Vokabular Engleski 2

For and against globalisation:

INFRASTRUCTURE Basic facilities and services of a country (water, power, roads) ISSUES important subjects people discuss PROFITABILITY the ability of business to make money WELFARE BENEFITS money paid by the government to people in need (for unemployed) FLIGHT OF CAPITAL movement of large sums of money out of a country

Entering new markets:

ACQUISITION buying or taking over another company JOINT VENTURE a group of companies in similar businesses working together CONSORTIUM two or more companies join temporarily to carry out large project FRANCHISING giving someone exclusive right to sell products in a certain area LICENSING selling right to a manufacturers trademark, usually in a foreign market LOCAL PARTNER a person or company who cooperates with a foreign company who wishes to enter the market SUBSIDIARY company partly or wholly owned by a parent company

Brand management:
LUXURY BRAND a brand associated with expensive high quality products CLASSIC BRAND a famous brand with a long history BRAND AWARENESS the knowledge which consumers have about brand BRAND IMAGE the ideas and belifs which consumers have about brand BRAND STRETCHING - using a successful brand name to launch a product in a new cathegory BRAND LOYALTY the tendecy of a customer to continue buying a particular product BRAND LEADER the brand with the largest market share BRAND MANAGER the person responsible for planing and managing a branded

Fashion piracy:
GLOBAL OFFENSIVE taking strong action all over the world COUNTERFEITER a person who copies goods in order to trick people COPYRIGHT ABUSE to copy someone elses work without permission A NETWORK a large number of people or organisations working together as a system MERCHANDISE goods for sale

CORPORATE STRATEGY plans for company to achieve its objectives LOGO the symbol of a company or some other organisation LICENSING RIGHTS agreements which allow a company to make and sell a registered product locally TO RIP OFF to sell illegal copies of a brand as if they are real thing RESTRUCTURE to change the way something is organised

English and american travel words:

English PETROL HOLIDAY ROUND TRIP MOTORWAY LORRY TAXI CAR PARK LUGGAGE TUBE QUEUE FLIGHT ATTENDANT TIMETABLE American GASOLINE VACATION RETURN FREEWAY TRUCK CAB PARKING LOT BAGGAGE SUBWAY LINE STEWARD/STEWARDESS SCHEDULE

Advertising media and methods:

ENDORSEMENT someone famous says how good product is in the commertial EXHIBITION showing the product to customers POINT OF SALE (POS) ADVERTISING advertising for a product in places where it is sold LAUNCH to show or make a new product available for sale for the first time SEGMENTS parts of a larger market or cathegory of customers SOARING rising quickly MASS MARKET concerned with non luxury goods that sell in large quantities TV SLOT a place in television schedule KIOSKS small open-fronted shop in the street for selling newspapers

Words for talking about international trade:

BARRIERS something that makes trade between two countries more difficult or expensive (tax on imports)

DUMPING activity of selling products in an export market at lower price than in the home market, or cheaper than they cost to make in order to increase market share PROTECTIONISM when governmet helps an industry in its country by taxing the forein goods that compare with it, or limiting the number that can be imported QUOTAS an official limit on the number or amount of something that is allowed in particular period OPEN BORDERS for custom-free and tax-free trade TARIFFS tax on goods coming into country or going out of it LAISSER-FAIRE govenments do as little to the economy as possible, and allow the private business to develop without state controling or influencing them DEREGULATION government deregulates a particular business activity. It allows companies to operate more freely so as to increase competition FREE PORT port where import duty does not have to be paid on imports that are to be sent to another country to be sold, or used to manufacture goods that will be sold abroad STRATEGIC INDUSTRIES LIBERALISE to make a system, laws or moral attitudes less strict SUBSIDISE if a government or organisation subsidizes the company activity it pays part of the cost INFANT INDUSTRIES industry in its early stages of development in a particular country RESTRICTIONS an official rule that limits or controls what people can do or what is allowed to happen CUSTOMS government department responsible for collecting the tax on on goods that have been brought into the country, and making sure that illegal goods are not imported or exported