Compassion research has shown us that feelings of compassion trigger good feelings in our brains thus giving us pleasure

(Nitschke)

Shalini Gopalkrishnan

CARING COMPANIES BY DESIGN

This study depicts several cases of compassionate companies who have been profitable at the same time. These companies have taken an effort to integrate care and compassion in all their dealings with others. It has been a deliberate and considerate process. These companies have consistently ranked high in best places to work for as well as on financial measures of profitability and sustainability.

INTRODUCTION

Neuroscientists Billing and Berns found that:

nucleus and anterior cingulate, portions of the brain that turn on when people receive rewards or experience pleasure

Helping others triggered activity in the caudate

ABSTRACT

TOP MANAGEMENT VISION

The goodwill of people is the only enduring thing in any business. It is the sole substance. The rest is shadow

CONSTANT REINFORCEMENT BY EXAMPLE

I pulled into the drive thru lane and ordered a chicken sandwich and a drink, with tax about $5.79. As the line was moving towards the window, I reached for my wallet and found...no wallet! I started scrounging through my car for money, and came up with three dollar bills, four quarters, a dime and two pennies - $4.12. When I got to the window, I said, "I'm so sorry, I don't have my wallet with me. How much would it be with just the sandwich?" The girl replied,

If compassion makes us feel good about ourselves, should companies deploy this tool to be more productive?

SC JOHNSON

--H Johnson

Studies have shown us that brain structures in positive emotion can be affected by the environment and thus compassion is a characteristic that can be developed in human beings. Using mirror neurons and other techniques, training employees in compassion has multiple benefits of improved bottom line and happier/ more productive employees.

CHICK-FIL-A

CONSTANT COMMUNICATION

WHOLE FOODS, WHOLE PEOPLE, WHOLE PLANET

Success is measured by : Customer satisfaction, Team Member excellence and happiness, Return on capital investment, Improvement in the state of the environment, Local and larger community support. Communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust.

WHOLE FOODS

...such as integrity, respect, fairness and trust above everything else. Being privately held enables us to focus on doing whats right for the next generation, not just the next quarters earnings report

"$4.17." So, I said, "I am so sorry, I only have $4.12. Just cancel my order."

RULES CODIFIED
This We Believe explains SC Johnsons values in relation to the five groups of stakeholders to whom we are responsible and whose trust we have to earn: Employees We believe that the fundamental vitality and strength of our worldwide company lies in our people. Consumers and Users We believe in earning the enduring goodwill of consumers and users of our products and services. General Public We believe in being a responsible leader within the free market economy. Neighbors and Hosts We believe in contributing to the well-being of the countries and communities where we conduct business. World Community We believe in improving international understanding
.

"That's alright, sir," came the reply. They took my nickel less payment, gave me my sandwich, and then handed over the drink too. I was so shocked by this, I turned and just said,
"God bless you."
-- Customer

SC JOHNSON

TOP MANAGEMENT VISION

MITCHELLS CLOTHING STORE, CT Owner Jack Mitchell , Author of

CONSTANT REINFORCEMENT BY EXAMPLE

Torrential rain was putting a damper on moving my kids from our car into the Chick-fil-A location on Garden of the Gods in Colorado Springs. However, just as my husband was getting ready to unload the brood of banshees, he noticed two men flanking either side of the car. They were employees, drenched to the bone themselves but holding umbrellas. They greeted our family with politeness and escorted everyone inside with the aid of the umbrellas, even though there was no room for themselves. Thank you SO much!
--Customer, CHICK-FIL-A

Trust is the single most important ingredient in making a workplace great.

Hug Your People Hug Your Customers.

CHICK-FIL-A

PROFITABLE/SUSTAINABLE?
Chick Fil A: 40 consecutive years of sale increases 1,601 restaurants in 39 states and DC FY 2009, revenue $3.2 bn growth of 8.6% (No.2 In comp. sales) Sales, $3.2 bn Whole Foods: Sales, 2010, approx $9 bn, 2011, approx $10 bn SC Johnson: Revenues, 2010, $8.96 bn Profitable for over five generations On Great Places to Work since inception Closed for ten days during Christmas break

MITCHELLS

$60 million business Encouraging employees has two benefits * grows the business * keeps it humane.

Truett Cathys Five-Step recipe for Business Success: 1. CLIMB WITH CARE AND CONFIDENCE 2. CREATE A LOYALTY EFFECT

RULES CODIFIED

PROFITABLE?

CHICK FIL A

PROFITABLE/SUSTAINABLE?
2010 study: companies with high levels of engagement outperformed the total stock market index and posted shareholder returns 19% higher than the average in 2009. Alex Edmans used a value-weighted portfolio of Fortune magazine's list of the best companies to work for in America in 1998. By the end of 2005, this portfolio earned over twice the market return while also outperforming industry benchmarks

CONSTANT REINFORCEMENT BY EXAMPLE

More than 100 years old Largest private school on contiguous USA Week of understanding

3. NEVER LOSE A CUSTOMER 4. PUT PRINCIPLES AND PEOPLE AHEAD OF PROFITS 5. CLOSED ON SUNDAY

WOODWARD

PROFITABLE?

Social entrepreneurship is growing much faster and has Care and Compassion at its core. Businesses are moving towards doing good by being good. Customers and employees are demanding more caring companies There is a spike in the number of applications to work at such companies by the younger generations.

FUTURE