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Research Paper OnBARRO STICKNEY, INC.: A CASE STUDY AND ANALYSIS


For the purposes of both introducing and providing a background of the company in question i.e. Barro Stickney, Inc., I shall provide a situation analysis of same. Subsequently, it is therefore the intent of this author to address specific parties and opportunities, as well as how the situation, 'on balance,' exists. In terms of background, Barro Stickney, Inc. began with four people and a sales of $5.5 million dollars. Barro Stickney, Inc. (BSI) had achieved an outstanding level of prominence among various manufacturing firms as well as a reputation for friendly and outstanding results. Customers relations was paramount upon BSI's manner of doing business while increased pressure had come upon BSI to focus its attention on expansion. This pressure came from two principals, both Franklin Key Electronics and R.B. Ocean, while the chief executive officers, John Barro and Bill Stickney realized that expansion represented both risk as well as opportunity.

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