EXECUTIVE SUMMARY

In this chapter presents the highlights, descriptive definition, long- range objectives, history and basic conclusions of studying the business of Lavendera laundry shop.

Name of the Enterprise Lavandera Laundry Shop A business name is one of the most essential things to be prepared in starting a business. Lavandera as the primary name of the business, originated from the noun word lavander that means smart or bubbly. It is used to refer a person that is active and has passion. The name Lavandera Laundry Shop is unique, simple and easy to remember. People will easily visualize what the business is about and it will aid to their memory. It includes the information that the business does and can easily be understood by various target market.

The business logo shows a bubbly girl to represent lavandera, a sun to denote a bright day for doing laundry with the name of the enterprise. The colors used are on the light shades to be more attractive and leave a clean and fresh image. Location The location of the business is at Blk 79 lot 3 Ginseng Road, Robinsons Homes East Bgy. San Jose, Antipolo City. Biba Lavandera is inside the Robinsons Homes. Basically, the business

is intended for the residents of the community because not all the residents have house helpers to do the laundry. Many residents are working and they are too busy to do the laundry so this kind of business is good enough for the people inside the community. The lot measures 24 sq2 and the laundry shop is expected to occupy 16 sq2. Originally, the location was occupied by a salon. The rates of renting the place range from 3,000php to 4,500php a month since it is located on the main road; hence it projects a higher rate. The cost of renting the place is good enough for the productivity of the business because it is easily seen by the target audience. The main location is near the Robinsons clubhouse, the chapel and the main gate so it is accessible for all the residents of the subdivision. An efficient site for Lavandera is seen in the community because the need for an instant way to clean the residents clothes is high. The village is in the city so raw materials and other utilities will be available for the business owners.

This is the map of the whole Robinsons Homes East which has approximately 3, 400-4,000 occupied houses (from wikimapia).

This is the exact location of the business inside the Robinsons Homes. Strengths of the location: The size and layout of the subdivision lends itself to easy manageability of its resources. There is a stable electric power, water supply and telecommunication services. The subdivision is developing more houses and expanding its area. The location is less prone to natural disasters because of its well- developed structure.

Description of the Project Primarily, the project is intended for the residents of Robinsons Homes and not in line with any other government advocacies. However, this may support a clean living which is aimed by the Department of Health but this project is basically to help the residents lessen their workload and ensure that their clothes are clean. It does not support any political aspects of the government or other organizations in the community. Lavandera significantly acts as a helper for the people who does not have enough time to do the laundry. It will be managed by a partnership who is a resident of the community. Through that, the target market is rest assured that the owners of the business adhere to what they need to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivision because it also gives the mothers or the ones responsible for doing the laundry, an extra time to bond with other family members or do other productive things. Instead of doing the laundry that is tiring,

people could just deposit their clothes in the shop and wait for it to get done. More time and effort will be saved by the residents and perhaps, it could be spent on other household chores, doing paper works and other. This project will be managed by the people who know the feeling of being unsatisfied with what results they get from doing the laundry at home. The owners thought of more advantages and benefits that their co- residents will get from having their dirty clothes and stuffs done in an easy manner. The use of technology today should be able to respond to the needs and wants of the customers. In that case, a laundry shop is the answer to the need for clean clothes in less time, less cost and less effort.

Long- range Objectives To be able to expand the business in other areas of the community in its three operating years. To gain 50% of loyal customers in a year. To dominate the market in the community and define the edge of Lavandera laundry shop from its competitor inside the subdivision in six months time. To establish a good brand to customers and gain brand loyalty in its first three months of operation by prevailing a socially responsible enterprise. To increase profits in half a years time.

Highlights of the Project History Today, innovation has emerged worldwide and the use of technology is applied everywhere, even on household chores. The use of washing machine has been accepted as an important appliance at home for an averaged-income family. It serves as an effective and attractive way of saving time and effort for washing dirty clothes. Before, people hire a person to do the laundries for some reasons. However, people come into realization about the essence of how technology could lessen the workload. Although, some people still hire a person to do their laundries especially for delicate fabrics, washing machines are always adamant as a helpful tool. The project came about the thought of a business partnership between the group members. Thinking of what business to put up that suit inside the Robinsons Homes is really the

main thing. Indeed, a washing machine almost does it all, it still consumes a lot of time for the washer plus it is tiring. One of the members lives in the subdivision and observed that many people hire a person to do the laundries. It is a sort of expensive because the lady comes into their home and does the laundry using their water, detergent soaps, and sometimes the washing machine; hence it consumes electricity. Laundry shops are seen to be a need for the residents of the community. This kind of business does not require much effort for the customers and the business owners as well. For the customers, it is as easy as leaving their dirty clothes in the shop and return after it is done. For the business owners, hiring few employees that would manage the business is just the only task to do. Employees will be needed for operating the laundry machines. Thus, the group thought of this kind of business for practicability and demand from the target audience. It will be a good help for meeting the customers expectations through satisfying their needs and wants.

Nature of the Industry Laundry industry is a strong and energetic business. Also, what makes it more appealing to the market is the fact that this steadfast service industry continues to grow and succeed. The demographic trends toward an even greater dwelling segment of the population forecast continued success. The biggest threat for the business is the competition. Considering that the business site is inside a subdivision, it is possible that other businessmen would think of putting up the same business and hence, the market will be more segmented and it yields a smaller target market for the laundry shop. However in the long- run, the business will not just dominate the whole subdivision but will also extend to other places like the nearby subdivisions near the Antipolo church and probably other areas like Taytay, Cainta or Pasig. Laundry shops are easily managed through the use of new technology. It lessens the time and effort that are spent in getting the clothes cleaned. The normal time spent in getting dirty clothes cleaned is like two hours depending on the number of clothes to be washed and its sizes. However, the laundry industry belongs to the service industry where the product is primarily the service given to the customers. Take note of the service, it comprises of the use of detergent soaps to be used for the clothes, the water consumption, space to be saved by the customers in hanging their clothes to dry and the electricity that can be saved for ironing them. Generally, this

kind of industry is really seen on the go for the target audience because of convenience and practicability.

Mode of Financing and Investment Costs The mode of financing will be sole proprietorship. It will come from the saving. A laundry shop is a not big business that needs an extravagant capital so there is no need to borrow from the bank or a lending company. The estimated cost of the total business is 5

Market Study This chapter covers the most important part of the project that intends to define the size, nature and growth of the demand for the product, description and price of the product, supply situation, nature of competition, different marketing factors affecting the market of the product and the marketing program needed.

A. Product/ Service Description Lavandera Laundry Shop offers services that are comprised of wash, dry, fold (WDF), pressing and hand wash. It is an operator- based laundry shop that requires two employees as a receptionist and a washer. For the laundry process, WDF is service package for the customers. It is comprised of machine washing, drying and folding for the customers. This will be done through the washing machines operated by the employee. Detergents will be properly measured to avoid damaging the clothes most especially those with the delicate fabrics. Other services offered include the ironing or pressing of clothes and hand washing. Lavandera Laundry Shop provides a separate service for pressing that lessens the workload of the customers to remove the wrinkles on their clothes. It saves power consumption for the customers, plus the hassle of spending too much effort and time getting the clothes done. Hand washing as the traditional way of getting the dirty clothes cleaned is also available. However, this may require a longer time before the customer could claim the cleaned clothes because it has to be done manually. Majority of the potential customers falls under the category of housewives, women, ages 20 above, living independently, those who are working and have no time to do the laundry. For the location of the business, major users are primarily individuals who belong to the mentioned demographics. Residents are mostly housewives that have no time for doing the laundry. Some users could be men, whose wives are working abroad (more often than not), and students living on their own. The business could be found in the Robinsons Homes East near the recreational center or the clubhouse. It is accessible to all the residents because it is adjacent to all the main streets. Demand for the service is highly visible on the location because the area is still developing.

4 Ps Study Promotional tool Advertising the business on its introductory stage requires an effort of attracting customers that are not into the use of laundry services. Print advertising such as leaflets and flyers can be used for the opening of the business with freebies on the first day. Leaflets and flyers are a good way of communicating to the target audience because it presents the information about the business and what services it offers. The use of this tool does not need a large budget and yet the response rate can be relatively high.

Operating Plan In this chapter, it presents the products, manufacturing process, plant size and production schedule, machinery and equipment, plant location and layout, building facilities and the raw material and supplies for the operation of Lavendera laundry shop. A. Services Lavandera will be providing customers with the following laundry services: Wash, Dry, Fold (WDF), and Pressing, Hand Wash, and Dry Cleaning services. Wash, Dry, Fold or WDF is the most common sought service from a laundry shop. This service provides basic machine washing and drying; and folding for customers clothes, comforters, towels, curtains and seat covers with or without foam. This process is done with the aid of washing machines and dryers. Washing machines perform several rinses after the main wash to remove most of the detergent. Then, the clothing would be placed on a clothes dryer or tumble dryer that is used to remove moisture from a load of clothing and other textiles. Then, the clothes or garments would be manually folded and bagged for pick up for the customers. Pressing or Ironing or smoothing is the work of using a heated tool, or tools, such as an iron to remove wrinkles from fabric. Ironing works by loosening the bonds between the longchain polymer molecules in the fibers of the material. While the molecules are hot, the fibers are straightened by the weight of the iron, and they hold their new shape as they cool. Some fabrics, such as cotton, require the addition of water to loosen the intermolecular bonds. Aside from this, ironing may also be used as a germ/parasite killing hygienic operation. Most ironing is done on an ironing board, a small, portable, foldable table with a heat resistant top. Some commercialgrade ironing boards incorporate a heating element and a pedal-operated vacuum to pull air through the board and dry the garment. But technology has paved its way in improving the traditional iron to steam irons which allow pressing without an ironing board. Hand Washing is the traditional manual cleaning of clothes. Some delicate clothing pieces require gentle cleansing, thus the need for hand washing service. The laundry worker would wash the specified clothing one by one by hand and bar soap and the clothing would also be air-dried before it could be folded. Dry Cleaning is a cleaning process for clothing and textiles using an organic solvent rather than water. The solvent used is typically tetrachloroethylene (perchloroethylene), abbreviated "perc" in the industry and "dry-cleaning fluid" by the public. Dry cleaning is

necessary for cleaning items which would otherwise be damaged by water and soap or detergent. The cleaning process of dry cleaning is more time consuming compared to the usual wash, dry, fold process, but there are clothing that requires such service like gowns and barongs, coats, suits, dresses, jackets, caps and neckties. The international GINETEX laundry symbol for dry cleaning is a circle. It may have a letter P inside to indicate perchloroethylene solvent or a letter F inside to indicate a hydrocarbon solvent. A bar underneath the circle indicates that only mild cleaning processes should be used. A crossed out empty circle indicates that no dry cleaning is permitted

Washing Symbols Symbol Description Wash in commercial machine in water not exceeding 95C, at normal setting. Wash in commercial machine in water not exceeding 95C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 70C, at normal setting. Wash in domestic or commercial machine in water not exceeding 60C, at normal setting. Wash in domestic or commercial machine in water not exceeding 60C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 50C, at normal setting. Wash in domestic or commercial machine in water not exceeding 50C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 50C, at delicate/gentle setting. Wash in domestic or commercial machine in water not exceeding 40C, at normal setting.

Wash in domestic or commercial machine in water not exceeding 40C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 40C, at delicate/gentle setting. Wash in domestic or commercial machine in water not exceeding 40C, at normal setting. Wash in domestic or commercial machine in water not exceeding 30C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 30C, at delicate/gentle setting. Wash gently by hand in water not exceeding 40C. Wash gently by hand in water not exceeding 30C. Wash in domestic or commercial machine at any temperature, at normal setting. Do not wash. Bleaching Symbols Symbol Use any bleach when needed. Use only non-chlorine bleach when needed. Do not bleach. Description

Drying Symbols Symbol Description Tumble dry at high heat (not exceeding 75C) at normal setting. Tumble dry at medium heat (not exceeding 65C) at normal setting. Tumble dry at medium heat (not exceeding 65C) at permanent press setting. Tumble dry at low heat (not exceeding 55C) at permanent press setting. Tumble dry at a low heat (not exceeding 55C) at delicate cycle. Tumble dry any heat. Tumble dry no heat/air dry. Do not tumble dry. After extraction of excess water, line dry/hang to dry. Hang up the soaking wet article to "drip" dry. After extraction of excess water, dry the article on a suitable flat surface. Dry in the shade (symbol added to line dry, drip dry, or dry flat). Do not dry. To be used with "Do not wash" symbol .

Ironing/Pressing Symbols Symbol Description Iron with or without steam by hand, or press on commercial equipment, at a high temperature (not exceeding 200C). Recommended temperature for cotton and linen textiles. Iron with or without steam by hand, or press on commercial equipment, at a medium temperature (not exceeding 150C). Recommended temperature for

polyester, rayon, silk, triacetate and wool textiles. Iron with or without steam by hand, or press on commercial equipment, at a low temperature (not exceeding 110C). Recommended temperature for acetate, acrylic, modacrylic, nylon, polypropylene and spandex textiles. Do not steam. Do not iron or press.

Professional Textile Care Symbols Symbol Description Dry-clean, normal cycle. Any solvent except trichloroethylene Dry-clean, normal cycle. Petroleum solvent only. Do not dry-clean.

Use of Dots For Defining Temperature of Water for Washing Symbol Symbol Definition 95C 70C 60C 50C 40C 30C Near boil Extremely hot Very hot Hot Warm Cool Description

Supplementary Care Symbol Symbol Do not wring Wet-clean Do not wet-clean. Description

B. Manufacturing Process There are different processes involved in a laundry business depending on the specified service ordered by the customer and the service required with the type of garment or fabric. We also have the International Washing Symbols to refer to in washing the clothes to assure the customers that their clothing are handled in the best way by a customer-satisfaction oriented business. INITIAL PROCESS IN ACQUISITION OF GARMENTS

Wash Dry Fold Service Per 10 Kilo Wash Load

For Thin Garments including Bed Sheets, Curtains, Towels and Seat Covers with or without Foam.

For Thick Garments such as Blankets and Comforters.

Pressing Service

HAND WASHING PROCESS

DRY CLEANING PROCESS

D. Machinery and Equipment

Machineries

2 Whilpool Topload Washers Model : 4PWTW5905

P 37,498.00

Features: 27Super Capacity Plus 10.5 Kg. Dry Linen Capacity Fully Automatic Washer with Silver Panel Exta Roll Action Agitator MagiClean Lint Filter Polypropylene Outer Tub Direct Drive System Extra Rinse Option Self Balancing Basket and Tub Rat-Proof Base Tripod Suspension System

Specicifations: MODEL LOAD CAPACITY WASHER TYPE SPIN CAPACITY SPIN SPEED NO. OF WASH PROGRAMS SoakWash FUNCTIONS EXTRA RINSE TURBO PERFORMANCE WATER USAGE per WASH AGITATOR CONTROL TYPE WASH WATTAGE COLOR NET DIMENSIONS (h:w:d) in inches POWER SOURCE NET WEIGHT GROSS WEIGHT 4PWTW5905 10.5 Kgs. Top Load 10.5 Kgs. 650 rpm 9 cycles No Yes No 87 Liters Yes Push Button / Knob 880W Biscuit/White 42.5 X 27 X 26.5 220V / 60Hz 72 Kgs. 78 Kgs.

2 Whirlpool Dryers Model : 4PWED5905 Features: Features:

P 33, 498.00

10.5 KG. Fully Automatic Electric Dryer with Silver Panel Automatic Dry Gentle Heat System Removable Lint Filter End-of-Cycle Signal

Wrinkle ShieldTM Option Quiet Dry Noise Reduction SpillGuardTM Top

Specifications: MODEL LOAD CAPACITY NO. OF CYCLES AND OPTIONS .4PWED5905 10.5 Kgs 8 Cycles

NO.OF TEMPERATURE SETTINGS 4 ACCUDRY SENSOR DRYING REMOVABLE LINT FILTER CONTROL TYPE MATERIAL AND FINISH POWER SOURCE WATTAGE COLOR NET DIMENSIONS (h:w:d) in inches NET WEIGHT GROSS WEIGHT Automatic Dry Top Mounted Push Button and Knob Enamel, Powder Coated 220V / 60Hz 5400W Biscuit / White 42.5 X 29 X 28 53 Kgs. 56 Kgs.

1 Philipps Steam Flat Iron Model: GC 4400 Series

P 5,648.00

Features: 2400W for quick heat up and powerful steam Ionic DeepSteam to remove the toughest creases StemGlide soleplate with Steam tip for hard-to-reach areas Continuous steam up to 40 g/min with up to 100 g / min of steam boost Vertical Steam for crease removal in hanging fabrics Electronic safety shut-off when iron is left unattended Drip-Stop system keeps your garments spotless while ironing Double Active Calc System prevents scale build-up 335 mL water tank The ionization process creates smaller steam particles that reach deepe into fabric. This means even the toughest creases are removed easily.

Raw Materials and Supplies

1 Ironing Board 1 Weighing Scale 4 Power Regulators 2 Rod for the Clothes Rack 1 Pair of Gloves 1 Water Hose (50 ft.) 1 Water Tank 2 Small Laundry Baskets 6 Large Laundry Baskets Hangers (Plastics) Calculator Order Slips Delivery Slips Ballpens Mask

730.00

P 2,799.75 P P P P 349.75 / each 350.00 / each *furniture and fixtures* 49.75 / each 730.00 / each

P 9,999.75 P P P P P P P P 100.00 / each 250.00 / each 79.75 /6 pcs. 200.00 33.75 / 50 sheets 52.00 / 50 sheets 100.00 30.00 / each

1 File Organizer Rack 1 Record Book

P P

400.00 75.50

Plastics for Clothes Bagging For Barongs: 24x40 23x36 24x 24 24x60 P 426.50 / 100 pcs. P 284.00 / 100 pcs.

Detergent Soap Bleach Bar Soap Fabric Softener

P P P P

70.00 / Kilo 50.00 /Liter 125. 00 72.00 / Liter

Organization Plan A. Formulation of Goals and Objectives The business Lavandera has established goals or objectives that are expected to be attained within affirmed future dates. The Laundry shop is likely to expand the business in other areas of the community to be able to reach those areas which are somewhat far from the Lavandera, likewise spread-out its efficient and quality service for other target market. The shop also targets to gain 50% of loyal customers that could be a home or non home owners in the subdivision. That is to have an increase on the clients of the laundry shop due to the shops excellent service. This will also clear the ways on Lavanderas rule on market and uplift the shop against its competitors within the subdivision that will label and identify Lavandera amongst others. Another strong feature of the shop is its friendly, approachable and fun nature of its personnel and the shop itself and Lavanderas sense of social responsibility that will ascertain a good brand to customers and will gain their loyalty upon the first three months of operation. To increase profits in half a years time

Forms of Ownership The Lavandera is a sole proprietorship form of business by Farhana N. Alawi. All business responsibilities will be done solely.