Beruflich Dokumente
Kultur Dokumente
EVENT DESCRIPTION Step foot on to the ultimate marketing battlefield, to stop others from winning, by forming an invincible alliance. The war has begun and its time to pick up your swords and lead the way. Arrive at IMT as the 3 Marketeers - Athos as the strategist, Porthos as the researcher cum executor and Aramis as the analyst cum manager, to uncover the various marketing strategies and conquer the enemy. This event is an innovative blend of marketing knowledge, practical applications and real-time situation management.
RULES AND REGULATIONS 1. Every team will comprise of 3 members, currently pursuing Post Graduation in Management Program. 2. All the members of the team should be from the same college. 3. More than one team from the same college can also participate. 4. No participant can be a part of more than one team. 5. Eight best entries will be short-listed for the on-campus rounds. 6. Teams who do not adhere to the rules and regulations can be disqualified at any phase of the Event. 7. In case of any dispute, the decision of the judges and event co-ordinators will be final and binding. EVENT DETAILS Preliminary Round: The quest has begun.... Your journey has now entered its first phase. The world of marketing is a tricky place. Someone's potion is someone elses poison. Brandish your swords and get ready to battle out stiff competition and prove your contention for the rounds to come. Analyze the case given below and prepare the solution as per the deliverables mentioned below.
DELIVERABLES Prepare a marketing strategy of not more than 1000 words in PDF format as to how you will launch the above concept in India. Your strategy MUST include but not be limited to: Customer profiling - Identifying appropriate car segments and pricing strategies as per target customer segment. Target Region - With Delhi as the base for launching this company, you are required to choose 3 out of the 10 locations mentioned below, which are within 500 kms from Delhi:1. Jaipur 2. Dehradun 3. Agra 4. Chandigarh 5. Hrishikesh
Participants will be evaluated on the basis of the creativity of the concept and feasibility of the idea implemented. SUBMISSION DETAILS 1. Participants are expected submit their solutions in not more than 1000 words in a single PDF file. 2. The PDF file should be named in the following format: '3 Marketeers_team name_institute name_contact number'. Contact number of any one participant has to be mentioned here. 3. The PDF file should be sent to pr.imtgpassion@gmail.com with subject of the mail as '3 Marketeers_team name_institute name'.
DEADLINES September 10, 2012 : Registration begins. September 23, 2012 : Registration as well as submission of entries ends at 05:59:59 AM.
For any queries, contact Vinay Shekhar : +91 7503139404 Kunal Parekh : +91 7503139288 Email ID : pr.imtgpassion@gmail.com