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Marketing 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) 13) 14) 15) 16) 17) 18) 19) 20) 21) 22) 23)

24) 25) 26) 27) 28) 29) 30) 31) 32) 33) 34) About credit cards in retail segment. How does it work? Annual Report of a company is primary or secondary data? Difference between brand equity and brand value? Difference between Marketing and Sales. Difference between need and want. Differentiate between needs and wants. Do you have any stigma towards Sales profile and location? Does marketing harm the society in any way? Explain sales promotion in marketing strategy to be developed by FMCG? Explain the term customer loyalty. Give an example of a lifestyle store. Give an example of a product which exhibits habitual buying. How can we measure satisfaction of a customer? How important is Branding function for a company? How is an irate customer an opportunity for the company? How will you sell our products? How will you show a physical evidence for an airline? If you were a marketing manager of a five star hotel, how would you ensure the customer loyalty? In which situations would you use an "intensive growth" strategy? Is there a difference between Marketing and Sales? Knowing What Hypercity is into why are you interested in retail operations On SIP- Competitor strategy, your strategy to increase sales of the product. Recall a case- discuss issues, solutions. Tell us what you know about brand endorsements. Things in recent past that have an impact on marketing field as a whole. Various channels adopted in services marketing. What are cult brands? What are demographics? What are intermediaries? What are lifestyle brands? What are quotas? What are ten principles of marketing? What are the 4 main functions of a marketing manager? What are the applications of BCG Matrix?
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What are the strategies to be developed to launch a product/ start new business? What are the various methods of Sampling? What are the various types of advertisement Medias available with firms? What do you understand from Service Guarantee? What four utilities should marketing provide? What is a market niche? What is a marketing plan? What is an "integrative growth strategy"? What is B2B marketing? What is BCG Matrix? Explain by giving example. What is blue ocean strategy? What is Brand Equity? What is difference between Direct and Indirect Marketing? What is difference between Marketing and Market Research? What is guerrilla marketing? What is Likert scale? What is market research according to you? What is market skimming? In What scenario will you implement it? What is marketing myopia? What is marketing? What is meant by Cross Selling? What is meant by footfalls? What is Primary Data? What is sales territory? What is sample size? What is sampling technique during survey? What is STP (Segmentation, Targeting and Positioning)? What is Target Market? What is the difference between a commodity and a product? What is the difference between B2B and B2C marketing with examples? What is the difference between Customer Satisfaction and Delight? What is the difference between Market Potential and Sales Potential? What is the difference between sales and marketing? What is the difference between Traditional Marketing and Modern Marketing? What is the role of Porters Model in marketing? What is Umbrella Branding?
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What procedure do you take for producing new marketing ideas? What steps do you take when launching a new product? When is a "diversification growth strategy" appropriate? Where do you see yourself in 5/10/20 years? Which environmental variables impact a marketing plan? Which of the 4Ps is in your opinion a determinant of profitability and competitiveness in commodity marketing in a country like India? Why are some products advertised after having been in the market for some time..? Take the case of Skoda Laura or Gillette Mach 3 Turbo? Why are you interested in retail? Why branding is necessary for a service? Why did you opt for Marketing as specialization? Or, why marketing? Why do popcorns and cold drinks cost so much at movie theatres and malls? Why do you think you would enjoy your chosen area of study (E.g. Marketing)? Why marketing? You know what segmentation is and you know what positioning is . Do you know what is targeting?

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