bandwidth upgrade needed Overloaded streaming servers BRANCH OFFICE
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4 3
Opens Windows Media Player
Split Stream
Uncompressed Video
Cisco DME
WAAS WAAS Only one stream per remote site - WAN Upgrade not required Streaming Server Offload No Configuration Required BRANCH OFFICE
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Optimise all WAN traffic allowing additional bandwidth for video applications Allow stream splitting for live RTSP video streams of Window Media at the edge Optimise and cache Windows Media video files reducing load on the WAN
HTTP
Branch
RTSP
WAN
Edge-WAE
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Once the Media Delivery for WAAS Is Configured and Enabled, DMM Mounts to the CIFS Share on the CIFS Server
DMM
CIFS Server
CIFS Content
Media Assets
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DMM
CIFS Server
CIFS Content
Media Assets
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DMM
CIFS Server
CIFS Content
Media Assets
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Storage planning
One Hour Storage (Bytes) = (Encoding rate bps * 3600 seconds)/(8 Bits/Byte)
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High availability
Implement strategy for sub-second convergence Access layer protection and ensuring endpoints are fair consumers
Si Si
Quality of service
Implement robust QoS service policies to manage application service levels Enforce QoS trust boundaries
Si Si
Mobility
Implement high-speed wireless LAN to provide mobile access to video applications
Digital Signage/ETV
Confidentiality
Authentication of endpoints and users Comply to security policies with data protection strategies, such as encryption
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Si
Si
Desktop Video
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SLA
WAN Transport
FR/ATM
Branch Edge
MPLS
Quality of service
SLAs from SPs Implement robust QoS service policies to manage application service levels
MAN Edge Site 1
Internet
MAN Transport
SONET/ SDH
Optimisation
Ensuring wanted/limiting unwanted bandwidth consumers (tools like PISA)
Confidentiality
Comply to security policies with data protection strategies, such as encryption
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Metro Ethernet
DWDM
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Quality of service
Implement robust QoS service policies to manage application service levels
WAN
Internet
Optimisation
Implement application optimisation services (such as WAAS) Ensuring wanted/limiting unwanted bandwidth consumers
Localised services
Deploy local caching, conferencing, transcoding, gateway resources as needed
Desktop Video
Confidentiality
Authentication of endpoints and users Comply to security policies with data protection strategies, such as encryption
Digital Signage
Mobility
Implement high-speed wireless LAN to provide mobile access to video applications
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Centralised services
Global strategy for siting of conferencing and transcoding services, gateways
Optimisation
Implement application optimization services (such as WAAS)
Confidsentiality
Authentication of access to media Comply to security policies with data protection strategies
DMM VP Streaming Server Web Server File Server for Video Storage
Mobility
Mobile access to media through Internet gateways
B2B
Gateways, etc.
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Graphic/Video Designer
2 Content Creation 3 Content Transformation 4 Content Upload to DMS
IT Staff
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6 Video Publishing
IT Staff
Video Designer
Video Approval
1
Communication Manager
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Communication Manager
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Video analytics technology accurately captures, tracks and analyses faces, generating real-time audience data:
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Digital Signage
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TelePresence
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Summary
DMS is a medianet application DMS provides three business video solutions: digital signage, ETV, and desktop video DMS requires CDN delivery for best performance DMS operations are more than IT
Require the collaboration among IT, video user community, video team, multimedia design team, communication team, and marketing team
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Q and A
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Additional Information
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Flash Animation
NA
Web editors (WYSIWIG): Dreamweaver, Front Page, etc. Excel (output to HTML) Adobe Premier Pro Apple Final Cut Pro VLC Sony Vegas
NA
NA
NA
NA
* Cisco Digital Media Encoders are NOT currently compatible with Digital Media Players
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*
712Mbps 13Mbps
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SD SD HD HD SD
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Go to the Media Delivery Tab under settings Select Yes to select WAAS Select the WAAS option Enter the CIFS server information Once mounted, Available Space information will appear
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This is the mounted CIFS share containing all the content To reference a media file on cifs, use the URL file:///tmp/ftproo/cifs/filename.mpg
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CMS
Content Servers
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Line Queuing
CMS
Content Servers
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CMS
Content Servers
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RFID Content
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Connected Stadium
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Touchscreen
CMS
Content Servers
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Outdoor Signage
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