Oen India LTD

AN ORGANIZATION STUDY AT O/E/N INDIA LTD
1.1 INTRODUCTION
Management is the dynamic, life-giving element in every business. An organization may have raw materials, machine, human resources and other factors, but these cant produce want satisfying products unless they are efficiently managed. Managing is an essential activity in every sphere of organized activity. Management is concerned with internal forces i.e; objectives, plans and policies of the organization. Management is the brain of the organization. The organizational study provides an opportunity to management students have an in depth knowledge about the organizational set up. Organization study is intended to access and to acquire the knowledge regarding the functional as well as the management aspect of the firm. The organizational study was done in O/E/N India Ltd., Mulanthuruthy, Ernakulam. This is one of the largest electromechanical manufacturing companies in India. The main objective of this study is to familiarize with the working of various department function and to study the organization functions as whole , so that one can have an exposure to the practical aspects.
1.2 OBJECTIVE OF THE STUDY

To understand the organizational structure. To analyse strength, weakness, opportunities and threat of the organization. To study the different departments in the organization. To study the functioning and operation of the company
1.3 SCOPE OF THE STUDY

The study covered the entire functional department except finance. The command chain and organizational hierarchy were studied. The level of interaction of different departments with each other and their positioning in relation to one another were noted. Their markets and competitors and suppliers and their mode of interaction was studied.
1.4 METHODOLOGY OF THE STUDY

Methods of data collection: Primary Data: Primary data is the data that we collect ourselves directly. Here the primary data are collected through surveys, interviews and direct observation. Secondary Data: Secondary data are the data collected from external sources. Here this secondary data are collected through internet, journals and magazines. Also project reports of various students are already available for reference.
1.5 DURATION OF THE STUDY

The duration of study is from 3rd May 2010 to 31st May 2010
1.6 LIMITATION OF THE STUDY

The workers were busy in their work and had little time available for interview The major part of the study came from interview of personals working with O/E/N India Ltd. So chances of bias cannot be totally exempted Some data related to company was not provided due to company policy Some departments had restricted entry due to security reasons.
2.1 INDUSTRY PROFILE

In this fast developing world, electronics has come to stay as the most important branch of engineering. Electronic devices are being used in almost all the industries for quality control and automation and they are fast replacing the present vast army of workers engaged in processing and assembling in the factories. The rapid growth in the electronic technology offers a challenge to the beginner who may be almost paralyzed by the mass of details. However, the mastery of fundamentals can simplify the earning process to a great extent. The branch of engineering which deals with current condition through a vacuum or gas or semi conductor is known as electronics. An electronic device is that in which current flows through a vacuum or gas or semi conductor. Such devices have valuable properties, which enable them to function and behave as the friend of man today. India has a well developed electronic components industry catering to the requirements of consumer electronics, telecommunications and defends and information and information technology. The growth of the electronic components market is primarily depend upon the growth of the consumer electronics market in general and the consumer electronics sector dominates the industry because of the massive and expanding market in India, comprising almost thirty five percent of the total industry. The welfare attained by any country in total world is attributed to the tremendous growth attained in the field of consumer electronics. Thus the role of the consumer electronics in the modern life of the people all over the world is significantly high.
Three of the top five global contract- manufacturing firms have already established a presence in India .To provide a boost to the overall electronic industry, a number of policy measures have been taken by the government of India. The electronics industry in India, with the exception of aerospace and defence electronics, is completely unlicensed. The trend towards digitalization, enabling convergence of technologies is spare headed by the developments in the semi-conductor technology. Consumer electronics industry plays a vital role in the day-to-day life of the people. Today people all over the world is directly or indirectly associated with consumer electronic items in their daily life. Most of the utility products, household wares, devices for entertainments, life saving medical equipment devices and accessories, transport, and company equipment , agriculture equipment, defence equipments, safety and security systems, devices used for research work etc are largely made by the consumer electronic industry. The economic growth attained by any country in the world is attributed to the tremendous growth attained in the field of consumer electronics. Thus the role of the electronics in the modern life of the people all over the world is significantly high. . Consumer electronics in the Indian electronic industry accounts for 40% of the total electronic hardware production and with the Indian electronic companies global, the manufacturing base is on a steady rise. Most of the devices like TV, picture tubes, transistors, power devices & ICs, resistors and capacitors, connectors and switches, relays, are exposed in large quantities and used by consumer electronics world wide. Thus electronics industries in general and consumer electronic in particular assume great relevance owing to its ever increasing demand in India and especially in the densely populated area like Kerala which has attained high level of literacy and high conscious in maintaining their educational , health and recreational standards when compared to their counter parts in the other states.
2.2 COMPANY PROFILE

In the electronic industry, for over 35 years , the name of O/E/N India Ltd. (OAK ELECTRO NETICS) had been synonymous with precision, high quality electromechanical components like Relays, Switches, potentiometers and allied assemblies. The main plant was set up in 1961 at Mulanthuruthy, a suburb if Kochi, in the state of Kerala. The second plant located in Peenya, an industrial suburb of Bangalore, in the state of Karnataka, was set up in1983. The factories at Electrogiri and Peenya have a combined build up area of 14918 square meters. Factory infra structure includes fabrication plant for pressed parts, plastic molded parts, and Electroplating facilities, R&D laboratory. Sophisticated tool room and quality assurance and test labs. Apart from regular production O/E/N offers facilities for contract manufacturing and already exports considerable volumes. What is most striking about O/E/N is in unique work culture oriented towards collective efforts and achievements. The companys productivity level is highest in the country for comparable industries. Since 1969 O/E/N have been the market leaders for all the products O/E/N make and cater to market segments like Industrial Instrumentation and Controls, Automotive, Communication, Strategic electronics and high end Consumer electronics with emphasis on quality. O/E/N have own captive tool design centre and well equipped tool room capable of producing high precision tools and moulds. In-house pre production facilities include a press shop for making all our pressed metal parts with allied annealing and plating/finishing plants and moulding shop for moulded plastic parts.
The R&D laboratory is recognized by the department of Science & Technology, Government of India and is competent to develop high precision, miniature, electromechanical components and allied sub-systems. The R&D team is geared to work on acquisition and absorption of technology as well as transfer technology to business partners. Backed by over three decades of proven excellence O/E/N is a continuously striving to rise above the expectations of customers and business associates. There are plants identified under the Electronic Hardware Technology Park (EHTP) scheme for duty-free import of inputs for export production. O/E/N deals with several business partners from Europe who utilizes our contract manufacturing facilities to reduce costs and become globally more competitive. O/E/N with its vertical integrated production facility and technical expertise can respond the custom requirements quickly. The company always appreciates the opportunity to explore any application and provide custom solutions. The core strength of O/E/N lies in their competence and capabilities as the mechanical engineers to the nations electronic industry. Deep profound expertise developed over decade of experience as market leaders in Indian relay industry enables O/E/N to maintain their position at the cutting edge of technology in the country. Contemporary technological levels of our in-house R&D efforts ensure continuous introduction of new products. A full fledged tool design equipped with Auto CAD and PRO-E supports the sophisticated tool room to meet almost the entire tooling needs of the company. Today O/E/N is in the position to offer its Engineering, Tool Design and Tool Manufacturing services on commercial terms. Customized services are being offered to other manufacturers of electromechanical components
with product designs, process engineering and documentations either as elements or as complete package. Vision: Centre for technological excellence in electromechanical components for the electronics industry Market leadership To attain a respected presence in the industry To become a center for technological excellence To build progressive relationship
To fine tune competitive advantage
To undertake customizing of products To market leadership in electromechanical components. Business Mission: Attain leadership position Create wealth Be the best in the business Business Goals: To attain a respected position in the industry To build progressive relationships To improve organizational strengths
To fine tune competitive advantage
Major customers: American Power Conversion (APC) TATA JCB India ITI India
Ford India Pvt. Ltd
Hyundai
O/E/N Health, Environment and Safety Policy: O/E/N India Ltd. an environment friendly organization is committed to: Carry out all the operations by rising towards
prevention of pollution and achievement of zero accidents. Reduce progressively the consumption of natural
possible
resources like raw materials, water fuel and energy and recycle, when ever
Import eco- awareness to all the employees, sub
contractors, supplier and community at large. Comply with applicable legal and other requirements.
Upgrade all the operation to minimize and eliminate
source of pollution and occupational health and safety by continually improving the process parameters and performance.
2.3 PRODUCT PROFILE

In the Indian Electronic Industry, for over 35 years the name of O/E/N India Ltd. was synonymous with precision, high quality electromechanical components like relays, Switches, Potentiometers and allied assemblies. Since 1969 O/E/N has been the market leaders for all products they make and cater to market segments like industrial instrumentation and controls, automotive, communication, and strategy electronics with emphasis on quality. The quality management system of the company is approved by ISO 9001 with the automotive production line being additionally approved to ISO/TS 16949. The environment systems of the company are approved to ISO 14001. The individual products are covered by approvals from Defiance or Telescopes Authorities or by UL, CSA or VDE. Relays Relays are mechanical devices that are used in to mobiles, electrical and electronic equipments. The types of relays manufactured are; R-type relays, W-type relays, Auto relays, Cradle relays, PC relays, flat rack relays, Ream type relays, Miniature PCB relays, electromechanical power relays, telecommunication relays, Reed relays.
Some of the important relays introduced by O/E/N are as follows:
series 31
series 33
Series 37 Switches
Series 38
Series 72
Switches are electro mechanical devices that are used in various electric and electronic equipments. The types of switches manufactured are:
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AM switches, J switches, OM switches, HM switches, Lever switches, Toggle switches, Sniper switches, Rotary switches, Keyboard switches, Rocker switches, Micro switches, DIP switches.
A variety of switches introduced by O/E/N are:
Series 11am
Series 13
Series 15
Series 16
Series 25
11
Series 27
Series 22
Potentiometer O/E/N manufactures wire wound type and ceramic type potentiometers .They are mainly used in microprocessors, computer chips and other electronic items. The potentiometers manufactured are: s Wire wound trimming potentiometers Non wire wounded trimming potentiometers. Most of the companys product are covered by relevant industrial, defence telecommunications approvals and are manufactured to the relevant international standards. O/E/N also undertakes manufacture of assembly of components or even complete modules on sub contract basis. They manufacture products according to consumer specification. They had earned specification for quality products and services have helped the company to enhance consumer base. Clients choice O/E/N and stay with them because they provide world class technical and reliable support. Customer satisfaction is the part and parcel of their work culture. Their continuous innovation, team work, employee involvement and stay focused on customer needs. In fact O/E/N is the virtual supplier of electromechanical components.
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Markets: Automotive industries both Indian and abroad People who are quality conscious Consumer electronic
AWARDS AND ACHIEVEMENTS Sl.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Award ELCINA- Membership Certificate KSPC- Production Award Indian Institute of Material Management FACT-M.K.K Nair Memorial Productivity Award National Productivity Council(best productivity Year 1969 1983 1984 1987-88 1987-88 1987-88 1989 1989-90 1991 1991 1991-92 Management(store 1995 1999 2004 2004 2004 13
performance) KSPC Production Award Indian Institute of Materials Management(best store management) KSPC-Production Award FACT-M.K.K Nair Memorial Productivity Award by KSPC National Institute of Quality and Reliability(quality leadership award) ELCINA-Award of Excellence in export Indian Institute of Materials
cleanliness) KSID-Award for Excellence National Safety Award ISO/TS 16949:2002 ISO 9001:200
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Indian Institute of Material Management National Safety Award National Safety Council of India(Industrial Safety Award) ISO 14001:1996 ISO 18001:1991 National Safety Council of India
2005 2005 2006 2007 2007 2007
2.4 ORGANIZATIONAL CHART
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3.1 HUMAN RESOURCE DEPARTMENT
GM (Engg Resource)
Ass. GM HRM
Manager Welfare
Security Officer
HRD Office Staffs
Canteen Contractor
House keeping
First aid
Drivers
Watchers
Workers
Workers
Human resource is the heart and soul of every organization. All functions of human resource come under human resource manager. Human resource manager will co-ordinate the manpower in the organization. In O/E/N the human resource manager performs a variety of tasks. His main functions are:
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1. Recruitment Find out the base to the recruited candidate as per recruitment of the user department through personal contracts, companys data bank, campus selection and external agencies for all executives, non executives, trainees and apprentices. At O/E/N advertisement for a job vacancy is rarely put in the newspapers or in any such media. Application from shareholders, friends/relatives of the employees is given prior preference. 2. Selection Select a suitable candidate. Invite the prospective candidate to attend for the preliminary interview/test/through telephone/letter/telegram. Based on the interview rank the candidate and short list a few and call them for a kind interview. Co-ordinate with the department and arrange date and time of performance and prepare selection list and get MDs approval. 3 . Placement and appointment Prepare appointment orders and sends it to the candidate, get it signed by the candidate arranges medical exams. Re-verifications of certificates cover the nee in PF, ESI, health and insurance by filling up requisite forms and getting employee signed. 4 .Probation and confirmation After all the person is confirmed, he will be given a probation period of 6 months in the case of execution and 1 year for workers.
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5 .Training and development At O/E/N a lot of importance is given to the training and development of the employees right from the beginning. The training programs for various categories are given below: Executive category: Training for diploma holders and graduates:Fresh diploma holders are given 2 years training, after which they are usually absorbed in the supervisory cadre. Graduates in M.B.A, C.A holders and other post graduate holders are given 1 year training period. They are also giving half day or one day general training in various departments. Specific training:The selected persons are giving specific training in the department to which he has been recruited. Non- executive category: Induction training:The HRD induction training programme for different categories of new entrants in consultation with concerned department for half a day to one day. It provides with a brief introduction about the company, its products, the management, organizational structure, policies, each departments function, rules and regulations, benefits, offers etc. The HRD collects the feed back reports from the trainees for further use.
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Training for unskilled category:Employees belonging to this category are given, on the job training by the immediate supervisors. The training period for unskilled category is 2 years. Training for semi skilled category:The trainees are provided with on the job training on different machines, equipment operations, products etc. The practical training will be supplemented by classroom training. The training period for this category is 2 years. Training for skilled category:A thorough planning and practical training or shop floor is given to this category of employees. A very detailed and in depth knowledge on the operation of aspects of the products manufactures are also in industrial psychology, house keeping, communication and team work aspects. Duration of this training is 2 years. Training for clerical administrative staffs:Training on office procedure, correspondence, maintenance of files and records, statutory and non-statutory obligations, handling of office equipments and computer operations are given. Duration of this training is 2 years. Apprenticeship training:Practical on the job training is given for apprenticeship trainees. Duration of this training is 2 hears. If he is having a good performance during the training periods, he will be selected permanently.
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6. Management development programs O/E/N provides its manager with a number of development programs in order to keep them aware of the changes occurring in the industry and in the corporate world by large. Though some of the development programs are provided with in the organization, majority of them are conducted by external agencies like Kerala Management Association (KMA), Administration Staff Development of India (Hyderabad) etc. 7. Personal records The HRD prepares individual files comparing of original application, interview records, copy of appointment order, reference letters, photographs, medical reports and copy of SSLC Book showing Date of Birth and mark sheet, copy of certificate showing qualification and any others relevant information.
8. Grievance Handling The immediate Supervisor handles any complaint arising out of the employees.66 If not satisfactory settles, he/she can approach the concerning HOD and even could take it to the HR department for further consolation. HR committee has been set up to look after the Grievance of the employees. 9. Wages of salary administration Basic wages Basic pay scale applications to each category grade of employees are calculation per the long-term settlement Dearness allowance:The rate of variable Dearness Allowance applications to workers is Rs 4.25 per point as per stated in the Ernakulam price Index. 20
10. Leave Rules a) Casual leave Employees belonging to Non- Executive category will be eligible for 6 days casual leave per year and those belonging to Executive category will be eligible for 14 days casual leave per year. b) Stick leave Employees are given 8 days sick leave per year. c) Privilege leave Privilege leave as per the following calculation: If the workers had worked less than 240 days a year, he will be given 1 to 1&1/2day leave for every 20 days actually worked. If the worker had worked more than 240 days a year, he will be give 2 days leave for every 10 days actually worked. Maximum privilege leave that can be carried forward is 60 days. Performance appraisal Performance appraisal is annually conducted for the workers. The immediate supervisor evaluates the employees by filling the grade based form. Promotions, training requirements, counselling needs etc could be evolved through performance appraisal. 21
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O/E/N EMPLOYEE STRENGTH AS ON 31-3-2010 Sl.No 1 2 3 4 Geo maths 5 6 Apprentices Contract, security, 7 canteen etc Casuals/daily work operators TOTAL Industrial welfare: Trade unions There are three Trade unions. They are: O/E/N India Employees Association (INTUC) O/E/N India Workers Union (CITU) O/E/N India Employees Union 1018 39 145 1202 27 3 4 34 551 47 6 5 5 556 58 3 3 CATEGORY ELECTROGIRI MARKETING PEENYA Executives Non executives Worker trainees 85 306 2 21 6 8 123 TOTAL 114 435 2
Works committee 23
HRD committee Shop Floor Committee Canteen Advisory Committee Safety Committee Suggestions Committee Management Welfare Committee
Agreement between the management and the trade unions Long term settlement Settlement for incentives
Labour and industry welfare 1. Statutory welfare measures Subsidized canteen Uniforms and protective clothing Facilities for sitting First aid appliances Drinking water facility Washing water facilities
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2. Health and medical gratuities Medical check up to workers in every 6 month Group health insurance First aid facilities Medical reimbursement Workers employed in the electroplating is paid Rs.200/- a year as reimbursement of medical expenses whether they are covered under ESI or not The employees who are not covered under ESI make medical reimbursement of Rs. 1800/- per year on the production of medical bills. 3. House/vehicle loans Company distributes an amount of Rs. 4,00,000/- (40 persons @ Rs. 10000) every year as house /vehicle loans. The loan will carry an interest rate and the amount will be recovered in 120 monthly equal instalments. 4. Transportation facilities Employees are provided with 2 buses. The employees making use of this facility had to pay an amount of Rs.50 for general shift and Rs.25 for other skills per month.
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5. Children educational allowances An amount of Rs. 650 per year is paid to the permanent workers as children educational allowances. 6. Welfare funds A welfare fund operates at O/E/N that provides financial assistance to members covered under the welfare fund scheme. It provides financial aid in the following ways. Death benefit (not exceeding Rs.25000) Disablement benefit (not exceeding Rs. 20000) Retirement benefit (Rs.1000) Helps to natural calamities (Rs.1000)
1. Other welfare measures Lockers Uniform and stitching charges Meals allowance Vehicle allowance
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Reading room
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Social security schemes PF ESI Maternity benefit
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3.2 PRODUCTION PLANNING DEPARTMENT
GM Production Planning
AGM Production Planning
Deputy Chief Engg. Production Planning
Skilled
Assistants
Planning Assistants
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OBJECTIVES Synchronize marketing requirement and production capacity through monthly production. To plan and organize for closing each months production
A statement (production program status) on total qualities given to M D every month To avoid delay in any kind of material handling To utilize non moving material to maximum ended possible
PROCEDURE Preparation of order contracts and production programme Preparation of fabrication programme for shaft(draft) Preparation of work order Preparation of production order for piece parts and outside work orders Follow up with Q/A fabrication/plaiting, shop and materials. Assigning priority ,(P1,P2, andP3) to different production programmes.
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Monthly report on production is submitted to the MD. PURPOSE AND SCOPE It is carried out to ensure that the production in assembly and fabrication are programmed to meet the required delivery schedule.
Processing of sales orders and programming A monthly program is made for execution of sales
service orders based on the list of SSOs to be received from marketing Copies of SSO program are given to the
manufacturing, marketing and QA For parts received from outside (purchase parts)
process orders are send through production. Planning by QA, in the case of further processing in fabrication shop production. Planning will arrange with concern department, for further processing of parts according to the urgency of work orders to tools room. Based on the request from the fabrication,
Manufacturing, R&D, QA etc. Work orders are issued to tool room for manufacturing of tools, moulds, tigs, gauges, fixture, moulding of existing tools/moulds etc. Against the requirements of outside parties, worst
of parts.
orders are issued for manufacturing and repair of tools movement of piece
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Movement of piece of parts from QA to plating, QA to
fabrication shop, QA to shores, plating shop to QA should be arranged by production planning Dept.
3.3 FINANCE DEPARTMENT
Sr. Manager
Asst. Sr. Manager
Sr. Accounts Officer
Executives
O/E/N is a profit making company for the past many years in spite of unfavourable conditions. FUNCTION This department is involved in the overall in charge of finance in the organization. Invoice Finance General Service
32 Marketing
Or der
MANAGEMANT OF RECEIVABLES Average credit period given for the customer is 50-60 days. If O/E/N has got a good relation with a particular customer, the credit period given to that customer would be more than this. When O/E/N deals with a new customer, dealings will be through bank. When customer clears the payment, they can get the products from a bank which acts as an intermediate.
MANAGEMENT OF PAYABLES Most of the materials are imported and financial transaction take place between banks. Credit facility is available in most of the companies and expected to pay within 45 days on an average. Supplier O/E/N suppliers bank O/E/Ns bank
Figure shows the transaction between suppliers and O/E/N with the involvement of bank. WORKING CAPITAL MANAGEMENT
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The working of the company is arranged with the bank of India and contusion Bank. The bank will arrange term loans for the company. As per the contract with the company and bank, the bank cum realizes assets of the company in case a payment is not done on time.
COSTING PRACTICES: STANDARD COSTING Fix a standard & then compare actual with the Std. If there is any big radiation, then they will take adequate measures. PROFITABLITY 12% to 16% of the turnover of the company RESERVES & SURPLUS An amount of Rs.1.9 crores has been transferred to general reserve account. Together with this, the total balance in Reserves & surplus stood at Rs.20.45crore. DIVIDEND Keeping in view the need to plough back resources for strengthening companys operations further, the Board of Directors of the company has decided to maintain a dividend of 10% for the current year also. Taking into consideration the performance of company, the Board has recommended dividend at the rate 10% of the equity capital.
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3.4 PROCESS ENGINEERING DEPARTMENT
Chief GM Process Engg
Asst. GM Process Engg.
Executives
Staffs
This department is mainly related to the automation of various tasks and overall control of EDP. Automation divides into two. They are: Mechanical automation Electronic automation Mechanical automation designs the mechanical parts of the machine. Electronic division makes the machine work automatically with the help of
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micro controllers. The Process Engineering Department mainly engaged in two activities. Automation of assembly operations and managing EDP. Quality improvement and overall cost reduction are most viable reason for introducing automation. In automation, labour forms a small portion compared to material and overhead cost. Automation requires more skilled people, people with different skills. Objectives of Automation: Improving working condition Performing highly hazardous operations Improving utilization of expensive equipments. Reducing production cost. Improving quality. Quick delivery. Improving manufacturing flexibility and response to market needs. Electronic Data Processing (EDP) This procedure is followed to establish a system which maintains proper lock control and approval of software packages which effect product quality. Even though the EDP department started functioning since 1985, being an electronics firm, computer relater process was there from the very beginning. Presently the whole system in the company is a UNIX based one, which runs on Intel Pentium 4 server. The DBMS used in the present system is multi-user FOX BASE +
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+.The entire department is computerized. Back up is taken in DAT (Digital Audio Tape) having 40GB. The EDP department is now a consultancy for all other activities in the organization. There is a separate Internet Dial up connection provided for each department. Example: - dept @ oenindia.com
EDP Objectives: Maintain/provide uninterrupted computer service. Ensure data security.
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3.5 MARKETING DEPARTMENT
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Senior General Marketing
Field Manager
Staffs Asst. GM Marketing
Asst. GM Customer Care
Field Engineer
Staffs
Executives customer care
Staffs
Staffs
Marketing is not simply the task of selling goods which are produced. It is means of trying to ensure before head that the goods produced or services offered confirm with what potential customer want and will buy.
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Functions of Marketing Department
1) Market promotion / heading enquiry a. Advertising in journals, magazines, display boards etc b. Intelligence gathering by collecting competitors c. Approach to customers over phone for orders d. Personal visit by marketing executives for new deals e. Follow up visits existing customers new deals 2) Payment collection Receiving and recording payment is one of the functions of marketing department. 80% of the payment should be realized with in 90 days and 20% improvements per annum in the proceeding base. 3) Customer satisfaction The customer satisfaction be done by the preparation of questioners, mailing questioners to the field staffs, data complication and preparation of reports and action plan.
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4) After sales service After receiving the complaints / problems, it is forwarded to QAD or customer care. Most of the responses sent within 1-2 days after receipt of the complaints. Marketing departments can call back the product in case of any rectification on replacement counter. Objectives Establish and review methods of distribution Set viable selling prices, discounts, offers and other inducements Increase target sales Provide an agreed level of customer satisfaction Achieve customer acceptance by advertising, design of products etc. Provide marketing plans and strategies.
Marketing Strategies Because of limited resources, competition and large market, the org. is usual able to sell with equal efficiency and success to entire market i.e., to every market segment. Where alternative choices about price or sales promotion are being considered, fore case are required. The marketing strategies of O/E/N are:Direct marketing In the direct marketing system, the company is dealing with the customer in India and abroad. 41
Stockiest system Stockiest are the intermediates like wholesalers who indirectly purchase the items from the company and stock those items in this go downs and they supply the necessary goods to the customers. The main regional sales centre of the stockiest includes four metropolitan cities of the country and one at Ernakulam Kerala. Targeting The company is mainly targeting on original equipment manufacturers and people who are quality conscious. Because of Chinese products people can easily get product which is low price but he quality is not ensured. So O/E/N is able to get customers who are quality conscious. Positioning The product positioning of the company is at par with global brands. Branding O/E/N has an experience of 38 years in the industry so their brands are already established in the market. So they did not need branding only re enforcement is enquired. They re enforce their brand through advertisement.
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3.6 MANUFACTURING DEPARTMENT
Chief GM Technical
AGM
Sr. Manager Tool Room
Sr. Manager Fabrication
Executive Tool Room
Executive Tool design
Executive Tool Maintenance
Executive Fabrication
Executive
Tool maker
Tool design
Tool Maintenance
Operator
Operator
Machinist
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PURPOSE AND SCOPE: This department is the core of the company. This department is engaged in the actual production and assembly of the devices. The manufacturing department consist of: 3.6.1. Tool Room In O/E/N, there is a well-equipped captive modern tool room with all facilities. A team of expert engineers in tool design and manufacturing mans tool room, and a group of well-trained tool makers and mechanists. A well equipped moulding shop attached to the tool room provided facility for providing the tools and moulds.
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Objectives Increase the tool room output by a minimum of 30% through of better processing techniques and general improvement in all fields. Maintain supply of tools, moulds and assembly tools to fabrication and assemblies for the uninterrupted production. Reduce rejection, rework and wastage at material by incorporating better control over inspection and material utilization. Upgrade material and machines as well as technical skill of employees for increasing quality and life of tools and moulds produced. Tool room work in four wings: Tool design Machining department Tool assembly Maintenance Tool room contains latest machines for making tools. Most of the machines are computer controlled. It helps to make tools with high degree of precision. Micro Milling Machine Charmilles wire EDM Wick man ENC profile Grinder WNW optical profile grinder WMW Jig Boring Machine
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3.6.2 Fabrication Department The main assembly is supported by comprehensive fabrication facilities with power process for pressed piece parts, a multi slide press to produce complicated switch contacts, plastic moulding machines and a plating plant that handles plating of conventional as well as precious metals. This department mainly consists of 3 sub departments. They are as follows: 1. Actual fabrication: The parts of the products are usually made in this department. 2. Electroplating : In this department the various parts of the products are
electroplated. Electroplating is done to increase the pick up of relays, to protect against corrosion and for good appearance. 3. Moulding shops : In this department the cover for the relays are moulded.
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3.6.3 Fabrication and plating shop This department has two major activities. Fabrication of components required for assembly and electroplating and other finishing activities on fabricated or purchased components. FUNCTIONS: Fabrication of parts required for assembly. Plating of parts required for assembly.
OBJECTIVE: To ensure completion of production of finished products as per monthly schedule by timely supply of parts. To reduce process scrap to minimum.
PROCEDURE: Components are produced against production orders and process orders issued by production planning. Production is based upon fabrication schedule and short list priority being
decided per shortage for the month/day. Raw materials are drawn from stores against production orders. Tools are drawn from stores.
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Details of raw materials, tool numbers, equipments etc as given in job
cards, which is drawn from computer against each production order.
MOULDED OR STAMPED COMPONENTS: First samples produced after each selling is submitted for inspection.
On approval of samples, bulk production is started. On completion of all fabrication operation, the parts are offered for
inspection. QA inspected and decided next operation (plating) or direct to QA. Raw material found defective is returned to the stores. Machines are checked daily by concerned operations by safety aspects. If tools are faulty they are send to the tool room for repairs to correct the defect and to prevent the re-occurrences. If the non-conformity is due to the raw material defects, it is informed to QA for further action.
3.6.4 Assembly unit This department is mainly related to the manufacturing and assembly of relays, switches and potentiometers. Manufacturing department works for 24 hours a day.
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3.7 OTHER DEPARTMENTS The other departments in the company are as follows: Materials department Research and development department Engineering service department General service department Quality assurance department
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3.7.1 MATERIALS DEPARTMENT
GM Engg. Resource
Asst.GM
Sr. Manager
Asst. Manager
Executive
Office Asst.
Executive
Store Asst. Clerk
Store Asst. Clerk
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Material policy Managing the supply chain to ensure satisfaction of all our customers by supplying quality products at optimum prices at the right time. Functions: This department is involved with the procurement of raw materials for production. The purchasing dept. is probably been until very recently most under estimated in manufacturing industries. This department is always responsible for the major part of companys expenditure. Purchasing will discuss prices, discounts, delivery, read times and specifications with suppliers chase date deliver and sanction payment for deliveries. They will seek out competitive sources and maximize quantity discount opportunities where several sources are buying from the same supplier. Objectives: Eliminate shortage and supply parts well on time to production. Create awareness among suppliers/vendors to maintain high quality standards. Develop cordial relationship among members of the dept. other dept & vendors, Extend assistance to vendors to get optimum results. Maintain high degree of cleanliness and good housekeeping in work place and stores and ensure prompt and quick disposal of paper and materials. Help reduce core & wastage.
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ACTIVITIES INVOLVED IN PURCHASE OF MATERIALS (A) Purchase requisition processing Purchasing orders are originated from purchasing requisition available online. A list of purchased requisition is taken daily for further action. For any item, calling offers and electrical item are orders. Miscellaneous, hardware and electrical item are ordered telephonically and regularized by formal orders on receipt. For further supplied item a dummy purchase order is originated to raise Goods Receipt Notes (GRN) and regularization. (B) Purchasing order processing Purchase order contains purchase order number, supplier reference, past number, quantity and number of drawing, description rate, delivery schedule, terms and conditions. The purchase order are entered and stored which will be reviewed by executives in materials department and approved by dept head. With enquiries, copies of drawings and documents are sent. Purchase orders are released along with the control copy to the supplier, whenever necessary. Whenever there is a change in drawings, control copies are obtained from document. Control copies are forwarded to supplier, calling back the old issues. Sample materials/parts are ordered without standard past number and part number is assigned after its standardization. For raw materials and crisis, suppliers are asked to send the materials, test certificate that are forwarded to quality assurance on receipt. Whenever marketing Dept. informs that the supplier-facilitated products are to be verified by the customer, this is arranged by interacting with the supplier. Assessment and approval of New Suppliers:
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Supplier Development: 2. A matter list of approved supplier based on previous three years performance rating is generated. 3. New sources are identified through publication, introducing letters, internet etc. 4. Suppliers evaluation form, specification drawings, samples etc. as applicable are sent to the supplier along with request for quotation. 5. On receipt and filled up supplier evaluation form, rate are compared with existing rates and facilities are evaluated. 6. Once the rate and terms & conditions are accepted. Supplier is intimated accordingly and a trade order is given and requested for evaluation. 7. Samples on receipt are forwarded to QA dept. for evaluation and inspected & Inspection Report from QA is forwarded to the supplier. 8. Once the trial batch is accepted the new supplier is the approved supplier list. Supplier Monitoring: 1) For suppliers for automotive products, the suppliers performance is monitored on the following indicators: a) Quality b) Delivery c) Price d) Premium freight Impudence e) Customer line description f) Quality issues from customer - 40% - 20% - 10% - 10% - 10% - 10% 53
2) For suppliers for Non-Automotive products, Suppliers performance is monitored based on the following indicators:a) Quality b) Delivery c) Price - 40% - 30% - 30%
3) Based on the rating, suppliers are classified into different grades. Suppliers with lowest grades will be removed from approved supplier list. 4) Suppliers are re-evaluated every on their performance rating for previous 3years. 5) Suppliers removed from list re-qualified as per produced for approval for new suppliers. CORRECTIVE AND PREVENTIVE ACTION 1) In case of rejection of supplied items, suppliers are informed along with the inspection and report Corrective and Preventive Action Report (CPAR) and asked to submit counter measures and ensure implementation on the security of problem. 2) Suppliers are instructed to take measures to present the counter measures for major problem in a meeting of O/E/N. 3) Even after taking counter, if supplies are rejected, no order will be given to that supplier. Checking of Incoming Goods: On receipt of the materials, store eaters relevant details on the incoming goods register. The items are kept in the space provided for checking. Each item is checked against the delivery schedule of the supplier and difference, if any is noted and intimated. The items are kept in the space provided for inspection with proper identification card.
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Preparation of Receiving Reports, GRN: Details of receipts are entered in the computer and the goods receipt note is printed. A print out of the summary is taken daily and the copies are sent to the planning and purchase for the references. The piece parts are sent to Quality Assurance for inspection with the GRN and identification cards. Raw materials are inspected Quality Assurance at the raw material store. Precious materials are sent to precious material along with GRN. Miscellaneous items along with GRN are send to store and consigned department. Recipients of machinery/equipment/instruments are referred to Engineering service along with GRN. Customer supplied items are also transferred to Quality Assurance for inspection. Raw materials received, kept pending for inspection is placed on wooden platforms in the inspection areas. STORAGE Piece parts, winding wires, raw materials after inspection by quality Assurance are received in the respective stores along with the GRN Inter shop Chelan and accepted cards as the case may be rework/stored items are received along with the river code after acceptance by Quality Assurance. Are received along with process orders and stop with proper identification. The details are entered in the computer and treated as in process. The items after processing are received in the piece parts store along with process order/inter shop Chelan and acceptance card. Times are checked and details are entered in the computer. These are stored in the rack/space provided with proper identification. Other items like process material, consumable tool, spare parts and packing materials are received along with GRN and it is checked and stored in the space provided with the identification and the details will be entered in the computer. Tools/moulds received along with finished materials transfer notes from tool room after acceptance from Quality Assurance and are kept on the rackets providing identification number and details.
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ISSUE Piece parts and winding are issued from production based on monthly production plan list to be issued are obtained from the computer as order controlled details and bill of materials are already available in it. If excess is required parts are issued against store requisition. The detective products are replaced against the defective materials along with a return note authorized by QA. For items received for the production in advance, quality issued is entered as advance issues in the computer and regularized in subsequent issues. Parts, which are required in exchange, are issued against to fabrication along with the identification against path order from production planning. Materials are issued against store requisition/inter-office means. Details are entered in the data storage. Raw materials/piece are issued to supplier against materials requisition from supported by delivery Chelan. Returnable items like equipments, machines etc. are sending to suppliers for repairs/replacement along with a delivery note. Non-confirming items which are rejected by Quality Assurance are returned to supplier/vendor along with Chelan/ gate pass through shipping sections whenever necessary for replacement/reprocessing, if required.
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3.7.2 RESEARCH & DEVELOPMENT DEPARTMENT
Chief GM Engg Resource
Asst. GM R&D
Assistant Manager
Executive Design & Development
Designer
Executive Production Realization
This development is mainly involved with the design and development of new products as well as the existing product. Research is carried out in order to acquire and understand new knowledge and to seek and to examine opportunities for technical improvement in products, the cost of producing the product and quality of the product Research is conducted with the intention of identifying the areas in which new findings can be commercially exploited. 57
The corporate R&D facility operates over a wide range of electronic research and application. It is self contained centre, set up from factories, with well equipped lab and a multi disciplinary team of professional Design Engineering. The R&D centre is recognized by the Department of science & technology under the Govt. of India. Today many of the companys product are the direct result of the R&D creative and application engineering. The set up is also geared to absorb adopt and assimilate technology transfer from foreign collaboration with a view to rapidly indigenous products in India through phased plans. It is also responsible for technology transfer the group to others. DEPARTMENTAL OBJECTIVES: Completion of design and distribution of drawing as per schedule. Development, validation and pilot production as per schedule. Transfer new products with complete document action as per schedule. Achievement of monthly targeted production of new products.
DOCUMENT CONTROL: Records are established and maintained to provide evidence of conformity to requirements and for the effective operation of the quality management system.
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FUNCTIONS: Viability study of the new products. Design of new products . Modification of existing products. Developing solution to problems in case of a defect in a device. Document control.
STEPS INVOLVED IN R&D PROJECT: Initiation of project Development of feasibility study Estimation of cost Preparations of target specification and test parameters Preparation of development plans Design of components Design of FMEA (Failure Mode and Effective Analysis) Preparation of engineering drawings
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Preparation of trial assay drawings Design review in accordance with the requirement specification Issue drawings for tooling and procurement of bought out components Advice for raw material procurement Advice for procurement of special/additional equipment Preparation of control plan Trial assay Verification of product samples Product specification Validation of samples from pilot production Preparation of work instruction Design change
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3.7.3 ENGINEERING SERVICE DEPATRMENT
General Manager Engg Service
Executive Engg Service
Technicians/Oper ators Electrical Maintenance
Technicians/Oper ators Mech. Maintenance
Technicians/Oper ators Electronic Maintenance
The main function of this department is to provide, maintain and sustain the facility required for the smooth functioning of the company especially the assembly and fabrication. Engineering and service department is responsible for maintaining the overall mechanical, electronics and electrical failures of the company. This department is divided into 3.Electrical, mechanical and electronics service department. Maintenance online is available for informing complaints. Engineering service department has direct communication with all other departments of O/E/N. 61
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DEPARTMENTAL OBJECTIVES: Reduce number of breakdown of key machines. Avoid accidents due to machine problems Reduce machine hours lost due to break down Do preventive maintenance as per schedule FUNCTIONS: Break down maintenance Preventive maintenance Productive maintenance Machine installation and completion
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3.7.4 GENERAL SERVICE DEPARTMENT
Chief GM Engg. Resource
Asst. GM General Service
Executive General Service
Staffs General Service
FUNCTIONS: Storage of the finished product Packing Despatch Domestic Despatch Exports Sales Service Order processing and despatch
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According of central excise duty
Delivery Note Export Invoice
I dentified packed goods General Service Packing as per Relevant Work Instruction With Delivery note
Figure showing the activity in GSD Original invoice is created by this department. Now 90% of the products are sent by couriers as it is cheap and fast. It is the responsibility of the department to pack the goods based on the mode of transportation used. This department is also involved in insurance activities
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3.7.5 QUALITY ASSURANCE DEPARTMET
Chief GM Technical
Sr. Mgr. QA
Chief Engineer QA
Executive Final Inspector
Executive Incoming goods Inspector
Executive lab Inspector
Asst. Inspector
Asst. Inspector
Asst. Inspector
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Purpose and scope: This department is responsible for the quality of the product. They engage in the inspection of the quality on incoming products and every time a part moves out of a department. They are also responsible for the internal auditing of other departments. Departmental objectives: Assurance quality of the products through appropriate control of inputs and outputs. Timely completion of incoming inspection. Timely completion of inspection of fabricated and plated parts. Timely completion of final product inspection. 1. Incoming inspection Inspection of first samples by incoming inspection executives offer receiving reports/ IOM/TCN along with samples, materials certification card according to respective drawings, relevant work instruction etc inspection of vendor supplied parts according to the specifications. 2. Inspection of finished products This is to ensure and verifies that the required quality is maintained for finished products. 67
Testing of products: Random samples offered by product inspectors are subjected to appropriate routine life tests as per work instruction for ensuring product reliability and performance against relevant specification at regular intervals. Product approval from external parties: Products having LCSO approval are subjected to necessary in-house tests as per JSS (Joint Service Specification) at appropriate time. Custody property: Custody properties are identified ,verified ,protected and records are maintained. 3.Testing (QA Lab) The QA lab is equipped with state of art testing equipments for inspection and testing of products to joint service specification a) Electrical Life Testing : The objective of this test is to determine the effects on the product due to exposure of a number of electrical operations. b) Mechanical life testing :
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The objective of this test is determining the effects on the product due to the exposure of a number of mechanical operations .
c) Burn in: The objective of this test is to determine the effects on the potentiometers due to exposure to elevated temperature with continuous load through the element for 168 hrs. d) Impact Bump: This is to determine the ability of the products to withstand repeated bumps without mechanical damage or malfunctioning. e) Damp Head Testing: This is to determine the sustainability of product force and store under conditions of high relative humidity. It is done in a humidity chamber. f) Vibration: This is to determine the ability of the product to withstand specified vibration condition. This is done by vibration machine. It can produce vibration from 5 to 5000 Hz and a maximum displacement of 25 mm.
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4.1 SWOT ANALYSIS

Strength: Experienced employees Market leader in electromechanical components Excellent manufacturing and infrastructure facility Excellent image reputation for quality and overall business Good working condition and environment and unique work culture Good employee employer relationship Weakness: Heavy dependence of in-house product development Out dated technology .Therefore there is a need for up gradation / exposure to new technology. Delays in product development and commercialization Low level of flexibility and the need to develop multi skills
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Low volume production and high cost of inputs/ production Constraints with market research to acquire and improve market intelligence
Opportunities: Industry with tremendous scope for growth Export potential for products Contract manufacturing possibilities Implementing new technology Liberal policies and free market scenario Emerging and untapped market Access to technology
Threats: Technological obsolescence & rapid technology changes Severe competition from freely avail imported equivalents Incredibly low priced offerings new entrance by new entrance, causing price erosion
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Slow economic growth in India and abroad, fitting the top line Heavy dependent on few products lines and few customers
5.1 FINDINGS: Based on the organizational study done at O/E/N India Ltd. I have derived some findings. They are: O/E/N India Ltd. has a potential to grow and increase its market share in domestic market with comprising quality with its cutting edge technology and management practices. Majority of the workers are women. Globally the demand for electronic components has increased. This has benefited the organization largely. The company has been certified with ISO 9001, OSHAS 18001, ISO 14001 and ISO TS 16949. The greatest asset of the company is the post of highly skilled employees, who works not as employees, but as shareholders in the company, which resulted in the increased productivity and quality of the products. A strong relationship with the clients of the firm helped in the growth of the firm. The employee morale is also very high and is clearly evident as the employees work as a team for its development and growth in the industry.
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The company has having a cordial relationship with the Trade Unions who have supported the company to attain rapid growth in the past decade. Majority of the employees are permanent.
Organization functions systematically and effectively. Peaceful working condition. Supervisors in the organization keeps the employees well informed about whats going on the company. Out dated machinaries are used . Training programs are not satisfactory
There is not proper counselling facilities for employees.
No proper rewards for creative ideas.
Employees should not have awareness about first aid facilities.
There is no good recreational facilities for the employees. .
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5.2 SUGGESTIONS: The proper counselling for workers with regard to personal and family problems should be provided so as to increase their efficiency of work life By installing new sophisticated devices the company can increase its production to a large extent in future and there by save time. Training facilities should be improved. Employees could be rewarded well for suggesting creative ideas and thus they can be motivated. Employees could be made aware of first aid facilities. Employee should be given the right opportunities to use club and other recreational facilities.
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CONCLUSION
O/E/N India is one of the profit making company in the electronic industry. This can be counted as the result of the team work of the entire employees and executives. The company is giving true negotiation of the employees for their department. O/E/N is able to deal with the field by giving necessary training. The company is able to create a good relationship with the public. O/E/N is able to deal with the field by giving necessary training. The company is able to create a good relationship with the public. O/E/N has an evitable repetition as a growing enterprise with a consistent record of healthy financial performance as a part from being a technologically strong market leader in the country. As a result of my organisational study done , I was able to find out the practical side of theories of management and I am sure that the experience will be of great value for my career.
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BIBLIOGRAPHY
Book Resources: Kothari C.R, Resource Methodology, New Age International Pvt Ltd Publishers, Second Edition Chhabra T.N, Human Resource Management, Dhanpat Rai Publication, Ninth Edition Pandey I.M, Financial Management, Vikas Publishing House Pvt Ltd, Ninth Edition Journals: O/E/N Herald Issue , special issue HRM Review April 2010 Indian Management, March 2010 Annual Report of O/E/N 2009-2010
Websites: www.google.com www.oenindia.com www.humancapitalonline.com
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AN ORGANIZATION STUDY AT O/E/N INDIA LTD

1.2 OBJECTIVE OF THE STUDY

AN ORGANIZATION STUDY AT O/E/N INDIA LTD

1.3 SCOPE OF THE STUDY

1.4 METHODOLOGY OF THE STUDY

1.5 DURATION OF THE STUDY

1.6 LIMITATION OF THE STUDY

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2.1 INDUSTRY PROFILE

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2.2 COMPANY PROFILE

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To fine tune competitive advantage

Import eco- awareness to all the employees, sub

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Upgrade all the operation to minimize and eliminate

2.3 PRODUCT PROFILE

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Some of the important relays introduced by O/E/N are as follows:

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A variety of switches introduced by O/E/N are:

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2005 2005 2006 2007 2007 2007

2.4 ORGANIZATIONAL CHART

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3.1 HUMAN RESOURCE DEPARTMENT

HRD Office Staffs

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Social security schemes PF ESI Maternity benefit

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3.2 PRODUCTION PLANNING DEPARTMENT

AGM Production Planning

Deputy Chief Engg. Production Planning

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Movement of piece of parts from QA to plating, QA to

3.3 FINANCE DEPARTMENT

Asst. Sr. Manager

Sr. Accounts Officer

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3.4 PROCESS ENGINEERING DEPARTMENT

Chief GM Process Engg

Asst. GM Process Engg.

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EDP Objectives: Maintain/provide uninterrupted computer service. Ensure data security.