BA (Hons.

) GRAPHIC DESIGN PREPARATION & PROPOSAL Part 1

Name: Joe Warburton
Module Code

LEVEL
Module Title

06

OUGD303

Final Major Project

Date

REVISED POSITION STATEMENT AND RATIONALE Upon graduating, I intend to start and run a collaborative practice with Luke OBrien, specialising primarily in brand design for small businesses. To achieve this, the briefs I select within the FMP module must creatively challenge, intrigue, whilst also creating a body of work that best reflects me as a designer. Although brand identity will be the primary focus through the projects I undertake, I intend to explore other disciplines including font design, iconography and publication design to ensure I develop and expand my skill-set. Collaboration within the FMP is essential, especially as me and Luke intend on working together outside of university. However, I have ensured that I collaborate with others inside and outside of the studio on live projects to experience client interaction and working within their restrictions in terms of visual direction and set deadlines.

THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non-design based content and concerns.
GENERAL THEMES: 1) 2) 3) 4) 5) Brand design and identity Brand awareness Promotion and advertising Communication theory Design for print

SPECIFIC SUBJECTS: Film / Film poster design My dissertation will focus on the semiotics and myth of film advertising and promotion so I have decided to extend the Reel project I completed during the OUGD301 module and exploit the research undertaken for my dissertation within this brief.

DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce. This should include specific designers, studios, practitioners and products as well as broader creative

DESIGNERS/STUDIOS: 1) Heydays Norwegian design studio specialising in brand design. Their approach to design is succinct and one I intend to emulate within my own practice Removing noise to add value 2) The Consult A Leeds based brand design studio who create considered, focused and well-crafted design resolutions 3) Lundgren+Lindqvist Contemporary design aesthetic, focusing primarily on design for print

disciplines and methods of Production / Distribution.

4) Bedow Well-considered brand design with a clean and minimal approach, working predominantly with small, creative businesses 5) Because Studio Creative practice of Loz Ives, Because studio works primarily with the creative industry to create well-crafted and concept driven resolutions across a range of media. 6) Noma Bar and Olly Moss Stylistic and concept-driven approach combined with a simple and clean design aesthetic AUDIENCE/CONTEXTS: Small businesses Culture sector Other creatives Design agencies PRODUCTION /DISTRIBUTION METHODS: Design for print Web and interactive delivery Publication, book binding, editorial design

DESIGN DISCIPLINES What areas of graphic design practice do you intend to investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs

1) 2) 3) 4) 5) 6)

Primarily brand and identity design Publication design, book binding Typography, layout Design for print Website design and interactive media Iconography

DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop.

1) Font design / Type anatomy For the Form and writing project, I hope to explore font design and construction more thoroughly to ensure the resolutions are well considered. 2) Layout design Explore grid systems, layouts and hierarchy 3) Iconography Another interest that I hope to develop 4) Book binding Experiment with various techniques and processes through a selection of projects (Design a day publication, for example) 5) Brand and logo design Fundamental basis of the FMP 6) Publication I hope to explore publication design as an extension of the Reel magazine brief I started in the first module and with the Photography and Fashion branding projects I have selected

PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods

1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12)

Nicole Holcroft-Emmess photography branding Live BAGD Yearbook pitch Collaboration Form & writing Collaboration nd Reel film magazine (2 edition) Self-initiated Formula branding (D&AD Make your mark) Formula collaboration National Rail, Creative Networks Formula collaboration Rebekah Hill fashion branding Live Design a day publication (Book fair) Self-initiated Food for thought Collaboration YCN Lego advertising Competition EOYS Proposal Pitch / Live Gina Martin brand design, Rosey Stride web design

KEY TEXTS. List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and nondesign based books, theoretical texts as well as visual publications.

1) Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler (Wiley, 2009) 2) Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey (New Riders, 2010) 3) A Smile in the Mind by Beryl McAlhone (Phaidon Press, 1998) 4) Photography for designers by Jessica Walsh http://blog.jessicawalsh.com/?p=198 5) How to Design a Typeface by Design Museum (Conran, 2010)

ADDITIONAL COMMENTS

As Luke and I intend to start Formula as a collaborative practice, we hope to source several projects we can work on together throughout the coming months. These projects will be housed under one brief of the FMP entitled Formula. These include Creative Networks and the National Rail project whereas the branding for Formula will be a single brief.