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ASSIGNMENT OF RETAIL MANAGEMENT ON

PANTALOONS

Submitted to:Ms. Shikha Gupta Asst. Professor NIFT, Jodhpur Submitted by:Ram Deo Bharti MFM (2012-14)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

CONTENTS
1. History 2. Study of Pantaloons store 3. Pantaloons brands 4. Retail mix Product Price Place Promotion Presentation People Process

5. Store layout 6. Store operations 7. References

HISTORY OF PANTALOONS
Pantaloon Retail (India) Limited, is a large Indian retailer, which is part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people, and as of 2010, it was the country's largest listed retailer by market capitalization and revenue. With effect from 1 January 2010 the company separated its discount store business, which includes the Big Bazaar hypermarket and the Food Bazaar supermarket businesses, into Future Value Retail Ltd., its wholly owned subsidiary, so that the company may be listed independently. The companys brands include Pantaloons, a chain of fashion outlets, Big Bazaar, a hypermarket chain and Food Bazaar, a supermarket chain. Some of the company's other regional brands include, Depot, Shoe Factory, Brand Factory, Blue Sky, all, Top 10 and Star and Sitara. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and E-Zone focused on catering to the consumer electronics segment. Originally incorporated as Mens Wear Private Limited on October 12, 1987.The Companys name was changed to Mens Wear Limited on September 20, 1991, further to Pantaloon. Fashions (India) Limited on September 25, 1992 and to Pantaloon Retail (India) Limited on July 7 1999.

Importance of Store Location Store location is the most important P in Retailing. Locating the retail store in the right place was once considered to be adequate for success. While retailer can change his merchandise mix, adjust prices, improve communication with consumers and offer better service, once the store comes into existence, it is fairly difficult to change the location. It may result in the loss of customers and employees.

Trade Area Analysis A trade area is the geographic are that generates the majority of the customers for the store. Knowing the boundaries of the trade area helps the retailer estimate the number of potential customers that may come to the store. Understanding the trade area also gives key inputs to the retailer for the promotional and communication strategies to be adopted by him. A trade area typically contains three parts Primary, secondary, and fringe area. Primary trading area covers between 50 to 80 % of the stores customers. Secondary area covers contains the additional 15 to 25% of the stores customer. And remaining is covered by fringe area

Study of Pantaloons Select City Walk Store


LOCATION
Location :Select City Walk Mall, Plot No A-3, Ground Floor, Saket, New Delhi

Merchandise broad and deep Store Area 7500 sq. ft Total Footfalls 400/ day (approx.) Sales (in units) 250 items/ day (approx.) Sales Rs 2, 50,000 Rs3, 50,000/ day (approx.) Conversion Ratio No. of bills invoiced/Total footfalls No. of bills invoiced 185 approx. C. R. = 250/400 = 62% Avg. ticket size = Sales/no of bills invoiced 250000/180 =1388

Vision
Our strive towards looking at the Indian market differently and strategizing with the evolving customer helped us perform better."

Kishore Biyani, CEO& MD, Pantaloons Retail (India) Ltd., in November 2003. BRANDS AT PANTALOONS

Pantaloons brands Agile UMM Bare Denim Bare 7to14 Chalk Rig Mix n match All Honey

Non-Pantaloons Brands Biba 109 F Remanika Spykar Lilliput Lee Cooper Indus league MAJOR PLAYERS Shopper Stop Vishal Retail Limited Trent India Limited Reliance Retail Bharti Wal-Mart

PANTALOON RETAIL SEGMENTS 1. Pantaloons: Lifestyle products under Private Labels and third party brands 2. Central: Seamless mall providing the customer with a wide range of lifestyle products across multiple national and international brands

3. Big Bazaar: Value retailing with a range of products from apparel, toys, accessories, consumer durables to household products and furnishing 4. Food Bazaar: Food and personal care products including dry groceries and FMCG products.

PANTALOON RETAIL SEGMENTS

RETAIL MIX
Product E-commerce: Pantaloons website Futurebazaar.com has revolutionized the e-commerce business in India. It offers a wide range of products at affordable prices. Food: In food business, the group offers a host of options. Food Bazaar a chain of large supermarkets; Brew Bar a beer bar; caf Bollywood a national chain of eateries; Chamosa a pan-Indian chain of snack counters, and Sports Bar a bistro focused on the world of sports. Fashion: The group offers a variety of options in fashion. Its brands include aLL, Blue Sky, Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top 10. Home & Electronics: Options include: Collection i a lifestyle furniture store; Electronics Bazaar offers branded electronic goods and appliances; e-zone trendiest electronics items; Furniture Bazaar entire range of Home Furniture; Home Town one stop destination for all the home needs. General Merchandise : Options Include: Big Bazaar , Shoe Factory, Brand Factory, Navaras, KBs FairPrice , Central, Blue Sky Leisure & Entertainment Wellness & Beauty Price Pantaloons India has brought a whole new revolution when it comes to pricing strategies, which is evident through the success of its Big Bazaar and Food Bazaar outlets. PRICE RANGE: GARMENTS Mens Wear Ladies wear PRICE Rs 199- Rs 3000 Rs 199- Rs 2500

ACCESSERIES Mens accessories Ladies accessories FOOTWEAR Mens Shoes Ladies Shoes Kids Shoes

PRICE Rs 99- Rs 500 Rs 50- Rs 500&above PRICE Rs 400- Rs 5000 Rs 99- Rs 2000 Rs 99- Rs 500

Place The company operates over 12 million square feet of retail space, has over 1000 stores across 73 cities in India and 65 rural cities with taking over Aadhar. It plans to take up floor space of 30 million square feet by 2011.It has plans to open over 3000 new stores by 2010. It is targeting the Tier-2 and 3 cities which have a huge unleashed potential. Promotion They use magazines, newspapers, television, radios, hoardings, internet etc for promoting the brand. They have joint ventures and alliances with many companies to promote the brand. Seasonal Discounts, Sales Discounts during Festivals are offered to attract consumers. People At the senior management level, the group hired high profile executives from reputed organizations like Goldman Sachs, Coca-Cola India, and PRIL also tied up with a few management schools to create a management talent pool for the lower levels. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. Pantaloons have a mix of staff recruited by them as well as staff trained by the brands. Store

Area 7500 sq. ft has around 45 staff including- Area sales manager-1 (area sales manager is 1 for 4-5 stores. He is among top management and can come any time to question anyone.).Store manager 1 Department manager 3 (It is the responsibility of department manager to have a record of sales, customer loyalty programme and targets) Visual merchandiser 2 Sales staff: Arrangement of colour blocking and size blocking is done by sales staff. Men national brands sale staff 5 Lingerie brands sale staff 3 Other sale staff 12 Housekeeping 6 and Cashier- 5 Processes Pantaloons Retail has implemented SAP with an investment of $10 Million in keeping pace with the technology and it is currently in the process of setting up SAP consultancy software. SAP will be helpful in building robust transaction management system. Physical Evidence It has a huge list of awards, recognition in its kitty like Most Admired Fashion Group Of The Year, Most Admired Food & Grocery Retailer Of The Year , Most Admired Food Court , Most Admired Retailer of the Year, ,Most Admired Food & Grocery Retailer of the Year Supermarket .

GROWTH OF PANTALOON RETAIL


The following are the reasons for growth of PANTALOON retail in IndiaIncrease in disposable income of consumers Increase in consuming desire Low share of organized retailing Purchasing power of Indian urban consumer is growing In India there is a huge wastage of fresh fruits and vegetables.

STORE LAYOUT
On the basis of ownership- Chain store On the basis of merchandise- Departmental store It follows free form of store layout. High margin items are placed in high traffic Areas. High demand items are placed in low traffic areas. Complementary items are placed near each other. Seasonal needs are considered. Items needing frequent restocking are placed near store rooms or cash registers. L arger departments are placed in lower traffic areas. Shopping behavior and operational considerations are recognized

STORE OPERATION
At the start of the day Opening the store Attendance System login Sales proceeds tally Inventory verification Lighting and music control

Air conditioning Merchandise display During the day Depositing cash Goods receipt Billing payment Currency verification Credit card checking Storage Store walk by department manager

End of the day Daily sales register Daily sales and stock Cash tally Closing the store

References
www.pantaloonretail.in

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