MANUAL OF THE YOUNG v SOCIAL MEDIA MANAGER

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MANUAL OF THE YOUNG SOCIAL MEDIA MANAGER

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A SMM always does something out of the ordinary

He does not go through the knots of the Net trying to fulfil a role that others have chosen for him.

A SMM never forgets gratitude

He never forgets friends since their conversations get intertwined and blended with his own within the social network.

Written by Marco Marozzi Designed by Elena Bortot

All of the networks roads lead to the SMMs blog

What words should we listen to amongst the myriads rumbling on the network? During one of my tweets I met Paulo Coelho, Master of Life and Hope and I found his Manual of the Warrior of Light, a useful source of inspiration to reach the right balance on the Net... And to protect and spread democratic creativity based on social media, just like a Jedi Knight would do. Since I had nothing to do, I collected and re-worked his inspiration in this Manual of The Young Social Media Manager because he shares his knowledge with others. Here are some guidelines, describing the challenges Social Media Managers are faced with, solutions and paradoxes they encounter when they pursue a dialogue, when they want to protect and disseminate the creativity of the word on the Net. At TheGoodOnes, we are used to wearing long, large and comfortable robes, tunics and capes, in various shades of white and brown

Without hesitation he immerses himself in the flowing buzz of the Net but he does not lose sight of close ties.

A SMM never underestimates the viral force of the word

When this is too strong, he withdraws from the conversation, until its energy has worn out.

A SMM believes in his dialogues

A SMM does not rely solely on his own strength

He also uses his friends energy. As he progresses, he discovers that enthusiasm and training alone are not enough; experience is needed to achieve results.

He need not show that the others are wrong; what is important will last, what is trivial will be forgotten.

A SMM listens and respects a strategy

He knows what to expect, how to achieve an objective and which skills are necessary for the intended purpose.

So that the reputation of his words goes round the Net and spreads from person to person.

A SMM thinks of ways to improve his own style

He does not ask for permission to speak, he simply speaks. He does not explain his ways, He is accountable for what he does.

A SMM does not pretend. He is.

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A SMM is never in a hurry

Time is on his side; he learns to keep impatience at bay and to avoid careless sentences.

A SMM is quick and patient at the same time

The two biggest mistakes in a relational strategy are: acting too early and missing out on opportunities.

A SMM is aware of the importance of intuition

In the middle of a conversation he can obviously not recall every single word written by the people he is talking to; so he obeys his instinct and follows his own inspiration.

A SMM always resumes conversations

He knows perseverance has nothing to do with pressure. He might take a break but will wait for the best moment to re-engage.

A SMM seizes every opportunity to learn

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A SMM has no certainties but a logical thread to follow

He takes every opportunity to correct his faults because friends always act like a mirror and show him/her who he really is at the very moment.

He never judges in terms of right or wrong; he adopts the most suitable attitude at a specific moment in time.

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A SMM knows that no one is stupid

And that the Net is a teacher for all, even if it is time-consuming; he does

not get discouraged and keeps on boosting others, as a way of encouraging himself.

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A SMM pays attention to his own messages

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When a SMM starts something he takes it till the end

When you want something, the entire Net works towards it. For this reason a SMM always pays great attention to what he thinks.

He may think long before acting, nevertheless, when a SMM takes a decision, he does act.

A SMM shares his knowledge with others

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A SMM does not try to be consistent

Those who help always get helped and they have the desire to teach what they have learnt.

He indeed learns how to live with his contradictions, adopting the right strategy when needed.

A SMM is reliable

For a SMM nothing is abstract

He makes mistakes and sometimes he considers himself more important than he really is, but he never lies

Everything is concrete and concerns him/her. He does not sit and rest at his pc, but accepts the challenges of the written word as an opportunity for transformation.

A SMM is always busy

He is slave to his own commitments and free in his paths.

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A SMM knows about the power of speech

A SMM does not repeat the same post

He seldom talks about his plans in order not to waste the energy required to act.

Especially when he notices that he is not progressing. It is a balance of forces that requires a change of strategy.

A SMM always knows the topic of the conversation

He decides to talk on the basis of inspiration, sense of belonging, knowledge, curiosity and interaction.

A responsible SMM is able to observe and to learn

When talking with other people he does not judge their behaviour in order not to spread negativity on the Net.

Sometimes he gets carried away by the situation but he learns from it and he knows how to face new challenges.

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A SMM is aware of the pauses that precede a dialogue

He pays attention to silence and, while the others are chatting, he rehearses his script and carefully adheres to timelines.

A SMM is simple and cautious

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A SMM behaves like a child

He has fun, plays, is irreverent, asks inappropriate questions, writes such nonsense that even he finds it impossible to believe at times.

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A SMM shares his world with the ones he loves

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A SMM needs time for himself

He tries to encourage them to do what they would like to, but are not doing for lack of courage.

He sits, relaxes, and observes the Net as if he were a spectator. He does not try to intervene, but gets carried away by the stream of messages.

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A SMM knows that the end does not justify the means

Because the end does not exist - only the means do - if he concentrates just on a single question he would lose the various answers surrounding him.

A SMM discusses with his friends about

a topic

A SMMs knows how important his posts are

He is aware that individual actions produce long-lasting consequences on the Net. And he ought to be aware of what legacy he wants to leave for the 5th generation of his descendants.

He never mistakes pride with vanity and he never believes in his own exaggerations.

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A SMM is careful with small tweets

A SMM knows that the social network is made of many different people, as much as a debate is the product of many words.

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A SMM follows the five rules of engagement:

1 Do believe in the conversation goal before engaging. 2 Choose your friends and learn how to speak with them. 3 Spot the right moment to start the conversation. 4 Think about what is around you and what you want to say. 5 Prepare your speech.

TheGoodOnes
Internet and social media have given great voice to the people. Companies know they are speaking about them, their products and services, whether they like it or not. To build a relationship with people on social networks means engaging in a new type of communication, different from what companies were used to. TheGoodOnes is the cross media agency specialized in social media marketing. Since 2009 we create cross platform communication campaigns, we position brands in the social spaces, we engage consumers on different platforms, we take care of social data for customers relationship management.

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