TECHNOLOGIES

Company Profile

At a Glance
Corporate Headquarters Tla Ali, Amman, Jordan Founded 2007 Employees ~120

Backgrounder
Ketab technologies ltd. is a global leader in the development and design of interactive learning products, solutions and platforms.

Founders

Leadership Team
Khaled A. Kalaldeh President, CEO and co-Founder Tawfeeq A. Saad Eddin Co-CEO and co-Founder Yousef Swais Vice President Biz Dev. Eyad T. Bader Vice President of Soft. Eng Ziad Abu Libdeh Vice President of R&D Burhan Darwish Director of Operation Mojahed Qashoa General Manager, KSA Mouneir Nouri Educational Supplies Manager Khaled Hajeer General Manager, Jordan Sales Osama Ashour Sales Manager, EMEA Ala S. Yousef Manufacturing Plant Manager Moath Khalil Finance Manager Ketab technologies Ltd. was founded by two entrepreneurs with a passion of creating an enduring social and economic value to their region thorough out designing products that target education being a strategic development pillar of all economies.

Vision
Empower emerging generations through seamless, natural communication and collaboration technologies in the classroom and beyond

Mission
Leverage educational environment technologies to a higher level, by naturally bridging the gap between technology and humans, with world class, state-of-the-art, thought-leading, products, solutions and services.

Philosophy
Ketabs philosophy of trustworthiness and innovation is the driving force behind its continuous success to meet needs and exceed expectations. We believe in digital integration that enables people to learn in traditional classroom settings, supports current teaching methods, and facilitates student engagement.

Core Competencies
Ketabs product engineering and marketing teams are highly capable of customizing solutions to best meet the diverse needs of its customer base in a wide-range of applications, including digital pens, interactive whiteboards, tablets and smart phones for seamless in-classroom technology integration. Our product lines are built on the companys core competency of patented interactive solutions and platforms on par with the worlds most renowned e-learning products.

Capabilities
Ketabs well-trained and knowledgeable sales and technical force provide qualification programs for our resellers network that spread-out over the whole MENA region. The company also provides teachers with comprehensive training sessions in large governmental initiatives to make sure the right use and benefit of technology products and change management are achieved. With over than 30 electrical and software engineers, ketab is pioneering in touch technology, human computer interaction technologies and interactive learning software platforms. Ketabs education and technology know-how enables the company today to offer the best scalable solutions designed to cater for students with different skill levels and learning styles.

Core Values
At Ketab Technologies, to be successful, we believe that: As a company and as individuals, we believe in Allah, the One Creator, His guidance and his absolute universal laws. The ability to spot trends, identify opportunities, and change paradigms and minds. The trustworthiness of our people, for our collaborative, team spirited approach. We dont settle for assumptions, we seek to understand and comprehend with all stakeholders in a transparent work environment. Greatness comes from admitting mistakes as well as rewarding achievements equally. The zest for outside-of-the-box thinking. Relentless focus on customers and their needs. Commitment to making a better world by creating products for the masses. The Integrity of our public and business dealings. Adaptability and agility to evolve in the face of constant change and challenges. Excellence of our products, services and our work environment. We always acknowledge that all achievements are blessings from Allah.

Ketabs Core Values

Logo Rationale
The logo is based on the concept of the dot, which resonates with the computational digits of 01 [zero-one] and the tracing structure of dotted letters (writing by tracing). The dot has also several ethical manifestations as well including: equality, transparency and wholesomeness. The fact that dots are rounded resonates clearly with the multi-disciplinary nature of ketabs product offerings. The dot is related to thinking and innovation as well {connecting the dots, making things happenetc.]. Dots are fundamental building blocks of materials as atoms and points in a line, dots also resemble the first technology ketab founders had envisioned of being in the form of a printed pattern composed of dots.

Corporate Strategy
Ketab technologies offer a wide spectrum of learning tools and technologies starting from traditional learning tools ending by interactive learning software platforms Ketab is a diversified technology company with a wide portfolio of products and services focusing on learning and educational technologies. The company has the unique advantage of operating in a multiple business model strategy ensuring a holistic understanding of our clients needs in a very dynamic and delicate market such as educational technologies whereby products and services success depends on the ability to assess the actual customer need without compromising the educational value and where no one size fits all solution exists.

Corporate Strategy: Shows ketab as a diversified technology company that can function in multiple business models

Working with Ketab

Doing business with ketab means engaging in a win-win business relationship or partnership that is possible with our expertise and willingness to provide the best results.

Ketabs focus for a Win-Win Partnership

Advantages gained by choosing ketab

Working with ketab means that partners and customers will benefit from the following advantages: 1. Ketab has a broad experience in educational and pedagogical technologies. 2. The products country of origin has several FTA (Free Trade Agreement) agreements with Europe, America, Turkey and Arab countries which exempt the importer from tax and duties. 3. Keeps up with the latest trends happening in the education industry and provides products and services that has a real value and that caters to the local needs 4. Understanding of the cultural, social and economic landscape of the markets we operate in. 5. Ownership of proprietary technologies enables ketab to provide clients with customized solutions and products with the highest value for money and effective support. 6. The diversity of our product portfolio and services increase our understating of the market and clients needs while forming a solution(s) in the form of an integrated ecosystem. 7. A team of highly professional and passionate team members dedicated to our customers with extraordinary support

Solutions, Products & Services

As a diversified technology company, ketab has a wide range of products and services that can be offered and tailored to our customers accordingly, these are 1. Solutions & Services e-book conversion, e-textbooks, bespoke specialized content, teacher training solutions and professional development programs, installation services, connectivity solutions, consultancy in infrastructure interactive technologies, inclassroom technology deployment, assessment solutions and nationwide initiatives and software as service solutions (SaaS).

2. Hardware Products: Interactive whiteboards, normal whiteboards, chalk boards, various educational supplies projectors, interactive screens, tablets.

3. Software Products: Interactive whiteboard learning software, social learning platforms and portals, learning apps, portals, class room management and learning management software.

Interactive Whiteboards (Ketab Boards TM )

Ketabs series of interactive whiteboards offers powerful teaching and learning solutions that allow teachers to take full control of your Educational content. Our boards are specifically designed to reduce shadows, at the same time offering brilliant displays powered by ultra-short throw projectors. Ketab boards are built for the classroom several of our touch board models are made of ceramic steel, offering the worlds most powerful tear proof and easily cleaned surfaces that are designed to withstand the most rigid classroom temperatures Ketab boards provide more space, better vision and maximize the teaching experience with different board sizes and projection capacities with our custom manufacturing services. All of which allows interactive teaching at ease with added full control capability of with the floating toolbar offered by our unique software: Ketab Studio

Ketab boards TM touch series comes in different sizes

Ketab Engage TM
Ketab technologies has innovated the worlds first ultra-wireless, battery and wire free highly durable interactive whiteboard called Ketab EngageTM. The technology of EngageTM allows the board to be used in applications whereby infrastructure solutions for nationwide coverage are sought; also EngageTM is most convenient when used as a marker board with its dry erase surface. Ketab SheetsTM that comes as bundle with EngageTM represents a quantum leap in the world of teaching, lesson preparation and making presentations. Ketab SheetsTM is the ultimate teacher companion with a set of functions including remote writing, lesson interactive agenda and many others functions to take make and control a truly interactive class from just a paper-like device !

Ketab Engage TM

Interactive Learning Software

(Ketab Studio )

Ketab studio turns lessons into a true interactive experience with the latest release of Ketab Studio; a world leading interactive learning and authoring tool designed for teachers by teachers.

Ketab Studio is multilingual (English, Arabic & Turkish) and is especially designed to address the educational needs of K-12 teachers and students across the EMEA region. It is equally valuable internationally with the ability to be professionally localized to suit the needs of any local market. The above market forecast clearly shows the up rise of interactive projectors and interactive panels that represents a market gap which ketab studio aims to fulfill.

Sandwich Panel Laminates (SPL )

With a maximum capacity of over 20,000 panels / month and can be doubled accordingly. Ketab operates through a facility of 3,300 m2 plant dedicated for the production of the highest quality sandwich panels with the world leading ceramic surfaces. Ketab has a network of whiteboard fabricators and partners who can leverage the companys capabilities to deliver high scale finished product projects. Outsourcing our SPLs to manufacturers worldwide can come in different cores like: particle wood, MDF, Foam, Polystyrene, also ketab can laminate any sheets whether wood, plastic or metal.

Educational Supplies
No matter how technology advances there remains the Intimacy and legacy of traditional knowledge tools carrying the heritage of the human race and proving to be practical in everyday use. These simple tools with their unprecedented convenience continue to advance the human race despite the mind-blogging technology breakthroughs taking place in todays marketplace.

At ketab we do believe that offering educational supplies is essential to complement the modern equivalent technologies to yield the perfect learning experience. The series of the educational supplies products from ketab comprises all known traditional writing and pin-boards with various configurations and are compliant with the EN standard and are produced at the highest quality.

Flat Panel Interactive Displays (FPID)

The total cost of ownership of flat panel display as the below plot shows is reaching that of the interactive whiteboard and interactive projectors due 2014/2015. TO address this opportunity Ketab is offering a very cost effective enabling technology for turning display devices into interactive solutions with its own proprietary multi-touch technology.

LED / LCD Interactive Sticker Panels ( LISP )

LISP is a transparent smart durable sticker that can be adhesive to any screen size! LISP turns TV panels into interactive ones with the use of the innovative digital pen from ketab. LISP represent a huge cost advantage and represents unparalleled value proposition when normal whiteboards are involved facilitating swapping over both surface for more convenience and productivity. A solution that shortens learning curves needed by teachers to start using effectively interactive screens LISP can be attached easily on the screen surface resembling a see through experience and fraction of the cost compared to other interactive solutions. The company is ready to go full production with this new technology in Q3 2013.

Optical Touch Interactive Panel Displays ( OTIP )

Ketab has adapted in-house an innovative optical touch technology that delivers big size touch panel areas with a considerable cost saving on the end product and high value at the client side. Ketab licenses interactive kits and supports the mechanical and software requirements throughout the warranty period of its products. OTIP will be in full production in Q3 2013 Ketab will start supplying prototype solutions to customers who are LED / LCD ODMs / OEMs manufacturers by the end of Q1 2013 for product testing and verification.

Key Clients & Projects

The company has completed key projects in the MENA region having executed Saudis largest interactive whiteboard project and is an accredited supplier for the ministry of education in Jordan, Saudi Arabia and United Arab Emirates. Ketab has and trained a large number of teachers surpassing 15,000 teachers on the use of this educational technology. Below is a list of some of ketabs prominent list of customers who purchased and used ketab products; some of which are corporate customers while others are ministries of education with many other clients representing universities and private schools. Multinationals ( MNCs )

Ministries of Education

Ministry of Education Emirates

Ministry of Education Jordan

Ministry of Education Saudi

Partners
Ketab has partnered with several renowned e-boards, LED e-panel and interactive projectors vendors to bundle ketab studio and other products/services to form powerful solutions bringing the best of both worlds, many partners are in talks to start offering and bundle ketab solutions into theirs products. Other partners represent content and smart furniture producers.

Resellers Network
Ketab operates through a wide network of B2B distributors/resellers and the network is continuously growing to expand into new parts of the globe in the aim to serve the largest possible customer base with its products.

Ketab Subsidiaries:
Corporate Headquarters Amman - Jordan T. +962 6 5515936 F. +962 6 5516074 P.O Box 4909 Amman 11953 Jordan info@ketabtech.com Riyadh Sales Branch T. +966 1 4654816 F. +966 1 4645817 sales.riyadh@ketabtech.com

Dubai Sales Branch T. +971 4 3712765, +971 4 3712766 F. +971 4 3712767 sales.uae@ketabtech.com Ketab Technologies - Factory T. +962 6 4029009 F. +962 6 4029006 King Abdullah II Industrial City Gate No.1, Sahab - Jordan

facebook.com/ketabtech twitter.com/ketabtech youtube.com/user/ketabtech/

www.ketabtech.com

Copyright Notice
2007- 2013 KETAB Technologies Ltd. all rights reserved. KETAB Engage, KETAB Board, KETAB Sheets, KETAB Studio, KETAB Pen, the KETAB logo, and all KETAB product logos are trademarks or registered trademarks of KETAB Technologies Ltd. in the U.S. and / or other countries. All other third-party and company names are for identification purposes only and may be trademarks of their respective owners. Specifications are subject to change without notice. Products may not be exactly as shown